01/21/2010

01/12/2011

Outreach/Industry Presentations:

Curtis, K. Presentation on marketing plans and direct market consumers to Utah Building Farmers Course, November 16, 2010.

Govindasamy, R., and V. Puduri. "Marketing Ethnic Produce to Consumers on the East Coast", First Annual New York Produce Show and Conference, Sponsored by Eastern Produce Council, New York, New York, November 10, 2010.

Govindasamy, R., K. M. Kelly and V. S. Puduri, "Using Internet Bulletin Board Focus Group Sessions to Elicit Consumer Preferences for Ethnic Greens and Herbs", Food Distribution Research Society, Destin, Florida, October 16-20, 2010.

Govindasamy, R., K. M. Kelly, F. Mangan, J. E. Simon, S. Zhang, W. Sciarappa, R. VanVranken, A. Ayeni, P. Nitzsche, G. McAvoy, B. Schilling, S. J. Komar and V. S. Puduri. "Locally Grown Ethnic Greens and Herbs: Demand Assessments and Production Opportunities for East Coast Farmers", Poster Presentation at Specialty Crops Research Initiative Project Director's Meeting on August 2, 2010 in conjunction with American Society for Horticultural Science (ASHS) Annual Meeting August 2-5, 2010, Desert Springs JW Marriott Resort & Spa, Palm Desert, California.

Hinson, R. and J. Boudreaux. Projected Costs for Selected Louisiana Vegetable Crops  2010 Season. AEA No. 270, Department of Agricultural Economics and Agribusiness, LAES, LSU AgCenter, La. State University, Baton Rouge, 89 pp, 2010.

Nogueira, L. "Revenue and Welfare Effects of Sanitary and Phytosanitary Barriers to Trade on Apples." Agricultural and Applied Economics Association Annual Meeting, Track Session, July 2010.

Thilmany McFadden, D. "Strategic Business and Market Planning for Beginning Farm Enterprises." Presentation to the Durango Building Farmers Program. October 18, 2010. Durango, CO.

Thilmany McFadden, D. "Northern Colorado Food Assessment Phase One report to Larimer County." October 5, 2010.

Thilmany McFadden, D. "Colorado MarketMaker: A new Tool for Colorado State University Extension." Presentation at CSU Extension Annual Forum. September 2010.

Thilmany McFadden, D. "Colorado MarketMaker: Ideas for Promoting and Evaluating the Program in Colorado" Presentation to Colorado Department of Agriculture Markets Division. September 2010.

Thilmany McFadden, D. "Exploring Markets in the Northern Colorado Region." Poster session at the Northern Colorado Food System Assessment Open House. August 2010. (with Allie Gunter, Cathy Thomas, Martha Sullins, Sarah Powell and Linda Hoffman).

Thilmany McFadden, D. "Public Health and Food Security in the Northern Colorado Region." Poster session at the Northern Colorado Food System Assessment Open House. September 2010. (with Livewell Colorado personnel, Martha Sullins, Megan Phillips, Sarah Powell and Melinda Sloan).

Outreach/Industry Publications:

Boudreaux, J. and R. Hinson. 2010. "Commercial Vegetables Situation and Outlook" in 2010 Outlook For Louisiana's Agriculture". Louisiana State University AgCenter, Department of Agricultural Economics and Agribusiness Staff Paper SP 2010-03, March 2010.

Chan, S., B. Caldwell, and B. Rickard. 2010. An economic analysis of alternative cropping systems in organic vegetable production. AEM Extension Bulletin No. 2010-14. (under review).

Curtis, K.R., (2010). "Direct Marketing Local Foods: CSA versus Farmers' Market Consumers." Utah State University Fact Sheet, Applied Economics/2010-XXpr.

Curtis, K.R., (2010). "Direct Marketing Local Foods: Food Safety Considerations." Utah State University Fact Sheet, Applied Economics/2010-01pr.

Phillips, M., D. Thilmany McFadden, and M. Sullins. AMR 10-01. Possible Roles For Social Networking in Agritourism Development. March 2010. 9pp

Rickard, B.J., and L. Lei. 2010. The impact of tariffs and phytosanitary barriers on international trade patterns of fresh fruit products. AEM Working Paper No. 2010-21. (under review).

J. Liaukonyte, B. Rickard, H. Kaiser, and T. Richards. 2010. Evaluating Advertising Strategies for Fruits and Vegetables and the Implications for Obesity in the United States. 2010. AEM Working Paper No. 2010-19. (under review).

Rickard, B.J., J. Liaukonyte, H.M. Kaiser, and T.J. Richards. 2010. Examining consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables using experimental economics. AEM Working Paper No. 2010-12. (under review).

Sullins, M. and D. Thilmany. Health Outcomes. Report to the Northern Colorado Food Assessment. Fall 2010.

Sullins, M., M. Sloan, M. Phillips and D. Thilmany. Food Security and Access in Northern Colorado. Report to the Northern Colorado Food Assessment. Fall 2010

Thilmany, D., A. Gunter and C. Thomas. Food Markets and Buyers. Report to the Northern Colorado Food Assessment. Fall 2010

Thilmany, D. and C. Thomas. Food Consumers. Report to the Northern Colorado Food Assessment. Fall 2010

Partner-Specific Publications:

Farm Management: Value-Added Marketing Program, Department of Agricultural Economics and Rural Sociology, Pennsylvania State University. Fact Sheets range in length of one to four pages and are intended to give vegetable and fruit growers a brief understanding of marketing and business management topics. Fact sheets are housed on the Farm Management web site, http://extension.psu.edu/farmbusiness, in .pdf form.

Kelley, K.M. and S. Cornelisse. 2010. Developing e-mail lists.

Kelley, K.M. and S. Cornelisse. 2010. Building your business with an e-mail marketing program.

Mid-Atlantic Specialty Crops Newsletters. Biweekly articles were written in conjunction with Dana Ollendky, Amy Chamberlain, and Jeffrey Hyde pertaining to the 2008 fruit and vegetable strategic planning workshop hosted by Penn State and research funded by the USDA SCRI. Articles were sent to listserve members and posted on the Mid-Atlantic Specialty Crops Research Initiative website: www.midatlanticspecialtycrops.com.

Ollendyke, D., and K. Kelley. August 5, 2009. Production agriculture resources available to help mid-Atlantic specialty crop producers.

Ollendyke, D., and K. Kelley. August 26, 2009. Food safety and processing resources available to help mid-Atlantic specialty crop producers.

Chamberlain, A., K. Kelley, and J. Hyde. September 14, 2009. Differences in produce purchasing behavior differs between age groups.

Ollendyke, D., and K. Kelley. September 28, 2009. Online community developed to foster discussion between mid-Atlantic specialty crop industry members.

Chamberlain, A., K. Kelley, and J. Hyde. October 12, 2009. Reported Weekly Food Purchases by Mid-Atlantic Consumers.

Chamberlain, A., K. Kelley, and J. Hyde. October 26, 2009. Reported Weekly Food Purchases by Mid-Atlantic Consumers.

Ollendyke, D., and K. Kelley. November 9, 2009. Specialty crop industry members encouraged to join online community to form collaborations and tackle issues.

Chamberlain, A., K. Kelley, and J. Hyde. November 24, 2009. The effect of children on household preferences for "locally grown" and "certified organic" fruits and vegetables.

Ollendyke, D., and K. Kelley December 7, 2009. Learning and networking events available for specialty crop industry members.

Chamberlain, A., K. Kelley, and J. Hyde. December 21, 2009. Differences between CSA Members and Non-CSA Members Reporting Origin of Common Fruits and Vegetables.

Chamberlain, A., K. Kelley, and J. Hyde. January 4, 2010. Percentage of Farmers' Market Shoppers Believing that Produce Sold at Market is Grown by the Market's Farmers.

Chamberlain, A., K. Kelley, and J. Hyde. January 18, 2010. Consumer Perception of Produce Safety at Different Types of Fruit and Vegetable Retailers.

Chamberlain, A., K. Kelley, and J. Hyde. January 25, 2010. Reported Purchasing Behavior and Daily Snacking Among Consumers Residing in the Mid-Atlantic.

Chamberlain, A., K. Kelley, and J. Hyde. February 15, 2010. A Portrait of Certified-Organic Purchasing Behaviors of mid-Atlantic Consumers.

Chamberlain, A., K. Kelley, and J. Hyde. March 1, 2010. Mid-Atlantic Consumers Purchasing Behavior towards New Varieties of Fruits & Vegetables.

Chamberlain, A., K. Kelley, and J. Hyde. March 15, 2010. A Portrait of Consumer Willingness to Pay a Premium on Organic Produce in the Mid-Atlantic.

Chamberlain, A., K. Kelley, and J. Hyde. March 29, 2010. Differences Between Mid-Atlantic Consumer Segments in Certified-Organic Produce Purchases.

Chamberlain, A., K. Kelley, and J. Hyde. April 12, 2010. Gender and Purchasing Behavior at Farmers Markets in the Mid-Atlantic.

Chamberlain, A., K. Kelley, and J. Hyde. April 27, 2010. Consumer Knowledge of Mid-Atlantic Produce Related to Farmers' Market Purchasing Behavior.

Chamberlain, A., K. Kelley, and J. Hyde. May 11, 2010. Differences in Reporting Local Venues as Primary Source of Produce According to Metro Area.

Ollendyke, D., and K. Kelley. May 24, 2010. Networking and Educational Opportunities for Mid-Atlantic Specialty Crop Industry Members.

Chamberlain, A., K. Kelley, and J. Hyde. June 8, 2010. Differences in State Promotional Program Awareness and Purchasing Behavior Between Participant State of Residence.

Chamberlain, A., K. Kelley, and J. Hyde. June 23, 2010. Knowledge of State Promotional Program Brand Name Among Mid-Atlantic Consumers According to State of Residence.

Chamberlain, A., K. Kelley, and J. Hyde. July 6, 2010. Definitions of "Locally Grown" According to Consumers in the Mid-Atlantic Region.

Chamberlain, A., K. Kelley, and J. Hyde. July 20, 2010. Consumer Definitions of "Natural".

Publications

Conference Presentations:

Bunning, M., G. Wall1, A. Fouladkhah, S. Blandon, and D. Thilmany-McFadden. "Effects of growing location and agricultural methods on sensory and quality attributes of Gala apples." Poster presented at the International Food Technologist Annual meetings. July 2010. Chicago, IL.

Bunning, M., P. Kendall, H. Aldrich, G. Wall, J. Bruning, S. Yeh, S. Blandon, and D. Thilmany-McFadden. "Consumer Awareness and Response to Produce Food Safety Issues." Poster for Food Safety Education Conference. March 2010. Atlanta, GA.

Chamberlain, A., K. Kelley, and J. Hyde Local Foods In The Mid-Atlantic Region: Consumers' Attitudes, Behaviors, and Preferences. Local Food Systems Working Group. American Society for Horticultural Sciences, Annual Meeting, Palm Desert, CA

Chamberlain, A., K. Kelley, and J. Hyde. Consumer purchasing behavior and attitudes toward locally grown and certified organic products in the Mid-Atlantic Region. American Society for Horticultural Sciences, Annual Meeting, Palm Desert, CA

Costanigro, M., S. Kroll, D. Thilmany McFadden and G. Nurse. "Local and Organic: Substitutes or Complements? An in-Store Evaluation of Labels for Apples." Presented at the 2010 AAEA Annual Meetings. July 2010. Denver, CO. (presentation by Costanigro)

Curtis, K.R. "Are Direct Market Consumers Created Equal?" Selected paper presented at the Food Distribution Research Society Annual Meeting, Sandestin, FL, October 2010.

Kelley, K and J. Hyde. Assessing consumer interest in value-added processed apple products. American Society for Horticultural Sciences, Annual Meeting, Palm Desert, CA

Kelley, K., A. Chamberlain, and J. Hyde. Using Planning Grants to Build partnerships among scientists and stakeholders. SCRI Project Directors Workshop. American Society for Horticultural Sciences, Annual Meeting, Palm Desert, CA

Nurse, G. and D. Thilmany McFadden. "Exploring Consumer Perceptions about Local Foods? What do they Value?" Presented at the 2010 Southern Ag Economics Association meetings. February 2010. Orlando, FL.

Onozaka, Y., G. Nurse and D. Thilmany McFadden. "Defining Sustainable Food Market Segments: Do Motivations and Values Vary by Shopping Locale?" Invited paper Session for 2010 AAEA meetings. Denver CO.

Rickard, B.J., J. Liaukonyte, H.M. Kaiser, and T.J. Richards. "Towards a better understanding of consumer response for 5-A-Day promotion programs for fruits and vegetables using experimental economics." Presented at the Annual Meeting of the Food Distribution and Research Society. Destin, Florida. October 19, 2010.

Rickard, Bradley J., and J. Balagtas "Examining the production and trade effects of planting restrictions for U.S. fruits and vegetables." Presented at the Annual Meeting of the Canadian Agricultural Economics Society. Denver, Colorado. July 27, 2010.

Rickard, Bradley J. "Tariffs and non-tariff barriers applied to fresh fruit products." Presented as part of a FAMPS Track Session at the Agricultural and Applied Economics Association Annual Meeting. Denver, Colorado. July 26, 2010.

Rickard, B.J., J. Liaukonyte, H.M. Kaiser, and T.J. Richards. "Consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables using experimental economics." Presented at the Annual Meeting of the Canadian Agricultural Economics Society. Denver, Colorado. July 26, 2010.

Rickard, Bradley J. "On the economics of introducing wine into grocery stores." Presented at the Annual Meeting of the Northeast Agricultural and Resource Economics Association. Atlantic City, New Jersey. June 12, 2010.

Rickard, Bradley J., and L. Lei "The impact of tariffs and phytosanitary barriers on international trade patterns of fresh fruit products." Presented at the Annual Meeting of the Australian Agricultural and Resource Economics Society. Adelaide, Australia. February 12, 2010.

Rickard, Bradley J. "Introducing wine into grocery stores in New York State: Implications for global wine markets." Presented at the Workshop for the American Association of Wine Economics. Adelaide, Australia. February 8, 2010.

Thilmany McFadden, D. "Participatory Food Assessments: Integrating Diverse Perspectives and Building Local Leadership." Organized session for the 2010 Community Food Security Coalition Annual Meeting. October 2010. New Orleans, LA. (with Wendy Moschetti and Cindy Torres)

Thilmany McFadden, D. "Comparison of Efforts to Establish Local and Regional Food Systems", as part of the session "Making Local and Regional Food Systems Successful." With USDA Rural Development. 2010 AAEA Annual Meetings. Denver, CO.

Thilmany McFadden,D. "Unique Characteristics of Direct Market Producers", as part of the session "Exploring the Interface Between Local Food Systems and Community Economics ". CENET track session. 2010 AAEA Annual Meetings. Denver, CO.

Refereed Conference Proceedings:

Bunning, M., S. Blandon, D. Thilmany-McFadden, H. Troxell-Alrich, J. Bruning, S. Yeh and P. Kendall. 2010. "Consumer Awareness and Response to Produce Food Safety Issues." Journal of Food Distribution Research Society. 41(1) March 2010. 108-14

Curtis, K.R., (forthcoming). "Are All Direct Market Consumers Created Equal?" Journal of Food Distribution Research.

Feenstra, G., S. Hardesty, D. Visher, D. Thilmany, T. Gillpatrick, J. Dyer, and J. Edge, "Values-Based Distribution Networks to Enhance the Prosperity of Small- and Medium-Sized Producers." Research Update. Journal of Food Distribution Research Society. March 2010.

Govindasamy. R., V.S. Puduri and J.E. Simon. "Willingness to Buy New Ethnic Produce Items: A Study of Hispanics in the East-coast U.S.", Journal of Food Distribution Research, 41 (2010): p 122-123.

Kelley, K., A. Chamberlain, and J. Hyde. 2010. Consumer attitudes and purchasing intent: A Project Update of the Mid-Atlantic Specialty Crop Research Initiative. 2010 New Jersey Vegetable Growers Convention.

Kelley, K.M. 2010. Basics of marketing: How will you distribute your product? 2010 Mid- Fruit and Vegetable Convention.

Puduri, V.S., Govindasamy. R. and J.E. Simon. "Willingness to Buy Country of Origin labeled Produce Items: A Study of Asians from the East-Coast U.S.A.", Journal of Food Distribution Research, 41 (2010): p 126-127.

Phillips, M. D. Thilmany-McFadden, and M. Sullins. How Effective is Social Networking for Direct Marketers? Journal of Food Distribution Research 41(1): 96-100. March 2010

Refereed Journal:

Alston, Julian M., Bradley J. Rickard, and Abigail M. Okrent. 2010. Farm policy and obesity in the United States. Choices 25(3)

Epperson, J.E. 2010. An Examination of the Market Structure of the U.S. Produce Industry. J. Food Distr. Res., 41(1):40-45.

Govindasamy, R., R. VanVranken, W. Sciarappa, A. Ayeni, V.S. Puduri, K. Pappas, J.E. Simon, F. Mangan, M. Lamberts and G. McAvoy. "Consumers' Shopping Patterns and Expenditures on Ethnic Produce: A Case Study from the Eastern Coastal U.S.A", Journal of the American Society of Farm Managers and Rural Appraisers. 73 (2010): 36-49.

Govindasamy, R. and V. Puduri, "Hispanic Consumer's Preferences for Genetically Modified Ethnic Produce: An Econometric Analysis", Journal of Food Distribution Research, 40 (2009): 39-51.

Kelley, K., J. Hyde, J. Travis, and R. Crassweller. 2010. Assessing consumer preferences for scab-resistant apples: A sensory evaluation. HortTechnology. 20(5):885-891.

Onozaka, Y., G. Nurse and D. Thilmany McFadden .2010. "Defining Sustainable Food Market Segments: Do Motivations and Values Vary by Shopping Locale?" Published online December 17, 2010. American Journal of Agricultural Economics.

Onozaka,Y. G. Nurse, and D. Thilmany McFadden. 2010. "Local Food Consumers: How Motivations and Perceptions Translate to Buying Behavior." CHOICES. 1st quarter. Online at: http://www.choicesmagazine.org/magazine/article.php?article=109

Puduri, V.S., R. Govindasamy, and N. Nettimi. "Consumers' Perceptions towards the Usefulness of Genetically Modified Foods: A Study Based on Socio-economic Characteristics of Selected Consumers in USA", The IUP Journal of Agricultural Economics. 7 (2010):7-17.

POSTER research reports:

American Society for Horticultural Sciences, Annual Meeting, Palm Desert, CA. Govindasamy, R., K. Kelley, F. Mangan, J. Simon, Shouan Zhang, W. Sciarappa, R. Van Vranken, A. Ayeni, P. Nitzsche, B. Schilling, S. Komar, V. Puduri, and G. McAvoy. 2010. Locally grown ethnic greens and herbs: Demand assessment and production opportunities for east coast farmers.

Northeastern Agriculture and Resource Economics Association Conference, Atlantic City, NJ. Chamberlain, A., K. Kelley, and J. Hyde. Consumer Purchasing Behavior, Knowledge of, and Attitudes towards Locally-Grown Produce in the Mid-Atlantic Region. 2010

01/27/2012

Call, K. and M.I. Gómez. Marketing Apple Club Varieties. Presented at the Board of Directors of the NYAG LLC, July 2011.

Call, K, M.I. Gómez, and F. Kahn. Increasing Consumption of ornamentals among the Young Seeley Conference, Ithaca NY, June 26, 2011.

Chamberlain, A., K.M. Kelley, and J. Hyde. (2011) Urban Consumers Perspective on Market Opportunities for Mid-Atlantic Specialty Food Products. 2011 National Value-Added Agriculture Conference. Pittsburgh, PA June 26-28, 2011.

Deselnicu, O., M. Costanigro, D.M. Souza Monteiro, and D. Thilmany McFadden. "What Determines the Success of a Geographical Indication? A Meta-Analysis of Price Premia and WTP Studies for Gis in Food Products." Presentation to the 2011 AAEA Annual Meetings. July 2011. Pittsburgh PA.

Gómez, M.I. Sustainability and Food Supply Chains. Science of Natural and Environmental Systems Colloquium Seminar. Ithaca, NY, November 19, 2010.

Hyde, J. and K.M. Kelley. (2011) Social Media Marketing for Value-Added Products. 2011 National Value-Added Agriculture Conference. Pittsburgh, PA June 26-28, 2011.

Lindsey Mayes, Tammy Stephenson, Laura Stephenson, Tim Woods, Sara Williamson, Nutrition knowledge and dietary habits of Farmers Market patrons: implications for promoting consumption of locally grown fruits and vegetables, Poster at the 2011 American Dietetic Association Annual Meeting (FNCE) in San Diego September 2011

M.I. Gómez. Case Studies on Local Food Supply Chains. Summer Practicum Presentation, Ithaca, NY, July 7, 2011.

M.I. Gómez. Local Foods: Opportunities for Mainstream Firms. United Fresh Produce Executive Development Program, Ithaca, NY, March 13, 2011.

M.I. Gómez. Localization and Sustainability of Food Value Chains: Lessons, Issues and Research 2nd Annual Young Social Scientists Sustainability Research Forum, Ithaca, NY, September 29, 2011.

M.I. Gómez. Localization of Food Supply Chains: Lessons, Issues and Research Needs. Charles H. Dyson School Extension Seminar Series, Ithaca, NY, March 16 2011.

M.I. Gómez. NE AFRI-GFS Project Overview Enhancing the Food Security of Underserved Populations in the Northeast U.S. through Sustainable Regional Food Systems Development. Northeast Global Food Security project presentation, July 19, 2011, Ithaca, NY.

M.I. Gómez and S. Atallah. Economic Analysis of the Financial Impacts of Grape Leafroll Virus in the Finger Lakes. 60th Finger Lakes Grape Growers Conference Program, Canandaigua, NY, March 4 2011.

M.I. Gómez and S. Atallah. Economic Analysis of the Financial Impacts of Grape Leafroll Virus in the Finger Lakes. The American Society of Enology and Viticulture  Eastern Section (ASEV-ES), Baltimore ME, July 12, 2011.

Curtis, K.R. Presentation on marketing plans and direct market consumers to Utah Building Farmers Course, November 2011.

Curtis, K.R. Presentation on marketing plans and direct market consumers to Nevada Building Farmers Course, September 2011.

Curtis, K.R. Presentation on direct market sales and consumer types at Northern Utah Fruit Growers Meeting, January 2011.

Curtis, K.R. Presentation on direct market sales and consumer types at Utah Master Gardener conference, September, 2011.

Raines, C., S. Cornelisse, J. Hyde, K. Kelley, J. Remcheck, and D. Ollendyke. 2010 Entrepreneurial Extension Conducted Via Social Media. 2010 Penn State Annual Extension Conference, Altoona, PA.

Rickard, Bradley. Does the name matter? Assessing demand for managed apple varieties and traditional apple varieties. Presented at the CCE-Hudson Valley Fruit School. Kingston, NY. February 24, 2011. 80 attendees.

Rickard, Bradley. Does the name matter? Assessing demand for managed apple varieties and traditional apple varieties. Presented at the CCE-Wayne County Fruit School. Newark, NY. January 20, 2011. 100 attendees.

Rickard, Bradley. Does the name matter? Assessing demand for managed apple varieties and traditional apple varieties. Presented at the New York Produce Show and Conference. New York City, NY. November 10, 2011. 40 attendees.

Rickard, Bradley. Links between wine availability, alcohol consumption, and traffic fatalities. Presented at the Wine Industry Workshop. Geneva, NY. April 13, 2011. 65 attendees.

Rickard, Bradley. Does the name matter? Assessing demand for managed apple varieties and traditional apple varieties. Presented at the CCE-Orleans County Fruit School. Albion, NY. January 19, 2011. 95 attendees.

Rickard, Bradley. How do agricultural policies impact food consumption and obesity? Presented at the Cornell Agriculture and Food Systems In-service: Farm Management and Marketing. Ithaca, NY. November 15, 2011. 14 attendees.

Rickard, Bradley. Links between wine availability, alcohol consumption, and traffic fatalities. Presented at the Cornell Agriculture and Food Systems In-service: Cornell Recent Advances in Viticulture and Enology. Ithaca, NY. November 16, 2011. 18 attendees.

Rickard, Bradley. Situation and Outlook Report for Fruits and Vegetables. Presented at the AEM Agricultural Outlook Conference. Ithaca, NY. December 14, 2011. 15 attendees (expected).

Rickard, B.J. Whats In A Name? Professor Brad Rickard Of Cornell Produces New Research That Indicates Shakespeare May Have Been In Error& On Apples At Least. Interview with the Perishable Pundit. October 4, 2011. Available at: http://www.perishablepundit.com/index.php?date=10/04/11

Transitioning a Farm to Organic Production and Marketing, Research Update 2011, Food Distribution Research Society Annual Meeting, October 15-19, 2011, Portland, Oregon.

Welfare Effects of New Fire Blight Control Methods on the U.S. Apple Industry. Western Extension and Research Activities Committee on Agribusiness Annual Meeting, June 2011, presented by Nichole Busdieker.

White G. and M.I. Gómez. 2011 Outlook for Grapes, Wine and Ornamental Crops. Charles H. Dyson School Agricultural Outlook Conference, Ithaca, NY, December 13, 2010.

Woods, Timothy and Ani Katchova, Local Sourcing Strategies for Food Consumer Cooperatives, USDA Rural Development Cooperatives Webinar Series, July, 2011.

Woods, Timothy, Marketing Specialty Crops, Third International Pawpaw Conference, Frankfort, KY, September, 2011.
Outreach/Industry Publications:

Call, K. Gómez, M.I. and Kahn, F. 2011. Marketing Ornamentals to the Young Nursery Lines, 38(4).

Costanigro, M. and D. Thilmany McFadden. AMR 11-04. How Do Consumers Value Apples? A Comparison of Organic and Colorado Proud Labels. May 2011. 6pp

Curtis, K.R., (2011). Direct Marketing Local Foods: Differences in CSA and Farmers Market Consumers. Utah State University Extension Fact Sheet, Applied Economics/2011-01pr.

Curtis, K.R., (2011). Direct Marketing Local Foods: Differences in CSA and Farmers Market Consumers (Spanish Version). Utah State University Extension Fact Sheet, Applied Economics/2011-01pr,sp (Spanish).

Curtis, K.R., (2011). Direct Marketing Local Foods: Food Safety Considerations (Spanish Version). Utah State University Extension Fact Sheet, Applied Economics/ 2010-01pr,sp (Spanish).

Gómez, M.I. (2010). Moving Local Foods from Farm to Consumers: Lessons from NYS Apples. Research & Policy Brief Series, Community and Regional Development Institute, Issue Number 38, November 2010.

Gómez, M.I. 2011.2011 Vegetable Production Market Outlook. American Vegetable Grower.

Gómez, M.I. 2011. Economic Prospects for 2011 and Critical Issues for the Green Industry Nursery Lines, 38(1).

Gómez, M.I. 2011. Vegetable Outlook: Multiple Challenges Ahead American Agriculturalist.

Gómez, M.I., Atallah, S. Martinson, T., Fuchs, M. 2010. Economic analysis of the financial impact of the grape leafroll virus (GLRV) in the Finger Lakes region of New York. Charles H. Dyson School of Applied Economics and Management Extension Bulletin 2010-15.

Gómez, M.I., and B.J. Rickard. Chapter 10: Specialty Crops, in the 2011 New York Economic Handbook. E.B. 201028, Charles H. Dyson School of Applied Economics and Management, Cornell University. December 2010.

Gómez, M.I. and K. Park. 2011. Do Price Premiums Exist for Local Products? Smart Marketing, February 2011.

Gómez, M.I. and J. Li. 2011. What factors affect the adoption of integrated pest management practices among greenhouse ornamental growers in the Northeast? Nursery Lines, 38 (3).

Gunter, A. and D. Thilmany McFadden. AMR 11-01. Developing Values Based Distribution Networks to Enhance the Prosperity of Small and Mid-Size Producers: A Case Study of Colorado Homestead Ranches. May 2011 . 8pp

Gunter, A. and D. Thilmany McFadden. AMR 11-02. Developing Values Based Distribution Networks to Enhance the Prosperity of Small and Mid-Size Producers: A Case Study of High Plains Food Co-Op. May 2011. 9pp

Gunter, A. and D. Thilmany McFadden. AMR11-03. Developing Values Based Distribution Networks to Enhance the Prosperity of Small and Mid-Size Producers: A Case Study of La Montanita. May 2011. 10pp

Maloney, T. and Gómez, M.I. 2011. Immigration Issues: Four Things Nursery and Landscape Employers Should Do Nursery Lines, 38(2).

Meyer, L., J. Hunter, A. Katchova, S. Lovett, D. Thilmany, M. Sullins and A. Card. 2011. Approaching Beginning Farmers as a New Stakeholder for Extension. CHOICES. 2nd Quarter 2011 | 26(2)

R. Hinson. 2011. "Commercial Vegetables Situation and Outlook" in 2011 Outlook For Louisianas Agriculture. Louisiana State University AgCenter, Department of Agricultural Economics and Agribusiness Staff Paper SP 2011-03, March 2011.

Rickard, B.J. Chapter 9: Fruits and Vegetables, in the 2012 New York Economic Handbook. E.B. 201118, Charles H. Dyson School of Applied Economics and Management, Cornell University. December 2011.

Rickard, B.J. Situation and Outlook for Fruit in Federal Reference Manual for Regional Schools: Income Tax Management and Reporting for Small Businesses and Farms. E.B. 2010 23, Charles H. Dyson School of Applied Economics and Management, Cornell University. December 2010.

Rickard, B.J. An Outlook Report for Fruit. American Agriculturist. March 2010.

Rickard, B and Gómez, M.I. (2010). Chapter 10: Specialty Crops. in New York Economic Handbook 2010, EB 2009-25, Department of Applied Economics and Management, Cornell University. December, pp. 10-1  10-18.

Schmit, T. and M.I. Gómez (2010). The Growing Farmers Markets in Northern New York: Improving Community Development, Food Access, and Farm Returns. New York State Association of Counties News, 31 (4), Fall 2010.

Schmit, T. and M.I. Gómez (2010). Growing Farmers Markets in Northern New York: Improving Community Development, Food Access, and Farm Returns. New York Minute, Community and Regional Development Institute, Issue Number 43, December 2010.

Thilmany, D. and L. Hoffman. Northern Colorado Food Assessment: Final Report. March 2011. Available online at: http://www.larimer.org/foodassessment/report.cfm

Zhang, F., C.L. Huang, B.H. Lin, J.E. Epperson, and J.E. Houston. 2011. National Demand for Fresh Organic and Conventional Vegetables: Scanner Data Evidence. J. Food Products Mkting., 17(4):441-458.

Publications

Conference Presentations:

Govindasamy, R., V.S. Puduri, and K. Kelley. (2011) The Influence of Food Safety Disquiet on the Demand for Locally Grown Ethnic Greens and Herbs: A Logit Analysis. 2001 AAEA & NAREA July 24-26, 2011.

Gunter, A., D. Thilmany McFadden and M. Sullins. Farm to School: Tools to Assess and Evaluate Impacts on Producers and Regions. Paper presented in Symposium Economic Contributions from a More Localized Food Systems. 2011 AAEA Annual meetings. Pittsburgh, PA.

Gunter, A., D. Thilmany and M. Sullins. What is the new version of scale efficient? A values-based supply chain approach. Presented at the 2011 FDRS Annual Meeting. Portland, OR.

Guzhen Zhou, Wuyang Hu, Marvin Batte, Timothy Woods and Stanley Ernst, Household Grocery Shopping Destination Allocations: Have Local Stores Caught on with the Rise of Local Foods? Poster at the 2011 AAEA Meetings in Pittsburgh, PA, July 2011

Hu, Wenjing, Y. Onozaka and D. Thilmany. "What Are the Economic Welfare Effects of Local Food Marketing? Exploring Impacts with the Case of Colorado Apples." Presentation to the 2011 AAEA Annual Meetings. July 2011. Pittsburgh PA.

Curtis, K.R., and M.W. Cowee, Buying Local: Diverging Consumer Motivations and Concerns Selected paper presented at the WERA-72 Annual Meeting, Las Vegas, NV, June 2011.

Govindasamy, R., K. Kelley, and V. Puduri. 2011. Proceedings. Using Internet Bulletin Board Focus Group Sessions to Elicit Consumer Preferences for Ethnic Greens and Herbs. Journal of Food Distribution Research, 63(1).

Yeager, I., K.R. Curtis, B. Black, and D. Drost, Potential Benefits of Extended Season Sales through Direct Markets. Selected paper presented at the Food Distribution Research Society Annual Meeting, Portland, OR, October 2011.

Jordan Shockley, Carl Dillon, and Tim Woods, Estimating the Economic Viability of a New Crop Alternative for the U.S. Organic Market: Edamame  A Vegetable Soybean, Poster at the 2011 AAEA Meetings in Pittsburgh, PA, July 2011

Katchova, A.L. and T.A. Woods. The Effectiveness of Local Food Marketing Strategies of Food Cooperatives Selected paper, Agricultural and Applied Economics Association Meeting, Pittsburgh, PA 24-26 July 2011.

Katchova, A.L., and T.A. Woods. The Role of Food Cooperatives in Local Food Networks Selected symposium paper, International Food and Agribusiness Management Association World Forum and Symposium, Frankfurt, Germany, 20-21 June, 2011.

Puduri, V.S., R. Govindasamy, and K.Kelley (2001) Agritourism Consumers Participation in Wine Tasting Events: An Econometric Analysis. 2001 AAEA & NAREA July 24-26, 2011.

Songa, D. and D. Thilmany McFadden. Evaluating Consumers Confidence in Regulatory Institutions: Is There a Connection with their Food Source? Presented at the 2011 FDRS Annual Meeting. Portland, OR.

Thilmany, McFadden, D. Data Issues for Local Food System Analysis. Presenter in AAEA post-conference for 2011 Annual meetings. Pittsburgh, PA.

Thilmany, McFadden, D. Economic Contributions from a More Localized Food Systems. Coordinator and Moderator. CENET Organized Symposium proposed for 2011 AAEA Annual meetings. Pittsburgh, PA.

Thilmany McFadden, D. Local Food, Organics and Sustainability. Paper presented in Symposium, The Federal Policy Role In Today's Food and Agricultural Markets. 2011 AAEA Annual meetings. Pittsburgh, PA

Thilmany, McFadden, D. Strategies to Connect with Customers: Colorado MarketMaker as a Promotional Resource. Presentation to the Colorado Big and Small Conference. Brighton CO. February 2011.

Woods, T.A. and A.L. Katchova. Local Food Procurement and Promotion Strategies of Food Cooperatives Selected paper, Southern Agricultural Economics Association Meeting, Corpus Christi, TX, 5-8 February, 2011. http://ageconsearch.umn.edu/handle/98853

Woods, Timothy A., Food Safety  Curriculum and Outreach, Contribution to the symposium - The Role of Agricultural Economics in Food Safety Standard Development, Education, and Evaluation, Agricultural and Applied Economics Association, Pittsburgh, PA, July, 2011.

Refereed Conference Proceedings:

Busdieker, Nichole, Lia Nogueira, Hayri Onal and David Bullock. 2011. Welfare Effects of New Fire Blight Control Methods on the U.S. Apple Industry. Western Extension and Research Activities Committee on Agribusiness Annual Meeting Proceedings.

Park, K. and M.I. Gómez. 2010. Do Price Premiums Exist for Local Products? Journal of Food Distribution Research, 42 (1).

Rickard, B.J., A.M. Okrent, and J.M. Alston. 2011. How have agricultural policies influenced caloric consumption patterns in the United States? Revised and Resubmitted to Health Economics.

Rickard, Bradley J. 2011. The economics of introducing wine into grocery stores. Contemporary Economic Policy 30 (forthcoming).

Rickard, B.J., J. Liaukonyte, H.M. Kaiser, and T.J. Richards. 2011. Consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables. American Journal of Agricultural Economics 93(5): 13121327.

Rickard, B.J., and L. Lei. 2011. How important are tariffs and non-tariff barriers in international markets for fresh fruit? Agricultural Economics 42(S): 1931.

Rickard, B. J., and D.A. Sumner. 2011. Was there policy reform? Evolution of EU domestic support for processed fruits and vegetables. Food Policy 36(3): 438449.

Chan, S., B. Caldwell, B. Rickard, and C. Mohler. 2011. Economic Performance of Organic Cropping Systems for Vegetables in the Northeast. Journal of Agribusiness 29(1).

Schroeter, C., J. Ritchie, and B. Rickard. 2011. Factors that influence prices of cool climate wines: A hedonic analysis of the market for Riesling. Journal of Agribusiness 29(1).

Alston, Julian M., B.J. Rickard, and A.M. Okrent. 2010. Farm policy and obesity in the United States. Choices 25(3)

J. Liaukonyte, B. Rickard, H. Kaiser, T. Richards, and A. Okrent. 2010. Evaluating advertising strategies for fruits and vegetables and the implications for obesity in the United States. AEM Working Paper No. 2010-19.

Rickard, B.J., M. Costanigro, and T. Garg. 2011. Regulating the availability of alcohol in grocery stores: Beverage-specific effects on prices, consumption, and traffic fatalities. AAWE Working Paper No. 95.

Rickard, B.J., T.M. Schmit, M.I. Gómez, and H. Lu. 2011. Does the name matter? Developing brands for patented fruit varieties. AEM Working Paper No. 2011-16.

Westra, J., R. Hinson, B. Clark and T. Cooper. 2011. Economic Impacts of MarketMaker. Poster at SAEA 2011 conference, 1st place poster award.

Refereed Journal:

Ariyawardana, A., R. Govindasamy and V. S. Puduri. Factor Influencing the Willingness-to-Pay for Ethnic Specialty Produce in the Eastern Coastal United States, Journal of Food Distribution Research. 41(2010): p 98-109.

Atallah S.S., M.I. Gómez, M.F Fuchs, and T.E. Martinson. 201. Economic Impact of Grapevine Leafroll Disease on Vitis vinifera cv. Cabernet franc in Finger Lakes Vineyards of New York. Forthcoming, American Journal of Enology and Viticulture.

Conrad, J.M, M.I. Gómez, and A.L. Lamadrid. 2011. "Wine in Your Knapsack?" Journal of Wine Economics, Vol. 6, No. 1, 83-110.

Costanigro, M., D. McFadden, S. Kroll and G. Nurse. 2011 An In-Store Valuation of Local and Organic Apples: the Role of Social Desirability. Agribusiness: An International Journal.

Curtis, K.R., and M.W. Cowee, (2011). Buying Local: Diverging Consumer Motivations and Concerns Journal of Agribusiness 40(1), 1-22.

Curtis, K.R., (2011). Are All Direct Market Consumers Created Equal? Journal of Food Distribution Research, 42(1), 26-33.

Govindasamy, R. and V. S. Puduri. Puerto Rican Consumers Attitude towards Willingness to Pay a Premium for Ethnic Produce: An Econometric Analysis, Quarterly Journal of International Agriculture, 50 (2011), No.2: 121-131.

Govindasamy, R., V. S. Puduri and J. E. Simon. Willingness to Buy New Ethnic Produce Items: A Study of Latinos in the East-coast U.S., HortTechnology, 21 (2011): 202-207.

Govindasamy, R. and V. S. Puduri. Hispanic Consumers Perceptions towards Locally Grown Ethnic Produce: A study from the East-coast U.S., Renewable agriculture and Food System.26 (2011): p 38-45.

Govindasamy, R., V. Puduri and J. E. Simon. Hispanic Consumers Perceptions towards Organically grown Ethnic Produce: A Logistic Analysis, African Journal of Agricultural Research, 5(24), 18 December, 2010: p 3464-3469.

Govindasamy, R., R. VanVranken, W. Sciarappa, A. Ayeni, V. S. Puduri, K. Pappas, J.E. Simon, F. Mangan, M. Lamberts and G. McAvoy. Ethnic Crop Opportunities for Growers on the East Coast: A Demand Assessment, Journal of Extension. 48(2010), [online]. http://www.joe.org/joe/2010december/pdf/JOE_v48_6rb2.pdf

Hinson, R. 2011. Projected Costs for Selected Louisiana Vegetable Crops  2011 Season. AEA No. 270, Department of Agricultural Economics and Agribusiness, LAES, LSU AgCenter, La. State University, Baton Rouge, 89 pp.

Hu, W., T. A. Woods, S. Bastin and L. J. Cox, Analyzing the Demand for New Value-Added Product: Case of Pure Blueberry Sweetener Journal of International Food and Agribusiness Marketing. 23(1): 56-72, 2011.

Hu, Wuyang, Timothy Woods, Sandra Bastin, Linda Cox, and Wen You, Assessing Consumer Willingness to Pay for Value-Added Blueberry Products Using a Payment Card Survey, Journal of Agricultural and Applied Economics, 43(2):243-258, 2011.

Jablonski, B.R, J. Perez-Burgos, and M.I. Gómez. 2011. Food Value Chain Development in Central New York: CNY Bounty. Forthcoming, Journal of Agriculture Food Systems Planning and Community Development.

Kelley, K., J. Hyde, J. Travis, and R. Crassweller. 2010. Assessing consumer preferences for scab-resistant apples: A sensory evaluation. HortTechnology. 20(5):885-891.

Marvin T. Batte, Wuyang Hu, Tim Woods, and Stan Ernst, Assessing the Contribution of Local Production, Organic Certification, Nutritional Claims, and Product Branding on Consumer Food Choices: A Conjoint Experiment forthcoming in European Review of Agricultural Economics, doi: 10.1093/erae/jbr039

Moser, R. R. Raffaelli and D. Thilmany-McFadden. 2011. Consumer Preferences for Fruit and Vegetables with Credence-Based Attributes: A Review. International Food and Agribusiness Management Review. Volume 14, Issue 2, 2011. Pp. 121-41

Onozaka, Y., G. Nurse and D. Thilmany McFadden .2011.  Defining Sustainable Food Market Segments: Do Motivations and Values Vary by Shopping Locale? American Journal of Agricultural Economics. 93(2): 583-589

Onozaka, Y. and D. Thilmany McFadden. 2011. Does Local Labeling Complement or Compete with Other Sustainable Labels? A Conjoint Analysis of Direct and Joint Values for Fresh Produce Claims. American Journal of Agricultural Economics. February 93(3) 689-702.

Puduri, V.S and R. Govindasamy. Asian Consumers' Willingness to Buy Locally Grown Ethnic Produce: A Study from East-coast United States, Journal of Sustainable Agriculture, Vol.35 (5), 2011: 511  521.

Puduri, V. S., R. Govindasamy, J. J. Myers and ODierno, L.J. Consumer Attitude towards Pricing of Live Aquatic Products, Aquaculture Economics and Management, 15 (2011):118-129.

Puduri, V. S., R. Govindasamy, and I. Vellangany. "Willingness to Buy GM Foods: An Analysis of Plant and Animal Origins in the United States", The IUP Journal of Agricultural Economics, VIII (2011): p. 47-63.

Schmit, T., Gómez, M.I. 2011. Developing Viable Farmers Markets in Rural Communities: An Investigation of Vendor Performance Using Objective and Subjective Valuations. Food Policy, 36 (2): 119-127.

Woods, Timothy, Jack Schieffer, and Sayed Saghaian, Winery Integration Strategies in the Mid-South and Mid-Atlantic States, forthcoming in Journal of Agribusiness

Poster research reports:

The Economic Impact of New Technology Use in the US Apple Industry. Agricultural and Applied Economics Association Annual Meeting, Poster, July 2011, with Nichole Busdieker.

Blogs Posted at: http://extension.psu.edu/farm-business

Can YouTube be used to help you market your ag. business? Part I. Oct. 1, 2010

Can YouTube be used to help you market your ag. business? Part II Oct. 5, 2010

Marketing to women: Strategies to attract her to your store and keep her there. Oct. 8, 2010

Tips and techniques you can use in the retail outlet to appeal to your female customer. Oct. 12, 2010

How does your product offering grow? Oct. 15, 2010

Adding to your product mix  before, during, and after you commit to selling niche products. Oct. 19, 2010

You have the space, now use it! Oct. 23, 2010

Events  know when and how to host them. Oct. 27, 2010

Monitoring your businesss online presence. Nov. 1, 2010

Inviting consumers to post reviews on your website. Nov. 4, 2010

Responding to customer reviews. Nov. 8, 2010

Additional web and email monitoring tools. Nov, 8, 2010

Learning directly from your customers. Nov. 11, 2010

Adapting flash sales website strategies to drive business to your site and store. March 3, 2011

Collaborating with complementary businesses. March 9, 2011

Fact Sheets: http://extension.psu.edu/farm-business/value-added-marketing-series

Social media for agricultural businesses: YouTube 2010

Developing email lists 2010

Email newsletters 2010

Internet Marketing: Monitoring the effectiveness of your web presence Feb 2011

Internet Marketing: Monitoring online discussion about your business Feb 2011

01/17/2013

Book Chapters:

Gunter, A. and D. Thilmany. 2012. Economic Implications of Farm to School for a Rural Colorado Community. WRDC Rural Connections. Issue 21. May 2012. Online at: http://wrdc.usu.edu/.

Thilmany, D. 2012. Local Food, Organics and Sustainability. The Federal Policy Role In Today's Food and Agricultural Markets.

Conference Presentations:

The Economic Impact of New Technologies on U.S. Apples. Western Extension and Research Activities Committee on Agribusiness Annual Meeting, June 2012, with Nichole Busdieker.

Refereed Conference Proceedings:

Kelley, K., J. Hyde, and A. Chamberlain. 2012. The consumer and the farmers market: What research shows us. 2012 Mid-Atlantic Fruit and Vegetable Convention Proceedings, pgs. 224-225.

Kelley, K. and J. Hyde. 2012. The consumer and the on-farm market: What research shows us. 2012 Mid-Atlantic Fruit and Vegetable Convention Proceedings, pgs. 226-227.

Zapata, S.D., C.E. Carpio, O. Isengildina-Massa and R.D. Lamie. "The Economic Impact of an E-Commerce Website", Poster Presentation, SACNAS (Society for the Advancement of Chicanos and Native Americans) National Conference, Seattle, WA, 10-14 October, 2012.

Zapata, Samuel. Olga Isingeldina-Massa, Dave Lamie and Carlos Carpio. Do Internet-Based Promotion Efforts Work? Evaluating MarketMaker. WERA-72 meetings. Las Vegas, NV. 13 June 2011

Woods, Timothy and Bruce Yang, Picking up Pawpaws  An Evaluation of Consumer Willingness to Sample Unusual Regional Products, presented paper also contributed to meeting proceedings, Food Distribution Research Society, San Juan , Puerto Rico, October, 2012.

Refereed Journal:

Curtis, K.R., R. Ward, K. Allen, and S. Slocum (forthcoming 2013). Impacts of Community Supported Agriculture Program Participation on Consumer Food Purchases and Dietary Choice. Journal of Food Distribution Research, 44(1).

Curtis, K.R., and I. Yeager. Market and Pricing Potential for Extended Season Produce Sales. Journal of Food Distribution Research, Submitted September 2012.

Bosworth, R., D. Bailey, and K. Curtis. Willingness to Pay for Private Labels, National Brands, and Local Designations at the Retail Level. Journal of Agriculture and Resource Economics, Submitted August 2012, Revise and resubmit status October 2012, resubmitted November 2012.

Zapata, S.D., C.E. Carpio, O. Isengildina-Massa, and R.D. Lamie. Do Internet-Based Promotion efforts Work? Evaluating MarketMaker. Journal of Agribusiness 29,1(2011): 159-180.

Govindasamy, R., V. Puduri and J.E. Simon. The US Hispanic Consumers Perception Towards Buying Country of Origin Labeled Ethnic Produce, The IUP Journal of Management Research, 11 (2012).

Ariyawardana, A., R. Govindasamy and V. S. Puduri. (2012),"Preference for ethnic specialty produce by the Hispanics in the east coast of the USA", British Food Journal, 114 (2012): p 944  953.

Luo, H., and C.L. Huang. 2012. "Demand for Healthful and Unhealthful Foods: Do Prices Matter on Obesity?" Journal of Agribusiness 30, forthcoming.

Costanigro, M., C. Bond, and J. McCluskey (2012). Reputation Leaders and Quality Laggards: Incentive Structure in Markets with Private and Collective Reputation, Journal of Agricultural Economics 2(1), 245-264.

Nurse, G., Y. Onozaka and D. Thilmany McFadden.2012. Consumer Motivations and Buying Behavior: The Case of the Local Food System Movement. Journal of Food Products Marketing. Forthcoming. Fall 2012.

Thilmany McFadden, D. and S. Low. 2012. Will Local Foods Influence American Diets? CHOICES, 2nd Quarter 2012.

Chamberlain, A., K. Kelley, and J. Hyde (Accepted). Mid-Atlantic Consumer Purchasing Behavior and Knowledge of Locally Grown and Seasonal Produce. Journal of Extension.

Kelley, K., R. Govindasamy, and J. Hyde (Accepted). Using On-line Bulletin Boards to Gather Preliminary Information. Journal of Extension.

Rickard, B.J., A.M. Okrent, and J.M. Alston. 2013. How have agricultural policies influenced caloric consumption patterns in the United States? Health Economics (forthcoming).

J. Alston, A. Okrent, and B. Rickard. 2013. Impact of agricultural policies on caloric consumption. Trends in Endocrinology and Metabolism: A Cell Press Reviews Journal (forthcoming).

Rickard, B.J., T.M. Schmit, M.I. Gómez, and H. Lu. 2013. Developing brands for patented fruit varieties: Does the name matter? Agribusiness: An International Journal (forthcoming).

Schmit, T.M., B.J. Rickard, and J. Taber. 2013. Consumer valuation of environmentally friendly production practices in wines considering asymmetric information and sensory effects. Journal of Agricultural Economics (forthcoming).

Liaukonyte, J., B. Rickard, H. Kaiser, A. Okrent, and T. Richards. 2012. Economic and health effects of fruit and vegetable advertising: Evidence from lab experiments. Food Policy 37(5): 543553.

Rickard, Bradley J. 2012. The economics of introducing wine into grocery stores. Contemporary Economic Policy 30(3): 382398.

Li, J., M.I. Gómez, B.J. Rickard, and M. Skinner. 2013. Factors influencing adoption of integrated pest management practices in Northeast greenhouse ornamentals. Agricultural and Resource Economics Review (forthcoming).

Ward, Ruby, Allen Wysocki, and Timothy Woods, Agribusiness Extension: The Past, Present, and Future?, International Food and Agribusiness Review; 14(5):125-140, 2011, also available on-line

Working Papers

Gumirakiza, J. D., Curtis, K. ANALYSIS OF CONSUMER MOTIVATIONS FOR ATTENDING FARMERS MARKETS: WHO BUYS FRESH?

Gumirakiza, J. D., Curtis, K. ASSESSMENT OF CONSUMER PREFERENCES, WTP, AND STATED DEMAND FOR DIFFERENTIATED PRODUCE.

Gumirakiza, J. D., Curtis, K. ECONOMETRIC ASSESSMENT OF CONSUMERS PREFERENCES FOR VARIOUS FEATURES OF FRESH PRODUCE.

Rickard, B.J., M. Costanigro, and T. Garg. Regulating the availability of beer, wine, and spirits in grocery stores: Beverage-specific effects on prices, consumption, and traffic fatalities. Under review at Applied Economic Perspectives and Policy.

Liaukonyte, J., T. Richards, B. Rickard, and H. Kaiser. Under-Contribution to Public Goods due to Self-Interested Inequity Aversion. Revised and resubmitted to American Journal of Agricultural Economics.

Rickard, B.J., J.J. McCluskey, and R.W. Patterson. 2012. Reputation Tapping. Under Review at the American Journal of Agricultural Economics.

Liaukonyte, J., N.A. Streletskaya, H.M. Kaiser, and B.J. Rickard. 2012. Asymmetry in Demand Responses to Positive and Negative Product Labeling Information: Evidence from Lab Experiments. Under Review at Applied Economic Perspectives and Policy.

Richards, T.J., B.J. Rickard, J.M. Alston, and D. Fang. 2012. Patents as Options: Path-Dependency and Optimal Valuation Strategies. Under Review at the American Journal of Agricultural and Resource Economics.

Ho, S.-T., B.J. Rickard, and J. Liaukonyte. 2012. Welfare and nutritional effects from potential changes in U.S. trade promotion efforts. AEM Working Paper #2012-16. Under Review at Food Policy.

Balagtas, J., B. Krissoff, L. Lei, and B. Rickard. Acreage response to fruit and vegetable planting restrictions: A difference-in-difference approach. AEM Working Paper #2012-14. Under Review at Applied Economic Perspectives and Policy.

Fruit Times, Penn State Extension
College of Agricultural Sciences, The Pennsylvania State University
http://extension.psu.edu/fruit-times

Hyde, J., K. Kelley, and D. Ollendkye. 2012. Special Issue of Fruit Times on How Consumers Use Social Networks to Connect with Food Retailers: 20 August 2012.

Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Whos posting online reviews? Fruit Times On-Line: 30 July 2012.

Hyde, J., K. Kelley, and D. Ollendkye. 2012 How consumers use social networks to connect with food retailers: Whos reading online reviews? Fruit Times On-Line: 23 July 2012.

Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Traditional advertising tools. Fruit Times On-Line: 16 July 2012.

Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Internet tools. Fruit Times On-Line: 9 July 2012.

Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Is Facebook a good fit? Fruit Times On-Line: 2 July 2012.

Hyde, J., K. Kelley, and D. Ollendkye. 2012. 2012. How consumers use social networks to connect with food retailers: Online and social media tools. Fruit Times On-Line: 25 June 2012.

Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Expected web presence. Fruit Times On-Line: 18 June 2012.

Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Finding a retailers social network. Fruit Times On-Line: 11 June 2012.

Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Consumers expectations of connecting with a food business via social networking. Fruit Times On-Line: 4 June 2012.

Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Belonging to a food businesss social network. Fruit Times On-Line: 28 May 2012.

Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Blogging and tweeting. Fruit Times On-Line: 21 May 2012.

Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Sharing Facebook content. Fruit Times On-Line: 14 May 2012.

Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Facebook ads. Fruit Times On-Line: 7 May 2012.

Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Facebook usage. Fruit Times On-Line: 1 May 2012.

Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers. Fruit Times On-Line: 23 April 2012.

Kelley, K., J. Hyde, and D. Ollendyke. 2012. Investigating value-added apple product consumption and interest, Part I. Fruit Times 31(1):1-4. Fruit Times On-Line: 6 February 2012.

Agricultural Entrepreneurship Farm Management Blog
College of Agricultural Sciences, Pennsylvania State University
www.farmbusiness.blogspot.com

Kelley, K. 2012. Do you offer mass customization? 6 July 2012.

Kelley, K. 2012. Why Mobile Payment Systems Might Work for Your Business. 21 June 2012.

Kelley, K. 2012. Why You Might Want To Consider Offering Mobile Payments. 19 June 2012.

Kelley, K. 2012. Were eating smaller, frequent meals. Do you have a snack for that? 5 June 2012.

Kelley, K. 2012. Dashboard apps for your tablet and smartphone. 27 April 2012.

Kelley, K. 2012. Social media dashboards: Useful features. 25 April 2012.

Kelley, K. 2012. Why you should consider desktop social media dashboards. 23 April 2012.

Kelley, K. 2012. The right way to respond to positive and negative reviews. 10 April 2012.

Kelley, K. 2012. Have you checked your online reputation lately? 28 March 2012.

Podcasts

Social Media and Food Retailers Podcast Series
College of Agricultural Sciences, Pennsylvania State University
http://www.youtube.com/user/PSUFoodandFarmBiz

Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 19: Research conclusions

Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 18: Whos posting online reviews?

Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 17: Whos reading online reviews?

Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 16. Traditional advertising tools for food retailers

Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 15: Internet tools for food retailers

Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 14: Is Facebook a good fit for food retailers?

Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 13: Connecting with fruit and vegetable businesses

Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 12: Expected web presence

Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 11: Finding a retailers social network

Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 10: Consumers expectations of a food business

Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 9: Why connect with Food businesses?

Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 8: Whos blogging or tweeting?

Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 7: Whos sharing Facebook content?

Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 6: Whos posting and following ads on Facebook?

Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 5: What consumers expect from Facebook

Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 4: Facebook usage

Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 3: Introduction to the research, Part 2

Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 2: Meet the respondents

Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 1. Retailers: Introduction: Consumer perspectives

Poster research reports:

Blogs Posted at: http://extension.psu.edu/farm-business

Fact Sheets: http://extension.psu.edu/farm-business/value-added-marketing-series

State, Station or Agency:

German, Carl L., Toensmeyer, Ulrich C., and Miles, Lenny. Transitioning a Farm to Organic Production and Marketing. Journal of Food Distribution Research, Volume 43 , pp , NO. 1, March 2012.

Lamie, R.D., Isengildina-Massa, O., Carpio, C. and Zapata, S.D. 2011.
Evaluating MarketMaker: Analyzing the Impact of an Electronic Food Marketing Network and its Capacity to Improve Efficient Market Access for Small to Midsized Farmers and Food Entrepreneurs. USDA Agricultural Marketing Services. http://www.ams.usda.gov/AMSv1.0/getfile?dDocName=STELPRDC5092120

12/04/2013

The main purpose of most of the teams projects are to explore the market dynamics of the produce sector, but more and more, there is interest in focusing on the role of certification programs and the rising interest in locally grown produce, and how that interacts with the viability of small and mid-size farms. still, many members have maintained their work with commercial scale, large growers, packers, shippers and retailers who represent the majority of fresh produce sales.

The pieces of the project all come together to bring focus to the current state of production, profitability, and market conduct within fresh produce.

Direct marketing and agritourism are also interesting topics that interface with other USDA priorities, and provide an interesting research agenda given the call for more information on customer base, spending behavior, and other related characteristics so that the farmers can better target specific population segments to increase profits.

Outreach/Industry Presentations:

Curtis, K. Utah Building Farmers Program.

- Eight-week beginning courses held in Lehi, Logan, and Ogden, UT and Las Vegas, NV
- One-day beginning farmers/rancher workshop held in Logan (69 participants)
- Four-week intermediate course in Kaysville, UT (48 participants)

Curtis, K. Utah Farm-Chef Fork Program. Three half-day producer and chef trainings (six total, 78 participants) conducted and six producer-chef mingles held across Utah in 2013

Curtis, K. Farm Products to Food Products Program. Two one-day workshops held in Nevada (Las Vegas and Reno, 25 participants) and two in Utah (45 participants)

Curtis, K. Utah shopper willingness to pay for Utahs own packaged food products. Utah Farm Bureau Federation Annual meeting. November 2013.

Durham, C. Green labeling for horticultural undergraduate special topics: Organic and Third Party Certifications Practicum. April 19, 2012.

Durham, C. Eco-Label certifications and the consumer lecture for horticultural course: Issues in Sustainable Agriculture, February 15, 2012.

Gómez, M.I. Case studies on local food supply chains. New York State Council on Food Policy Summer Meeting, Ithaca, July 17, 2013 (estimated size of audience: 20).

Gómez, M.I. Selling at the cellar door. Training your Customers: Effective Tasting Room Techniques, Geneva NY, May14, 2013 (estimated size of audience: 25).

Gómez, M.I. The U.S. food distribution system: Concepts and evolution. Developing and Eastern Broccoli Industry, Webinar Series, Ithaca NY, May 6, 2013 (estimated size of audience: 40).

Gómez, M.I. Why consumers buy fair trade. Specialty Coffee Association of America 2013 - Fair Trade Producer Forum, Boston, April 11, 2013 (estimated size of audience: 150).

Gómez, M.I. Customer satisfaction drivers and performance of tasting rooms in cold climate wine regions, Northern Grapes Project Webinar, April 9, 2013 (estimated size of audience: 80).

Gómez, M.I. Selling at the cellar door. Training your Customers: Effective Tasting Room Techniques, Martha Clara Vineyards, Long Island NY, March 12, 2013 (estimated size of audience: 50).

Gómez, M.I. How to become truly customer focused. United Fresh Produce Executive Development Program, March 11, 2013 (estimated size of audience: 50).

Gómez, M. A timeline and strategies for investment in a winery. Michigan Winery Development Conference, February 13, 2013, East Lansing, MI (estimated size of audience: 150).

Gómez, M.I. Enhancing food security in the Northeast with local and regional food systems, From Furrows to BoroughsA Taste of New York State in NYC, New York, NY, January 31, 2013 (estimated size of audience: 20).

Gómez, M.I., E. Kelley. Customer satisfaction drivers and performance of tasting rooms in cold climate wine regions, Viticulture 2013, Northern Grapes Symposium, February 7, 2013 Rochester, New York (estimated size of audience: 150).

Green, S.W. and R.D. Lamie. Regional NxLevel Meeting for SCNBFP. Spartanburg County Extension Office. Spartanburg, SC. 13 Feb 2013.

Henry-Osorio, M., McCracken, V.A., and L. Elvakidze. Modeling consumer Bidding Behavior on Food Items: Evidence from a Two-Stage Sequential BDM Field Experiment,  presented at the 6th Annual Conference of the American Association of Wine Economists and Food Economists. June 2013. Princeton, NJ.

Isengildina-Massa, O., S. Zapata, C. Carpio, and R.D. Lamie.
Does e-commerce help farmers markets? Measuring the impact of MarketMaker. Agricultural and Applied Economics Association and the Canadian Agricultural Economics Society Joint Meetings. Washington, D.C. August 4-6, 2013.

Kelley, E. and M.I. Gómez. Customer satisfaction drivers and performance of tasting rooms in cold climate wine regions, Iowa Wine and Grape Growers Association Annual Meeting, Iowa, March 13, 2013 (estimated size of audience: 25).

Kelley, K. and S. Cornelisse. Social media boot camp. Two day-long seminsars. Penn Sate Extension. June 18 and 19, 2013.

Kelley, K. Winery tasting room layout and design. Penn State Extension, Erie County, PA. June 5, 2013.

Kelley, K. Marketing strategies to boost retail sales. Long Island Small Fruit School. Riverhead, NY. March 12, 2013.

Kelley, K. Increasing your customers tasting room experience by understanding their attitudes and behaviors. Wisconsin Fresh Fruit and Vegetable Conference. Wisconsin Dells, WI. January 21, 2013.

Kelley, K. Enhancing your marketing strategies to boost retail berry sales. Wisconsin Fresh Fruit and Vegetable Conference. Wisconsin Dells, WI. January 20, 2013.

Kelley, K. Marketing strategies for fresh and value-added apple products. Wisconsin Fresh Fruit and Vegetable Conference. Wisconsin Dells, WI. January 20, 2013.

Kelley, K. and K. Demchak. Strategies to boost retail sales. Mid-Atlantic Fruit and Vegetable Convention, Hershey, PA. January 31, 2013.

Kelley, K. Berry marketing: Results of a consumer survey. Mid-Atlantic Fruit and Vegetable Convention, Hershey, PA. January 30, 2013.

Kelley, K. Mobile usage and payment technology. Penn State Social Media and Mobile Technology for Ag. Businesses Webinar Series. January 24, 2013.

Kelley, K. and S. Cornelisse. LinkedIn and Pinterest. Penn State Social Media and Mobile Technology for Ag. Businesses Webinar Series. January 17, 2013.

Kelley, K. Who, what, where, when, and how of social media. Penn State Social Media Boot Camp, Adams County Extension Office, PA. December 12, 2012.

Kleese, T. (Organized by R.D. Lamie) Regional food systems: A view from the Southeast U.S. Symposium jointly sponsored and organized by the South Carolina New and Beginning Farmer Program, the University of South Carolina Center for Research in Nutrition and Health Disparities, and the Clemson Sustainable Agriculture Program. 701 S. Whaley. Columbia, SC. 8 November 2013.

Lamie, R.D. MarketMaker Program Update. SC Association of Farmers Market Managers. Phillips Market Center. Columbia, SC. November 2013.

Lamie, R.D. Planning Committee Member and Sponsor. Midlands Area Food Summit. Organized by Midlands Local Food Coalition. 701 S. Whaley. Columbia, SC. 8 November 2013.

Lamie, R.D. Growing food & opportunities in SC: Economic & community development through healthy food access. SC Food Policy Council Conference. Phillips Market Center. Columbia, SC. 25 September 2013.

Lamie, R.D. and B. Lanford. MarketReady Program - Conway, SC. 30 August 2013

Lamie, R.D. Southeastern U.S. farm incubator training workshop. 15 August 2013.

Lamie, R.D. Southeastern U.S. Farm Internship Program Development Workshop. 14 August 2013.

Lamie, R.D. Research and Extension needs/priorities for local food systems development in the South  what is the role of the Land Grant University? - Served as South Carolina delegate to meeting in Fayettville, Arkansas. May 22, 2013.

Lamie, R.D. Selected to participate in web-dialogue group for Building local government capacity to alleviate food deserts: The role of Extension. AFRI-funded project administered by Ohio State. 13 May 2013.

Lamie, R.D. and B. Lanford. SC MarketReady Program - Spartanburg, SC. 22 April 2013.

Lamie, R.D. Developing your gameplan for success selling to grocery stores and wholesale buyers. MarketReady Workshop Presentation. Spartanburg, SC. April 22, 2013.

Lamie, R.D. and B. Lanford. SC MarketReady Program - Columbia, SC. 17 April 2013.

Lamie, R.D. Developing your gameplan for success selling to grocery stores and wholesale buyers. MarketReady Workshop Presentation. Columbia, SC. April 17, 2013.

Lamie, R.D. Marketing and other resources for women in agriculture in SC. Presentation to Annie's Project. Hartsville, SC. March 22, 2013.

Lamie, R. D. and A. English. Soil health summit. Sandhill REC. In collaboration with USDA-NRCS State Conservationist and staff. 18 March 2013.

Lamie, R.D. Sustainability initiatives at Clemson University. Presentation at the Innovation Practices Workshop. Innovation in the Teaching of Sustainable Development in Life Sciences in Europe. EU-ERASMUS Academic Network. Maribor, Slovenia. March 12, 2013.

Lamie, R.D. MarketMaker's Potential to Increase Market Exposure in North and South Carolina. Presentation at Minority Landowners Conference. Greensboro, NC. Feb 21, 2013.

Lamie, R.D., B. Lanford, and G. Zehnder. The role of local/regional food systems development in Clemson Extension programming. In-Service Training Session at 2013 Clemson Extension Conference. 5 February 2013.

Lamie, R. David. Co-organizer; "Local Food System Roundtable", CU Extension Conference. Clemson Madren Conference Center. February 5, 2013.

Lamie, R. David. Co-Organizer, CU Extension Conference General Session; "The Role of Extension in Supporting Community Based Food Systems" presented by Dr. Jerry DeWitt. Clemson Madren Conference Center. February 5, 2013.

Lamie, R.D. Exploring the potential for SC MarketMaker to support agritourism in South Carolina. SC Agribiz and Farm Expo and National Heritage Corridor Agritourism Summit combined event. Florence Civic Center. January 18, 2013.

Lamie, R.D. Business plan fundamentals and strategic thinking for new and beginning farmers workshop. Phillips Market Center. Columbia, SC. Sponsored by Ag South, Arbor One, and SC New and Beginning Farmers Program. Included presentations from Scott Mickey of the SC Farm Management Association and Dr. D. Kohl from AgriVisions, LLC and the Farm Credit University. 14 January 2013.

Lamie, R.D., G. Zehnder, and B. Lanford. Clemson Extension Local/Regional Food System Program Planning Workshop. Clemson Outdoor Lab. 18-19 2013.

Lamie, R.D., W. Ferreira, D. Hughes, S. Slice (USDA-FSA), T. Brennecke and T. Kemp (AgSouth), R. Pitts (ArborOne), D. Turbeville (USDA-RD) and K. Melton (USDA-NRCS). Feasibility studies and funding sources for new and beginning farmers. Sandhill REC LakeHouse. 23 January 2013.

Lamie, R.D., A. Rast, and J. Danzler. Marketing programs and resources for farmers in South Carolina. 11 December 2012.

Lamie, R.D., B. Crocker, A. Culler, and Clyde Hoskins. Legal and regulatory issues in South Carolina agriculture. 11 December 2012.

Lamie, R.D. Building entrepreneurial, business management, and land stewardship capacity for South Carolina new and beginning farmers. USDA Beginning Farmer and Rancher Development Program PI Conference. Rochester, MN. December 5-6, 2012.

Lamie, R.D. Building entrepreneurial, business management, and land stewardship capacity for South Carolina new and beginning farmers. Third Annual USDA Beginning Farmer and Rancher Development Program Program Directors Meeting. Rochester, MN. December 5, 2012

Lamie, R. David. Building Entrepreneurial, Business Management, and Land Stewardship Capacity for South Carolina New and Beginning Farmers. Third Annual USDA Beginning Farmer and Rancher Development Program Program Directors Meeting. Rochester, MN. December 5, 2012

Lamie, R.D. Statewide local food systems and agriculture programs at CIECD, Clemson Research and Education Center Directors Meeting. 3 December 2012.

Lamie, R.D. and B. Lanford. nurturing local food systems elements into our spaces and places. Invited presentation at South Carolina Association of Regional Councils Annual Meeting, Placemaking: Leveraging Community Assets in a Competitive Environment. Myrtle Beach, SC. 19 November 2012.

Lamie, R.D., S. Green, and T. Cushing. Budgeting, farm financial statements, and income tax planning. Sandhill REC Lakehouse. Columbia, SC. 15 November 2012.

Lamie, R.D. Local/regional food system development for the Hilton Head Region of South Carolina. Invited presentation for Experience Green "Why Buy Local" Roundtable. Hilton Head, SC. November 13, 2012.

Lamie, R.D. Local/regional food system development for the Beaufort/Bluffton Region of South Carolina. Invited presentation for Experience Green "Why Buy Local" Roundtable. Bluffton Public Library. November 12, 2012.

Lamie, R.D. Agricultural marketing. Invited Presentation at USDA Farmer and Landowner Workshop at 150th Anniversary Celebration of Penn Center. Penn Center. St. Helena Island. 9 November 2012.

Lamie, R.D. New and beginning farmer panel. Good moves and avoiding serious blunders. Carolina Farm Stewardship Association Conference. Greenville, SC. October 28, 2012.

Lamie, R.D. Organizer - National Meeting of the MarketMaker Network. Charleston, SC. 28-29 October 2012.

Lamie, R.D. and T. Woods. Market Ready: Helping producers find success in marketing to chefs/restaurants and wholesale/grocery customers. Carolina Farm Stewardship Association Conference. Greenville, SC. 28 October 2012.

Lamie, R.D. and T. Woods. MarketReady: Helping producers find success in marketing to chefs/restaurants and wholesale/grocery customers. Invited Presentation at 27th Annual Sustainable Agriculture Conference of Carolina Farm Stewardship Association. Greenville, SC. 27 October 2012.

Lamie, R.D. and S. Green - South Carolina New and Beginning Farmer Program Overview, NxLevel Taking Stock of Your Resources, Color Code Introduction, and AgPlan overview. Sandhill REC Lakehouse. Columbia, SC. 2 October 2012.

Lamie, R.D. The economics of food in South Carolina. Invited panel presentation with Sonny Dickinson, South Carolina Department of Agriculture and Lisa Turansky, South Carolina Coastal Conservation League. Healthy Food Access Track. South Carolina Community Economic Development Conference. South Carolina Association of Community Development Corporations. Myrtle Beach, SC. September 13, 2012

Lamie, R.D. Marketing and business development programs for South Carolina women in agriculture. Presentation to Annie's Project Group. Newberry, SC. June 1, 2012.

Lamie, R.D. MarketMaker, MarketReady, and South Carolina New and Beginning Farmer Program Overview. Presentation to Clemson PSA Road Tour group. May 29, 2012.

Lamie, R.D. Developing your gameplan for success selling to grocery stores and wholesale buyers. MarketReady Workshop Presentation. Conway, SC. August 30, 2012.

Perla, J., and B. Rickard. Do restaurants cater to locavours? Using ZAGAT® survey data to examine factors that influence wine list selections. Presented at the NAREA Pre-conference Workshop. Ithaca, NY. June 23, 2013. 35 attendees.

Perla, J., and B. Rickard. Do restaurants cater to locavours? Using ZAGAT® survey data to examine factors that influence wine list selections. Presented at Vit2013. Rochester, NY. February 7, 2013. 45 attendees.

Rickard, B. Situation and outlook report for fruits and vegetables. Presented at the AEM Agricultural Outlook Conference. Ithaca, NY. December 10, 2013. 25 attendees.

Rickard, B. University licensing of patents for varietal innovations in agriculture. Presented as a departmental seminar at Oklahoma State University. Stillwater, OK. November 22, 2013. 40 attendees.

Rickard, B. University licensing of patents for apple varietal innovations. Presented at the CCE Agriculture and Food Systems In-service Conference. Ithaca, NY. November 19, 2013. 10 attendees.

Rickard, B. University licensing of patents for varietal innovations in agriculture. Presented at the AAEA/CAES Annual Meeting. Washington D.C. August 6, 2013. 15 attendees.

Rickard, B. Economic and social effects from the introduction of alcohol into grocery stores. Presented as a departmental seminar at the University of Connecticut. Storrs, CT. April 12, 2013. 40 attendees.

Rickard, B. University licensing of patents for varietal innovations in agriculture. Presented at the NC 1034 Annual Meeting. Tucson, AZ. March 15, 2013. 15 attendees.

Rickard, B., and J. McCluskey. Reputation tapping. Presented at the Eastern Economic Association Annual Meeting. New York, NY. May 10, 2013. 25 attendees.

Rickard, B., and J. Perla. Do restaurants cater to locavours? Using ZAGAT® survey data to examine factors that influence wine list selections. Presented at the New York Produce Show and Conference. New York, NY. December 11, 2013. 35 attendees.

Sage J., V. McCracken, R. Sage. Bridging the Gap: Do Farmers Markets Help Alleviate Food Deserts? AAEA/ASSA; January 4 to 6, 2013. San Diego, CA.

Sullins, M. and D. Thilmany. Understanding and managing risk and return for small-scale value-added food businesses. Poster for the 2013 American Applied Economics Association Annual Meetings. July 2013. Washington, D

Thilmany, D. Direct marketing your produce and farm: Understanding consumer motivations and interests. Invited talk to the New Jersey Producers Association. February 2013. Atlantic City, NJ.

Thilmany, D., A. Gunter, and E. Tegegne. Toward a typology of economic impact and welfare analysis for local and regional food systems. Part of Organized Session on Local Foods. 2013 Southern Regional Science Association Meetings.

Thomas, L Gómez, M.I. The effect of tasting sheet sensory descriptors on tasting room sales. Viticulture 2013, Northern Grapes Symposium, February 8, 2013 Rochester, New York (estimated size of audience: 30).

Woods, T. 2013. 2013 KY Fruit and Vegetable Conference  January 2013
Best practices for farmers market produce sampling
Blackberry variety taste evaluation

Woods, T. 2013. Ohio Produce Growers and Marketers Association Sandusky, OH  January 21-23, 2013 How to effectively price your products & services
Farm market: Shopper attitudes, preferences & sampling

Woods, T. 2013. Good Decision Making: Using PRIMER for Evaluating New Enterprises, Farming on a Few acres  Nelson County series with Robbie Smith, Hort Agent  January 29, 2013

Woods, T. MarketReady Training: Bridgeport, West Virginia (March 2013); McCracken County, KY (May 2013); Charleston, West Virginia (July 2013); and Frankfort, KY  KY State University (August 2013)

Woods, T. The 101 economics of developing robust food systems in central Appalachia, Appalachian Funders Network Webinar  with Leslie Schaller (ACENET) and Kostas Skordas (Appalachian Regional Commission) March 2013.

Woods, T. Economic trends: Buying local Tennessee Food Safety Conference. May 2013.

Woods, T. Local food markets: Myth or magic? Ohio Farm Science Review. September 2013.

Woods, T. PRIMER for new enterprises KY FarmStart. September 2013.

Zapata, S.D., C.E. Carpio, O. Isengildina-Massa and R.D. Lamie. The economic impact of an e-commerce website, Poster Presentation, SACNAS (Society for the Advancement of Chicanos and Native Americans) National Conference, Seattle, WA. October 10-14, 2012.

Outreach/Industry Publications:

Appleby, C., M. Costanigro, and D. Thilmany McFadden. (2012). The wine headache: Consumer perceptions, marketing, and pricing implications for non-sulfited wines. AMR 12-02. December 2012. 7 pp.

Atallah, S.S., M.I. Gómez. (2013). Eastern Broccoli Crop Budgets. Extension Bulletin 2013-12, Charles H. Dyson School of Applied Economics and Management.

Carpio, C., O. Isengildina-Massa, R.D. Lamie, and S.D. Zapata. (In press). Does e-commerce help agricultural markets? The case of MarketMaker. Choices.

Cuellar-Healey, S., M.I. Gómez. (2013). Module 1: Marketing. Extension Bulletin 2013-02, Charles H. Dyson School of Applied Economics and Management.

Cuellar-Healey, S., M.I. Gómez. (2013). Module 1: Marketing, Teaching Slides. Extension Bulletin 2013-02i, Charles H. Dyson School of Applied Economics and Management.

Cuellar-Healey, S., M.I. Gómez. (2013). Module 2: Customer Analysis. Extension Bulletin 2013-03, Charles H. Dyson School of Applied Economics and Management.

Cuellar-Healey, S., M.I. Gómez. (2013). Module 2: Customer Analysis Example, The Hispanic Market in the United States. Extension Bulletin 2013-03i, Charles H. Dyson School of Applied Economics and Management.

Cuellar-Healey, S., M.I. Gómez. (2013). Module 2: Customer Analysis, Teaching Slides. Extension Bulletin 2013-03ii, Charles H. Dyson School of Applied Economics and Management.

Cuellar-Healey, S., M.I. Gómez. (2013). Module 3: Company Analysis. Extension Bulletin 2013-04, Charles H. Dyson School of Applied Economics and Management.

Cuellar-Healey, S., M.I. Gómez. (2013). Module 3: Company Analysis Example, Marketing Plan, Mixed Green Salad Gardens. Extension Bulletin 2013-04i, Charles H. Dyson School of Applied Economics and Management.

Cuellar-Healey, S., M.I. Gómez. (2013). Module 3: Company Analysis, Teaching Slides. Extension Bulletin 2013-04ii, Charles H. Dyson School of Applied Economics and Management.

Cuellar-Healey, S., M.I. Gómez. (2013). Module 4: Competitor Analysis. Extension Bulletin 2013-05, Charles H. Dyson School of Applied Economics and Management.

Cuellar-Healey, S., M.I. Gómez. (2013). Module 4: Competitor Analysis Example, SWOT Analysis. Extension Bulletin 2013-05i, Charles H. Dyson School of Applied Economics and Management.

Cuellar-Healey, S., M.I. Gómez. (2013). Module 4: Competitor Analysis, Teaching Slides. Extension Bulletin 2013-05ii, Charles H. Dyson School of Applied Economics and Management.

Cuellar-Healey, S., M.I. Gómez. (2013). Module 6: Price. Extension Bulletin 2013-07, Charles H. Dyson School of Applied Economics and Management.

Curtis, K.R., and J.D. Gumirakiza. (2013). Farmers Market Customer Priorities. Utah State University Fact Sheet, Applied Economics/2013-06pr.

Curtis, K.R., and J.D. Gumirakiza. (2013). Consumer Motivations for Attending Utah Farmers Markets. Utah State University Fact Sheet, Applied Economics/2013-03pr.

Curtis, K., V. Chakreeyarat, and J. Dominique Gumirakiza. (2013). Enhancing Direct Marketing Opportunities for Local Foods. Utah State University Fact Sheet, Applied Economics/2013-02pr.

Curtis, K.R. (2013). Food safety for direct marketers. Building Farmers in the West Curriculum (Fact Sheet, PowerPoint Presentation, and Worksheets). Online.

Gómez, M.I. (2013). Fresh vegetables losing ground to imports. American Agriculturalist, March, 2013, p. 26.

Gómez, M.I. and E.M. Kelley. (2013). The Tasting Room Experience and Winery Customer Satisfaction. Extension Bulletin 2013-01, Charles H. Dyson School of Applied Economics and Management.

Graff, G. (lead) with 6 co-authors. (2013). The Value Chain of Colorado Agriculture. February 2013.

Gumirakiza, J.D., and K.R. Curtis, (2013). Targeting Specific Consumer Types at Farmers' Markets. Utah State University Fact Sheet, Applied Economics/2013-09pr.

Gumirakiza, J.D., and K.R. Curtis, (2013). Farmers Market Consumer Preferences & Premium Pricing for Organically Grown & Local Fresh Produce. Utah State University Fact Sheet, Applied Economics/2013-08pr.

Gumirakiza, J.D., and K.R. Curtis, (2013). Exploring Consumer Spending at Farmers Markets: Who Spends More? Utah State University Fact Sheet, Applied Economics/2013-07pr.

Gumirakiza, J.D., and K.R. Curtis, (2013). Importance of Pricing Fresh Produce in Direct Markets: A Farmers Market Example. Utah State University Fact Sheet, Applied Economics/2013-05pr.

Lamie, R.D., R. Dunning, E. Bendfeldt, J. Massey Lelekacs, M. Velandia, and L. Meyer. (In press). Assessing the economic, environmental, and social impacts of local food systems. Choices.

Thilmany, D. and M. Ahearn. (2013). Beginning farmers and potential opportunities within local food systems. Boston Federal Reserves Communities and Banking. Spring 2013.

Conference Presentations:

Arumugam, S., I. Vellangany, and R. Govindasamy. Marketing U.S. lentils in Sri Lanka: A consumer preference analysis. Food Distribution Research Society, Chicago, IL, October 2013.

Bailey, D., R. Bosworth, and K. Curtis, A comparison of consumer willingness to pay for store, national, and locally labeled goods at the retail level. Selected paper presented at the 134th EAAE Seminar Labels on sustainability: An issue for consumers, producers, policy makers, and NGOs. Paris, France, March 2013.

Bailey, D., R. Bosworth, and K. Curtis, Willingness to pay for private labels, national brands, and local designations at the retail level. Selected paper presented at the 2013 Annual Meeting of the Australian Agricultural and Resource Economics Society, Sydney, Australia, February 2013.

Barnes, R., R. Bosworth, K. Curtis, and D. Bailey, Using sensory evaluation data to understand willingness to pay for locally labeled goods. Selected paper presented at the Western Agricultural Economics Association Annual Meetings, Monterey, CA, June 2013 (abstract: Journal of Agricultural & Resource Economics 38(3), 2013).

Curtis, K.R., J. Gumirakiza, and R. Bosworth, Consumer preferences and willingness to pay for multi-labeled produce at farmers markets. Selected paper presented at the Food Distribution Research Society Annual Meeting, Chicago, IL, October 2013.

Curtis, K.R., J. Gumirakiza, and R. Ward, Success factors for small-scale diversified farms in the Intermountain West. Selected poster presented at the Agriculture and Applied Economics Association Annual Meetings, Washington, DC, August 2013.

Gabrielyan, G., T.L. Marsh, J.J. McCluskey, and C.F. Ross, Willingness to pay for sensory attributes in beer, presented the 2013 NAREA Workshop on Beverage Markets and Policy, Ithaca, NY, June 21, 2013.

Gabrielyan, G., T.L. Marsh, J.J. McCluskey, and C.F. Ross, Consumer preferences for beer, presented at Beeronomics, September 2013, York, U.K.

Govindasamy, R., I. Vellangany, and S. Arumugam. Willingness to buy organically grown ethnic greens and herbs: An econometric analysis. Food Distribution Research Society, Chicago, IL, October 5- 8, 2013

Gumirakiza, J.D., K. Curtis, and R. Bosworth, Assessment of farmer's market consumer preferences for produce attributes. Selected paper presented at the Western Agricultural Economics Association Annual Meetings, Monterey, CA, June 2013 (abstract: Journal of Agricultural & Resource Economics 38(3), 2013).

Huffman, W.E. and J.J. McCluskey, The economics of labeling of GM foods. Biotechnology Trade and Transfer: Barriers and Opportunities. A Conference Organized by USDA Multi-State Research Project NC-1034 Impact Analyses and Decision Strategies for Agricultural Research Tucson, AZ, March 15-16, 2013.

Kelley, K., and R. Govindasamy. Disseminating marketing and production results to ethnic greens and herbs stakeholders. Food Distribution Research Society, Chicago, IL, October 2013.

Kelley, K., J. Hyde, and J. Bruwer. Consumer alcohol behaviors and preferences based on wine consumption frequency. 20th Recent Advances in Retailing and Services Science Conference, Philadelphia, PA.

Kim, M.K., K. Curtis, and I. Yeager, A comparison of risk and return properties for direct and wholesale produce markets. Selected paper presented at the WERA-72 Annual Meeting, Las Vegas, NV, June 2013.

McCluskey, J.J., Information and consumer preferences for new technology. Plenary presentation at GMCC-13, the sixth International Conference on Coexistence between Genetically Modified (GM) and non-GM based Agricultural Supply Chains, Lisbon, Portugal, November 12-15, 2013.

McCluskey, J.J., Economics of labeling, Keynote Speaker, 134th EAAE Seminar, Labels on sustainability: an issue for consumers, producers, policy makers, and NGOs, March 21-22, 2013 Paris.

Nogueira, L. Behavioral response to winery visits in the northern Appalachian states. Western Extension and Research Activities Committee on Agribusiness Annual Meeting, June 2013.

Nogueira, L. Linking wine consumers to the consumption of local wines and winery visits in the northern Appalachian states. American Agricultural Economics Association Annual Meeting, Track Session, August 2013.

Onyango, B. and R. Govindasamy. A disconnect between appreciation of the farmland and commitment to pay for its preservation; case for the Mid-Atlantic farm products and agri-tourism. Food Distribution Research Society, Chicago, IL, October 2013.

Rickard, B., J.J. McCluskey, and R. Patterson. Reputation tapping and new wine regions. Joint meeting of the Agricultural and Applied Economics Association meetings and the Canadian Agricultural Economics Association, August 4-6, 2013, in Washington D.C.

Rickard, B.J. Chapter 9: Outlook for Fruits and Vegetables, in the 2014 New York Economic Handbook. E.B. 201318, Charles H. Dyson School of Applied Economics and Management, Cornell University. December 2013.

Rickard, B. The political economy of guest worker programs in agriculture. Food Distribution Research Society, Chicago, IL, October 2013.

Thilmany, D. A growing market: Developing CSA opens local avenue for consumers and growers. Contributor to Greeley Tribune article by E. Brown. March 2013.

Thilmany, D. Running a CSA can be a tricky business. Main contributor to Harvest Public Media story. June 2013.

Thilmany, D. Consumers and marketing trends and issues. Pueblo County Food Assessment. (with A. Colpaart and M. Sullins). September 2013.

Thilmany, D. The grape and wine industrys impact on the Colorado economy. Final report. (with M. Costanigro). September 2013.

Vellangany, I., R. Govindasamy, and S. Arumugam. Bed and breakfast: An analysis of consumer preference for eco-agritourism. Food Distribution Research Society, Chicago, IL, October 2013.

Woods, T. and S. Yang, Farm market and on-farm market patron profiles: 2012 regional survey summary, Kentucky Fruit Facts, University of Kentucky College of Agriculture, pp. 5-6, April-May 2013.

Woods, T., M. Hileman and S. Yang, Impact of the farms to food banks produce sourcing project, AEC Extension Publication AEC-2013-04, March, 2013.

Woods, T. and B. Yang, Community farm market and on-farm market patron profiles: 2012 regional survey summary, OPGMA Today, pp. 5-7, Spring 2013

Woods, T. and M. Hileman, Impact of the Kentucky association of food banks specialty crop produce sourcing project, Kentucky Fruit Facts, University of Kentucky College of Agriculture, February, 2013

Zaikin, A.A. and J.J. McCluskey, Are traditional bazaars still popular? Consumer behavior across shopping formats in Tashkent, Uzbekistan, presented at the Western Economic Association International June 28-July 2, 2013 in Seattle.

Refereed Conference Proceedings:

Ahearn, M., J. Ifft, S. Low, D. Thilmany McFadden, and M. Sullins. (forthcoming). Issues and opportunities surrounding small farm transition. Proceedings of the USDA Small Farms Conference.

Alston, J.M., A.M. Okrent, and B.J. Rickard. (2013). Impact of agricultural policies on caloric consumption. Trends in Endocrinology and Metabolism. 24(6): 269271.

Balagtas, J.V., B. Krissoff, L. Lei, and B.J. Rickard. (forthcoming). Has U.S. farm policy influenced fruit and vegetable production? Applied Economic Perspectives and Policy.

Bouma, A., C.A. Durham, and L. Goddik. (2013). Farmers markets and location choice for value added processing. Poster at Agricultural and Applied Economics Association 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. Available at http://purl.umn.edu/150502.

Deng, X., and T. Woods, (2013). Do consumers choose local when it comes to wine trial and winery visits? A Consumer Decision Choice Analysis. Selected paper presented at the Kentucky Economics Association annual meeting, Frankfort, KY, October, 2013.

Liaukonyte, J., N.A. Streletskaya, H.M. Kaiser, and B.J. Rickard. (2013). Consumer response to contains and free of labeling: Evidence from lab experiments. Applied Economic Perspectives and Policy. 35(3): 476507.

Li, J., M.I. Gómez, B.J. Rickard, and M. Skinner. (2013). Factors influencing adoption of integrated pest management in Northeast greenhouse and nursery production. Agricultural and Resource Economics Review. 42(2): 310324.

Meas, T., H. Wuyang, M. Batte, T.A. Woods, and S.C. Ernst. (2013). Local is the new organic: Do consumers agree? Selected paper presented at the Agricultural and Applied Economics Association meetings, Washington, DC, August 2013. http://purl.umn.edu/151265. Also presented at the Kentucky Economics Society, Frankfort, KY, October, 2013.

Noguiera, L., T. Woods, and S. Yang. (2013). Linking wine consumers to the consumption of local wines and winery visits in the northern Appalachian states. Selected paper presented at the Agricultural and Applied Economics Association meetings, Washington, DC, August 2013.

Rickard, B.J., A.M. Okrent, and J.M. Alston. (2013). How have agricultural policies influenced caloric consumption patterns in the United States? Health Economics. 22(3): 316339.

Rickard, B.J., M. Costanigro, and T. Garg. (forthcoming). Economic and social implications from regulating alcohol availability in grocery stores. Applied Economic Perspectives and Policy.

Rickard, B.J., T.M. Schmit, M.I. Gómez, and H. Lu. (2013). Developing brands for patented fruit varieties: Does the name matter? Agribusiness: An International Journal. 29(3): 259272.

Schmit, T.M., B.J. Rickard, and J. Taber. (2013). Consumer valuation of environmentally friendly production practices in wines considering asymmetric information and sensory effects. Journal of Agricultural Economics. 64(2): 483504.

Thilmany, D., O. Deselnicu, and M. Costanigro. (2013). How consumers respond to corporate social responsibility initiatives: A cluster analysis of dairy consumers. Journal of theFood Distribution Research Society Proceedings. Vol. XLIV, No. 1.

Vassalos, M., C. Dillon, J. Schieffer, W. Hu, and T. Woods (2013). Fresh vegetable growers risk perception, risk preference and choice of marketing contracts: a choice experiment. Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Orlando, FL, February 2-5, 2013. http://purl.umn.edu/142506

Woods, T., B. Yang, and A. Katchova. (2013). Finding local products in the grocery store: food consumer co-op shoppers contrasted. Selected paper presented at Food Distribution Research Society meetings, Chicago, IL, October 2013.

Woods, T.A. and M. Ernst. (2013). Emerging marketing and business strategies, USDA Ag Marketing Service Research Symposium on Local Food Marketing Systems, Washington DC, August 2013.

Woods, T.A. (2013). On-line direct marketing curriculum, Symposium on Social Media and the Impacts on Local Food Systems Marketing presented at the Agricultural and Applied Economics Association meetings, Washington, DC, August 2013.

Woods, T. and S. Yang. (2013). Assessing consumer willingness to pay for ground bison given nutrition information. Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Orlando, FL, February 2-5, 2013. http://purl.umn.edu/143079

Woods, T. and S. Yang. (2013). Farm market patron behavioral response to sampling. Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Orlando, FL, February 2-5, 2013. http://purl.umn.edu/146711

Refereed Journal Articles:

Bosworth, R., D. Bailey, and K. Curtis (forthcoming). Consumer willingness to pay for local designations: Brand effects and heterogeneity at the retail level. Journal of Food Products Marketing.

Chamberlain, A., K. Kelley, and J. Hyde. (2013). Mid-Atlantic consumer purchasing behavior and knowledge of locally grown and seasonal produce. Journal of Extension 51(2). http://www.joe.org/joe/2013april/rb4.php

Chamberlain, A., K. Kelley, and J. Hyde. (2013). Comparing consumer preferences for locally grown and certified organic produce in the Mid-Atlantic region. HortTechnology 23(1):74-81.

Costanigro, M., S. Kroll, D. Thilmany, and M. Bunning (forthcoming). Is it love for local/organic or hate for conventional? Asymmetric effects of information and taste on label preferences in an experimental auction. Food Quality and Preferences.

Costanigro, M., C. Appleby, and S. Menke (2014). The wine headache: Consumer perceptions of sulfites and willingness to pay for non-sulfited wines. Food Quality and Preference. 31:81-89.

Curtis, K.R., J.D. Gumirakiza, and R. Bosworth (forthcoming). Consumer preferences and willingness to pay for multi-labeled produce at farmers markets. Journal of Food Distribution Research. 45(1), XX.

Curtis, K.R., R. Ward, K. Allen, and S. Slocum (2013). Impacts of community supported agriculture program participation on consumer food purchases and dietary choice. Journal of Food Distribution Research. 44(1), 42-51.

Deselnicu, O., M. Costanigro, D. Thilmany and D. Souza-Monteiro. (forthcoming). A meta-analysis of geographical indication food valuation studies: What drives the premium for origin based labels? Journal of Agricultural and Resource Economics.

Durham, C. A., C. A. Roheim, and I. Pardoe. (2012). Picking apples: Can multi-attribute ecolabels compete? Journal of Agricultural & Food Industrial Organization. Volume 10, Issue 1, Pages , ISSN (Online) 1542-0485, DOI: 10.1515/1542-0485.1372.

Gallardo R., D. Nguyen, V. McCracken, C. Yue, J. Luby, J. McFerson. (2013). An Investigation of Trait Prioritization in Rosaceous Fruit Breeding Programs. HortScience : A Publication of the American Society for Horticultural Science.47:771-776.

Gómez, M.I. and M. Shapiro. (forthcoming).Customer satisfaction and sales performance in wine tasting rooms. International Journal of Wine Business Research.

Gómez M.I, T.J. Richards, and J. Lee. (forthcoming). Trade promotions and consumer search in supermarket retailing. American Journal of Agricultural Economics (DOI: 10.1093/ajae/aat044).

Govindasamy, R., V. Puduri, K.M. Kelley and J.E. Simon. (2012). Increased purchases of locally grown ethnic greens and herbs due to concerns about food miles. Journal of Food Distribution Research. 43(2012):61-73.

Hardesty, S., G. Feenstra, D. Visher, T. Lerman, D. Thilmany McFadden, A. Bauman, T. Gillpatrick, and G. Nurse-Rainbolt. (forthcoming). Values-based supply chains: Supporting regional food and farms. Economic Development Quarterly.

Kelley, K., R. Govindasamy, and J. Hyde. (2012). Using on-line bulletin boards to gather preliminary information. Journal of Extension 50, http://www.joe.org/joe/2012december/tt6.php

Li, J., M.I. Gómez, B.R. Rickard, and M. Skinner. (forthcoming). Factors influencing adoption of integrated pest management in northeast greenhouse and nursery production. Agricultural and Resource Economics Review.

McCluskey, J.J., B.P. Horn, C.A. Durham, R.C. Mittelhammer, Y. Hu. (2013). valuation of internal quality characteristics across apple cultivars. Agribusiness: An International Journal. Volume 29, Issue 2, pages 228241.

McCluskey, J.J., C. Durham, B. Horn, R.C. Mittelhammer, and Y. Hu. (2013). Valuation of internal quality characteristics across apple cultivars. Agribusiness. 29 (2) 228241.

Miljkovic, D. and M.I. Gómez. (2013). A mechanism design of dispute resolution systems in a regional free trade agreement. Journal of Agriculture and Food Industrial Organization. 11(1): 116.

Nurse, G., Y. Onozaka and D. Thilmany McFadden. (2012). Consumer motivations and buying behavior: The case of the local food system movement. Journal of Food Products Marketing. 18:5, 385-396.

Rickard B., M. Costanigro, and T. Garg. (forthcoming). Economic and social implications of regulating alcohol availability in grocery stores. Applied Economics Perspectives and Policy.

Sage, J.S., V.A. McCracken and R.A. Sage. (2013). Bridging the gap: Do farmers markets help alleviate impacts of food deserts? American Journal of Agricultural Economics 95(5):1237-1279.

Skuza N., V. McCracken, J. Ellis, D. Granatstein. (2013). An in-store assessment of consumers' willingness-to-pay for organic apples: Does size matter? Acta Horticulturae 1001:403-409.

Smith, B., H.M. Kaiser, and M.I. Gómez. (forthcoming). identifying factors influencing a hospitals decision to adopt a farm-to-hospital program. Agricultural and Resource Economics Review.

Sun, L., Gómez, M.I., Chaddad, F., Ross, R.B. (forthcoming). Distribution channel choice of wineries in emerging cool climate regions. Agricultural and Resource Economics Review.

Thilmany, D., D. Conner, K. Curtis, K. Liang, K. Mulik,J. OHara, M. Sullins, and T. Woods. (2013). Researching market and supply-chain opportunities for local foods systems: Setting priorities and identifying linkages. Research Commentary for the Journal of Agriculture, Food Systems and Community Development.

Thilmany, D., E. Tegegne, and B. Hines. (2013). Farmers markets and direct marketing in the western U.S.: Market trends and linkages with food system issues. Western Economics Forum. Winter.

Thilmany McFadden, D. and S. Low. (2012). Will local foods influence American diets? CHOICES, 2nd Quarter 2012.

Thomas, L., M.I. Gómez, and A.K. Mansfield. (forthcoming). The effect of tasting sheet sensory descriptors on tasting room sales. International Journal of Wine Business Research.

Toro Gonzalez, D., J. Yan, R.K. Gallardo, and J.J. McCluskey (2013). Quality differentiation with flavors: Demand estimation of unobserved attributes. Journal of Agricultural & Food Industrial Organization. 11(1): 111.

Woods, Tim, L. Nogueira, and S. Yang. (2013). Linking wine consumers to the consumption of local wines and winery visits in the northern Appalachian states. International Food and Agribusiness Management Review. 16(4):181-205.

Yue, C., R.K. Gallardo, J. Luby, A. Rihn, J.R. McFerson, V. McCracken, D. Bedford, S. Brown, K. Evans, C. Weebadde, A. Sebolt and A.F. Iezzoni. (2013). An investigation of U.S. apple producers trait prioritization  evidence from audience surveys. HortScience 48(11):1378-1384.

Zaikin, A. and J.J. McCluskey. (2013). Consumer preferences for new technology: Apples enriched with antioxidant coatings in Uzbekistan. Agricultural Economics. 44: 513-521.

Zapata, S., C. Carpio, O. Isengildina-Massa, and D. Lamie. (In press). The economic impact of the services provided by an electronic trade platform: The case of MarketMaker. Journal of Agricultural and Resource Economics.

Working Papers

Fang, D., T.J. Richards, and B.J. Rickard. Optimal Licensing of Agricultural Patents: Fees versus royalties. Under review at the Journal of Agricultural and Resource Economics.

Govindsamay, R. and K. Kelley Agritourism consumers participation in wine tasting events: An econometric analysis. Revised and resubmitted to the International Journal of Wine Business Research.

Ho, S.-T., B.J. Rickard, and J. Liaukonyte. Economic and nutritional implications from changes in U.S. agricultural promotion efforts. AEM Working paper No. 2012-16. Revised and resubmitted to the Journal of Agricultural and Applied Economics.

Kelley, K., J. Hyde, and J. Bruwer. Consumer preferences for wine bottle back label attributes: A conjoint analysis. Under review at International Journal of Consumer Studies.

Liaukonyte, J., T.J. Richards, B.J. Rickard, and H.M. Kaiser. Under-contribution to public goods due to self-interested inequity aversion. Under review at European Review of Agricultural Economics.

McLaughlin, E.W., H.M. Kaiser, and B.J. Rickard. Promoting Fresh Produce: A Losing Battle? Revised and resubmitted to Agribusiness: An International Journal.

Perla, J., B. Rickard, and T. Schmit. Do restaurants cater to locapours? Using Zagat Survey® data to examine factors that influence wine list selections. AAWE Working Paper No. 139. Revised and resubmitted to Agricultural and Resource Economics Review.

Rickard, B.J., J.J. McCluskey, and R.W. Patterson. Reputation tapping. AAWE Working Paper No. 119. Under review at European Review of Agricultural Economics.

Rickard, B.J., T.J. Richards, and J. Yan. University licensing of patents for varietal innovations in agriculture. AEM Working paper No. 2013-19. Under review at American Journal of Agricultural Economics.

Richards, T.J., and B.J. Rickard. Patents as options: Path-dependency and optimal valuation strategies. Revised and resubmitted to the European Review of Agricultural Economics.

Book Chapters

Huffman, W. and J.J. McCluskey, 2013. Labeling, in the Handbook on Agriculture, Biotechnology and Development, P.W.B. Philips, S. Smyth, and D. Castle, eds. Edward Elgar Publishing.

Katchova, A.L. and T.A. Woods, Local Foods and Food Cooperatives: Ethics, Economics and Competition Issues, H.S. James, Jr, (ed.) The Ethics and Economics of Agrifood Competiton, The International Library of Environmental, Agricultural and Food Ethics 20, Springer Press. 2013. DOI 10.1007/978-94-007-6247-9_12

McLaughlin, E.W. and M.I. Gómez (forthcoming). Chapter 13: Food Distribution, in Food Systems & Public Health, Neff, R. (ed.), John Wiley & Sons, Inc.

State, Station or Agency

Bailey, D., R. Bosworth, and K. Curtis. (2012). Utah Shopper Awareness of and Willingness to Pay for Utah's Own Food Products: Phase I Report. A Report to the Utah Department of Agriculture and Food. 50 pages.

Bailey, D., R. Bosworth, and K. Curtis. (2013). Utah Shopper Awareness of and Willingness to Pay for Utahs Own Food Products: Final Report. A Report to the Utah Department of Agriculture and Food. 51 pages.

German, C.L., Toensmeyer, C. Ulrich, L. Miles, and J.L. Byers. (2014). Growing For The Future: How To Transition Traditional Farming Operation To Organic. Department of Applied Economics and Statistics Research Report.


Blog Postings

Agricultural Entrepreneurship Farm Management Blog
College of Agricultural Sciences, Pennsylvania State University
www.farmbusiness.blogspot.com

Kelley, K. 2013. Foot traffic counts when hosting an event. 5 November 2013.

Kelley, K. 2013. Enhancing your cause-marketing program. 7 October 2013.

Kelley, K. 2013. LinkedIn, Part IV: Company pages. 22 January 2013.

Kelley, K. 2013. LinkedIn, Part III: Networking and groups. 17 January 2013.

Kelley, K. 2013. LinkedIn, Part II: Customize your profile page. 15 January 2013.

Kelley, K. 2013. LinkedIn, Part I: Highlight your skills, expertise, and accomplishments. 10 January 2013.

12/08/2014

Outreach/Industry Presentations:

Arumugam. S, R. Govindasamy, I. Vellangany and L.Y. Tzu. (2014). “Predicting Consumer Participation in Community Supported Agriculture Activity in the mid-Atlantic Region: A Logit Analysis,” Food Distribution Research Society Conference. Salt Lake City, Utah, November 3-5.

Bauman, A, B. Jablonski, B. Daniels, B. Angelo, D. Shideler, D. Thilmany and M. Taylor. (2014). “An Evolving Classification Scheme of Local Food Business Models.” Poster at the eXtension CLRFS 2014 Food Security Conference. Cleveland, Ohio, September 29 to October 1.

Bauman, A, B. Daniels, B. Angelo, D. Shideler, D. Thilmany and M. Taylor. (2014). “Herding CATS (Community Agriculture Technicians and Systems)? A Classification Scheme of Local Food Business Models.” Poster at the 9th Annual Conference of the National Association of Community Development Extension Professionals. Grand Rapids, Michigan, June 2014.

Boyhan, G., J. Gaskin, E. Little, E.G. Fonsah, S. Kaninda and S. Tate. (2014). “Organic Cool Season Crop Rotation.” Green Acres’ 17th Annual Conference & Expo, Jekyll Island, Georgia, February 21-22.

Boyhan, G., J. Gaskin, E. Little, E.G. Fonsah, S. Kaninda and S. Tate. (2014). “Organic Cool Season Crop Rotation.” Winter School Conference, Rock Eagle, Georgia, January 22-24.

Durham, C.A., A. Colonna, D. Long and S. Masoni. (2014). “Consumer Testing for the Local Food Start-Up.” Food Distribution Research Society Annual Conference, Salt Lake City, Utah. November 2-5.

Durham, C. “Green Labeling” for the Organic and Third Party Certifications Practicum April 17, 2014.

Fonsah, E.G. (2014). “Southern Crops Outlook for 2014: Fruit & Vegetable Outlook.” Organized Symposium 5, Southern Agricultural Economics Association (SAEA) Annual Meetings, Sheraton, Dallas Hotel, Dallas, TX, February 1-4.

Govindasamy. R., L.Y. Tzu, S. Arumugam and I. Vellangany. (2014). “Willingness to Pay a Premium for Produce at Direct Marketing Outlets: An Ordered Profit Analysis,” Food Distribution Research Society Conference. Salt Lake City, Utah, November 3-5.

Kaninda, T.S, and E.G. Fonsah. (2014). “Assessing the Impact of Migration and Remittances on Technology Adoption in Rural Senegal.” Southern Agricultural Economics Association (SAEA) Annual Conference, Sheraton, Dallas Hotel, Dallas, TX, February 1-4.

Kaninda, S., E.G. Fonsah, G. Boyhan, J. Gaskin, E. Little and S. Tate. (2014). “Economic Analysis of Organic Cool Season Crop Rotations.” Green Acres’ 17th Annual Conference & Expo, Jekyll Island, Georgia, February 21-22.

Kaninda, S., E.G. Fonsah, G. Boyhan, J. Gaskin, E. Little and S. Tate. (2014). “Economic Analysis of Organic Cool Season Crop Rotations.” Winter School Conference, Rock Eagle, Georgia, January 22-24.

Kelley, K. (2014). “Understanding Wine Customers, Their Needs and Wants, and How you Can Appeal to Them.” B.E.V. NY, Waterloo, NY, February 27.

Kelley, K. (2014). “Social Media Networks Wineries Should Use to Connect with Consumers.” B.E.V. NY, Waterloo, NY, February 27.

Kelley, K. (2014). “Marketing to the Mobile Consumer.” Mid-Atlantic Fruit and Vegetable Convention, Hershey, PA, January 30.

Kelley, K. and R. Primrose. (2014). “Consumer Peach Purchasing Behavior and Preferences.” Mid-Atlantic Fruit and Vegetable Convention, Hershey, PA, January 30.

Kelley, K. (2014). “Using Social Media to Let Customers Know what is Happening on the Farm.” Mid-Atlantic Fruit and Vegetable Convention, Hershey, PA, January 29.

Kelley, K. (2014). “Retail Layout and Design. Southeast Greenhouse Grower’s Day.” Lancaster, PA, January 23.

Kelley, K. (2014). “Social Media for Retail Christmas Tree Growers.” Pennsylvania Christmas Tree Growers Association, Harrisburg, PA, January 17.

Morgan, K., E. Stafne, and G. Paylis. (2014). “Expanding the Vision for Blueberry Extension.” National Association of Blueberry Research and Extension Workers Conference, Atlantic City, NJ, June 23-26.

Morgan, K. and M. Maples. (2014). “Using Audience Response Systems for Extension Programming Impact Evaluation.” WERA-72 Annual Meeting, Santa Clara, CA, July 1.

Morgan, K. (2014). “Market Ready™ Training Sampler.” Virginia Cooperative Extension Beyond Commodity Marketing In-Service Training, Blacksburg, VA, October 10.

Morgan, K. (2014). “Market Ready™ Training – Results from MS-AR.” Presented to Bart Fischer, Chief Economist, House of Representatives Committee on Agriculture, Washington, D.C., October 14.

Nogueira, L. (2014). “Local Wine Expenditure Determinants in the Northern Appalachian States.” Western Extension and Research Activities Committee on Agribusiness Annual Meeting, July.

Nogueira, L. (2014). “Technical Barriers to Trade: Effect on Revenue and Surplus.” Western Agricultural Economics Association Annual Meeting, June.

Rickard, B.J. (2014). “Reputation Tapping.” School of Economics and Management, Free University of Bozen-Bolzano, Bolzano, Italy, November 19.

Rickard, B.J. (2014). “University Licensing of Patents for Varietal Innovations in Agriculture.” Grenoble Applied Economics Laboratory (a joint laboratory of INRA and of the University Pierre Mendès-France), Grenoble, France, June 6.

Rickard, B.J. (2014). “University Licensing of Patents for Varietal Innovations in Agriculture.” Department of Food, Agricultural, and Resource Economics, University of Guelph, May 20.

Rickard, B.J., O. Gerguad and W. Hu. (2014). “Trade Liberalization in the Presence of Domestic Regulations: Impacts of the TTIP on Agricultural Markets.” Annual Meeting of the Agricultural and Applied Economics Association. Minneapolis, MN, July 28.

Rickard, B.J., O. Gerguad and W. Hu. (2014). “Trade Liberalization in the Presence of Domestic Regulations: Impacts of the EU-U.S. Free Trade Agreement on Wine Markets.” Annual Meeting of the American Association of Wine Economists. Walla Walla, WA, June 23.

Rickard, B. (2014). “Entrepreneurship in NYS agriculture: Developing Markets for Snapdragon and Rubyfrost.” Northeast Agribusiness Seminar. Geneva, NY, July 11.

Rickard, B.J. (2014). “The Likely Impacts of TPP and TTIP on Wine Markets.” B.E.V. Annual Meeting. Seneca Falls, NY, February 27.

Rickard, B.J. (2014). “The Role of Reputation for Emerging Wine Regions in the Eastern United States.” Virginia Vinters Association’s Winter Technical Meeting, Charlottesville, VA, February 1.

Rickard, B. (2013). “Looking for Locavores and Locapours: Examining Factors that Influence Restaurant Demand for Local Products.” New York Produce Show and Conference. New York, NY, December 11.

Rickard, B. (2013). “Situation and Outlook Report for Fruits and Vegetables.” AEM Agricultural Outlook Conference. Ithaca, NY. December 10, 2013.

Sterns, J.A. (2014). “Dollars for dollars-comparing research funding levels and relative sales data for select direct marketing supply chains and differentiated food product,” Selected Paper Presentation at the 2014 WERA-72 Annual Meeting, Santa Clara, CA, July 1.

Sullins. M. (2014). “Understanding The Costs of On-Farm Food Safety and the New Regulatory Environment for Fruit and Vegetable Producers.” Western Colorado Food and Farm Forum, Montrose, CO, January 11.

Sullins. M. (2014). “Understanding The Costs of On-Farm Food Safety and the New Regulatory Environment for Fruit and Vegetable Producers.” Arkansas Valley River Basin Annual Conference. Rocky Ford, AK, February 6.

Sullins. M. (2014). “The Changing Regulatory Landscape” Presentations at workshops in Brighton on February 26 and in Montrose on March 12.

Sullins. M. (2014). “What Does Risk Look Like in Farmers Markets?” Colorado Farmers Market Association Annual Meeting. Denver, CO, March 15.

Sullins. M. (2014). ”Creating Resilient Farmers Markets in Rural Areas.” San Miguel Watershed Basin Group. Norwood, CO, October 11.

Thilmany, D., R. Hill and L. Lohr. (2014). “Defining Best Practices for Economic Development Assessment and Evaluation for Food System Initiatives.” Organized Workshop at the 2014 North American Regional Science Meetings. Washington, DC. November.

Thilmany, D. (2014). “Successful Planning for Markets.” Larimer Building Farmers Program, Fort Collins, CO, November.

Thilmany, D. (2014). “Solving Hunger —It Starts With You: A Panel Discussion on Community-Based Solutions.” Fort Collins, CO, October.

Thilmany, D. (2014). “Strengthening Local Markets through Partnerships and Engagement.” Wyoming Consumer Issues Conference. Laramie, WY, October.

Thilmany, D., M. Marshall and M. Sullins. (2014). “Local Food Systems as a Catalyst for Innovation.” 2014 American Applied Economics Association meetings. Minneapolis MN, July.

Thilmany, D. (2014). “Leveraging Federal Data Sources: The Case of Local Food Assessments.” CRENET Organized Session at the 2014 American Applied Economics Association meetings. Minneapolis, MN, July.

Thilmany, D., M. Marshall and M. Sullins. (2014). “Food Systems and Entrepreneurship.” 2014 National Value Added conference. Baltimore, MD, May. Organizer.

Thilmany, D. (2014). “Colorado Perspectives on the Organic Market. Is Organic an Option For Me?” Boulder County Open Space Workshop. Boulder, CO, April.

Thilmany, D and A. Card. (2014). “Insights on Colorado Consumers: A Statewide and County Perspective.” Colorado Governor’s Forum on Agriculture.” Boulder, CO, February.

Thilmany McFadden, D. (2014). “Strategic Marketing Plans.” Urban Building Farmers Program, February.

Thilmany McFadden, D. (2014). “Adapting to the Changing Landscapes for Food Markets.” Western Colorado Food and Farm Forum, January.

Thilmany McFadden, D. (2014). “The Economic Contribution of the Colorado Wine Industry.” VinCO, January.

Velandia, M. (2014). “Tomatoes: Farmers Markets Prices and Budgets.” 2014 Market Outlook In-service training, Knoxville, TN, October 30; Murfreesboro, TN, November 4; Jackson, TN, November 5.

Velandia, M. (2014). “Farmers Markets Sales Data.” 2014 Area Specialists Farm Management Workshop. Chattanooga, TN, June 11-12.

Velandia, M. (2014). “Vegetable Prices and Budgets.” 2014 Fruit, Vegetable, and Food Safety In-service training. Pikeville, TN, February 25; Clarksville, TN, February 27.

Vellangany. I., R. Govindasamy, S. Arumugam and L.Y. Tzu. (2014). “Empirical Results for the logit Model of WTP New and Novel Ethnic Greens and Herbs,” Food Distribution Research Society Conference. Salt Lake City, Utah, November 3-5.

Welch, Dan, and B. Rickard. (2014). “Results from the first year of the Berry Farm Business Summary.” Berry Crops Session as part of the Fruit and Vegetable Expo, Syracuse, NY, January 22.

Zepeda L. (2014). “Des Marches Mobiles de Producteurs pour Lutter Contre le Deserts Alimentaires” 3e Colloque de la Chaire Unesco, alimentations du monde (invited presentation in French, “Combatting Food Deserts with Mobile Markets” 3rd colloquium of the UNESCO World Food Chairs). Montpellier, France, January 31.

Zepeda, L. (2014). “Organic and Local Food Consumption in the U.S.” SupAgro University Montpellier, France, January 29.

Zepeda, L. (2014). “Food Consumption in the U.S.” SupAgro University Montpellier, France, January 29.

Zepeda, L. (2014). “Sustainable Consumption.” Community and Environmental Sociology Collective, March 28.

Zepeda, L. (2014). “Measuring Effects of Mobile Markets on Healthy Food Choices in Food Deserts.” Department of Urban and Regional Planning, UW-Madison, March 31.

Zepeda, L. (2014). “Slow Food UW: Building a Local Food System” Three presentations to three Sophomore classes of AVID/TOPS (college prep for students at risk). La Follette High School, October 10.

Proceedings

Kelley, K. (2014). “Using Social Media to Let Customer Know What is Happening on the Farm.” 2014 Mid-Atlantic Fruit and Vegetable Conversion Proceedings, pgs. 155-157.

Kelley, K. (2014). “Marketing to the Mobile Consumer.” 2014 Mid-Atlantic Fruit and Vegetable Conversion Proceedings, pgs. 221-222.

Rickard, B.J. (2014). “Chapter 9: Outlook for Fruits and Vegetables,” in the 2014 New York Economic Handbook. E.B. 2013–18, Charles H. Dyson School of Applied Economics and Management, Cornell University.
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State, Station or Agency:

Brandenberger, L., B.A. Kahn and J.R. Schatzer. (2014). “Commercial Production of Fresh Market Tomatoes,” Oklahoma Cooperative Extension Fact Sheet HLA-6019, Revised April 2014, 8 pp.

Combs, M., M. Ernst, and T. Woods. (2014). “Center for Crop Diversification Feedback Survey,” AEC Extension Publication AEC-2014-16,
http://www.uky.edu/Ag/NewCrops/CCDsurvey.pdf

Fonsah, E. G. (2014). “Vegetable” In: 2014 Georgia Ag Forecast. Farm to Port: Maximizing the global impact of Georgia agriculture, Department of Agriculture and Applied Economics, College of Agriculture and Environmental Sciences, University of Georgia, pg. 20. www.GeorgiaAgForecast.com

Fonsah, E. G. (2014). “Fruit and Nuts” In: 2014 Georgia Ag Forecast. Farm to Port: Maximizing the global impact of Georgia agriculture, Department of Agriculture and Applied Economics, College of Agriculture and Environmental Sciences, University of Georgia, pp. 18-19. www.GeorgiaAgForecast.com

German, C.L., U.C. Toensmeyer, L. Miles, Lenny and J.L. Byers. (2014). “Growing For The Future: How To Transition Traditional Farming Operation To Organic.” Department of Applied Economics and Statistics Research Report,
APEC RR14-01, March 2014.

Sterns, J. “Challenges and opportunities when accessing international markets.” Commissioned white paper for the Northwest Agribusiness Executive Seminar (a biennial multistate event co-sponsored by the University of Idaho, Washington State University and Oregon State University); presented November 4, 2014, Stevenson, WA.

Woods, T. “Horticulture,” in The Kentucky Agricultural Outlook for 2014, ed. W. Snell, K. Heidemann, and S. Isaacs, AEC Extension Publication AEC-2013-21, December 2013.

Refereed Conference Proceedings:

Ellison, B., J.C. Bernard, M. Pauckett and U.C. Toensmeyer. “Are all Organic Labels treated Equally? The Influence of Retail Outlet on Consumer Perceptions of and Willingness–to-Pay for Organic Tomatoes.”

Deng, X. and T. Woods, “What Drives Local Wine Expenditure in Kentucky, Ohio, Tennessee and Pennsylvania? A Consumer Behavior and Wine Market Segmentation Analysis,” Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Dallas, TX, February 1-4, 2014.

Maples, M., K.L. Morgan, A. Harri, K. Hood, and M. Interis, “Consumer Willingness to Pay for Environmental Production Attributes in Tomatoes: A Southeastern Consumer Survey,” Southern Agricultural Economics Association Annual Meeting, Dallas, TX, February 1-4, 2014.
URI: http://purl.umn.edu/162504

Rodgers, A.D., A. Harri, K. Morgan, J. Tack, K. Hood, and K. Coble. “Determining Willingness to Adopt Mechanical Harvesters among Southeastern Blueberry Producers,” Southern Agricultural Economics Association Annual Meeting, Dallas, TX, February 1-4, 2014.
URI: http://purl.umn.edu/162529

Yang, S.-H. and T. Woods, “The Divergence of Defining Local Food – Consumer Co-op versus Conventional Grocery Shoppers,” Selected paper prepared for the Agricultural And Applied Economics Association meeting, Minneapolis, MN, July 2014.

Yang, S.-H. and T. Woods, “Farm Market Patron Responses to Food Sampling – Does it Really Make a Difference?” Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Dallas, TX, February 1-4, 2014.

Refereed Journal:

Bai, J., J.J. McCluskey, H. Wang, and S. Min, 2014. “Dietary Globalization in Chinese Breakfasts,” Canadian Journal of Agricultural Economics 62(3):325-341.

Balagtas, J.V., B. Krissoff, L. Lei and B.J. Rickard. (2014). “Has U.S. Farm Policy Influenced Fruit and Vegetable Production?” Applied Economic Perspectives and Policy 36(2):265–286.

Costa, S., Zepeda, L. and L. Sirieix. (2014). “Exploring the Social Value of Organic Food: A Qualitative Study in France” International Journal of Consumer Studies (38)3:228-237. http://onlinelibrary.wiley.com/doi/10.1111/ijcs.12100/abstract

Costanigro, M., O. Deselnicu and S. Kroll, (2014). “Food Beliefs: Elicitation, Estimation, and Implications for Labeling Policy.” Journal of Agricultural Economics. Online 24 Sep 2014.

Costanigro, M. and J.L. Lusk. (2014). “The Signaling Effect of Mandatory Labels on Genetically Engineered Food.” Food Policy 49:259–67.

Costanigro, M., C. Appleby and S. Menke. (2014). “The Wine Headache: Consumer Perceptions of Sulfites and Willingness to Pay for Non-Sulfited Wines.” Food Quality and Preference 31:81-89.

Curtis, K.R., I. Yeager, B. Black, D. Drost and R. Ward, (2014). “Market and Pricing Potential for Extended Season Fresh Produce Sales: An Intermountain West Example.” Journal of Food Distribution Research 45(2):46-65.

Curtis, K.R., (2014). “Premium Potential for Geographically Labeled, Differentiated Meat Products.” Journal of Agriculture, Food Systems, and Community Development 4(2):97-111.

Curtis, K.R., J.D. Gumirakiza and R. Bosworth, (2014). “Consumer Preferences and Willingness to Pay for Multi-Labeled Produce at Farmers’ Markets.” Journal of Food Distribution Research 45(1):14-20.

Govindasamy, R., V. Puduri, K.M. Kelley and J.E. Simon. (2014). “Increased Purchases of Locally Grown Ethnic Greens and Herbs Due to Concerns About Food Miles.” Journal of Food Distribution Research Society 43(3):428-440.

Govindsamay, R. and K. Kelley. (2014). “Agritourism Consumer’s Participation in Wine Tasting Events: An Econometric Analysis.” International Journal of Wine Business Research 26(2):120-138.

Govindasamy, R., S. Arumugam and I. Vellangany. (2014). “The Influence of Country-of-Origin Labeling for Lentils on Consumer Preference: A Study with Reference to Sri Lanka”, The IUP Journal of Marketing Management, Vol. XIII, No. 3.

Gumirakiza, J.D., K. Curtis and R. Bosworth. (2014). “Who Attends Farmers’ Markets and Why? Understanding Consumers and their Motivations.” International Food and Agribusiness Management Review 17(2):65-82.

Haas, R., J. Sterns, O. Meixner, D.-I. Nyob and V. Traar. (2014). “Do U.S. Consumers’ Perceive Local and Organic Food Differently? An Analysis Based on Means?End Chain Analysis and Word Association.” International Journal on Food System Dynamics, North America. Available at: http://131.220.45.179/ojs/index.php/fsd/article/view/358/356.

Ho, S.-T., B.J. Rickard and J. Liaukonyte. (2014). “Economic and Nutritional Implications From Changes in U.S. Agricultural Promotion Efforts.” Journal of Agricultural and Applied Economics 46(4):593–613.

Holcomb, R.B., M.A. Palma and M. Velandia. (2013). “Food Safety Policies and Implications for Local Food Systems.” Choices 28(4).

Hu, W., D. Thilmany and D. Pendell. (2014). “Exploring Seasonal Dynamics and the Role of Energy Costs in Regional Apple Markets.” Agricultural and Resources Economic Review. December.

Kim, M.K., K. Curtis and I. Yeager. (2014). “An Assessment of Market Strategies for Small-Scale Produce Growers.” International Food and Agribusiness Management Review 17(3):187-204.

Lamie, R. D., R. Dunning, E. Bendfeldt, J.M. Lelekacs, M. Velandia and L. Meyer. (2013). “Local Food Systems in the South: A Call for a Collaborative Approach to Assessment.” Choices 28(4).

McLaughlin, E.W., H.M. Kaiser and B.J. Rickard. (2014). “Promoting Fresh Produce: A Losing Battle?” Agribusiness: An International Journal 30(4):370–384.

Palma, M.A., K. Morgan, T. Woods, and S. McCoy. (2013). “Response of Land Grant Universities to the Increase in Consumer Demand for Local Foods in the South.” Choices 28(4), available at: http://www.choicesmagazine.org/choices-magazine/theme-articles/developing-local-food-systems-in-the-south/response-of-land-grant-universities-to-the-increase-in-consumer-demand-for-local-foods-in-the-south

Perla, J., B. Rickard, and T. Schmit. (2014). “Looking for Locapours: Using Zagat Survey® Data to Examine Restaurant Demand for Local Wine.” Agricultural and Resource Economics Review 43(1):69–86.

Richards, T.J. and B.J. Rickard. (2014). “Patents as Options: Path-Dependency and Optimal Valuation Strategies.” European Review of Agricultural Economics 41(5): 817–841.

Thilmany, D., D. Conner, K. Curtis, K. Liang, K. Mulik, J. O’Hara, M. Sullins and T. Woods. (2013). “Researching Market and Supply Chain Opportunities for Local Foods Systems: Setting Priorities and Identifying Linkages,” Journal of Agriculture, Food Systems, and Community Development, 3(4):131-137, http://dx.doi.org/10.5304/jafscd.2013.034.018

Velandia, M., C. Clark, D.M. Lambert, J.A. Davis, K. Jensen, A. Wszelaki and M. Wilcox. (2014). “Factors Affecting Producer Participation in State-Sponsored Marketing Programs By Fruit and Vegetable Growers in Tennessee.” Agricultural and Resource Economics Review 43(2):249-265.

Woods, T., M. Velandia, R. Holcomb, R. Dinning and E. Bendfeldt. (2014). “Local Food Systems Markets and Supply Chains,” Choices 28(4), available on line at: http://www.choicesmagazine.org/choices-magazine/theme-articles/developing-local-food-systems-in-the-south/local-food-systems-markets-and-supply-chains

Woods, T., L. Noguiera and S.Yang. (2014). “Linking Wine Consumers to the Consumption of Local Wines and Winery Visits in the Northern Appalachian States,” International Food and Agribusiness Management Review 16(4):181-204.

Zepeda, L., A. Reznickova and L. Lohr. (2014). “Overcoming Challenges to Effectiveness of Mobile Markets in US Food Deserts” Appetite (79):58-67. http://www.sciencedirect.com/science/article/pii/S0195666314001470#

Zepeda, L., Reznickova, A., Russell, W. and D. Hettenbach. (2014). “Does Community Supported Agriculture Create Symbolic Value?” Journal of Food Distribution Research (45)2:195-212. http://www.fdrsinc.org/wp-content/uploads/2014/10/JFDR-452_11Zepeda.pdf

Working Papers

Fang, D., T.J. Richards and B.J. Rickard. “Optimal Licensing of Agricultural Patents: Fees Versus Royalties. Journal of Agricultural and Resource Economics (forthcoming).

Chen, X., H.M. Kaiser and B.J. Rickard. “The Salience of Excise Versus Sales Taxes on Healthy Eating: An Experimental Study.” AEM Working Paper No. 2014-16. Revisions requested at Food Policy.

Gumirakiza, J.D., K. Curtis and R. Bosworth. “Consumer Preferences and WTP for Bundled Fresh Produce Claims at Farmers’ Markets.” Submitted to Food Policy August 2014.

Kelley, K., R. Primrose, R. Crassweller, J.E. Hayes and R. Marini. “Consumer Preach Preferences and Purchasing Behavior: A Mixed Methods Study.” Submitted to Journal of the Science of Food and Agriculture.

Liaukonyte, J., T.J. Richards, H.M. Kaiser and B.J. Rickard. “Under-Contribution to Public Goods Due to Self-Interested Inequity Aversion.” European Review of Agricultural Economics (forthcoming).

Lusk, J.L., B.R. McFadden and B.J. Rickard. “Which biotech foods are most acceptable to the public?” Biotechnology Journal (forthcoming).

Maes, T., W. Hu, T. Woods, M. Batte and S. Ernst, "Substitutes or Complements? Consumer Preference for Local and Organic Food Attributes," American Journal of Agricultural Economics (forthcoming).

Maughan, T., K. Curtis, B. Black and D. Drost. “Economic Evaluation of Implementing Strawberry Season Extension Production Technologies in the Intermountain West.” Submitted to HortScience September 2014.

Rickard, B.J., J.J. McCluskey and R.W. Patterson. “Reputation Tapping.” AAWE Working Paper No. 119. Revised and resubmitted at European Review of Agricultural Economics.

Rickard, B.J. “On the Political Economy of Guest Worker Programs in Agriculture.” AEM Working Paper No. 2014-10. Revisions requested at Food Policy.

Rickard, B.J., T.J. Richards and J. Yan. “University Licensing of Patents for Varietal Innovations in Agriculture.” AEM Working Paper No. 2013-19. Revisions requested at Agricultural Economics.

Rickard, B.J., O. Gergaud, S.-T. Ho and W. Hu. “Trade Liberalization in the Presence of Domestic Regulations: Impacts of the Proposed EU-U.S. Free Trade Agreement on Wine Markets.” AAWE Working Paper No. 175. Under review.

Thilmany, D. (2014). “Two Rivers Winery and Event Center: A Key Driver for the Growing Colorado Wine Industry.” Special Issue on Local Foods and Entrepreneurs. Forthcoming in Journal of Food Distribution Research.

Velandia, M., D. M. Lambert, C.M. Clark, R.M. Rejesus, Z. Li, W.H. Pepper and K. Jensen. “Product Liability Risk Perceptions in Tennessee Fruit and Vegetable Marketing”. Journal of Agribusiness (accepted).

Fact sheets:

Curtis, K., (2014). “Characterizing the Face and Value of the "Buy Local" Movement.” Utah State University Fact Sheet, Applied Economics/2014-03pr.

Curtis, K.R., S. Olsen, T. Knudsen and K. Wagner. (2014). “Utah Urban Small-Scale Mixed Vegetable Production Costs and Returns - 5 Acres, 2014.” Utah State University Fact Sheet, Applied Economics/2014-01pr.

Maughan, T., K. Curtis, B. Black and D. Drost. (2014). “A Comparison of Northern Utah High Tunnel Strawberry Production Costs and Returns with Low Tunnels.” Utah State University Fact Sheet, Horticulture/HighTunnels/2014-08pr.

Maughan, T., K. Curtis, B. Black and D. Drost. (2014). “A Comparison of Northern Utah High Tunnel Strawberry Production Costs and Returns with Low Tunnels and Supplemental Heating.” Utah State University Fact Sheet, Horticulture/HighTunnels/2014-07pr.

Maughan, T., K. Curtis, B. Black and D. Drost. (2014). “Northern Utah High Tunnel Strawberry Production Costs and Returns, 2014.” Utah State University Fact Sheet, Horticulture/HighTunnels/2014-06pr.

Olsen, S., K.R. Curtis, K. Wagner and T. Knudsen. (2014). “Utah Urban Small-Scale Mixed Vegetable Production Costs and Returns - 2 Acres, 2014.” Utah State University Fact Sheet, Applied Economics/2014-02pr.

Blog Postings :

Agricultural Entrepreneurship Farm Management Blog
College of Agricultural Sciences, Pennsylvania State University
www.farmbusiness.blogspot.com

Kelley, K. and R.C. Goodling. (2014). Are you Using a Mobile Payment System? Part II: Best Practices and Cyber Liability Insurance. 8 May.

Kelley, K. and R.C. Goodling. (2014). Are You Using a Mobile Payment System? Part 1: Keeping Customer Data Safe. 1 May.

Kelley, K. (2013). Learning from Consumers: Examples of Easy and Insightful Questions to Ask. 9 December.

Kelley, K. (2013). Survey Customers to Learn about Their Wants, Likes, and Needs. 10 December.

Penn State’s Wine & Grape U. blog site (http://psuwineandgrapes.wordpress.com)

Kelley, K. (2014). Developing and Enhancing your Wine Marketing Program. 17 October.

Kelley, K. (2014). Tasting Room Techniques. 19 September.

Kelley, K. (2014). Do More than Just Sell Wine to Your Customer. Involve Them and Interact. 29 August.

Miller, A. and K. Kelley. (2014). Consumer Attitudes and Behaviors towards Wine Purchases: Marketing & Social Media. 5 September.

Kelley, K. (2014). Is your Tasting Room Providing Customers With an Experience? 25 July.

Kelley, K. (2014). Surveys: A Simple but Effective Tool. 10 June.

Miller, A. and K. Kelley. (2014). Consumer Attitudes and Behaviors towards Wine Purchases: Everyday and Special Occasion Wines Part II. 27 August 2014.

Miller, A. and K. Kelley. (2014). Consumer Attitudes and Behaviors towards Wine Purchases: Everyday and Special Occasion Wines. 20 August 2014.

Miller, A. and K. Kelley. (2014). Consumer Attitudes and Behaviors towards Wine Purchases: Consumption Patterns Part II. 30 July 2014.

Miller, A. and K. Kelley. (2014). Consumer Attitudes and Behaviors towards Wine Purchases: Consumption Patterns. 23 July.

Miller, A. and K. Kelley. (2014). Consumer Attitudes and Behaviors towards Wine Purchases: Purchase Patterns. 16 July.

Miller, A. and K. Kelley. (2014). Consumer Attitudes and Behaviors towards Wine Purchases: Demographics. 11 July.

Miller, A. and K. Kelley. (2014). Consumer Attitudes and Behaviors towards Wine Purchases: Introduction to the Research. 1 July.

Media

Thilmany, D. (Contributor). Winemakers boost state, local economy. Grand Junction Sentinel. January 18, 2014.

Thilmany, D. (Contributor). Thanks to new farm bill, organic farming now has more backing. The Fence Post. February 2014.

Zepeda, L. (2014). Interview with Joshua Sabik KTSW on Farmers’ Markets, June 10.

12/09/2015

Outreach/Industry Presentations

 

Costanigro, M., G. Howard, J. Lusk, Y. Onozaka, B. Roe, Including Subjective Beliefs in Empirical Models of Choice and Preferences: Methodological and Food Policy Implications. Organized symposium at the 2015 AAEA Annual Meetings.  July 2015. San Francisco, CA.

Curtis, K., R. Bosworth, and S. Slocum, “Drink Tourism: A Profile of the Intoxicated Traveler.” Selected Presentation of the 2015 Beeronomics Conference, Seattle, WA, September 2015.

Curtis, K., M. Bradshaw, and S. Slocum, “The Role of Food and Culinary Tourism Demand in the Western US.” Selected paper presented at the 2015 National Value-Added Agriculture Conference, Austin, TX, May 2015.

Curtis, K., and R. Brain, “Utah Farm-Chef-Fork: Linking Rural Growers with Urban Chefs to Enhance Local Food Sourcing.” Selected Presentation of the Linking Urban and Rural Tourism Conference, Fairfax, VA, September 2015.

Curtis, K., and S. Slocum, “The Potential Impacts of Sustainability Certification Programs Focused on Food Waste Reduction on the Tourism Industry.” Selected paper presented at the Food Distribution Research Society Annual Meeting, Philadelphia, PA, October 2015.

Curtis, K.R. and S. Slocum, “Farm and Food Tourism: Exploring Opportunities in the West.” Selected presentation of the 2015 Extension Risk Management Education National Conference, Minneapolis, MN, April 2015.

Curtis, K. and S. Slocum, “Farm Shops: A Direct-Marketing Alternative.” Selected Track Session Presentation of the Agriculture and Applied Economics Association Annual Meetings, San Francisco, CA, July 2015.

Curtis, K.R. and R. Ward, “Program Evaluation and Survey Design Techniques.” Invited presentation of the 2015 Extension Risk Management Education National Conference, Minneapolis, MN, April 2015.

Ellison, Brenna, Bernard, John C., Pauckett, Michelle, and Toensmeyer, Ulrich C. .Are all Organic Labels Treated Equally? The Influence of Retail Outlet and FSMA Information on Consumer Perception of and Willingness-to- pay for Organic Grape Tomatoes. 143 Joint AAEA-EAAE Seminar, March 25-27, 2015, Naples Italy. Ellison – University of Illinois.

Gallardo, R.K. “What does it cost to produce fruit in Washington State? – 2014 studies”. 2015 Safety and Pesticide Recertification Course. Pasco, January 7, 2015.

Gallardo, R.K. In Spanish “How much does it cost to produce fruit in WA and the ABC of agricultural loans.” Safety and Pesticide Recertification Course, Pasco, WA. January 7, 2015.

Gallardo, R.K., Y. Hong, M. Silva, and J. Flores. “Assessing Preferences for Apple Quality and the Role of Country of Origin Information: The case of Peruvian Consumers.” Presentation at the Food Distribution Research Society Annual Meetings. Philadelphia, PA. October 12, 2015.

Huffman, W.A. and J.J. McCluskey. “Food Labels, Information and Trade in GMOs,” GMCC-15, the 7th International Conference on Coexistence between Genetically Modified (GM) and non-GM based Agricultural Supply Chains, Amsterdam, November 17-20, 2015.

Hildebrandt, H., P. Watson, A. Johnson, and J.J. McCluskey, “Supply Channel Participants’ Willingness to Pay for Local,” Food Distribution Research Society, Philadelphia, October 12.

Meadowcroft, Devon, Bernard, John C. and Toensmeyer, Ulrich C. Understanding the Effect of Product Displays on Consumer Choice and Food Waste: A Field Experiment. FDRS Annual Meeting, October 9-13, 2015, Philadelphia, PA.

Meadowcroft, Devon P., Schott, Lenna K., Bernard, John C., and Toensmeyer, Ulrich C. Comparison of U.S. Consumer Willingness to Pay for Fresh Fruits from Developed and Developing Regions. NAREA & CAES – Joint Annual Meeting and Workshop, June 27-30, 2015, Newport, Rhode Island.

Mendoza, M., R.K. Gallardo, I. Hanrahan, and K. Killinger. “Evaporative Cooling: Sunburn Suppression Benefits and the Risks of Apple Contamination due to Direct Contact with Open Source Irrigation.” WSU Academic Showcase. Pullman, WA. March 27, 2015.

Miller, A. and K. Kelley. 2015. Developing Wine Marketing and promotional Strategies for the Mid-Atlantic Region. Pennsylvania Wine Marketing Research Board Symposium. University Park, PA. 22 April 2015.

Miller, A. and K. Kelley. 2015. Developing Wine Marketing and promotional Strategies for the Mid-Atlantic Region. Business, Enology, and Viticulture, NY, Waterloo, NY. 26 February 2015.

Miller, A. and K. Kelley. 2015. Developing Wine Marketing and promotional Strategies for the Mid-Atlantic Region. Mid-Atlantic Fruit and Vegetable Convention, Hershey, PA. 28 January 2015.

McCluskey, J.J. “Evolution of Consumer Preferences and Emerging Food Trends,” the Kansas City Federal Reserve Bank’s Annual symposium, Responding to Future Food Demands, July 14-15.

McCluskey, J.J. and J.A. Winfree. “Standards for GM Labeling and Trade,” GMCC-15, the 7th International Conference on Coexistence between Genetically Modified (GM) and non-GM based Agricultural Supply Chains, Amsterdam, November 17-20, 2015.

Qu, M., B.J. Rickard, M. Costanigro, and E. McLaughlin. 2015. “Retail wine availability and product diversity.” Presented at the Annual Meeting of the Northeast Agricultural and Resource Economics Association. Newport, RI. June 27, 2015.

Qu, M., B.J. Rickard, M. Costanigro, and E. McLaughlin. 2015. “Retail wine availability and product diversity.” Presented at the Annual Meeting of the American Association of Wine Economists. Mendoza, Argentina.  May 28, 2015.

Rickard, Bradley. “Consumer response to the introduction of GMOs in fruit and vegetable markets.”  Presented at the London Produce Show and Conference.  London, UK.  June 4, 2015.  40 attendees.

Rickard, Bradley J. “Retail Availability of Wine and Product Diversity.” Presented at the B.E.V. Annual Meeting. Rochester, NY.  February 26, 2015. 120 attendees.

Rickard, Bradley. “Will 'GMO Free' Be the New Organic?”  Presented at the New York Produce Show and Conference.  New York, NY.  December 3, 2014.  40 attendees.

Sapkota Bastola, P., K. Gallardo, J. McCluskey, and B. Rickard. 2015. “Mechanisms of patent licensing for varietal innovation.” Presented at the Annual Meeting of the Agricultural and Applied Economics Association. San Francisco, CA. July 27, 2015.

Slocum, S. and K. Curtis, “The Role of Food Entrepreneurs – Suburban Farm Shops in the UK.” Selected Presentation of the Linking Urban and Rural Tourism Conference, Fairfax, VA, September 2015.

Thilmany McFadden, D., D. Conner, S. Deller, D. Hughes, T. Schmit, D. Swenson, A. Bauman,, R. Hill, B. and  B.R. Jablonski. “Enhancing the Applied Knowledge of Local Food Systems’ Economic Impacts: A National Research and Training Effort.”  Track Session at the 2015 AAEA Annual Meetings.  July 2015. San Francisco, CA.

Thilmany, D. “Adapting to the Changing Landscapes for Food Markets: Marketing your Food Product and Industry Trends. WCHS & VinCO Annual Conference. Jan 13-15 2015

Thilmany, D. “The Dynamics of the Organic and Local Food Segments:  Trends and Emerging Strategies.” Independent Bankers of Colorado Education Forum. April 2015.  Broomfield, CO.

Thilmany, D., B. Angelo, B. Jablonski and D. Hughes. Assessing the Economic Impact of  Local Food Systems: Framing a Meta-Analysis for the US. 2015 NVA Conference: The Future of the U.S. Food System, Austin TX, May 2015

Thilmany, D. “The Role of Economics in Multifunctional Food Supply Chains.” WAEA Presidential Address. July 2015. San Francisco, CA.

Ward, R. and K. Curtis, “Building Business Management Capacity for American Indian Agricultural Businesses.” Selected presentation of the WERA-72 Annual Meeting, Las Vegas, NV, June 2015.

Wilson, N., B. Rickard, R. Saputo, and S.-T. Ho. 2015. “Food waste: The role of date labels, package size, and product category.” Presented at the Annual Meeting of the Agricultural and Applied Economics Association. San Francisco, CA. July 26, 2015.

Wilson, N., B. Rickard, R. Saputo, and S.-T. Ho. 2015. “Food waste: The role of date labels, package size, and product category.” Presented as a seminar in the Environment in Trade and Agriculture Division, Organisation of Economic Cooperation and Development. Paris, France. July 17, 2015.

Wilson, N., B. Rickard, R. Saputo, and S.-T. Ho. 2015. “Food waste: The role of date labels, package size, and product category.” Presented as a seminar in the Rural Infrastructure and Agro-industries Division, Food and Agriculture Organization of the United Nations. Rome, Italy. August 7, 2015.

Winfree, J.A. and J.J. McCluskey, “What’s In a Name? A Comparison of Various Policies Dealing with Geographic Labeling,” International Association of Agricultural Economists, Milan, Italy, August 8-14.

Yu, Shuiqin, Ellison, Brenna, Paukett, Michelle, Bernard, John C. and Toensmeyer, Ulrich C. A Field Experiment on Consumer Willingness to Pay for Organic Grape Tomatoes Based on Purchasing Venue. NAREA & CAES-Joint Annual Meeting and Workshop, June 27-30, 2015, Newport, Rhode Island. Ellison – University of Illinois.

 

Proceedings

 

Galinato, S.P., R.K. Gallardo, and C.A. Miles. 2015. “Cost Estimation of Establishing a Cider Apple Orchard in Western Washington”. Combined Proceedings of the International Plant Propagator's Society, 64: 35.

 

State, Station or Agency

 

Baker, P., A. De Marree, S.-T. Ho, T. Maloney, and B. Rickard.  2015.  Labor Issues and Employment Practices on New York Apple Farms. AEM Extension Bulletin No. 2015-02.

Curtis, K., S. Slocum, K. Allen, and M. Bradshaw, (in press). “Farm and Food Tourism: Exploring Opportunities.” Utah State University Extension Curriculum, Agribusiness/2015-01.

Doerflinger, F., B. Rickard, J. Nock, and C. Watkins. 2015. Early harvest is a critical factor in decreasing flesh browning development of ‘Empire’ apples. New York Fruit Quarterly 23(3):   30–34.  

Maloney, T., M. Smith, R. Saputo, and B. Rickard.  2015.  Workforce Issues:  Profiles of Specialty Crop Farms in New York State. AEM Extension Bulletin No. 2015-11.

Rickard, B.J. “Chapter 9: Outlook for Fruits and Vegetables,” in the 2015 New York Economic Handbook.  E.B. 2014–10, Charles H. Dyson School of Applied Economics and Management, Cornell University. December 2014.

Thilmany McFadden, D., D. Conner, S. Deller, D. Hughes, K. Meter, A. Morales, T. Schmit, D. Swenson, A. Bauman, M. Phillips Goldenberg, R. Hill, B. B.R. Jablonski and D. Tropp. 2015. The Economics of Local Food Systems: A Toolkit to Guide Community Discussions, Assessments and Choices U.S. Department of Agriculture, Agricultural Marketing Service Report.  Forthcoming.

 

Refereed Conference Proceedings: 

 

Debnath, D., K. Curtis, and S. Slocum, (2015). “Expanding Direct Marketing Opportunities through Farm Shops in Western Tourism Destinations: Extension Program Design. Proceedings of the 2014 Value-Added Conference, Baltimore, MD, May 2014. 

 

Refereed Journal Articles

 

Bosworth, R., D. Bailey, and K. Curtis, (2015). “Consumer Willingness to Pay for Local Designations: Brand Effects and Heterogeneity at the Retail Level.” Journal of Food Products Marketing 21(3), 274-292.

Brain, R., K. Curtis, and K. Hall, (2015). “Utah Farm-Chef-Fork: Building Sustainable Local Food Connections.” Journal of Food Distribution Research 46(1), 1-10.

Bruwer, J. and K. Kelley. 2015. Service Performance Quality Evaluation and Satisfaction in a USA Wine Festivalscape: Buying Behavioural Effects" which you submitted to the International Journal of Event and Festival Management 6(1):18-38.

Chen, X., H.M. Kaiser, and B.J. Rickard. 2015. The impacts of inclusive and exclusive taxes on healthy eating: An experimental study. Food Policy 56(October): 13–24.

Costanigro, M., O. Deselnicu, S. Kroll Food Beliefs: Elicitation, Estimation and Implications for Labeling Policy Journal of Agricultural Economics 66 (1), 108-128.

Costanigro, M., O. Deselnicu, O. and D. Thilmany . 2015. Product differentiation via corporate social responsibility: consumer priorities and the mediating role of food labels. Agriculture and Human Values.  Forthcoming.

Curtis, K.R., K. Allen, and R. Ward, (2015). “Food Consumption, Attitude, and Behavioral Change among CSA Members: A Northern Utah Case Study.” Journal of Food Distribution Research, 46(2), 3-16.

Doerflinger, F., B. Rickard, J. Nock, and C. Watkins. 2015. An economic analysis of harvest timing to manage a physiological storage disorder in ‘Empire’ apples. Postharvest Biology and Technology 107(September): 1–8.

Fang, D., T.J. Richards, and B.J. Rickard. 2015. Optimal licensing of agricultural patents: Fees versus royalties.  Journal of Agricultural and Resource Economics 40(1): 1–22.

Gallardo, R.K., H. Li, V. McCracken, C. Yue, J. Luby, and J. McFerson. 2015. “Market Intermediaries’ Ratings of Importance for Rosaceous Fruits’ Quality Attributes.” International Food and Agribusiness Management Review, 18(4): 121-154.

Gallardo, R.K. and M. Brady. "Adoption of Labor-Enhancing Technologies by the Specialty Crop Agriculture: The Case of the Washington Apple Industry." Agricultural Finance Review 75(4): 514-532.

Gallardo, R.K., Hanrahan, I., Hong, Y., and J. Luby. 2015. “Crop Load Management and the Market Profitability of ‘Honeycrisp’.” HortTechnology 25(4): 575-584.

Gallardo, R.K., A. Olanie, R. Ordonez, and M. Ostrom. 2015. “The Use of Wireless Capabilitty at Farmers’ Markets: Results from a Choice Experiment Study.” International Food and Agribusiness Management Review 18(1): 79-104.

Govindasamy, R., S. Arumugam and I. Vellangany. “Willingness to Buy Organically Grown Ethnic Greens and Herbs: A Consumer Study With Reference to the East-Coast Region of United States”, Agricultural Economics Research Review, Publisher: Agricultural Economics Research Association, India. Forthcoming. (2015).

Govindasamy, R., and K.M. Kelley, "Agritourism Consumer’s Participation in Wine Tasting Events: An Econometric Analysis", International Journal of Wine Business Research, 26 (2014).

Govindasamy, R., S. Arumugam and I. Vellangany, “The Influence of Country-of-Origin Labeling for Lentils on Consumer Preference: A Study with Reference to Sri Lanka”, The IUP Journal of Marketing Management, Vol. XIII, No. 3, (2014).

Gumirakiza, J.D., K.R. Curtis, and R. Bosworth, (2015, in press). “Farmers’ Market Consumer Preferences for Fresh Produce Attributes: Marketing and Policy Implications.” Journal of Agribusiness.

Kelley, K. R, Primrose, R. Crassweller, J. Hayes, and R. Marini. 2015. Consumer peach preferences and purchasing behavior: A mixed methods study. Journal of the Science of Food and Agriculture.

Kelley, K., J. Hyde, and J. Bruwer. 2015. Usage Rate Segmentation: Enriching the U.S. Wine Market Profile.  International Journal of Wine Research 7:49-61.

Kelley, K., J. Hyde, and J. Bruwer. 2015. U.S. Wine Consumer Preferences for Bottle Characteristics, Back Label Extrinsic Cues and Wine Composition: A Conjoint Analysis. Asia Pacific Journal of Marketing and Logistics 27(4):516-534.

Liaukonyte, J., T.J. Richards, H.M. Kaiser, and B.J. Rickard. 2015. Under-contribution to public goods due to self-interested inequity aversion. European Review of Agricultural Economics 42(3): 473–497.

Lusk, J.L., B.R. McFadden, and B.J. Rickard. 2015. Which biotech foods are most acceptable to the public?  Biotechnology Journal 10(1): 13–16.

Martin, M., R. Hill, A. Van Sandt and D. Thilmany. Colorado Residents Trusted Sources of Agricultural, Biotechnology and Food Information. Forthcoming. AgBioForum.

Maughan, T., K. Curtis, B. Black, and D. Drost, (2015). “Economic Evaluation of Implementing Strawberry Season Extension Production Technologies in the U.S. Intermountain West.” HortScience 50(3), 395-401.

McCluskey, J.J., N. Kalaitzandonakes, J.F.M. Swinnen, forthcoming. “News Media Coverage and Public Perceptions: Insights from New Food Technologies.” Annual Review of Resource Economics 7(1).

Onozaka, Y, W. Hu and D. Thilmany. 2015. Can Eco-Labels Reduce Carbon Emissions? Market-Wide Analysis of Carbon Labeling and Locally Grown Fresh Apples. Renewable Ag and Food Systems. Forthcoming.

Rickard, B.J. 2015. On the political economy of guest worker programs in agriculture. Food Policy 52(April): 1–8.

Rickard, B.J., T.J. Richards, and J. Yan. University licensing of patents for varietal innovations in agriculture. Agricultural Economics (forthcoming).

Rickard, B., J.J. McCluskey, and R. Patterson, 2015. “Reputation Tapping,” European Review of Agricultural Economics 42 (4): 675-701.

Thilmany McFadden, D. 2015. What Do We Mean by “Local Foods”?   CHOICES.  May.

Tozer, P.R., S.P. Galinato, C.F. Ross, C.A. Miles, and J.J. McCluskey, forthcoming. “Sensory Analysis and Willingness to Pay for Craft Apple Cider,” Journal of Wine Economics.

Slocum, S., and K. Curtis, (2015, in press). “Assessing Sustainable Food Behaviors of National Park Visitors: Domestic/On Vocation Linkages, and their Implications for Park Policies.” Journal of Sustainable Tourism.

Zheng, X., C. Yue, R.K. Gallardo, V. McCracken, J. Luby, and J. McFerson. “What Attributes Are Consumers Looking for in Sweet Cherries? Evidence from Choice Experiments.” Agricultural and Resource Economics Review, Forthcoming.

 

Book Chapters

 

Crassweller, R., J. Schupp, G. Krawczyk  D. Biddinger, M. Frazier, K. Peter, J. Halbrendt, M. Brittingham, L. La Borde, J. Harper, L. Kime, R. Pifer, and K. Kelley. 2014-2015 Pennsylvania Tree Fruit Production Guide AGRS-045. 357 pp.

 

Industry Publications

Bauman, A., D. Thilmany, B. Jablonski, and D. Shideler. Smart Marketing: An Evolving Classification Scheme of Local Food Business Models. Cornell Food Industry Management April Smart Marketing article. April 2015.

Messer, K., S. Blight, M. Costanigro, H. Kaiser. Process Labeling of Food: Consumer Behavior, the Agricultural Sector, and Policy Recommendations. Cast issue paper N.56. October 2015.

Thilmany McFadden, D., W. Peters Moschetti and the Colorado Food Systems Advisory Council. COFSAC 15-01. Preparing for Food Security in an Age of Limited Natural Resources Part I: Water. August 2015.

Thilmany McFadden, D., W. Peters Moschetti and the Colorado Food Systems Advisory Council. COFSAC 15-04. Barriers & Opportunities for Healthy Food Recovery From Grocery Retail to Hunger Relief Organizations. August 2015.

 

Working Papers

 

Ellison, Brenna, Bernard, John C., Paukett, Michelle, and Toensmeyer, Ulrich C. Are All Organic Labels Treated Equally? The Influence of Retail Outlet and FSMA Information on Consumer Perceptions of and Willingness to Pay for Organic Grape Tomatoes. Journal of Economic Psychology, submitted June 26, 2015. Received a Revise and Resubmit October 14, 2015. We are in the process of making revision for resubmitting by 15 November 2015.

Gergaud, O., F. Livat, B. Rickard, and F. Warzynski. The costs and benefits of collective reputation: Who gains and who loses from generic promotion programs?

Ho, S.-T., J. Ifft, B. Rickard, and C. Turvey. Alternative strategies to manage weather risk in perennial fruit crop production. AEM Working Paper No. 2015-18.

Qu, M., B. Rickard, M. Costanigro, and E. McLaughlin. Retail wine availability and product diversity.

Rickard, B.J., O. Gergaud, S.-T. Ho, and W. Hu. Trade liberalization in the presence of domestic regulations: Impacts of the proposed EU-U.S. free trade agreement on wine markets.  AAWE Working Paper No. 173.

Rickard, B.J., D. Rudell, and C. Watkins. Ex ante evaluation of the economic impact of new technologies for managing post-harvest physiological disorders. AEM Working Paper No. 2015-11.   

 

Fact sheets

 

Curtis, K.R., S. Olsen, and K. Wagner, (2015). “Utah Urban Small-Scale Mixed Vegetable Production Costs and Returns - 5 Acres, 2015.” Utah State University Fact Sheet, AG/Applied Economics/2015-01pr.

Gallardo, R. K., and S. Galinato. “2014 Cost Estimates of Establishing, Producing, and Packing Red Delicious Apples in Washington.” Washington State University Extension Factsheet. Forthcoming.

Olsen, S., K.R. Curtis, and K. Wagner, (2015). “Utah Urban Small-Scale Mixed Vegetable Production Costs and Returns - 2 Acres, 2015.” Utah State University Fact Sheet, AG/Applied Economics/2015-02pr.

 

Blog Postings

College of Agricultural Sciences, Pennsylvania State University, www.farmbusiness.blogspot.com

Kelley, K. and D. Ollendyke. 2015. What is cause marketing? Part3. 14 August.

Kelley, K. and D. Ollendyke. 2015. What is cause marketing? Part 2. 7 August.

Kelley, K. and D. Ollendyke. 2015. What is cause marketing?  Part 1.  29 July

Kelley, K. 2015. Internet tools to help you learn about new markets. Part 1. 29 May.

Kelley, K. 2015. Internet tools to help you learn about new markets, Part 2. June 8.

Kelley, K. 2015. Internet tools to help you learn about new markets, Part 3. June 26.

Kelley, K. 2015. Internet tools to help you learn about new markets, Part 1. 4 July 10.

Kelley, K. 2014. Cultivating Customer Loyalty. 29 December.

Kelley, K. 2014. Encouraging Consumer Purchasing. 22 December.

Penn State’s Wine & Grape U. blog http://psuwineandgrapes.wordpress.com.

Kelley, K., J. Hyde, and J. Bruwer. 2015. The back wine label: What information and features appeal to consumers?  9 October.

Kelley, K. and J. Hyde. 2015. Lights, Camera, Action! Is your winery ready for Periscope?  25 September.

Kelley, K., A. Miller, and D. Ollendyke. 2015. What activities and events might drive customers to your tasting room?  28 August.

Kelley, K. 2015. Ideas and strategies for getting your wines into Pennsylvania Restaurants. 17 July.

Kelley, K. 2015. Wine tasting room inspirations. 22 May.

Kelley, K. 2015. Developing your tasting room loyalty program, Part 2. 30 March.

Kelley, K. 2015. Developing Your Tasting Room Loyalty Program, Part 1. 27 March.

Kelley, K. and J. Hyde. 2015. Generational differences in consumption of wine and other alcoholic beverages and state wine purchasing behavior as a result of changes in wine packaging and composition.  26 February.

Kelley, K. and D. Ollendyke. 2015. Riesling & Korean dishes, Cabernet Sauvignon & Argentinean cuisine: Internet tools to help you learn about consumer groups who have a need for your wine. 30 January.

Kelley, K. 2014. Events, Part 2: Evaluating the Event. 5 December.

Kelley, K. 2014. Events, Part 1: Planning. 1 December.

 

Media

Wine Marketing Podcast Series, PSU Learn Now Videos, http://www.youtube.com/user/PSUFoodandFarmBiz

Consumer attitudes and behaviors towards wine purchases: Introduction to the research.  22 May 2015.

Consumer attitudes and behaviors towards wine purchases: Purchase patterns. 22 May 2015.

Consumer attitudes and behaviors towards wine purchases: Consumption patterns. 22 May 2015.

Consumer attitudes and behaviors towards wine purchases: Everyday and special occasion wines. 22 May 2015.

Consumer attitudes and behaviors towards wine purchases: Marketing and social media. 22 May 2015.