Annual/Termination Reports:

[01/21/2010] [01/12/2011] [01/27/2012] [01/17/2013] [12/04/2013] [12/08/2014] [12/09/2015]

Report Information

Participants

Dawn Thilmany Colorado State University-Chair;
Stan Ernst-The Ohio State University;
Cathy Durham, -Oregon State University; Roger Hinson-Louisiana State University ; Cheryl Brown-West Virginia University; Jim Epperson-University of Georgia; Tim Woods-University of Kentucky; Ramu Govindasamy-Rutgers/New Jersey-past Chair; Lourdes Martinez-Michigan State University; Jennifer Dennis-Purdue University; Vicki McCracken and Jill McCluskey-Washington State University; Kynda Curtis, University of Nevada-Reno.

Brief Summary of Minutes

Accomplishments

Publications

Impact Statements

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Report Information

Participants

Colorado: Dawn Thilmany - Supply chains, demand; Delaware: Ulrich Toensmeyer - Supply chains; Florida: Al Wysocki - Supply chains; Florida: Jim Stearns - competitiveness; Florida: John VanSickle - Supply chains, compet., demand;
Georgia: Bob Shulstad - Administrative Advisor; Georgia: Greg Fonsah - Supply chains; Georgia: Jim Epperson - Supply chains, compet., demand; Idaho (Moscow): Joe Guenthner - Supply chains, competitiveness; Idaho: Aaron Johnson - Supply chains, compet., demand; Indiana: Jennifer Dennis - Supply chains, compet. demand; Louisiana: Roger Hinson - Supply chains, competitiveness; Kentucky: Tim Woods - Supply chains, competitiveness; Maine: Hsiang-tai Cheng - Supply chains, demand; Michigan: Suzanne Thornsbury - Supply chains; New Jersey: Ramu Govindasamy - Supply chains, compet/demand; New York: Miguel Gomez - Demand, Supply Chains; New York: Brad Rickard - Competitiveness, Demand;
Oklahoma: Joe Schatzer - Supply chains; Oregon: Cathy Durham - Demand, Supply Chains; Pennsylvania: Kathy Kelly - Supply chains, competitiveness; South Carolina: Dave Lamie - Competitiveness; Utah State: Kynda Curtis - Supply chains, compet.; Washington State: Vicki McCracken - Demand, Competitiveness; Washington State: Jill McCluskey - Demand, Supply chains

Brief Summary of Minutes

1. Introductions and State Reports

a. Email State reports by November 15th for annual report

Look at notes on objectives for state reports

Kathy Kelley, PSU, was attending for the first time in a few years. Has collaborated with Ramu quite often, and commonly works in Value Added and social networking.

Kynda Curtis, USU, labeling programs, farmers markets and buy local programs is her area of specialization. How people transition from farmers markets to CSAs, including cost-benefit analysis

Roger Hinson, LSU, competitiveness with cost of production on produce crops. Preferences for local foods is a new area of focus. Market Maker usage and other internet usage is started as a baseline study.

Huang Chung, Georgia, food consumption and consumer demand analysis with a focus now on organics, including milk. Local demand analysis using SE sample for preferences and attitudes.

Brad Rickard, Cornell, representing Miguel Gomez and Todd Schmidt as well. Todd works on demand for local vegetables. Brad has a research and extension program looking at policy and marketing programs. Currently looking at SPSS and planting restrictions. Currently doing promotional experimental auctions on a variety of topics: Sensory analysis of wines and apple varieties.

Al Wysocki, U. of Florida, is part of a Specialty Crops grant collaborating with UC-Davis. One project is cost-benefit of post-harvest handling. He also works with Small Farms and MarketMaker. Current project with Haiti on entrepreneurial and agribusiness and supply chain innovations. Interim Associate Dean for Teaching this year so has been a little distracted from research.

Ramu Govindasamy, Rutgers University, New Jersey. Previous chair of the group. Works on specialty produce, local produce and ethnic consumer demand is primary focus. Specialty crops grant funded with Florida and UMASS, but PSU and Rutgers are focused on marketing and economics side. Doing some innovations with focus groups online, including common visuals for people to look at. Direct marketing and agritourism project funded with FSMIP with Delaware.

Cathy Durham, Oregon State University, Ag and Resource Economics and Food Innovation Center. Focused on consumer marketing, but assist with a broad array of issues, including RFID. USDA Conference on technology in food distribution channels. Looks at GAP practices with certification programs and promotion, but this past year they looked more at certification and handling practices, especially Leafy Greens. Market access is a perceived significant barrier in Oregon. Has begun some work on Farm to School and sensory nutrition, both in proposal stages.

Dawn Thilmany, Colorado State University, is currently focused on consumer demand of local, organic, carbon footprint and fair trade nationally. Include some consumer psychology elements. Is currently working to develop a more sophisticated tool for training on and evaluating professional sampling Best Practices.

Tim Woods, University of Kentucky, also working a lot on direct markets. FMPP project on adoption of EBT adoption and sampling on farm level sales and new consumer segments. Began a winery project that is exploring coordination between vineyards, wineries and other stakeholders in the industry. Looking at developing a Regional reporting system. With support from USDA RD, working with food store coops on procurement practices, with survey and case studies. Working with NCGA on local promotion, where they feel they have a competitive advantage. They have piloted retail ready programs, which is now called "market ready" Extension program to train producers on practices working with chefs, wholesale and markets. Currently evaluating the project to see what outcomes it has led to.

Jim Epperson, University of Georgia, is completing case studies on organic farms. Generally not a choice, but feeling compelled to do organic production. Detailed a specific case study that shows at least some evidence of strong market opportunities for business saavy producers with organic market segments. Making as much money off of side activities as from production, netting $100,000 off of 10 acres in an Atlanta area. Almost all Georgia organic farms ARE in that area except for sweet onions. Revising sweet onion supply management issues. Analyzing import demand on Latin wines compared to other recent entrants, Australian and New Zealand wines.

2. Update on S-1050 - Thilmany

a. Assessing the Consumer Behavior, Market Coordination and Performance of the Consumer-Oriented Fruit and Vegetable Sector

More people to invite: Hayden Stewart, ERS, Patterson and Nganju, ASU, Tronstad with U of A, John Robinson and Marco Polmer, Texas, Ron Rainey Arkansas, UC representatives?? San Luis Obispo, Jennifer James and Eivis Petrela.

Dawn will invite those she knows, but would like help in getting the word out to others.

b. Beginning October 01, 2010 through September 30, 2015

c. State Agricultural Experiment Stations participating as of mid-Sept:

i. DE CO FL LA WA NYC PA GA IL SC NC NJ OR OK

d. Objectives and Short Term Work Plans (see attached)

3. Election of new leadership

a. Secretary and Chair-elect needed

b. Kynda Curtis- is chair elect, with responsibilities starting in 2011.

c. Thilmany is on 3rd year-begin to train new chair

4. Plan for Developing new coordinated activities

a. Committee's role in national MarketMaker evaluation

b. Theme issue for Journal of Agribusiness? CHOICES?

c. Work teams on potential grants-breakouts at end of meeting.

5. Plan for joint presentations and publications?

a. Program role for 2011 Portland FDRS meetings-Durham.

Cathy reported on plans for Portland in 2011. Quality will be the focus of the meetings, and sensory/food safety are likely to be key topics. Nutrition may also enter into the topics. Traceability and technology? Farmer chef activities? She asked about ideas from the group.

Dawn mentioned that it may be interesting to compare and contrast local, US commercial and export expectations on traceability and technology's role. Cathy thinks she could bring together Oregon Dept of Ag, trade association and a shipper onto this session.

Cathy thinks we can't cover GAP, traceability and technology in one session, so may divide it out. Food safety, shrinkage and distribution issue focus.
Brad is willing to work with Cathy on sensory, which serves as an interesting way to focus on Food Innovation Center.

b. FAMPS track session at 2011 AAEA meeting-Rickard

i. "Analysis of niche market opportunities for specialty crops"

FAMPS officers are submitting sessions for next year,

6. Breakout sessions to plan for joint NIFA, OREI or AMS proposal/research

Dawn will take lead on the OREI, and initiated group calls in December 2010. There is a plan to submit a proposal including 5-7 state partners in February 2011.

FMPP and FSMIP are the specific programs for AMS.

Let's look at one for farmers market price reporting, for FMPP, this could focus on reporting in high risk, low income areas.

Specialty Crops is another program we could focus on.

Session next year on this grant program&possibly by someone who has been on the panel?

Tim Woods say Childhood Obesity program is another place to focus our efforts.

Kynda Curtis mentioned SARE research grants.

7. Adjourn and Work Team on New Project.

Accomplishments

Objective 1: Develop demand and market valuation models for the produce sector that can be used to evaluate effects of increasingly complex product differentiation schemes (organic, enhanced health claims, biodynamic), trade, commodity marketing programs, labeling programs (local, food miles, Fair Trade), traceability systems, and food safety events in the U.S. produce markets. <br /> <br /> Cornell researchers plan to extend their state-based research marketing and policy issues important to producers of horticultural products with the new project. Much of his current research examines how consumers and producers of specialty crops respond to changes in food labeling practices, promotional efforts, agricultural policy reform, and trade liberalization. <br /> <br /> One specific Cornell project focused on consumers' willingness to pay for product attributes in applesauce using a choice experiment. Here we found that a "local" label is more important to consumers than is an "organic" label or a label that describes nutritional attributes. This type of work is being done by at least 5 different state partners in the project (Washington, Oregon, Kentucky, Colorado, Utah State), so future plans are to go beyond sharing survey instruments and coordinating organized symposia, to proposing joint work in various grant programs.<br /> <br /> As one example, research will examine the implications of U.S. fruit and vegetable planting restrictions on horticultural markets, evaluate alternative promotion strategies for so-called managed or patented apple varieties, using sensory evaluation. The group hopes to extend this type of work with a broad set of S-1050 members interested in market potential for new (and perhaps patented) horticultural products.<br /> <br /> The MarketMaker program was purchased and implemented in Louisiana in September 2010, joining over 15 other states who were already in the Network. In 2009, significant numbers of Louisiana's approximately 38,000 farms had vegetable, fruit, nut, citrus or sweet potato enterprises in a combination of intensive and extensive land use. Many of these farmers sell directly to consumers. Others use a combination of direct marketing and sales to shipper/brokers. <br /> <br /> MarketMaker provides another link within the food chain to enable differentiated products to move through the best channel alternative. Producer registrations have occurred at a moderate but steady pace. A baseline survey to identify marketing practices in general and online marketing activities in particular is planned in Louisiana, but there are a number of other participating states in this project who want to develop coordinated research and evaluation tools for Market Maker (South Carolina, Kentucky, Colorado). <br /> <br /> Penn State and Rutgers continue to partner with work ethnic consumer attitudes and behaviors towards ethnic greens and herbs. They have successfully competed for NIFA and FSMIP funding to do research and outreach to agricultural enterprises in the Mid-Atlantic region. The newly funded New Jersey Specialty Crop Research Initiative (SCRI) grant primarily focused on marketing issues relating to estimating consumer demand for ethnic greens and herbs, willingness to pay a premium for fresh leafy greens and herbs, document ethnic consumer's preferences for local produce and demographic characteristics. Although this draws from the survey methods of the broader community, there are some unique issues they will address.<br /> <br /> This ethnic produce consumer study includes consumer's preferences towards greens and herbs usage, locally grown, organic, genetically modified and new ethnic greens and herbs. The aim of this project is to assist small and medium farmers better understand consumer perceptions and the factors that drive the ethnic greens and herbs market. This market intelligence can assist growers in tailoring their products and promotional activities to better meet the needs of the ethnic greens and herbs purchaser. Also, consumers will be able to purchase their familiar home country produce from local farms which will enable them to satisfy their social as well as community needs. Moreover, promotion of locally grown produce reduces the food miles resulting in environmental benefits to the community. The specific ethnic market subjects of study are the Asian and Hispanic segments, chosen for their strong recent growth and continued growth expectations. The top two sub-groups within each of these segments were chosen for the study; Chinese and Asian Indian (Asian sub-groups) and Puerto Rican and Mexican (Hispanic sub-groups). The geographic focus is the East Coast and includes Washington D.C. and sixteen states bordering the East Coast. During the last one year, we completed conducting bulletin board focus group, and prepared consumers survey that will be completed before end of this year.<br /> <br /> Objective 2: Analyze the relative benefits and costs, to producers and consumers, of government and industry-led marketing and policy programs (certifications, Leafy Greens marketing order, Country of origin labeling, farmers markets) using both theoretical approaches and empirical evidence from multi-state applied research projects. <br /> <br /> Researchers from Delaware plan to assess the status of the produce industry in Delaware and the Delmarva area, together with his State Extension Marketing Specialist to achieve this first effort with advisement from others on the committee.<br /> <br /> Oklahoma State plans to cooperate with other states to develop case studies and best practice research focused on how evolving marketing strategies (buy local campaigns, regional food hubs, organics, marketing orders and retail partnerships) impact the competitiveness and performance of fresh produce enterprises.<br /> <br /> A second New York-based Cornell project, that collaborates with Illinois researchers, examines the implications SPS regulations in fresh fruit markets relative to tariffs, and found that reductions in tariffs would lead to greater global welfare gains in apple markets, but that SPS measures are much more important in fresh citrus markets. <br /> <br /> Costs of Production for vegetable crops were estimated in Louisiana (in partnership with other SE states), and net returns over a range of yields and prices were calculated for 20 conventionally produced vegetable crops. Alternatives were included for machinery size and market channel combinations, resulting in 37 budgets. Net returns varied based on assumptions about size, channel, managerial input and price. Higher technology and larger equipment resulted in higher total costs, but the higher yields that accompany investment in technology lowered unit costs. The more profitable crops used high technology, and included field tomatoes, strawberries, and bell peppers. In all budgets except broccoli, eggplant and pumpkins, returns were sufficient to cover direct production costs. Most enterprises had returns above direct expenses that ranged between $100.00 and $1000.00 per acre. Colorado is working to translate numbers from other team members' enterprise budgeting efforts to represent prices in their state, with particular interest toward numbers that reflect organic producers and smaller scale, direct marketing producers.<br /> <br /> Blueberries have increased in popularity in the southeastern U. S. as an easy-to-grow crop with a health-enhancing product. Total US blueberry supply has increased from both domestic and off-season imports from South America, indicating an increasing market opportunity. At a Gulf South Blueberry Growers Association meeting opportunities for greater production efficiency were noted, as low yield growers achieved 2,500 to 3,000 pounds per acre, while high yield growers employed practices that produced 10,000 to 12,000 pounds per acre. Information provided by the project should provide environmental benefits from shorter transportation links for local foods and from decreased applications of pesticides. <br /> <br /> The Blueberry Community of Practice headquartered at LSU included development of cost of production information. Cost budgets for the first 7 years of an orchard were prepared at Mississippi State University. The budgets were deemed appropriate in terms of production practices and yields across the states plant hardiness zones, based on review by horticulturalists and economists at LSU. These will be posted to the website. A marketing and promotion program will focus on health benefits, and on making the connection between seller and buyer. A number of S 1050 state partners have seen growth in the berry industry of their states and will partner with Lousiana to learn more about the economics of these enterprises.<br /> <br /> Objective 3: Assess the changing coordination and supply chain management strategies being implemented in the fruit and vegetable sector and identify strategic organizational and marketing implications for a set of firms that are diverse in terms of commodity, marketing approach and size of operation (including small and mid size farms). <br /> <br /> Current Delaware research will use secondary data and field survey to describe the present state of the fruit and vegetable marketing system in Delaware and the Delmarva area. There is a particular interest in the changing cropping patterns and approaches to marketing being used in that state.<br /> <br /> Rutgers University received a grant on direct marketing and agritourism activities during 2010 to help small and medium size farmers to strengthen their produce sales and enhance their income by conducting agritourism activities. The Direct marketing and Agritourism survey was developed in conjunction with the New Jersey Agriculture Department marketing specialists, farmers market managers and Rutgers marketing specialists. The survey questions include expenditures, perceptions and other socio-demographic characteristics of consumers those participated in direct marketing and Agritourism activities or events. This survey will estimate the demand, market size and its implications towards direct market outlets and agritourism activities in Delaware, New Jersey and Pennsylvania. Penn State and Rutgers have developed a series of publications and workshops focused on how agritourism and direct marketing can be appropriate strategies when targeted at consumers interested in local foods.<br /> <br /> The New Jersey-Penn State SCRI multi-state applied research project will also assess sustainability of specialty crops and evaluate the sustainability of current practices. The project objectives mainly paved in understanding and application of economic, social science, and marketing factors that are influencing specialty (ethnic greens and herbs) crops consumption. It will establish the economic benefits, both individual and societal, for increased consumption of ethnic greens and herbs. The project's ultimate theme is also to improve understanding the environmental, economic, and social implications of specialty crop production, distribution, and marketing including local production and transportation of specialty crops. Based on the focus group results and consumers telephone survey, the top ten ethnic greens will be ranked for production trials and demonstration purpose. This approach offers valuable insight regarding ethnic greens and herbs to the local growers and marketers. <br /> <br /> Direct marketing allows farmers, especially those in the Mid-Atlantic United States, to capture a greater portion of marketing margin instead of spending on packaging, marketing, transporting, and other services needed to bring farm products to the consumers. Since Mid-Atlantic consumers understand the quality and value of sourcing fresh agricultural products directly from the farmer, they are also open to patronizing other unique farm based activities such as agritourism, pick-your-own etc. These economic opportunities can motivate farmers to identify consumer trends, desires, shopping habits and value-added product purchasing demands to enhance their direct marketing efforts towards profitable on-farm agricultural activities.<br /> <br /> Another Cornell project has examined the likely impact of introducing wine into grocery stores in New York State (and this is a policy issue that has generated much interest in other states that restrict the sale of wine to liquor stores). There are a number of members who are actively working with their state wine industries, so we assume wine grapes will be a greater focus of future work. On-going work in this area involves other new members of S-1050, and we hope to disseminate our results across a wide audience. <br /> <br /> Throughout the Rutgers/Penn State SCRI project, data collection and information dissemination will be coordinated through a collaborative effort among team members and an industry-based advisory board. The industry-based advisory board will consist of producers, consumers, wholesalers, retailer and distributors who deal with ethnic greens and herbs. This project will document the evolving structure of the supply chain in the ethnic greens and herbs industry in Eastern United Sates and analyze the issues faced by market intermediaries.<br /> <br /> Georgia researchers have focused on the rise of retail mass merchandisers and increased concentration in the retail food industry, the procurement power of these large firms reportedly has also increased. With direct buying and contracting, market intermediaries such as brokers and wholesalers allegedly are being bypassed. As a result, these market intermediaries ostensibly are also consolidating becoming fewer and larger with increased emphasis on servicing the food service industry. Their findings indicate that there is no convincing evidence that the market structure of the U.S. produce industry has markedly changed since the early 1980s. While supermarket concentration has increased noticeably, the same cannot be said for produce market intermediaries such as brokers and wholesalers.<br />

Publications

Outreach/Industry Presentations:<br /> <br /> Curtis, K. Presentation on marketing plans and direct market consumers to Utah Building Farmers Course, November 16, 2010.<br /> <br /> Govindasamy, R., and V. Puduri. "Marketing Ethnic Produce to Consumers on the East Coast", First Annual New York Produce Show and Conference, Sponsored by Eastern Produce Council, New York, New York, November 10, 2010.<br /> <br /> Govindasamy, R., K. M. Kelly and V. S. Puduri, "Using Internet Bulletin Board Focus Group Sessions to Elicit Consumer Preferences for Ethnic Greens and Herbs", Food Distribution Research Society, Destin, Florida, October 16-20, 2010. <br /> <br /> Govindasamy, R., K. M. Kelly, F. Mangan, J. E. Simon, S. Zhang, W. Sciarappa, R. VanVranken, A. Ayeni, P. Nitzsche, G. McAvoy, B. Schilling, S. J. Komar and V. S. Puduri. "Locally Grown Ethnic Greens and Herbs: Demand Assessments and Production Opportunities for East Coast Farmers", Poster Presentation at Specialty Crops Research Initiative Project Director's Meeting on August 2, 2010 in conjunction with American Society for Horticultural Science (ASHS) Annual Meeting August 2-5, 2010, Desert Springs JW Marriott Resort & Spa, Palm Desert, California.<br /> <br /> Hinson, R. and J. Boudreaux. Projected Costs for Selected Louisiana Vegetable Crops  2010 Season. AEA No. 270, Department of Agricultural Economics and Agribusiness, LAES, LSU AgCenter, La. State University, Baton Rouge, 89 pp, 2010.<br /> <br /> Nogueira, L. "Revenue and Welfare Effects of Sanitary and Phytosanitary Barriers to Trade on Apples." Agricultural and Applied Economics Association Annual Meeting, Track Session, July 2010.<br /> <br /> Thilmany McFadden, D. "Strategic Business and Market Planning for Beginning Farm Enterprises." Presentation to the Durango Building Farmers Program. October 18, 2010. Durango, CO.<br /> <br /> Thilmany McFadden, D. "Northern Colorado Food Assessment Phase One report to Larimer County." October 5, 2010.<br /> <br /> Thilmany McFadden, D. "Colorado MarketMaker: A new Tool for Colorado State University Extension." Presentation at CSU Extension Annual Forum. September 2010.<br /> <br /> Thilmany McFadden, D. "Colorado MarketMaker: Ideas for Promoting and Evaluating the Program in Colorado" Presentation to Colorado Department of Agriculture Markets Division. September 2010.<br /> <br /> Thilmany McFadden, D. "Exploring Markets in the Northern Colorado Region." Poster session at the Northern Colorado Food System Assessment Open House. August 2010. (with Allie Gunter, Cathy Thomas, Martha Sullins, Sarah Powell and Linda Hoffman).<br /> <br /> Thilmany McFadden, D. "Public Health and Food Security in the Northern Colorado Region." Poster session at the Northern Colorado Food System Assessment Open House. September 2010. (with Livewell Colorado personnel, Martha Sullins, Megan Phillips, Sarah Powell and Melinda Sloan).<br /> <br /> Outreach/Industry Publications:<br /> <br /> Boudreaux, J. and R. Hinson. 2010. "Commercial Vegetables Situation and Outlook" in 2010 Outlook For Louisiana's Agriculture". Louisiana State University AgCenter, Department of Agricultural Economics and Agribusiness Staff Paper SP 2010-03, March 2010.<br /> <br /> Chan, S., B. Caldwell, and B. Rickard. 2010. An economic analysis of alternative cropping systems in organic vegetable production. AEM Extension Bulletin No. 2010-14. (under review).<br /> <br /> Curtis, K.R., (2010). "Direct Marketing Local Foods: CSA versus Farmers' Market Consumers." Utah State University Fact Sheet, Applied Economics/2010-XXpr.<br /> <br /> Curtis, K.R., (2010). "Direct Marketing Local Foods: Food Safety Considerations." Utah State University Fact Sheet, Applied Economics/2010-01pr.<br /> <br /> Phillips, M., D. Thilmany McFadden, and M. Sullins. AMR 10-01. Possible Roles For Social Networking in Agritourism Development. March 2010. 9pp<br /> <br /> Rickard, B.J., and L. Lei. 2010. The impact of tariffs and phytosanitary barriers on international trade patterns of fresh fruit products. AEM Working Paper No. 2010-21. (under review).<br /> <br /> J. Liaukonyte, B. Rickard, H. Kaiser, and T. Richards. 2010. Evaluating Advertising Strategies for Fruits and Vegetables and the Implications for Obesity in the United States. 2010. AEM Working Paper No. 2010-19. (under review).<br /> <br /> Rickard, B.J., J. Liaukonyte, H.M. Kaiser, and T.J. Richards. 2010. Examining consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables using experimental economics. AEM Working Paper No. 2010-12. (under review).<br /> <br /> Sullins, M. and D. Thilmany. Health Outcomes. Report to the Northern Colorado Food Assessment. Fall 2010.<br /> <br /> Sullins, M., M. Sloan, M. Phillips and D. Thilmany. Food Security and Access in Northern Colorado. Report to the Northern Colorado Food Assessment. Fall 2010<br /> <br /> Thilmany, D., A. Gunter and C. Thomas. Food Markets and Buyers. Report to the Northern Colorado Food Assessment. Fall 2010<br /> <br /> Thilmany, D. and C. Thomas. Food Consumers. Report to the Northern Colorado Food Assessment. Fall 2010<br /> <br /> Partner-Specific Publications:<br /> <br /> Farm Management: Value-Added Marketing Program, Department of Agricultural Economics and Rural Sociology, Pennsylvania State University. Fact Sheets range in length of one to four pages and are intended to give vegetable and fruit growers a brief understanding of marketing and business management topics. Fact sheets are housed on the Farm Management web site, http://extension.psu.edu/farmbusiness, in .pdf form.<br /> <br /> Kelley, K.M. and S. Cornelisse. 2010. Developing e-mail lists. <br /> <br /> Kelley, K.M. and S. Cornelisse. 2010. Building your business with an e-mail marketing program. <br /> <br /> Mid-Atlantic Specialty Crops Newsletters. Biweekly articles were written in conjunction with Dana Ollendky, Amy Chamberlain, and Jeffrey Hyde pertaining to the 2008 fruit and vegetable strategic planning workshop hosted by Penn State and research funded by the USDA SCRI. Articles were sent to listserve members and posted on the Mid-Atlantic Specialty Crops Research Initiative website: www.midatlanticspecialtycrops.com. <br /> <br /> Ollendyke, D., and K. Kelley. August 5, 2009. Production agriculture resources available to help mid-Atlantic specialty crop producers. <br /> <br /> Ollendyke, D., and K. Kelley. August 26, 2009. Food safety and processing resources available to help mid-Atlantic specialty crop producers. <br /> <br /> Chamberlain, A., K. Kelley, and J. Hyde. September 14, 2009. Differences in produce purchasing behavior differs between age groups. <br /> <br /> Ollendyke, D., and K. Kelley. September 28, 2009. Online community developed to foster discussion between mid-Atlantic specialty crop industry members. <br /> <br /> Chamberlain, A., K. Kelley, and J. Hyde. October 12, 2009. Reported Weekly Food Purchases by Mid-Atlantic Consumers. <br /> <br /> Chamberlain, A., K. Kelley, and J. Hyde. October 26, 2009. Reported Weekly Food Purchases by Mid-Atlantic Consumers. <br /> <br /> Ollendyke, D., and K. Kelley. November 9, 2009. Specialty crop industry members encouraged to join online community to form collaborations and tackle issues. <br /> <br /> Chamberlain, A., K. Kelley, and J. Hyde. November 24, 2009. The effect of children on household preferences for "locally grown" and "certified organic" fruits and vegetables. <br /> <br /> Ollendyke, D., and K. Kelley December 7, 2009. Learning and networking events available for specialty crop industry members. <br /> <br /> Chamberlain, A., K. Kelley, and J. Hyde. December 21, 2009. Differences between CSA Members and Non-CSA Members Reporting Origin of Common Fruits and Vegetables. <br /> <br /> Chamberlain, A., K. Kelley, and J. Hyde. January 4, 2010. Percentage of Farmers' Market Shoppers Believing that Produce Sold at Market is Grown by the Market's Farmers. <br /> <br /> Chamberlain, A., K. Kelley, and J. Hyde. January 18, 2010. Consumer Perception of Produce Safety at Different Types of Fruit and Vegetable Retailers. <br /> <br /> Chamberlain, A., K. Kelley, and J. Hyde. January 25, 2010. Reported Purchasing Behavior and Daily Snacking Among Consumers Residing in the Mid-Atlantic. <br /> <br /> Chamberlain, A., K. Kelley, and J. Hyde. February 15, 2010. A Portrait of Certified-Organic Purchasing Behaviors of mid-Atlantic Consumers. <br /> <br /> Chamberlain, A., K. Kelley, and J. Hyde. March 1, 2010. Mid-Atlantic Consumers Purchasing Behavior towards New Varieties of Fruits & Vegetables. <br /> <br /> Chamberlain, A., K. Kelley, and J. Hyde. March 15, 2010. A Portrait of Consumer Willingness to Pay a Premium on Organic Produce in the Mid-Atlantic. <br /> <br /> Chamberlain, A., K. Kelley, and J. Hyde. March 29, 2010. Differences Between Mid-Atlantic Consumer Segments in Certified-Organic Produce Purchases. <br /> <br /> Chamberlain, A., K. Kelley, and J. Hyde. April 12, 2010. Gender and Purchasing Behavior at Farmers Markets in the Mid-Atlantic. <br /> <br /> Chamberlain, A., K. Kelley, and J. Hyde. April 27, 2010. Consumer Knowledge of Mid-Atlantic Produce Related to Farmers' Market Purchasing Behavior. <br /> <br /> Chamberlain, A., K. Kelley, and J. Hyde. May 11, 2010. Differences in Reporting Local Venues as Primary Source of Produce According to Metro Area. <br /> <br /> Ollendyke, D., and K. Kelley. May 24, 2010. Networking and Educational Opportunities for Mid-Atlantic Specialty Crop Industry Members. <br /> <br /> Chamberlain, A., K. Kelley, and J. Hyde. June 8, 2010. Differences in State Promotional Program Awareness and Purchasing Behavior Between Participant State of Residence. <br /> <br /> Chamberlain, A., K. Kelley, and J. Hyde. June 23, 2010. Knowledge of State Promotional Program Brand Name Among Mid-Atlantic Consumers According to State of Residence. <br /> <br /> Chamberlain, A., K. Kelley, and J. Hyde. July 6, 2010. Definitions of "Locally Grown" According to Consumers in the Mid-Atlantic Region. <br /> <br /> Chamberlain, A., K. Kelley, and J. Hyde. July 20, 2010. Consumer Definitions of "Natural". <br /> <br /> Publications<br /> <br /> Conference Presentations:<br /> <br /> Bunning, M., G. Wall1, A. Fouladkhah, S. Blandon, and D. Thilmany-McFadden. "Effects of growing location and agricultural methods on sensory and quality attributes of Gala apples." Poster presented at the International Food Technologist Annual meetings. July 2010. Chicago, IL. <br /> <br /> Bunning, M., P. Kendall, H. Aldrich, G. Wall, J. Bruning, S. Yeh, S. Blandon, and D. Thilmany-McFadden. "Consumer Awareness and Response to Produce Food Safety Issues." Poster for Food Safety Education Conference. March 2010. Atlanta, GA.<br /> <br /> Chamberlain, A., K. Kelley, and J. Hyde Local Foods In The Mid-Atlantic Region: Consumers' Attitudes, Behaviors, and Preferences. Local Food Systems Working Group. American Society for Horticultural Sciences, Annual Meeting, Palm Desert, CA<br /> <br /> Chamberlain, A., K. Kelley, and J. Hyde. Consumer purchasing behavior and attitudes toward locally grown and certified organic products in the Mid-Atlantic Region. American Society for Horticultural Sciences, Annual Meeting, Palm Desert, CA<br /> <br /> Costanigro, M., S. Kroll, D. Thilmany McFadden and G. Nurse. "Local and Organic: Substitutes or Complements? An in-Store Evaluation of Labels for Apples." Presented at the 2010 AAEA Annual Meetings. July 2010. Denver, CO. (presentation by Costanigro)<br /> <br /> Curtis, K.R. "Are Direct Market Consumers Created Equal?" Selected paper presented at the Food Distribution Research Society Annual Meeting, Sandestin, FL, October 2010.<br /> <br /> Kelley, K and J. Hyde. Assessing consumer interest in value-added processed apple products. American Society for Horticultural Sciences, Annual Meeting, Palm Desert, CA<br /> <br /> Kelley, K., A. Chamberlain, and J. Hyde. Using Planning Grants to Build partnerships among scientists and stakeholders. SCRI Project Directors Workshop. American Society for Horticultural Sciences, Annual Meeting, Palm Desert, CA<br /> <br /> Nurse, G. and D. Thilmany McFadden. "Exploring Consumer Perceptions about Local Foods? What do they Value?" Presented at the 2010 Southern Ag Economics Association meetings. February 2010. Orlando, FL.<br /> <br /> Onozaka, Y., G. Nurse and D. Thilmany McFadden. "Defining Sustainable Food Market Segments: Do Motivations and Values Vary by Shopping Locale?" Invited paper Session for 2010 AAEA meetings. Denver CO.<br /> <br /> Rickard, B.J., J. Liaukonyte, H.M. Kaiser, and T.J. Richards. "Towards a better understanding of consumer response for 5-A-Day promotion programs for fruits and vegetables using experimental economics." Presented at the Annual Meeting of the Food Distribution and Research Society. Destin, Florida. October 19, 2010.<br /> <br /> Rickard, Bradley J., and J. Balagtas "Examining the production and trade effects of planting restrictions for U.S. fruits and vegetables." Presented at the Annual Meeting of the Canadian Agricultural Economics Society. Denver, Colorado. July 27, 2010.<br /> <br /> Rickard, Bradley J. "Tariffs and non-tariff barriers applied to fresh fruit products." Presented as part of a FAMPS Track Session at the Agricultural and Applied Economics Association Annual Meeting. Denver, Colorado. July 26, 2010.<br /> <br /> Rickard, B.J., J. Liaukonyte, H.M. Kaiser, and T.J. Richards. "Consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables using experimental economics." Presented at the Annual Meeting of the Canadian Agricultural Economics Society. Denver, Colorado. July 26, 2010.<br /> <br /> Rickard, Bradley J. "On the economics of introducing wine into grocery stores." Presented at the Annual Meeting of the Northeast Agricultural and Resource Economics Association. Atlantic City, New Jersey. June 12, 2010.<br /> <br /> Rickard, Bradley J., and L. Lei "The impact of tariffs and phytosanitary barriers on international trade patterns of fresh fruit products." Presented at the Annual Meeting of the Australian Agricultural and Resource Economics Society. Adelaide, Australia. February 12, 2010.<br /> <br /> Rickard, Bradley J. "Introducing wine into grocery stores in New York State: Implications for global wine markets." Presented at the Workshop for the American Association of Wine Economics. Adelaide, Australia. February 8, 2010.<br /> <br /> Thilmany McFadden, D. "Participatory Food Assessments: Integrating Diverse Perspectives and Building Local Leadership." Organized session for the 2010 Community Food Security Coalition Annual Meeting. October 2010. New Orleans, LA. (with Wendy Moschetti and Cindy Torres)<br /> <br /> Thilmany McFadden, D. "Comparison of Efforts to Establish Local and Regional Food Systems", as part of the session "Making Local and Regional Food Systems Successful." With USDA Rural Development. 2010 AAEA Annual Meetings. Denver, CO.<br /> <br /> Thilmany McFadden,D. "Unique Characteristics of Direct Market Producers", as part of the session "Exploring the Interface Between Local Food Systems and Community Economics ". CENET track session. 2010 AAEA Annual Meetings. Denver, CO.<br /> <br /> Refereed Conference Proceedings:<br /> <br /> Bunning, M., S. Blandon, D. Thilmany-McFadden, H. Troxell-Alrich, J. Bruning, S. Yeh and P. Kendall. 2010. "Consumer Awareness and Response to Produce Food Safety Issues." Journal of Food Distribution Research Society. 41(1) March 2010. 108-14<br /> <br /> Curtis, K.R., (forthcoming). "Are All Direct Market Consumers Created Equal?" Journal of Food Distribution Research.<br /> <br /> Feenstra, G., S. Hardesty, D. Visher, D. Thilmany, T. Gillpatrick, J. Dyer, and J. Edge, "Values-Based Distribution Networks to Enhance the Prosperity of Small- and Medium-Sized Producers." Research Update. Journal of Food Distribution Research Society. March 2010. <br /> <br /> Govindasamy. R., V.S. Puduri and J.E. Simon. "Willingness to Buy New Ethnic Produce Items: A Study of Hispanics in the East-coast U.S.", Journal of Food Distribution Research, 41 (2010): p 122-123.<br /> <br /> Kelley, K., A. Chamberlain, and J. Hyde. 2010. Consumer attitudes and purchasing intent: A Project Update of the Mid-Atlantic Specialty Crop Research Initiative. 2010 New Jersey Vegetable Growers Convention. <br /> <br /> Kelley, K.M. 2010. Basics of marketing: How will you distribute your product? 2010 Mid- Fruit and Vegetable Convention.<br /> <br /> Puduri, V.S., Govindasamy. R. and J.E. Simon. "Willingness to Buy Country of Origin labeled Produce Items: A Study of Asians from the East-Coast U.S.A.", Journal of Food Distribution Research, 41 (2010): p 126-127.<br /> <br /> Phillips, M. D. Thilmany-McFadden, and M. Sullins. How Effective is Social Networking for Direct Marketers? Journal of Food Distribution Research 41(1): 96-100. March 2010<br /> <br /> Refereed Journal:<br /> <br /> Alston, Julian M., Bradley J. Rickard, and Abigail M. Okrent. 2010. Farm policy and obesity in the United States. Choices 25(3)<br /> <br /> Epperson, J.E. 2010. An Examination of the Market Structure of the U.S. Produce Industry. J. Food Distr. Res., 41(1):40-45. <br /> <br /> Govindasamy, R., R. VanVranken, W. Sciarappa, A. Ayeni, V.S. Puduri, K. Pappas, J.E. Simon, F. Mangan, M. Lamberts and G. McAvoy. "Consumers' Shopping Patterns and Expenditures on Ethnic Produce: A Case Study from the Eastern Coastal U.S.A", Journal of the American Society of Farm Managers and Rural Appraisers. 73 (2010): 36-49.<br /> <br /> Govindasamy, R. and V. Puduri, "Hispanic Consumer's Preferences for Genetically Modified Ethnic Produce: An Econometric Analysis", Journal of Food Distribution Research, 40 (2009): 39-51.<br /> <br /> Kelley, K., J. Hyde, J. Travis, and R. Crassweller. 2010. Assessing consumer preferences for scab-resistant apples: A sensory evaluation. HortTechnology. 20(5):885-891. <br /> <br /> Onozaka, Y., G. Nurse and D. Thilmany McFadden .2010. "Defining Sustainable Food Market Segments: Do Motivations and Values Vary by Shopping Locale?" Published online December 17, 2010. American Journal of Agricultural Economics. <br /> <br /> Onozaka,Y. G. Nurse, and D. Thilmany McFadden. 2010. "Local Food Consumers: How Motivations and Perceptions Translate to Buying Behavior." CHOICES. 1st quarter. Online at: http://www.choicesmagazine.org/magazine/article.php?article=109<br /> <br /> Puduri, V.S., R. Govindasamy, and N. Nettimi. "Consumers' Perceptions towards the Usefulness of Genetically Modified Foods: A Study Based on Socio-economic Characteristics of Selected Consumers in USA", The IUP Journal of Agricultural Economics. 7 (2010):7-17.<br /> <br /> POSTER research reports:<br /> <br /> American Society for Horticultural Sciences, Annual Meeting, Palm Desert, CA. Govindasamy, R., K. Kelley, F. Mangan, J. Simon, Shouan Zhang, W. Sciarappa, R. Van Vranken, A. Ayeni, P. Nitzsche, B. Schilling, S. Komar, V. Puduri, and G. McAvoy. 2010. Locally grown ethnic greens and herbs: Demand assessment and production opportunities for east coast farmers. <br /> <br /> Northeastern Agriculture and Resource Economics Association Conference, Atlantic City, NJ. Chamberlain, A., K. Kelley, and J. Hyde. Consumer Purchasing Behavior, Knowledge of, and Attitudes towards Locally-Grown Produce in the Mid-Atlantic Region. 2010

Impact Statements

1. The main purpose of most of the team&lsquo;s projects are to explore the market dynamics of the produce sector, but more and more, there is interest in focusing on the role of certification programs and the rising interest in locally grown produce, and how that interacts with the viability of small and mid-size farms. Still, many members have maintained their work with commercial scale, large growers, packers, shippers and retailers who represent the majority of fresh produce sales.
2. The pieces of the project all come together to bring focus to the current state of production, profitability and market conduct within fresh produce. Direct marketing and agritourism are also interesting topics that interface with other USDA priorities, and provide an interesting research agenda given the call for more information on customer base, spending behavior, and other related characteristics so that the farmers can better target specific population segments to increase profits.

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Report Information

Participants

Dawn Thilmany, Colorado State University; Kynda Curtis, Utah State University; Jill McCluskey, Washington State University; Cathy Durham, Oregon State University; Ramu Govindasamy, Rutgers University; Jennifer Dennis, Perdue University; Brad Rickard, Cornell University; Jeff Hyde, Pennsylvania State University; Kathy Kelley, Pennsylvania State University

Brief Summary of Minutes

- Approved minutes from last meeting in Sandestin, FL, October 2010

State reports:

- Jill McCluskey:

i. Currently on sabbatical at Cornell (August to December 2011).

ii. Sensory experiments with wine, effect of oak treatment on WTP

iii. County of origin and WTP for wine using auctions, impact of reputation and spillover effects of new regions.

iv. Managing club varieties of apples.

v. Taco Time project to add healthy products to kids menu has changed their practices. Glad to see work making an impact.

- Ramu Govindasamy:

i. Specialty crop grants (similar to last time) with three states on production possibilities, with consumer survey already completed.

ii. Agritoursim survey finished in three states, presenting paper now.

iii. New grant on specialty crop cost benefit analysis.

- Brad Rickard:

i. Marketing component of consumer perceptions of wine from east to the west coast, including regional and spillover effects on reputation. Appalachian region tying into old world type region, or where the vines originally were grown.

ii. Working with Marco at CSU, wine regulatory project, distribution issues, grocery stores, welfare impact and impact on social and traffic fatalities.

iii. Storage disorders for apples, i.e. internal browning, rotting, etc. Tradeoffs for quality check out work with Karina Gallardo.

iv. Tim Richards and Julian Alston: value of patents, club apples, fee or royalty or some combination.

- Jennifer Dennis:

i. Finishing projects prior to leave including farmers market boot camps and farm market promotion programs.

ii. Indiana co-op development center -wide direct marketing association.

iii. Consumer segmentation for farmers markets, spatial analysis of farmers markets, pre-test in Indiana.

iv. Economic drivers of new market placement, see University of Florida. See ERS project.

v. Wine economics impact study.

vi. Sustainable attributes of ornamental vs. edible products.

- Jeff Hyde:

i. Back from sabbatical and has an admin. Appointment now.

ii. Social media and consumer perceptions related to specialty crop producers.

iii. Lead to podcasts and partnering with Julie Fox at Ohio.

iv. Webinar series on social media into market planning.

v. Consumer perceptions of fruits/veggies, fresh and processed to include many internet surveys of organic/local.

- Kathy Kelly:

i. On sabbatical in NZ for six months.

ii. Value-added products: apple slices, heritage apples, non-browning apple- consumer thoughts on this new product.

iii. Examining a state promotion program.

iv. Wine labeling issues and QR codes (digital codes used to scan with phones), help smaller producers differentiate their label.

v. Strawberry project and high tunnels. Perception of products grown in states not normally able to grow those goods (using hoop houses).

- Cathy Durham:

i. Interest in club variety topic, i.e. potato breeding (PVMI), Purple Pelisse potato, and other new colored flesh varieties. Consumer study on acceptance of colored flesh potatoes with impact of health information on antioxidant levels (presented at FDRS).

ii. Weekly grocery fruit data collection and included promotion, location, and other marketing info.

iii. Papers being developed on eco-labeled apples an d potatoes.

iv. Other credence value studies on salmon (in review) and grass-fed beef (presented at FDRS).

- Dawn Thilmany:

i. Organic versus local project including fair trade and carbon. Multiple pubs with sensory analysis, multiple surveys and auctions. Do results vary by methodology?

ii. Colorado Market Maker: currently 18 states and Wyoming, Texas joining soon. State and market maker program numbers high. Producer impact of market maker case study. Can map farmers markets, search by direct market outlets, and a good research tool.

iii. Working with year-round market and also do price reporting of farmers markets, community economic impacts, farm-to-school. New paper being presented at conference.

iv. Welfare impacts of promotion programs, applies, segmentation within marketing channels. Colorado farm to market website, mapped out all of the licensing needed for direct marketing (other states should probably do the same).

v. Food safety events cause movement to other marketing channels. GIs and PDOs in global markets, meta- analysis with data with price parameters.

vi. Behavioral change in schools when fresh products available, talking to food servers to find out if kids make eating habit changes.

- Kynda Curtis:

i. Farmers market and CSA consumer market research, consumer WTP for local produce.

ii. Direct market price reporting, season extension work with pricing, including cost-benefit of using season extension techniques for producers.

- Report by November 18th, look at CRIS form and you can send that instead if you want. Look at objectives and specify cross state or regional collaborations.

- One drop box folder to put our materials for the committee. Meta-analysis of apple values.

- Mention to the person if you are going to use their materials and might be mentioned in future paper etc.

- Grad students can find info there, familiarize with committee

- Data instruments, templates, fact sheets, and presentations

- Report on WERA-72 and Agribusiness special issue

- Eight papers by S1050 members presented at the WERA-72 meetings in Las Vegas in June, and the special issue of JAB will be coming out in November with 10 papers from S-1050 group (Journal of Agribusiness 29(1), 2011).

- Grants didnt go well and going to lower the priority of grants to this committee.

- Use grants to pull younger faculty in to the group, momentum for grants and papers

- Send in names for new members

- Use grants to pay for travel of members who dont have experiment station funds

- FAMPS: Current Chair: Jill, we dont know how many spaces we have at the AAEA session in Seattle. Potential to do a session joint with the extension section such as new practices and promotion. Community economics network looking to do joint session as well. Possibly some fruit and vegetable marketing, potential topics include wine and apples. Let Jill know if you have topics.

- Journal: may be Choices, Journal of Food Product Marketing.  Jill will contact and Dawn could make introduction, talk to Neil. Send an email around about a Choices edition and potential topics.

- Other places to do group presentations - National Grocers Association,  Las Vegas in February, academic presentations, send students to present. NY Produce Show- academic track as well as industry and trade shows. November 7-9 in New York City, mentoring for students who can shadow VPs and other.

- Kynda Curtis as of this meeting will take over as chair for Dawn Thilmany.

- A chair-elect should be nominated this spring and then be co-chair/take minutes at the next meeting.

- Dawn would like to keep our annual meeting with FDRS for now as we are committed to Puerto Rico. Ron Rainey is the president of FDRS and may need speakers for Puerto Rico. Contact some of our members in the south about helping with the meeting.

Accomplishments

Objective 1: Develop demand and market valuation models for the produce sector that can be used to evaluate effects of increasingly complex product differentiation schemes (organic, enhanced health claims, biodynamic), trade, commodity marketing programs, labeling programs (local, food miles, Fair Trade), traceability systems, and food safety events in the U.S. produce markets. <br /> <br /> In addition to reports by each individual state representative, it should be noted that the group continues to network more effectively so that members share survey instruments, early results and other methodological tips that enhance other states projects. A shared session at the 2011 FDRS on sensory analysis stemmed from coordination about group members.<br /> <br /> Cornell University has examined the market potential for varietal introductions in the apple sector. Consumers willingness to pay for NY1, the new managed apple variety developed at Cornell was examined in a study. They introduced consumers to five apple varietiesEmpire, Fuji, Honeycrisp, Pinata, and NY1and asked them to place bids on one pound of each variety. Relative importance of names was examined with sensory names having a significant effect on consumers valuation on select varieties. <br /> <br /> Researchers from Cornell also examined the development of reputations for new wine regions. Consumer responses to different types of reputation-based informationfirm-based, region-based, and international-based were studied. Auctions in late 2011 and early 2012 will shed new light on questions of reputation building in burgeoning wine regions such as New York State. <br /> <br /> Using AC Nielson scanner data on U.S. household consumption of selected fresh vegetables from 1999 to 2003, University of Georgias study provides an overview of the organic fresh vegetable market by investigating market shares and price premiums of selected organic fresh vegetables and estimating the interrelationship between consumer demand for organic and conventional fresh vegetables. Expenditure, own and cross price elasticities were computed for both organic and conventional vegetables based on the best fitting model from the linear Almost Ideal Demand System.<br /> <br /> University of Delaware plans to determine the necessary steps involved in transitioning into organic production, develop a plan that describes how to effectively convert from conventional to organic production, identify marketing alternatives that are conducive to organic products, and describe the process of making the conversion from conventional to organic production and marketing. Material will be designed specifically for Mid-Atlantic Region (Delaware, Maryland, and Pennsylvania) beginning in Spring 2012.<br /> <br /> Rutgers University is leading a SCRI grant relating to estimate the market size of ethnic greens and herbs in the North-Eastern United States for the past two years. Based on 2000 population characteristics and consumption priorities, Rutgers selected four major ethnic groups namely Chinese, Asian Indians, Mexicans, and Puerto Ricans. They focused on 16 East-coast states and selected 40 greens and herbs to represent 10 crops for each ethnicity to conduct focus group bulletin board and telephone survey. A separate survey for each ethnicity was prepared and modified based on the input from experts and selective ethnic consumers. The key components of this study included an assessment of consumers preferences, shopping patterns, opinions, willingness to pay premiums for locally grown greens and herbs, willingness to buy organically grown and genetically modified greens/herbs as well as analysis of the demographic characteristics of likely purchasers. The final survey instrument was adapted based on the focus group meeting results and a total of 1,117 samples (Chinese-276, Asian Indian-277, Mexicans-280, and Puerto Ricans-284) were collected randomly through a telephone survey from all four ethnicities. The survey also includes top 10 crops for each ethnicity to document consumer demand. <br /> <br /> Researchers from Rutgers are also working on direct marketing and agritourism project for the past two years to help small and medium size farmers to strengthen their produce sales and enhance their income by conducting agritourism activities. The Direct Marketing and Agritourism survey data was collected from Delaware, Pennsylvania and New Jersey during 2010. Mid-Atlantic States opportunities in agritourism have not yet been fully realized. <br /> <br /> Colorado State University has focused on consumer studies that use cutting-edge techniques to determine consumer values for a variety of labeling schemes including organic, fair trade, production origin, and other sustainability criteria. An in-depth study of consumers perceptions and valuation of local and organic produce has been completed. Two additional studies are in the final stages of data analysis: 1) an investigation of product differentiation strategies based on producers corporate social responsibility record and 2) an evaluation of consumers ability to differentiate products based on environmental impact. <br /> <br /> University of Illinois is using the dynamic simulation to evaluate the impact of new technologies to control fire blight on apple consumption and production as well as world trade. A theoretical framework for the imposition of SPS barriers to trade for apples is used to analyze the economic incentives for countries to impose these SPS barriers. Also, they are characterizing a full export model to estimate the effects of changing SPS barriers to trade on Washington State apples in China, Indian, Mexico and Taiwan. The SPS cost elasticities are obtained from the export supply equations in revenue and surplus stimulations.<br /> <br /> Louisiana State University finished their first full year with Market Maker activity. They worked to expand awareness through informational presentations at Extension meetings, trade show booth at Louisiana Restaurant Association Food Service Expo, Louisiana State Fair and worked with New Orleans French Farmers Market corporation promotional event. They also assisted with planning of Louisiana Agribusiness Council dinner and worked with FFMC to prepare grant proposals for Food Hub of the state. Louisiana also conducted and are analyzing a baseline survey to understand specialty crop production, marketing practices, social media use, smart phone use and demographics through online survey. <br /> <br /> Objective 2: Analyze the relative benefits and costs, to producers and consumers, of government and industry-led marketing and policy programs (certifications, Leafy Greens marketing order, Country of origin labeling, farmers markets) using both theoretical approaches and empirical evidence from multi-state applied research projects. <br /> <br /> In addition to individual group efforts, there were some joint efforts to address these topics by groups. A team of researchers applied for a grant under the Organic Research Initiative to explore that sectors response to food safety regulations, but the project was not funded. Future efforts may look at the new food safety modernization acts effects on the produce sector.<br /> <br /> Cornell conducted a project to examine the social consequences of proposed policy changes on grocery store alcohol availability. Data across 48 states between 1982 and 2000 was used for the analysis as well as consumption and effects on traffic fatality rates. Researchers concluded that introduction of wine into grocery stores would have a negligible effect on traffic fatalities, and may even have the capacity to reduce fatalities if the increased wine consumption displaces some beer and spirit consumption.<br /> <br /> A second research project by Cornell in this arena is looking at the domestic market implications of the Market Access Program (MAP) that subsidizes exports of selected agricultural products, most of which are specialty crops. They are developing a model to stimulate the effects of i) decrease in MAP funding, ii) and decrease in MAP funding coupled with an expansion of domestic promotion effects. In New York State, research on processing peas and snap beans has been collected, and found that cost of production is consistent with other states. Researchers also look a developing crop budgets for vegetables that are produced using alternative organic cropping systems. A more formal analysis could be conducted across selected states for both projects.<br /> <br /> Enterprise budgets increase the knowledge of decision-makers considering the addition or expansion of the enterprise. The budgets provide participants in the Oklahoma Grape Management and Fundamentals of Pecan Management courses the opportunity to apply the information to their own operations. Related studies on consumer preferences for locally grown foods and organic foods are being carried under other projects at Oklahoma State University.<br /> <br /> In connection with Rutgers SCRI grant, the initial selection of 10 crops from each diversity were further refined through a systematic process based on the survey results (demand) and relevant production considerations (supply) for the local marketplace, targeting at least 6 crops per each ethnicity to be included in the subsequent production research. They collected information on overall expenditure on produce, expenditure on ethnic greens/herbs, expenditures on top ten greens/herbs and the number of times an ethnic respondent visits grocery store in a month. Based on the survey, the second phase of the project will focus on production research and demonstration of selective ethnic greens and herbs in Florida, New Jersey and Massachusetts during summer 2010.<br /> Rutgers also measured the consumers demographic characteristics impact on hayrides participation by using logit analysis. Dependent and independent variables were used in the logit model to predict which consumers are willing to participate in hayrides event. About 67% of agritourism survey respondents participated in hayrides activity during their agritourism farm visit. Respondents are more likely to participate in hayrides if they reside in suburban areas, are male, between 21 and 35 years of age and between 36 and 50 years age, completed a two year college degree, and have an annual household income of between $40,000 and $59,999. Consumers who are less likely to participate in hayrides can be described as living in urban areas, have lived at their current residence for more than 20 years, were under age 20 and who completed a graduate degree.<br /> <br /> The team from Colorado has also been developing welfare analysis using equilibrium displacement models to evaluate how producer surplus changes under new relocalization efforts (realizing higher consumer WTP, but also, increased marketing costs with more marketing channels). In addition, they are evaluating the regional economic impact of various local food efforts, such as Farm to School distribution.<br /> <br /> University of Illinois is interested in analyzing the effects of COOL, and open to collaboration with other members of the committee. <br /> <br /> Louisiana State University estimated the costs of production for vegetable crops. Net returns over a range of yields and prices were calculated for 20 conventionally produced vegetable crops. With alternatives based on machinery size and market channel combinations, there were 37 budgets. Net returns varied based on assumptions about size, channel, managerial input and price. Higher technology and larger equipment resulted in higher total costs, but the higher yields that accompany investment in technology lowered unit costs. The more profitable crops used high technology, and included field tomatoes, strawberries, and bell peppers. In all budgets except broccoli, eggplant and pumpkins, returns were sufficient to cover direct production costs. Most enterprises had returns above direct expenses that exceeded $1000.00 per acre with direct marketing and without a labor charge for hours spent in direct marketing activities.<br /> <br /> <br /> Objective 3: Assess the changing coordination and supply chain management strategies being implemented in the fruit and vegetable sector and identify strategic organizational and marketing implications for a set of firms that are diverse in terms of commodity, marketing approach and size of operation (including small and mid size farms). <br /> <br /> There is an increasing level of coordination among team members on several multi-state projects, including enterprise budget development, beginning farmer programs and Market Maker. In addition to sharing materials, there are some collaborative evaluation activities being conducted.<br /> <br /> Oklahoma continues to work on crop budgets for fruit and vegetable crops that consider different production strategies. Enterprise budgets for selected fruit and vegetable crops are continually updated to reflect current input prices and technology. These budgets are disseminated as part of the Oklahoma State University Department of Agricultural Economics Extension efforts in the area of Enterprise Budgets. Budgets related to grapes and pecans are included in the Oklahoma Grape Management and Fundamentals of Pecan Management courses offered by Oklahoma Cooperative Extension each year.<br /> <br /> Colorado is completing a series of case studies with UC-Davis on new values-based distribution networks. Also, working with the national Market Maker network to evaluate how that new marketing and promotion platform may be influencing promotional effectiveness of state level programs (Colorado Proud) and individual food enterprise listings.<br />

Publications

Call, K. and M.I. Gómez. Marketing Apple Club Varieties. Presented at the Board of Directors of the NYAG LLC, July 2011.<br /> <br /> Call, K, M.I. Gómez, and F. Kahn. Increasing Consumption of ornamentals among the Young Seeley Conference, Ithaca NY, June 26, 2011.<br /> <br /> Chamberlain, A., K.M. Kelley, and J. Hyde. (2011) Urban Consumers Perspective on Market Opportunities for Mid-Atlantic Specialty Food Products. 2011 National Value-Added Agriculture Conference. Pittsburgh, PA June 26-28, 2011.<br /> <br /> Deselnicu, O., M. Costanigro, D.M. Souza Monteiro, and D. Thilmany McFadden. "What Determines the Success of a Geographical Indication? A Meta-Analysis of Price Premia and WTP Studies for Gis in Food Products." Presentation to the 2011 AAEA Annual Meetings. July 2011. Pittsburgh PA.<br /> <br /> Gómez, M.I. Sustainability and Food Supply Chains. Science of Natural and Environmental Systems Colloquium Seminar. Ithaca, NY, November 19, 2010.<br /> <br /> Hyde, J. and K.M. Kelley. (2011) Social Media Marketing for Value-Added Products. 2011 National Value-Added Agriculture Conference. Pittsburgh, PA June 26-28, 2011.<br /> <br /> Lindsey Mayes, Tammy Stephenson, Laura Stephenson, Tim Woods, Sara Williamson, Nutrition knowledge and dietary habits of Farmers Market patrons: implications for promoting consumption of locally grown fruits and vegetables, Poster at the 2011 American Dietetic Association Annual Meeting (FNCE) in San Diego September 2011<br /> <br /> M.I. Gómez. Case Studies on Local Food Supply Chains. Summer Practicum Presentation, Ithaca, NY, July 7, 2011.<br /> <br /> M.I. Gómez. Local Foods: Opportunities for Mainstream Firms. United Fresh Produce Executive Development Program, Ithaca, NY, March 13, 2011.<br /> <br /> M.I. Gómez. Localization and Sustainability of Food Value Chains: Lessons, Issues and Research 2nd Annual Young Social Scientists Sustainability Research Forum, Ithaca, NY, September 29, 2011.<br /> <br /> M.I. Gómez. Localization of Food Supply Chains: Lessons, Issues and Research Needs. Charles H. Dyson School Extension Seminar Series, Ithaca, NY, March 16 2011.<br /> <br /> M.I. Gómez. NE AFRI-GFS Project Overview Enhancing the Food Security of Underserved Populations in the Northeast U.S. through Sustainable Regional Food Systems Development. Northeast Global Food Security project presentation, July 19, 2011, Ithaca, NY.<br /> <br /> M.I. Gómez and S. Atallah. Economic Analysis of the Financial Impacts of Grape Leafroll Virus in the Finger Lakes. 60th Finger Lakes Grape Growers Conference Program, Canandaigua, NY, March 4 2011. <br /> <br /> M.I. Gómez and S. Atallah. Economic Analysis of the Financial Impacts of Grape Leafroll Virus in the Finger Lakes. The American Society of Enology and Viticulture  Eastern Section (ASEV-ES), Baltimore ME, July 12, 2011.<br /> <br /> Curtis, K.R. Presentation on marketing plans and direct market consumers to Utah Building Farmers Course, November 2011.<br /> <br /> Curtis, K.R. Presentation on marketing plans and direct market consumers to Nevada Building Farmers Course, September 2011.<br /> <br /> Curtis, K.R. Presentation on direct market sales and consumer types at Northern Utah Fruit Growers Meeting, January 2011.<br /> <br /> Curtis, K.R. Presentation on direct market sales and consumer types at Utah Master Gardener conference, September, 2011.<br /> <br /> Raines, C., S. Cornelisse, J. Hyde, K. Kelley, J. Remcheck, and D. Ollendyke. 2010 Entrepreneurial Extension Conducted Via Social Media. 2010 Penn State Annual Extension Conference, Altoona, PA. <br /> <br /> Rickard, Bradley. Does the name matter? Assessing demand for managed apple varieties and traditional apple varieties. Presented at the CCE-Hudson Valley Fruit School. Kingston, NY. February 24, 2011. 80 attendees. <br /> <br /> Rickard, Bradley. Does the name matter? Assessing demand for managed apple varieties and traditional apple varieties. Presented at the CCE-Wayne County Fruit School. Newark, NY. January 20, 2011. 100 attendees. <br /> <br /> Rickard, Bradley. Does the name matter? Assessing demand for managed apple varieties and traditional apple varieties. Presented at the New York Produce Show and Conference. New York City, NY. November 10, 2011. 40 attendees. <br /> <br /> Rickard, Bradley. Links between wine availability, alcohol consumption, and traffic fatalities. Presented at the Wine Industry Workshop. Geneva, NY. April 13, 2011. 65 attendees.<br /> <br /> Rickard, Bradley. Does the name matter? Assessing demand for managed apple varieties and traditional apple varieties. Presented at the CCE-Orleans County Fruit School. Albion, NY. January 19, 2011. 95 attendees. <br /> <br /> Rickard, Bradley. How do agricultural policies impact food consumption and obesity? Presented at the Cornell Agriculture and Food Systems In-service: Farm Management and Marketing. Ithaca, NY. November 15, 2011. 14 attendees.<br /> <br /> Rickard, Bradley. Links between wine availability, alcohol consumption, and traffic fatalities. Presented at the Cornell Agriculture and Food Systems In-service: Cornell Recent Advances in Viticulture and Enology. Ithaca, NY. November 16, 2011. 18 attendees.<br /> <br /> Rickard, Bradley. Situation and Outlook Report for Fruits and Vegetables. Presented at the AEM Agricultural Outlook Conference. Ithaca, NY. December 14, 2011. 15 attendees (expected).<br /> <br /> Rickard, B.J. Whats In A Name? Professor Brad Rickard Of Cornell Produces New Research That Indicates Shakespeare May Have Been In Error& On Apples At Least. Interview with the Perishable Pundit. October 4, 2011. Available at: http://www.perishablepundit.com/index.php?date=10/04/11<br /> <br /> Transitioning a Farm to Organic Production and Marketing, Research Update 2011, Food Distribution Research Society Annual Meeting, October 15-19, 2011, Portland, Oregon.<br /> <br /> Welfare Effects of New Fire Blight Control Methods on the U.S. Apple Industry. Western Extension and Research Activities Committee on Agribusiness Annual Meeting, June 2011, presented by Nichole Busdieker.<br /> <br /> White G. and M.I. Gómez. 2011 Outlook for Grapes, Wine and Ornamental Crops. Charles H. Dyson School Agricultural Outlook Conference, Ithaca, NY, December 13, 2010.<br /> <br /> Woods, Timothy and Ani Katchova, Local Sourcing Strategies for Food Consumer Cooperatives, USDA Rural Development Cooperatives Webinar Series, July, 2011.<br /> <br /> Woods, Timothy, Marketing Specialty Crops, Third International Pawpaw Conference, Frankfort, KY, September, 2011.<br /> Outreach/Industry Publications:<br /> <br /> Call, K. Gómez, M.I. and Kahn, F. 2011. Marketing Ornamentals to the Young Nursery Lines, 38(4).<br /> <br /> Costanigro, M. and D. Thilmany McFadden. AMR 11-04. How Do Consumers Value Apples? A Comparison of Organic and Colorado Proud Labels. May 2011. 6pp<br /> <br /> Curtis, K.R., (2011). Direct Marketing Local Foods: Differences in CSA and Farmers Market Consumers. Utah State University Extension Fact Sheet, Applied Economics/2011-01pr.<br /> <br /> Curtis, K.R., (2011). Direct Marketing Local Foods: Differences in CSA and Farmers Market Consumers (Spanish Version). Utah State University Extension Fact Sheet, Applied Economics/2011-01pr,sp (Spanish).<br /> <br /> Curtis, K.R., (2011). Direct Marketing Local Foods: Food Safety Considerations (Spanish Version). Utah State University Extension Fact Sheet, Applied Economics/ 2010-01pr,sp (Spanish).<br /> <br /> Gómez, M.I. (2010). Moving Local Foods from Farm to Consumers: Lessons from NYS Apples. Research & Policy Brief Series, Community and Regional Development Institute, Issue Number 38, November 2010.<br /> <br /> Gómez, M.I. 2011.2011 Vegetable Production Market Outlook. American Vegetable Grower.<br /> <br /> Gómez, M.I. 2011. Economic Prospects for 2011 and Critical Issues for the Green Industry Nursery Lines, 38(1).<br /> <br /> Gómez, M.I. 2011. Vegetable Outlook: Multiple Challenges Ahead American Agriculturalist. <br /> <br /> Gómez, M.I., Atallah, S. Martinson, T., Fuchs, M. 2010. Economic analysis of the financial impact of the grape leafroll virus (GLRV) in the Finger Lakes region of New York. Charles H. Dyson School of Applied Economics and Management Extension Bulletin 2010-15.<br /> <br /> Gómez, M.I., and B.J. Rickard. Chapter 10: Specialty Crops, in the 2011 New York Economic Handbook. E.B. 201028, Charles H. Dyson School of Applied Economics and Management, Cornell University. December 2010. <br /> <br /> Gómez, M.I. and K. Park. 2011. Do Price Premiums Exist for Local Products? Smart Marketing, February 2011.<br /> <br /> Gómez, M.I. and J. Li. 2011. What factors affect the adoption of integrated pest management practices among greenhouse ornamental growers in the Northeast? Nursery Lines, 38 (3).<br /> <br /> Gunter, A. and D. Thilmany McFadden. AMR 11-01. Developing Values Based Distribution Networks to Enhance the Prosperity of Small and Mid-Size Producers: A Case Study of Colorado Homestead Ranches. May 2011 . 8pp<br /> <br /> Gunter, A. and D. Thilmany McFadden. AMR 11-02. Developing Values Based Distribution Networks to Enhance the Prosperity of Small and Mid-Size Producers: A Case Study of High Plains Food Co-Op. May 2011. 9pp<br /> <br /> Gunter, A. and D. Thilmany McFadden. AMR11-03. Developing Values Based Distribution Networks to Enhance the Prosperity of Small and Mid-Size Producers: A Case Study of La Montanita. May 2011. 10pp<br /> <br /> Maloney, T. and Gómez, M.I. 2011. Immigration Issues: Four Things Nursery and Landscape Employers Should Do Nursery Lines, 38(2).<br /> <br /> Meyer, L., J. Hunter, A. Katchova, S. Lovett, D. Thilmany, M. Sullins and A. Card. 2011. Approaching Beginning Farmers as a New Stakeholder for Extension. CHOICES. 2nd Quarter 2011 | 26(2)<br /> <br /> R. Hinson. 2011. "Commercial Vegetables Situation and Outlook" in 2011 Outlook For Louisianas Agriculture. Louisiana State University AgCenter, Department of Agricultural Economics and Agribusiness Staff Paper SP 2011-03, March 2011.<br /> <br /> Rickard, B.J. Chapter 9: Fruits and Vegetables, in the 2012 New York Economic Handbook. E.B. 201118, Charles H. Dyson School of Applied Economics and Management, Cornell University. December 2011. <br /> <br /> Rickard, B.J. Situation and Outlook for Fruit in Federal Reference Manual for Regional Schools: Income Tax Management and Reporting for Small Businesses and Farms. E.B. 2010 23, Charles H. Dyson School of Applied Economics and Management, Cornell University. December 2010. <br /> <br /> Rickard, B.J. An Outlook Report for Fruit. American Agriculturist. March 2010.<br /> <br /> Rickard, B and Gómez, M.I. (2010). Chapter 10: Specialty Crops. in New York Economic Handbook 2010, EB 2009-25, Department of Applied Economics and Management, Cornell University. December, pp. 10-1  10-18.<br /> <br /> Schmit, T. and M.I. Gómez (2010). The Growing Farmers Markets in Northern New York: Improving Community Development, Food Access, and Farm Returns. New York State Association of Counties News, 31 (4), Fall 2010.<br /> <br /> Schmit, T. and M.I. Gómez (2010). Growing Farmers Markets in Northern New York: Improving Community Development, Food Access, and Farm Returns. New York Minute, Community and Regional Development Institute, Issue Number 43, December 2010.<br /> <br /> Thilmany, D. and L. Hoffman. Northern Colorado Food Assessment: Final Report. March 2011. Available online at: http://www.larimer.org/foodassessment/report.cfm<br /> <br /> Zhang, F., C.L. Huang, B.H. Lin, J.E. Epperson, and J.E. Houston. 2011. National Demand for Fresh Organic and Conventional Vegetables: Scanner Data Evidence. J. Food Products Mkting., 17(4):441-458.<br /> <br /> Publications<br /> <br /> Conference Presentations:<br /> <br /> Govindasamy, R., V.S. Puduri, and K. Kelley. (2011) The Influence of Food Safety Disquiet on the Demand for Locally Grown Ethnic Greens and Herbs: A Logit Analysis. 2001 AAEA & NAREA July 24-26, 2011. <br /> <br /> Gunter, A., D. Thilmany McFadden and M. Sullins. Farm to School: Tools to Assess and Evaluate Impacts on Producers and Regions. Paper presented in Symposium Economic Contributions from a More Localized Food Systems. 2011 AAEA Annual meetings. Pittsburgh, PA.<br /> <br /> Gunter, A., D. Thilmany and M. Sullins. What is the new version of scale efficient? A values-based supply chain approach. Presented at the 2011 FDRS Annual Meeting. Portland, OR.<br /> <br /> Guzhen Zhou, Wuyang Hu, Marvin Batte, Timothy Woods and Stanley Ernst, Household Grocery Shopping Destination Allocations: Have Local Stores Caught on with the Rise of Local Foods? Poster at the 2011 AAEA Meetings in Pittsburgh, PA, July 2011<br /> <br /> Hu, Wenjing, Y. Onozaka and D. Thilmany. "What Are the Economic Welfare Effects of Local Food Marketing? Exploring Impacts with the Case of Colorado Apples." Presentation to the 2011 AAEA Annual Meetings. July 2011. Pittsburgh PA.<br /> <br /> Curtis, K.R., and M.W. Cowee, Buying Local: Diverging Consumer Motivations and Concerns Selected paper presented at the WERA-72 Annual Meeting, Las Vegas, NV, June 2011.<br /> <br /> Govindasamy, R., K. Kelley, and V. Puduri. 2011. Proceedings. Using Internet Bulletin Board Focus Group Sessions to Elicit Consumer Preferences for Ethnic Greens and Herbs. Journal of Food Distribution Research, 63(1).<br /> <br /> Yeager, I., K.R. Curtis, B. Black, and D. Drost, Potential Benefits of Extended Season Sales through Direct Markets. Selected paper presented at the Food Distribution Research Society Annual Meeting, Portland, OR, October 2011.<br /> <br /> Jordan Shockley, Carl Dillon, and Tim Woods, Estimating the Economic Viability of a New Crop Alternative for the U.S. Organic Market: Edamame  A Vegetable Soybean, Poster at the 2011 AAEA Meetings in Pittsburgh, PA, July 2011<br /> <br /> Katchova, A.L. and T.A. Woods. The Effectiveness of Local Food Marketing Strategies of Food Cooperatives Selected paper, Agricultural and Applied Economics Association Meeting, Pittsburgh, PA 24-26 July 2011.<br /> <br /> Katchova, A.L., and T.A. Woods. The Role of Food Cooperatives in Local Food Networks Selected symposium paper, International Food and Agribusiness Management Association World Forum and Symposium, Frankfurt, Germany, 20-21 June, 2011.<br /> <br /> Puduri, V.S., R. Govindasamy, and K.Kelley (2001) Agritourism Consumers Participation in Wine Tasting Events: An Econometric Analysis. 2001 AAEA & NAREA July 24-26, 2011.<br /> <br /> Songa, D. and D. Thilmany McFadden. Evaluating Consumers Confidence in Regulatory Institutions: Is There a Connection with their Food Source? Presented at the 2011 FDRS Annual Meeting. Portland, OR.<br /> <br /> Thilmany, McFadden, D. Data Issues for Local Food System Analysis. Presenter in AAEA post-conference for 2011 Annual meetings. Pittsburgh, PA. <br /> <br /> Thilmany, McFadden, D. Economic Contributions from a More Localized Food Systems. Coordinator and Moderator. CENET Organized Symposium proposed for 2011 AAEA Annual meetings. Pittsburgh, PA. <br /> <br /> Thilmany McFadden, D. Local Food, Organics and Sustainability. Paper presented in Symposium, The Federal Policy Role In Today's Food and Agricultural Markets. 2011 AAEA Annual meetings. Pittsburgh, PA<br /> <br /> Thilmany, McFadden, D. Strategies to Connect with Customers: Colorado MarketMaker as a Promotional Resource. Presentation to the Colorado Big and Small Conference. Brighton CO. February 2011.<br /> <br /> Woods, T.A. and A.L. Katchova. Local Food Procurement and Promotion Strategies of Food Cooperatives Selected paper, Southern Agricultural Economics Association Meeting, Corpus Christi, TX, 5-8 February, 2011. http://ageconsearch.umn.edu/handle/98853<br /> <br /> Woods, Timothy A., Food Safety  Curriculum and Outreach, Contribution to the symposium - The Role of Agricultural Economics in Food Safety Standard Development, Education, and Evaluation, Agricultural and Applied Economics Association, Pittsburgh, PA, July, 2011.<br /> <br /> Refereed Conference Proceedings:<br /> <br /> Busdieker, Nichole, Lia Nogueira, Hayri Onal and David Bullock. 2011. Welfare Effects of New Fire Blight Control Methods on the U.S. Apple Industry. Western Extension and Research Activities Committee on Agribusiness Annual Meeting Proceedings.<br /> <br /> Park, K. and M.I. Gómez. 2010. Do Price Premiums Exist for Local Products? Journal of Food Distribution Research, 42 (1).<br /> <br /> Rickard, B.J., A.M. Okrent, and J.M. Alston. 2011. How have agricultural policies influenced caloric consumption patterns in the United States? Revised and Resubmitted to Health Economics. <br /> <br /> Rickard, Bradley J. 2011. The economics of introducing wine into grocery stores. Contemporary Economic Policy 30 (forthcoming).<br /> <br /> Rickard, B.J., J. Liaukonyte, H.M. Kaiser, and T.J. Richards. 2011. Consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables. American Journal of Agricultural Economics 93(5): 13121327. <br /> <br /> Rickard, B.J., and L. Lei. 2011. How important are tariffs and non-tariff barriers in international markets for fresh fruit? Agricultural Economics 42(S): 1931.<br /> <br /> Rickard, B. J., and D.A. Sumner. 2011. Was there policy reform? Evolution of EU domestic support for processed fruits and vegetables. Food Policy 36(3): 438449. <br /> <br /> Chan, S., B. Caldwell, B. Rickard, and C. Mohler. 2011. Economic Performance of Organic Cropping Systems for Vegetables in the Northeast. Journal of Agribusiness 29(1).<br /> <br /> Schroeter, C., J. Ritchie, and B. Rickard. 2011. Factors that influence prices of cool climate wines: A hedonic analysis of the market for Riesling. Journal of Agribusiness 29(1). <br /> <br /> Alston, Julian M., B.J. Rickard, and A.M. Okrent. 2010. Farm policy and obesity in the United States. Choices 25(3)<br /> <br /> J. Liaukonyte, B. Rickard, H. Kaiser, T. Richards, and A. Okrent. 2010. Evaluating advertising strategies for fruits and vegetables and the implications for obesity in the United States. AEM Working Paper No. 2010-19. <br /> <br /> Rickard, B.J., M. Costanigro, and T. Garg. 2011. Regulating the availability of alcohol in grocery stores: Beverage-specific effects on prices, consumption, and traffic fatalities. AAWE Working Paper No. 95. <br /> <br /> Rickard, B.J., T.M. Schmit, M.I. Gómez, and H. Lu. 2011. Does the name matter? Developing brands for patented fruit varieties. AEM Working Paper No. 2011-16.<br /> <br /> Westra, J., R. Hinson, B. Clark and T. Cooper. 2011. Economic Impacts of MarketMaker. Poster at SAEA 2011 conference, 1st place poster award.<br /> <br /> Refereed Journal:<br /> <br /> Ariyawardana, A., R. Govindasamy and V. S. Puduri. Factor Influencing the Willingness-to-Pay for Ethnic Specialty Produce in the Eastern Coastal United States, Journal of Food Distribution Research. 41(2010): p 98-109.<br /> <br /> Atallah S.S., M.I. Gómez, M.F Fuchs, and T.E. Martinson. 201. Economic Impact of Grapevine Leafroll Disease on Vitis vinifera cv. Cabernet franc in Finger Lakes Vineyards of New York. Forthcoming, American Journal of Enology and Viticulture.<br /> <br /> Conrad, J.M, M.I. Gómez, and A.L. Lamadrid. 2011. "Wine in Your Knapsack?" Journal of Wine Economics, Vol. 6, No. 1, 83-110.<br /> <br /> Costanigro, M., D. McFadden, S. Kroll and G. Nurse. 2011 An In-Store Valuation of Local and Organic Apples: the Role of Social Desirability. Agribusiness: An International Journal.<br /> <br /> Curtis, K.R., and M.W. Cowee, (2011). Buying Local: Diverging Consumer Motivations and Concerns Journal of Agribusiness 40(1), 1-22.<br /> <br /> Curtis, K.R., (2011). Are All Direct Market Consumers Created Equal? Journal of Food Distribution Research, 42(1), 26-33.<br /> <br /> Govindasamy, R. and V. S. Puduri. Puerto Rican Consumers Attitude towards Willingness to Pay a Premium for Ethnic Produce: An Econometric Analysis, Quarterly Journal of International Agriculture, 50 (2011), No.2: 121-131.<br /> <br /> Govindasamy, R., V. S. Puduri and J. E. Simon. Willingness to Buy New Ethnic Produce Items: A Study of Latinos in the East-coast U.S., HortTechnology, 21 (2011): 202-207.<br /> <br /> Govindasamy, R. and V. S. Puduri. Hispanic Consumers Perceptions towards Locally Grown Ethnic Produce: A study from the East-coast U.S., Renewable agriculture and Food System.26 (2011): p 38-45.<br /> <br /> Govindasamy, R., V. Puduri and J. E. Simon. Hispanic Consumers Perceptions towards Organically grown Ethnic Produce: A Logistic Analysis, African Journal of Agricultural Research, 5(24), 18 December, 2010: p 3464-3469.<br /> <br /> Govindasamy, R., R. VanVranken, W. Sciarappa, A. Ayeni, V. S. Puduri, K. Pappas, J.E. Simon, F. Mangan, M. Lamberts and G. McAvoy. Ethnic Crop Opportunities for Growers on the East Coast: A Demand Assessment, Journal of Extension. 48(2010), [online]. http://www.joe.org/joe/2010december/pdf/JOE_v48_6rb2.pdf<br /> <br /> Hinson, R. 2011. Projected Costs for Selected Louisiana Vegetable Crops  2011 Season. AEA No. 270, Department of Agricultural Economics and Agribusiness, LAES, LSU AgCenter, La. State University, Baton Rouge, 89 pp.<br /> <br /> Hu, W., T. A. Woods, S. Bastin and L. J. Cox, Analyzing the Demand for New Value-Added Product: Case of Pure Blueberry Sweetener Journal of International Food and Agribusiness Marketing. 23(1): 56-72, 2011.<br /> <br /> Hu, Wuyang, Timothy Woods, Sandra Bastin, Linda Cox, and Wen You, Assessing Consumer Willingness to Pay for Value-Added Blueberry Products Using a Payment Card Survey, Journal of Agricultural and Applied Economics, 43(2):243-258, 2011.<br /> <br /> Jablonski, B.R, J. Perez-Burgos, and M.I. Gómez. 2011. Food Value Chain Development in Central New York: CNY Bounty. Forthcoming, Journal of Agriculture Food Systems Planning and Community Development.<br /> <br /> Kelley, K., J. Hyde, J. Travis, and R. Crassweller. 2010. Assessing consumer preferences for scab-resistant apples: A sensory evaluation. HortTechnology. 20(5):885-891. <br /> <br /> Marvin T. Batte, Wuyang Hu, Tim Woods, and Stan Ernst, Assessing the Contribution of Local Production, Organic Certification, Nutritional Claims, and Product Branding on Consumer Food Choices: A Conjoint Experiment forthcoming in European Review of Agricultural Economics, doi: 10.1093/erae/jbr039<br /> <br /> Moser, R. R. Raffaelli and D. Thilmany-McFadden. 2011. Consumer Preferences for Fruit and Vegetables with Credence-Based Attributes: A Review. International Food and Agribusiness Management Review. Volume 14, Issue 2, 2011. Pp. 121-41<br /> <br /> Onozaka, Y., G. Nurse and D. Thilmany McFadden .2011.  Defining Sustainable Food Market Segments: Do Motivations and Values Vary by Shopping Locale? American Journal of Agricultural Economics. 93(2): 583-589<br /> <br /> Onozaka, Y. and D. Thilmany McFadden. 2011. Does Local Labeling Complement or Compete with Other Sustainable Labels? A Conjoint Analysis of Direct and Joint Values for Fresh Produce Claims. American Journal of Agricultural Economics. February 93(3) 689-702.<br /> <br /> Puduri, V.S and R. Govindasamy. Asian Consumers' Willingness to Buy Locally Grown Ethnic Produce: A Study from East-coast United States, Journal of Sustainable Agriculture, Vol.35 (5), 2011: 511  521.<br /> <br /> Puduri, V. S., R. Govindasamy, J. J. Myers and ODierno, L.J. Consumer Attitude towards Pricing of Live Aquatic Products, Aquaculture Economics and Management, 15 (2011):118-129.<br /> <br /> Puduri, V. S., R. Govindasamy, and I. Vellangany. "Willingness to Buy GM Foods: An Analysis of Plant and Animal Origins in the United States", The IUP Journal of Agricultural Economics, VIII (2011): p. 47-63.<br /> <br /> Schmit, T., Gómez, M.I. 2011. Developing Viable Farmers Markets in Rural Communities: An Investigation of Vendor Performance Using Objective and Subjective Valuations. Food Policy, 36 (2): 119-127.<br /> <br /> Woods, Timothy, Jack Schieffer, and Sayed Saghaian, Winery Integration Strategies in the Mid-South and Mid-Atlantic States, forthcoming in Journal of Agribusiness<br /> <br /> Poster research reports:<br /> <br /> The Economic Impact of New Technology Use in the US Apple Industry. Agricultural and Applied Economics Association Annual Meeting, Poster, July 2011, with Nichole Busdieker.<br /> <br /> Blogs Posted at: http://extension.psu.edu/farm-business<br /> <br /> Can YouTube be used to help you market your ag. business? Part I. Oct. 1, 2010<br /> <br /> Can YouTube be used to help you market your ag. business? Part II Oct. 5, 2010<br /> <br /> Marketing to women: Strategies to attract her to your store and keep her there. Oct. 8, 2010<br /> <br /> Tips and techniques you can use in the retail outlet to appeal to your female customer. Oct. 12, 2010<br /> <br /> How does your product offering grow? Oct. 15, 2010<br /> <br /> Adding to your product mix  before, during, and after you commit to selling niche products. Oct. 19, 2010<br /> <br /> You have the space, now use it! Oct. 23, 2010<br /> <br /> Events  know when and how to host them. Oct. 27, 2010<br /> <br /> Monitoring your businesss online presence. Nov. 1, 2010<br /> <br /> Inviting consumers to post reviews on your website. Nov. 4, 2010<br /> <br /> Responding to customer reviews. Nov. 8, 2010<br /> <br /> Additional web and email monitoring tools. Nov, 8, 2010<br /> <br /> Learning directly from your customers. Nov. 11, 2010<br /> <br /> Adapting flash sales website strategies to drive business to your site and store. March 3, 2011<br /> <br /> Collaborating with complementary businesses. March 9, 2011<br /> <br /> Fact Sheets: http://extension.psu.edu/farm-business/value-added-marketing-series<br /> <br /> Social media for agricultural businesses: YouTube 2010<br /> <br /> Developing email lists 2010<br /> <br /> Email newsletters 2010<br /> <br /> Internet Marketing: Monitoring the effectiveness of your web presence Feb 2011<br /> <br /> Internet Marketing: Monitoring online discussion about your business Feb 2011<br />

Impact Statements

1. The main purpose of most of the teams projects are to explore the market dynamics of the produce sector, but more and more, there is interest in focusing on the role of certification programs and the rising interest in locally grown produce, and how that interacts with the viability of small and mid-size farms. still, many members have maintained their work with commercial scale, large growers, packers, shippers and retailers who represent the majority of fresh produce sales. The pieces of the project all come together to bring focus to the current state of production, profitability and market conduct within fresh produce. Direct marketing and agritourism are also interesting topics that interface with other USDA priorities, and provide an interesting research agenda given the call for more information on customer base, spending behavior, and other related characteristics so that the farmers can better target specific population segments to increase profits

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Report Information

Participants

Dennis, Jennifer; Epperson, Jim; Govindasamy, Ramu; McCluskey, Jill; Kelley, Kathy; Lamie, Dave; Thilmany, Dawn; Ward, Ruby; Woods, Tim

Brief Summary of Minutes

- Approved minutes from last meeting in Portland, OR, October 2011

- Throughout our discussion, the group felt it was important to identify potential members from states that have not been represented in recent years, or the current S1050 members role has changed/member has retired/near retirement.

- Alabama (Deacue Fields)

- Arkansas

- Arizona State (Tim Richards)

- Illinois (Brenna Ellison)

- Maine (Mario Teisl)

- Michigan

- Mississippi

- Missouri (Joe Parcell)

- Texas A&M (Marco Palma)

- Beth Burhan

- Katherine Boyce

Current S1050 members are encouraged to contact these and other potential members. Before you do, please email Kynda and Kathy so that they can keep track of recruiting efforts and prevent several members from contacting the same candidate. If you would like information to share with these potential participants, here are some resources:

- S-1050 statement of issues and justification and related information: http://nimss.umd.edu/homepages/outline.cfm?trackID=11416

- Examples of collaboration

- Ethnic Food Markets  Session III (page 7). Three S-1050 members presented results pertaining to ethnic food research projects.

- A few members of the group were interested in learning how much support S-1050 members receive from their universities to attend the annual meeting. This information could be helpful to current members who want to approach their departments/colleges and argue for an increase in funding. This information also provides potential members with an idea of how much funding they might be awarded that will help defray the cost of travel. The table below only includes information for members who attended the meeting. We ask that all members provide this information so that we can be as informed as possible about what type/amount of support S-1050 members are receiving:

Jennifer Dennis: No fixed maximum; submits a budget and is fully reimbursed.

Jim Epperson: No set amount; is provided with funds to cover travel and two days of per diem.

Ramu Govindasamy: $5,000; funds support one trip and he can use the rest at his discretion.

Jill McCluskey: $1,100; amount does not vary based on meeting location. She is responsible for coving costs that exceed this amount.

Kathy Kelley: No fixed maximum; submits a budget and is fully reimbursed.

Dave Lamie: $500; he is allowed to bank the amount but can only use the funds for travel to meetings.

Dawn Thilmany: $1,000; must use the funds otherwise they are returned to the university. Once, when she was not able to attend, she was able to send a graduates student to a meeting in her place.

Tim Woods: No fixed maximum; submits a budget and is fully reimbursed.

Kynda Curtis; No set amount; Is provided with funds to cover travel and two days of per diem.

Accomplishments

Members were asked to indicate what collaborative activities (special issues, research proposals, etc.) they have an interest in participating. <br /> <br /> Jennifer Dennis: Grant proposals focusing on farm to school and economic impact and small and mid-sized farm economic impact. <br /> <br /> Jim Epperson: Jim is retiring and this was his last meeting. <br /> <br /> Ramu Govindasamy: Anything on agritourism and direct marketing<br /> <br /> Jill McCluskey: Special issue based on sensory research. Brad Rickard is the new chair for the AAEA-FAMPS Track Session. This might be a potential outlet for presenting research. <br /> <br /> Kathy Kelley: Special issue on wine marketing, agritourism, and direct marketing <br /> <br /> Dave Lamie: Since several states are involved in Market Maker, and there is a Market Maker research group, perhaps there is an opportunity to use this. Next year there will be a Market Maker meeting in Chicago and there is a research group  how are we going to allow people to use the data? One time meeting but not sure how to carry on with this.<br /> <br /> Dawn Thilmany: Perhaps there is an opportunity for our group to work together on a SCRI proposal where the main focus is economics rather than production research. <br /> <br /> Tim Woods: Special issue (potential linkage with the WERA-72 group/meeting) based on some themes: sampling, organic issues, and special challenges of marketing. <br /> <br /> - Potential publications/special issue outlets<br /> <br /> - Dawn is willing to be the lead for a Choices special issue. Please contact her if you are interested in participating/to suggest potential topics.<br /> <br /> - Jill McCluskey is willing to work with others to submit works to AAEA. <br /> <br /> - Applied Economics Perspectives and Policy could be an outlet for a food choices and sensory special issue. They would like three articles framed. <br /> <br /> - The group has submitted special issues to the Journal of Ag. Business. <br /> <br /> - It was suggested that the European Review of Ag. Econ. could be an outlet for GIs work.<br /> <br /> - Potential speaking opportunities<br /> <br /> - This group has presented sessions at FDRS, AAEA, and WERA. <br /> <br /> - The National Grocers Association meets in Las Vegas in February. Our group has never approached this association before, but Wes Harrison may be the linkage between FDRS and this association. <br /> <br /> - It was mentioned that there is a north east regional beverage conference and that Brad Rickard is involved. It might be possible to present and then a special issue of Ag. Economics and Review could be developed. <br /> <br /> - The deadline to submit proposals for a FAMPS track session is December 7th. <br /> <br /> Potential topics:<br /> <br /> - Leverage with other groups, such as CNET. Community economics/rural economic development <br /> <br /> - Economic/tourism/infrastructure angle <br /> <br /> - Wine Marketing<br /> <br /> - Perhaps Dave and Jennifer (who is the program chair for the 2013 FDRS meeting) could organize a section pertaining to Market Maker. Next years meeting will be held in Chicago and Market Maker participants will meet at the same time. <br /> <br /> - Other topics that could serve as the basis for collaboration (issues that several members are focusing on)<br /> <br /> - Rural development/economic impact <br /> <br /> - GIs <br /> <br /> - Consumer behaviors <br /> <br /> - Farm to school<br /> <br /> - Multi-state efforts since 2011<br /> <br /> - Ethnic marketing session at the 2012 FDRS meeting (Ramu Govindasamy, Kathy Kelley, and Jill McCluskey)<br /> <br /> - FSMIP proposal funded: Developing Wine Marketing Strategies For the Mid-Atlantic Region (Ramu Govindasamy, Jeff Hyde, Kathy Kelley, and Brad Rickard)<br /> <br /> - State reports: <br /> <br /> Jennifer Dennis:<br /> <br /> i. Conducting boot camp about the state for farmers market vendors. Also looking at the economic impact of farmers markets. <br /> <br /> ii. Wrote four proposals pertaining to farm to school initiatives. The work is to help school directors and create networking opportunities with the department of education and department of health and to spur more proposals. <br /> <br /> Jim Epperson:<br /> <br /> i. Working on labor issues with Greg Fonsah and Cesar Escalante.<br /> <br /> ii. Either Charlie Huang or Greg Fonsah could take Jim's place on S-1050 when he retires (this was his last meeting). <br /> <br /> iii. Another focus is consumer demand for produce and meats. Data is coming from the USDA ERS and Charlie Huang is involved. <br /> <br /> iv. He has a student who is working on investigating excess supply/excessive demand for apples in eight CAFTA-DR countries.<br /> <br /> Ramu Govindasamy:<br /> <br /> i. Works with Kathy Kelley on several projects including a FSMIP project on agritourism and direct marketing and a four year SCRI project with 1.5 years of funding remaining. The project involves consumer and intermediary surveys and, more recently, production trials in Massachusetts, New Jersey, and Florida to determine feasibility.<br /> <br /> ii. A couple of Masters students projects have resulted from the FSMIP grant pertaining to direct marketing and agritourism. <br /> <br /> iii. Another SCRI project that he is involved in focuses on basil wilt. This is a $1.8 million project and Ramu is looking at cost of treatment.<br /> <br /> iv. He is also involved in a Mission USA (100% cost sharing from industry) project in Zambia. The focus is fruit and vegetable production and investigating high yielding varieties, postharvest research, and grade/packing to local supermarkets. <br /> <br /> Kathy Kelley: <br /> <br /> i. Conducting wine marketing research and has submitted papers for publication. A FSMIP proposal that involves Jeff Hyde, Brad Rickard, and Ramu Govindasamy, and a researcher from New York University was funded. The focus is to learn what promotional materials/strategies appeal to consumers in the mid-Atlantic.<br /> <br /> ii. Continuing research on consumer demand for high tunnel berries and value-added products.<br /> <br /> iii. Involved in a multi-state team (Pennsylvania, Delaware, and Iowa) looking at farm to school issues.<br /> <br /> iv. Received state block grant funding to investigate consumer demand for peaches. <br /> <br /> Jill McCluskey:<br /> <br /> i. Completed a sabbatical at Cornell in the fall semester of 2012. Her focus was to learn about behavioral economics and how to set up a lab. She worked with Brad Rickard on research pertaining to a wine SCRI project with a focus on establishing reputations for new wine regions. Wine regions used in the research: VA, OR, and CA (newest to established reputation). These regions were linked with similar wine regions in France to determine which U.S. wine region would benefit the most from this effort. Linkage was more important for more experienced wine drinkers. <br /> <br /> ii. GIS data with CA and WA wines and the value of a good neighbor. All the wineries were listed in Wine Spectator. More spatially related in terms of price than blind tasting scores. <br /> <br /> iii. Apples. This project is focusing on Uzbekistan and using apples as a functional food and coating them with a compound to enhance the apples nutritional levels. <br /> <br /> iv. New project  managing club varieties in apples. How can the growers get the most for them? <br /> <br /> v. Lead on SCRI proposal with Kathy Durham (Oregon) to look at raspberries from breeders to consumers, and to help breeders understand what characteristics they should focus on to meet consumer demand. <br /> <br /> vi. Soda evaluation study - cane vs. corn syrup and the regional influence. <br /> <br /> Dave Lamie:<br /> <br /> i. Rural develop economist who is now at Clemson. This was Daves first S-1050 meeting. <br /> <br /> ii. In the past he has looked at knowledge economy and broadband access for economic growth.<br /> <br /> iii. He is involved in Market Maker as part of his extension program and chairs a committee on evaluating the program. <br /> <br /> iv. If someone wanted to be involved in electronic platforms that connect producer to consumers on a research level, please contact Dave. One question revolves around the number of these systems that are being built and whether they will be sustainable. <br /> <br /> v. Involved in market ready programs. Possible extension outlet for work that this group does. <br /> <br /> vi. Involved in project with Beth Burhan that focuses on geographic indication systems (similar to what exists in Europe). <br /> <br /> Dawn Thilmany:<br /> <br /> i. Dawn and Marco Costanigro are conducting a Meta analysis of GI studies. A student focused on dairy and did a corporate sense of responsibility  animal welfare study. <br /> <br /> ii. Organic/local trade off. Direction to equilibrium displacement model. Folks switch to local distribution are winners. <br /> <br /> iii. Will be submitting a paper, conducted with apples, pertaining to carbon foot print. <br /> <br /> iv. Works with Market Maker, specifically, how many hits, when users log-on to the system. Colorados site gets 100,000 hits a month. Perhaps a topic for a FSMIP proposal <br /> <br /> v. Working on a farm to school project.<br /> <br /> vi. Food insecurity community project. Food banks are pressured to buy more fresh produce, and farmers approach food banks after all other markets are exhausted. Perhaps is a certified kitchen is available that food banks could take free produce that cannot be sold elsewhere and create value-added products. <br /> <br /> vii. Also involved in wine research. <br /> <br /> Ruby Ward (reporting on Kyndas behalf):<br /> <br /> i. Ruby has a large extension appointment and focuses on value- added finance issues.<br /> <br /> ii. She reported the following for Kynda:<br /> <br /> 1. Finishing up papers on farmers markets with graduate students.<br /> <br /> 2. Looking at CSA participation on habits and food preparation and allowing food stamp spending and using the funds to pay for CSA memberships.<br /> <br /> 3. Developing specialty vegetable enterprise budget fact sheets.<br /> <br /> Tim Woods:<br /> <br /> i. Local wine industry research. He just finished data collection in Pennsylvania, Ohio, Kentucky, and Tennessee. It is an intercept survey and the focus is to determine expenditures and factors driving consumers to visit wineries, awareness, and perception of local wine. <br /> <br /> ii. Another risk management project looks at wine contracting and educating vineyards and wineries about this issue. <br /> <br /> iii. Farm market/direct marketing FSMIP project. This project has produced a very large data set of farm market visitors and investigates experiences and impact on sampling on initial and future purchases. Fairly large sample, 3,600 participants, and pretty detailed sub-segments within demographics group. If you would like to learn more about this project please contract Tim. He has found that there is not too much state-to-state differences, but rural vs. urban and families with kids and without. There are concerns about allergens, uncertain materials, preparation, and other barriers. Some vendors may be reluctant to do sampling. Among the questions these participants responded, they were asked to describe the best sampling experience they ever had. <br /> <br /> iv. Recently received FSMIP funding to work with Kentucky blueberries producers and focus on farm to school programs. Among what is being investigated: sensory studies with kids and interest in blueberry products. <br /> <br /> v. AMS  national survey of multi-farm CSAs with the intent to look at the dynamics and evaluation of the business model. Intensive case study approach on how they have evolved and focusing on issue of scale  local products to local markets, overcome scale, distribution, and seasonality issues. Tim might be contacting S-1050 members and asked for list of potential multi-farm CSA participants. <br /> <br /> vi. Multi state research project that is focusing on wine and farm market sampling. Currently, eight states are involved including: Illinois, Indiana, Ohio, Tennessee, West Virginia, and Kentucky. He may be contacting S-1050 members to get them involved. <br /> <br /> vii. Nutritionist wiliness to pay study. Researchers provided for local tomatoes and strawberries and discussed nutritional benefits for local produced varieties. <br /> <br /> - Tim recognized Jim's years of membership and involvement in the group and that he will be missed at future meetings. <br /> <br /> - Tim motioned for the meeting to be adjourned and Dawn seconded the motion.

Publications

Book Chapters:<br /> <br /> Gunter, A. and D. Thilmany. 2012. Economic Implications of Farm to School for a Rural Colorado Community. WRDC Rural Connections. Issue 21. May 2012. Online at: http://wrdc.usu.edu/.<br /> <br /> Thilmany, D. 2012. Local Food, Organics and Sustainability. The Federal Policy Role In Today's Food and Agricultural Markets. <br /> <br /> Conference Presentations:<br /> <br /> The Economic Impact of New Technologies on U.S. Apples. Western Extension and Research Activities Committee on Agribusiness Annual Meeting, June 2012, with Nichole Busdieker.<br /> <br /> Refereed Conference Proceedings:<br /> <br /> Kelley, K., J. Hyde, and A. Chamberlain. 2012. The consumer and the farmers market: What research shows us. 2012 Mid-Atlantic Fruit and Vegetable Convention Proceedings, pgs. 224-225. <br /> <br /> Kelley, K. and J. Hyde. 2012. The consumer and the on-farm market: What research shows us. 2012 Mid-Atlantic Fruit and Vegetable Convention Proceedings, pgs. 226-227. <br /> <br /> Zapata, S.D., C.E. Carpio, O. Isengildina-Massa and R.D. Lamie. "The Economic Impact of an E-Commerce Website", Poster Presentation, SACNAS (Society for the Advancement of Chicanos and Native Americans) National Conference, Seattle, WA, 10-14 October, 2012.<br /> <br /> Zapata, Samuel. Olga Isingeldina-Massa, Dave Lamie and Carlos Carpio. Do Internet-Based Promotion Efforts Work? Evaluating MarketMaker. WERA-72 meetings. Las Vegas, NV. 13 June 2011<br /> <br /> Woods, Timothy and Bruce Yang, Picking up Pawpaws  An Evaluation of Consumer Willingness to Sample Unusual Regional Products, presented paper also contributed to meeting proceedings, Food Distribution Research Society, San Juan , Puerto Rico, October, 2012.<br /> <br /> Refereed Journal:<br /> <br /> Curtis, K.R., R. Ward, K. Allen, and S. Slocum (forthcoming 2013). Impacts of Community Supported Agriculture Program Participation on Consumer Food Purchases and Dietary Choice. Journal of Food Distribution Research, 44(1).<br /> <br /> Curtis, K.R., and I. Yeager. Market and Pricing Potential for Extended Season Produce Sales. Journal of Food Distribution Research, Submitted September 2012.<br /> <br /> Bosworth, R., D. Bailey, and K. Curtis. Willingness to Pay for Private Labels, National Brands, and Local Designations at the Retail Level. Journal of Agriculture and Resource Economics, Submitted August 2012, Revise and resubmit status October 2012, resubmitted November 2012.<br /> <br /> Zapata, S.D., C.E. Carpio, O. Isengildina-Massa, and R.D. Lamie. Do Internet-Based Promotion efforts Work? Evaluating MarketMaker. Journal of Agribusiness 29,1(2011): 159-180.<br /> <br /> Govindasamy, R., V. Puduri and J.E. Simon. The US Hispanic Consumers Perception Towards Buying Country of Origin Labeled Ethnic Produce, The IUP Journal of Management Research, 11 (2012).<br /> <br /> Ariyawardana, A., R. Govindasamy and V. S. Puduri. (2012),"Preference for ethnic specialty produce by the Hispanics in the east coast of the USA", British Food Journal, 114 (2012): p 944  953.<br /> <br /> Luo, H., and C.L. Huang. 2012. "Demand for Healthful and Unhealthful Foods: Do Prices Matter on Obesity?" Journal of Agribusiness 30, forthcoming.<br /> <br /> Costanigro, M., C. Bond, and J. McCluskey (2012). Reputation Leaders and Quality Laggards: Incentive Structure in Markets with Private and Collective Reputation, Journal of Agricultural Economics 2(1), 245-264. <br /> <br /> Nurse, G., Y. Onozaka and D. Thilmany McFadden.2012. Consumer Motivations and Buying Behavior: The Case of the Local Food System Movement. Journal of Food Products Marketing. Forthcoming. Fall 2012.<br /> <br /> Thilmany McFadden, D. and S. Low. 2012. Will Local Foods Influence American Diets? CHOICES, 2nd Quarter 2012.<br /> <br /> Chamberlain, A., K. Kelley, and J. Hyde (Accepted). Mid-Atlantic Consumer Purchasing Behavior and Knowledge of Locally Grown and Seasonal Produce. Journal of Extension. <br /> <br /> Kelley, K., R. Govindasamy, and J. Hyde (Accepted). Using On-line Bulletin Boards to Gather Preliminary Information. Journal of Extension.<br /> <br /> Rickard, B.J., A.M. Okrent, and J.M. Alston. 2013. How have agricultural policies influenced caloric consumption patterns in the United States? Health Economics (forthcoming). <br /> <br /> J. Alston, A. Okrent, and B. Rickard. 2013. Impact of agricultural policies on caloric consumption. Trends in Endocrinology and Metabolism: A Cell Press Reviews Journal (forthcoming). <br /> <br /> Rickard, B.J., T.M. Schmit, M.I. Gómez, and H. Lu. 2013. Developing brands for patented fruit varieties: Does the name matter? Agribusiness: An International Journal (forthcoming).<br /> <br /> Schmit, T.M., B.J. Rickard, and J. Taber. 2013. Consumer valuation of environmentally friendly production practices in wines considering asymmetric information and sensory effects. Journal of Agricultural Economics (forthcoming). <br /> <br /> Liaukonyte, J., B. Rickard, H. Kaiser, A. Okrent, and T. Richards. 2012. Economic and health effects of fruit and vegetable advertising: Evidence from lab experiments. Food Policy 37(5): 543553. <br /> <br /> Rickard, Bradley J. 2012. The economics of introducing wine into grocery stores. Contemporary Economic Policy 30(3): 382398.<br /> <br /> Li, J., M.I. Gómez, B.J. Rickard, and M. Skinner. 2013. Factors influencing adoption of integrated pest management practices in Northeast greenhouse ornamentals. Agricultural and Resource Economics Review (forthcoming).<br /> <br /> Ward, Ruby, Allen Wysocki, and Timothy Woods, Agribusiness Extension: The Past, Present, and Future?, International Food and Agribusiness Review; 14(5):125-140, 2011, also available on-line<br /> <br /> Working Papers<br /> <br /> Gumirakiza, J. D., Curtis, K. ANALYSIS OF CONSUMER MOTIVATIONS FOR ATTENDING FARMERS MARKETS: WHO BUYS FRESH?<br /> <br /> Gumirakiza, J. D., Curtis, K. ASSESSMENT OF CONSUMER PREFERENCES, WTP, AND STATED DEMAND FOR DIFFERENTIATED PRODUCE.<br /> <br /> Gumirakiza, J. D., Curtis, K. ECONOMETRIC ASSESSMENT OF CONSUMERS PREFERENCES FOR VARIOUS FEATURES OF FRESH PRODUCE.<br /> <br /> Rickard, B.J., M. Costanigro, and T. Garg. Regulating the availability of beer, wine, and spirits in grocery stores: Beverage-specific effects on prices, consumption, and traffic fatalities. Under review at Applied Economic Perspectives and Policy.<br /> <br /> Liaukonyte, J., T. Richards, B. Rickard, and H. Kaiser. Under-Contribution to Public Goods due to Self-Interested Inequity Aversion. Revised and resubmitted to American Journal of Agricultural Economics.<br /> <br /> Rickard, B.J., J.J. McCluskey, and R.W. Patterson. 2012. Reputation Tapping. Under Review at the American Journal of Agricultural Economics. <br /> <br /> Liaukonyte, J., N.A. Streletskaya, H.M. Kaiser, and B.J. Rickard. 2012. Asymmetry in Demand Responses to Positive and Negative Product Labeling Information: Evidence from Lab Experiments. Under Review at Applied Economic Perspectives and Policy.<br /> <br /> Richards, T.J., B.J. Rickard, J.M. Alston, and D. Fang. 2012. Patents as Options: Path-Dependency and Optimal Valuation Strategies. Under Review at the American Journal of Agricultural and Resource Economics.<br /> <br /> Ho, S.-T., B.J. Rickard, and J. Liaukonyte. 2012. Welfare and nutritional effects from potential changes in U.S. trade promotion efforts. AEM Working Paper #2012-16. Under Review at Food Policy.<br /> <br /> Balagtas, J., B. Krissoff, L. Lei, and B. Rickard. Acreage response to fruit and vegetable planting restrictions: A difference-in-difference approach. AEM Working Paper #2012-14. Under Review at Applied Economic Perspectives and Policy.<br /> <br /> Fruit Times, Penn State Extension<br /> College of Agricultural Sciences, The Pennsylvania State University <br /> http://extension.psu.edu/fruit-times<br /> <br /> Hyde, J., K. Kelley, and D. Ollendkye. 2012. Special Issue of Fruit Times on How Consumers Use Social Networks to Connect with Food Retailers: 20 August 2012.<br /> <br /> Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Whos posting online reviews? Fruit Times On-Line: 30 July 2012.<br /> <br /> Hyde, J., K. Kelley, and D. Ollendkye. 2012 How consumers use social networks to connect with food retailers: Whos reading online reviews? Fruit Times On-Line: 23 July 2012.<br /> <br /> Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Traditional advertising tools. Fruit Times On-Line: 16 July 2012.<br /> <br /> Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Internet tools. Fruit Times On-Line: 9 July 2012.<br /> <br /> Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Is Facebook a good fit? Fruit Times On-Line: 2 July 2012.<br /> <br /> Hyde, J., K. Kelley, and D. Ollendkye. 2012. 2012. How consumers use social networks to connect with food retailers: Online and social media tools. Fruit Times On-Line: 25 June 2012. <br /> <br /> Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Expected web presence. Fruit Times On-Line: 18 June 2012. <br /> <br /> Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Finding a retailers social network. Fruit Times On-Line: 11 June 2012. <br /> <br /> Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Consumers expectations of connecting with a food business via social networking. Fruit Times On-Line: 4 June 2012. <br /> <br /> Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Belonging to a food businesss social network. Fruit Times On-Line: 28 May 2012.<br /> <br /> Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Blogging and tweeting. Fruit Times On-Line: 21 May 2012. <br /> <br /> Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Sharing Facebook content. Fruit Times On-Line: 14 May 2012. <br /> <br /> Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Facebook ads. Fruit Times On-Line: 7 May 2012. <br /> <br /> Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers: Facebook usage. Fruit Times On-Line: 1 May 2012. <br /> <br /> Hyde, J., K. Kelley, and D. Ollendkye. 2012. How consumers use social networks to connect with food retailers. Fruit Times On-Line: 23 April 2012.<br /> <br /> Kelley, K., J. Hyde, and D. Ollendyke. 2012. Investigating value-added apple product consumption and interest, Part I. Fruit Times 31(1):1-4. Fruit Times On-Line: 6 February 2012.<br /> <br /> Agricultural Entrepreneurship Farm Management Blog <br /> College of Agricultural Sciences, Pennsylvania State University<br /> www.farmbusiness.blogspot.com<br /> <br /> Kelley, K. 2012. Do you offer mass customization? 6 July 2012.<br /> <br /> Kelley, K. 2012. Why Mobile Payment Systems Might Work for Your Business. 21 June 2012. <br /> <br /> Kelley, K. 2012. Why You Might Want To Consider Offering Mobile Payments. 19 June 2012. <br /> <br /> Kelley, K. 2012. Were eating smaller, frequent meals. Do you have a snack for that? 5 June 2012. <br /> <br /> Kelley, K. 2012. Dashboard apps for your tablet and smartphone. 27 April 2012. <br /> <br /> Kelley, K. 2012. Social media dashboards: Useful features. 25 April 2012. <br /> <br /> Kelley, K. 2012. Why you should consider desktop social media dashboards. 23 April 2012. <br /> <br /> Kelley, K. 2012. The right way to respond to positive and negative reviews. 10 April 2012. <br /> <br /> Kelley, K. 2012. Have you checked your online reputation lately? 28 March 2012. <br /> <br /> Podcasts<br /> <br /> Social Media and Food Retailers Podcast Series<br /> College of Agricultural Sciences, Pennsylvania State University<br /> http://www.youtube.com/user/PSUFoodandFarmBiz<br /> <br /> Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 19: Research conclusions<br /> <br /> Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 18: Whos posting online reviews?<br /> <br /> Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 17: Whos reading online reviews?<br /> <br /> Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 16. Traditional advertising tools for food retailers<br /> <br /> Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 15: Internet tools for food retailers<br /> <br /> Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 14: Is Facebook a good fit for food retailers?<br /> <br /> Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 13: Connecting with fruit and vegetable businesses<br /> <br /> Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 12: Expected web presence<br /> <br /> Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 11: Finding a retailers social network<br /> <br /> Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 10: Consumers expectations of a food business<br /> <br /> Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 9: Why connect with Food businesses?<br /> <br /> Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 8: Whos blogging or tweeting?<br /> <br /> Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 7: Whos sharing Facebook content?<br /> <br /> Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 6: Whos posting and following ads on Facebook?<br /> <br /> Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 5: What consumers expect from Facebook <br /> <br /> Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 4: Facebook usage<br /> <br /> Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 3: Introduction to the research, Part 2<br /> <br /> Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 2: Meet the respondents<br /> <br /> Hyde, J., K. Kelley, and D. Ollendyke. 2012. Video 1. Retailers: Introduction: Consumer perspectives<br /> <br /> Poster research reports:<br /> <br /> Blogs Posted at: http://extension.psu.edu/farm-business<br /> <br /> Fact Sheets: http://extension.psu.edu/farm-business/value-added-marketing-series<br /> <br /> State, Station or Agency: <br /> <br /> German, Carl L., Toensmeyer, Ulrich C., and Miles, Lenny. Transitioning a Farm to Organic Production and Marketing. Journal of Food Distribution Research, Volume 43 , pp , NO. 1, March 2012.<br /> <br /> Lamie, R.D., Isengildina-Massa, O., Carpio, C. and Zapata, S.D. 2011.<br /> Evaluating MarketMaker: Analyzing the Impact of an Electronic Food Marketing Network and its Capacity to Improve Efficient Market Access for Small to Midsized Farmers and Food Entrepreneurs. USDA Agricultural Marketing Services. http://www.ams.usda.gov/AMSv1.0/getfile?dDocName=STELPRDC5092120

Impact Statements

1. Please see above - "Copy of Minutes" - for a .pdf of the entire report.

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Report Information

Participants

Kynda Curtis; Jennifer Dennis; Stan Ernst; Ramu Govindasamy; Roger Hinson; Alvin Huang; Kathy Kelley; Dave Lamie; James Sterns; Dawn Thilmany; Tim Woods;
Brad Rickard

Brief Summary of Minutes

Kynda Curtis called the meeting to order at 9:05 a.m.

Kyndas term as Chair will end November 2013, and Kathy Kelley (kathykelley@psu.edu) will be the new Chair. Group members who would like to be the Chair-Elect should email Kynda at Kynda.curtis@usu.edu. Kynda will also send out a call for nominations.

As has been discussed during previous meetings, it is important that our group continues to collaborate (special issues, research proposals, etc.). To help facilitate such efforts, a number of opportunities exist that should be of interest to the group. Please look through the list, below, and email Kathy (kathykelley@psu.edu) indicating your interest and if you are willing to lead one of these efforts.

Upcoming Joint Opportunities
AAEAs 2014 annual meeting will take place in Minneapolis.

AAEA FAMPS track session (calls issued)  Brad Rickard the FAMPS chair  Dawn has volunteered to head up a track session proposal, anyone else want to assist or lead? Please email Dawn (thilmany@lamar.colostate.edu) with very specific abstract of papers you might want to present and she will look for a theme for the session.

AAEA AEM track session (calls issued)  Brent Ross is the AEM chair  Anyone want lead a track proposal?

WERA-72 joint session in Santa Clara (calls typically issued in Nov.)  Kynda Curtis has volunteered to head up an S1050 session at this meeting, anyone else want to assist or lead? Need 5-6 papers and presenters.

JFDR special issue (invitation already extended from Jennifer Dennis, Editor)  Tim Woods has volunteered to head up a special issue relating to the S1050 objective 3. Anyone else want to assist or lead an effort on another objective?

Next years FDRS meeting in SLC - Our group should consider sponsoring a session. Sponsorship involves finding a topic and speakers, and then moderating the session and S1050 will be mentioned on the program.

FDRSs 2015 annual meeting will take place in Philadelphia in 2015. Perhaps some activity/effort could be done with the National Grocers Association.

The group continued last years discussion pertaining to identifying new members. Suggestions, from this year and last years list, include:

o Alabama (Deacue Fields)
o Arkansas
o Arizona State (Tim Richards)
o Illinois (Brenna Ellison)
o Maine (Mario Teisl)
o Michigan
o Mississippi
o Missouri (Joe Parcell)
o Texas A&M (Marco Palma)
o Beth Burhan
o Kathryn Boys
o Karina Gallardo
o Kim Morgan

Current members with additional suggestions should contact/invite the potential member and then email Kynda and Kathy so that a record of invitations/contacts can be maintained. Kynda mentioned that as outgoing Chair she would make an effort to contact potential members to increase the groups size and representation.

Reporting: Only about a third to a half of the states send in a report about their S1050 activities. Please copy and paste your annual CRIS report into a word document and send it to Kathy Kelley at kathykelley@psu.edu by November 20th.

Kynda will send out the 2013 report to everyone so that they have an idea of what to include. If there are several folks from one state reporting, please coordinate and send in one report for your state.

When you send your report to Kathy, please suggest at least one person who could be a potential member.

Accomplishments

State reports: <br /> <br /> Dave Lamie (Clemson University):<br /> <br /> i. He is still involved in Market Maker and mentioned that a new approach/ownership model will be introduced during the Market Maker meeting held on the last day of the Food Distribution Research Society meeting. <br /> <br /> ii. He mentioned a Community Development Society Conference that will be held in Dubuque, Iowa. It has been suggested that the city was slated as being a rust belt town but they certain processes and strategies have been prevented this. One of the tracks during the conference will focus on Community Food Systems. Contact Dave if you would be interested in presenting a paper. <br /> <br /> iii. The state is still involved in the Market Ready program and has tailored the program to their states needs. <br /> <br /> iv. South Carolina Food Policy Council. This conference will focus on food deserts. The keynote speaker will be Jeff Brown who owns five or so grocery stores located in neighborhoods in Philadelphia. This venture was made possible through public/private partnerships. The FDRS meeting will likely be in Philadelphia in a couple of years, so perhaps Jeff could be invited to speak to the group. <br /> <br /> v. A new entity: American Origin Products Foundation, and a related research organization, focuses on identifying products that originated in the U.S. (e.g. Vidalia onions). In regards to the research organization, there may be opportunity for the academic community for funding.<br /> <br /> James Sterns (Oregon State University):<br /> <br /> i. Recently transitioned from the University of Florida to the Oregon State University. <br /> <br /> ii. The University of Florida has posted a position that will have a teaching and extension split. The person hired will oversee Floridas Market Maker activities. <br /> <br /> iii. Last spring, he worked on an effort designed to understand how local foods are marketed through retail outlets like Walmart and Sysco. A case study resulted from this effort based on an undergraduates experience with having conversations with Walmart about the potential to source produce from local farmers. The research was published and presented at meetings. <br /> <br /> iv. Cathy Durham, who is the official OSU representative, received funding for sensory testing (Cathy is located in Portland at the Product Innovation Center).<br /> <br /> v. Agricultural & Applied Economics Association (AAEA) is looking for ideas for speakers and track sessions for the 2014 meeting in Minneapolis.<br /> <br /> Tim Woods (University of Kentucky):<br /> <br /> i. Still involved in Market Maker and oversees the Market Ready program that focuses on helping producers identify and sell to retailers and restaurants. Fifteen states are involved in the program. <br /> <br /> ii. He also has implemented a Market Ready program for wineries, which was first developed last year. Ohio Dept. of Agriculture has asked him to add a section of the program specifically for their wineries, which will include distribution system challenges. <br /> <br /> iii. He is continuing to conduct his regional wine marketing survey and involves consumers from five states including Kentucky, Ohio, and Pennsylvania.<br /> <br /> iv. Tim is interested in collecting case studies, from around the country, that describe activities of innovative CSAs so that he can describe the evolution mode of these successful ventures. For example, there is a coalition of 35 to 40 CSAs working together to sell to the Pittsburgh market. <br /> <br /> v. Farm market infrastructure project. This project focuses on economic impact and small community markets, including: what has been the impact of the physical structures, impacts of vendors, patrons, etc. <br /> <br /> vi. He has received funding from the Federal State Marketing Improvement Program (FSMIP) to conduct blueberry product sensory evaluation with school kids as part of a farm to school effort. <br /> <br /> vii. There is a Center for Crop Diversification, a virtual center, which is a source for finding data as well as educational and interactive podcasts, webinars, and similar.<br /> <br /> viii. A paper summarizing an effort to identify priorities for land grant universities who wish to support the local food movement is available on the Southern Risk Management Education Center. <br /> <br /> Roger Hinson (Louisiana State University)<br /> <br /> i. He has transitioned from research to teaching. <br /> <br /> ii. He has continued to create production budgets for vegetable crops and work with Market Maker.<br /> <br /> iii. Louisiana is interested in Market Ready and they have sent personnel to Kentucky for training.<br /> <br /> iv. Roger is retiring in January. Congratulations and best wishes to Roger and his family. John Westra might be a potential participant as he works with Market Maker.<br /> <br /> Alvin Huang (University of Hawaii)<br /> <br /> i. Last year Alvin was going to retire, but changed his mind as he received $100,000 in federal funds to research pertaining to local vegetable crops, including the apple banana. He is seeking people interested in going to Honolulu to work on some economic analysis. <br /> <br /> ii. In regards to local crops in Hawaii, producers are removing regular banana trees and replacing them with apple banana plants.<br /> <br /> iii. Taro growers can harvest either the leaves or the corm, as both have economic value, but by harvesting one the other is sacrificed. <br /> <br /> Dawn Thilmany (Colorado State University)<br /> <br /> i. She is continuing to work with datasets collected on apples and tomatoes. It is a national survey and Marco Costinagra is also working on this effort, but focusing on the wine industry, and additional work has been done pertaining to the organic dairy industry.<br /> <br /> ii. Wine impact study update: Tourism has doubled in Colorado since 2005 and there has been a boom in micro-craft industry. Production constraint will probably be the limiting growth factor as opposed to marketing constraints. The craft distillery industry in Colorado is also becoming important and is growing even faster than micro-craft industry. <br /> <br /> iii. She is on the Market Maker team. This tool has been used well and is one way to connect farms to school and to food banks. <br /> <br /> iv. Dawns extension counterpart has developed a website: Colorado Farm to Market. Stakeholders in the state that are involved in direct marketing they can find a list of regulations and codes. The website is: COfarmtomarket.com.<br /> <br /> v. Supply chain management, farmers market price reporting. USDA AMS has asked Dawn to put together a national task force to develop best practices for economic impact assessments. This could be a potential topic for one of next years, or the year after, FDRS session. Contact Dawn if you are interested in learning more. Dawn will not be picking the team but she will be able to make recommendations. <br /> <br /> vi. Dawn will be the panel manager for the Small Business Innovation Research Program. If you want to be on Dawns panel please contact her to indicate your interest.<br /> <br /> vii. There is a new initiative to understand new entrepreneurial models, for example small businesses using crowdsourcing to generate funds. If you have case studies that are on the frontier of entrepreneurship please let Dawn know. <br /> <br /> Brad Rickard (Cornell University)<br /> <br /> i. He is involved in a SCRI project looking at linking innovation and policy and new technology pertaining to how apples are stored and marketed.<br /> <br /> ii. He is also involved in research investigating economic feasibility of cherry production in high tunnels in New York state. Researchers from Michigan are also involved. <br /> <br /> iii. Patented fruit varieties. Three states that are pursuing patented apples: Washington, Minnesota, and NY. Each state has a different approach to releasing new varieties, but which is the most advantageous? Cornell just released their first two patented apple varieties. <br /> <br /> iv. Follow-up project with Karina Gallardo from Washington State University. She also is interested in the S1050 group.<br /> <br /> v. Labor policy reform. Brad will be giving a research update on this during one of the FDRS sessions.<br /> <br /> vi. Potential track session for FAMPS in 2014: Agricultural Markets and Policy. <br /> <br /> vii. FSMIP wine marketing research study with Kathy Kelley and Ramu Govindasamy<br /> <br /> viii. Regulations of wine sold in different states and how it impacts choices, fatalities, and similar. <br /> <br /> ix. GIs transfer across the ocean with Jill McCluskey at Washington State University. <br /> <br /> Ramu Govindasamy (Rutgers University)<br /> <br /> i. A grant ended in August that looked at agritourism in DE, PA, and NJ. A student completed her Masters research on data pertaining to the direct marketing aspect. <br /> <br /> ii. SCRI  ethnic greens and herbs. This project will end in August 2014. A one-day workshop is being planned, with Kathy Kelley, to bring stakeholders to one location as a way to disseminate research information. Ethnic groups targeted: Asian Indian, Chinese, Mexicans, and Puerto Ricans. Stakeholders were surveyed as well. Fact sheets are being developed on individual crops and contain production budgets. <br /> <br /> iii. He is involved in a basil disease project and is calculating the cost of controlling the pest. <br /> <br /> iv. He has a grant supporting research in Zambia where he is working with small farmers producing horticulture crop for consumer markets. He surveyed 1,000 farmers and asked about crops grown, technology used, irrigation, and has collected many different kinds of data points. Production and postharvest handling are other project components. <br /> <br /> Kathy Kelley (Penn State)<br /> <br /> i. Conducting wine marketing research and has submitted papers for publication. A FSMIP proposal that involves Jeff Hyde, Brad Rickard, and Ramu Govindasamy, and a researcher from New York University was funded. The focus is to learn what promotional materials/strategies appeal to consumers in the mid-Atlantic.<br /> <br /> ii. Continuing research on consumer demand for high tunnel berries and value-added products.<br /> <br /> iii. Involved in a multi-state team (Pennsylvania, Delaware, and Iowa) looking at farm to school issues.<br /> <br /> iv. Received state block grant funding to investigate consumer demand for peaches. <br /> <br /> Jennifer Dennis (Purdue University)<br /> <br /> i. There will be a Horticulture Department Head search. If you know of any potential candidates please email Jennifer.<br /> <br /> ii. She has been working quite a bit with ornamentals and eye tracking in conjunction with another regional project.<br /> <br /> iii. She is also working on projects pertaining to farm to school and looking at what has been done pertaining to economic impact. She will be looking at behavioral measures. <br /> <br /> iv. National Ag. Statistics Survey Advisory Board representing specialty crops. If you have comments, concerns, and know of groups that would like to be represented please email her. <br /> <br /> v. Joined the Board of FDRS and is the editor. She would be interested in learning about the groups interest in a themed issue. There may be a transition from a single editor to a main editor and two assistant editors.<br /> <br /> vi. Finished coordinating international symposium for ISHS and editor for Acta Horticulture proceeding issue. <br /> <br /> vii. She is a Deans Fellow for distance learning. If you have distance-learning examples or instances that you would be interested in sharing please email Jennifer. <br /> <br /> Stan Ernst (Ohio State)<br /> <br /> i. New grant with University of Houston and Stake n Shake looking at food safety in restaurants and at grocers. Stan will be looking at some studies in regards to consumer expectations to food safety at restaurants and grocery stores.<br /> <br /> ii. This winter he will be conducting a national survey looking at specialty product message drivers and consumer understanding of different labels. <br /> <br /> iii. His current appointment will run another year or year and a half. <br /> <br /> Kynda Curtis (Utah State University)<br /> <br /> i. She is working on assessing the benefits of CSA program participation, in terms of impact on consumer nutrition, attitudes, and food preparation habits. <br /> <br /> ii. She is working with Dawn on beginner farmer/rancher BFW program, which offers courses on business and market planning across the west. <br /> <br /> iii. New Urban Farming annual conference initiated in Salt Lake City last year. Very large demand and greatly expanding local foods movement in SL. <br /> <br /> iv. She submitted an AFRI proposal on Agritourism development with the Navajo nation with partners from Arizona and New Mexico.<br /> <br /> v. A small farms working group was started at Utah State University with 35 faculty members participating. <br /> <br /> vi. She is developing fruit and vegetable budgets.

Publications

The main purpose of most of the teams projects are to explore the market dynamics of the produce sector, but more and more, there is interest in focusing on the role of certification programs and the rising interest in locally grown produce, and how that interacts with the viability of small and mid-size farms. still, many members have maintained their work with commercial scale, large growers, packers, shippers and retailers who represent the majority of fresh produce sales. <br /> <br /> The pieces of the project all come together to bring focus to the current state of production, profitability, and market conduct within fresh produce.<br /> <br /> Direct marketing and agritourism are also interesting topics that interface with other USDA priorities, and provide an interesting research agenda given the call for more information on customer base, spending behavior, and other related characteristics so that the farmers can better target specific population segments to increase profits. <br /> <br /> Outreach/Industry Presentations:<br /> <br /> Curtis, K. Utah Building Farmers Program.<br /> <br /> - Eight-week beginning courses held in Lehi, Logan, and Ogden, UT and Las Vegas, NV <br /> - One-day beginning farmers/rancher workshop held in Logan (69 participants)<br /> - Four-week intermediate course in Kaysville, UT (48 participants)<br /> <br /> Curtis, K. Utah Farm-Chef Fork Program. Three half-day producer and chef trainings (six total, 78 participants) conducted and six producer-chef mingles held across Utah in 2013<br /> <br /> Curtis, K. Farm Products to Food Products Program. Two one-day workshops held in Nevada (Las Vegas and Reno, 25 participants) and two in Utah (45 participants)<br /> <br /> Curtis, K. Utah shopper willingness to pay for Utahs own packaged food products. Utah Farm Bureau Federation Annual meeting. November 2013. <br /> <br /> Durham, C. Green labeling for horticultural undergraduate special topics: Organic and Third Party Certifications Practicum. April 19, 2012.<br /> <br /> Durham, C. Eco-Label certifications and the consumer lecture for horticultural course: Issues in Sustainable Agriculture, February 15, 2012.<br /> <br /> Gómez, M.I. Case studies on local food supply chains. New York State Council on Food Policy Summer Meeting, Ithaca, July 17, 2013 (estimated size of audience: 20).<br /> <br /> Gómez, M.I. Selling at the cellar door. Training your Customers: Effective Tasting Room Techniques, Geneva NY, May14, 2013 (estimated size of audience: 25).<br /> <br /> Gómez, M.I. The U.S. food distribution system: Concepts and evolution. Developing and Eastern Broccoli Industry, Webinar Series, Ithaca NY, May 6, 2013 (estimated size of audience: 40).<br /> <br /> Gómez, M.I. Why consumers buy fair trade. Specialty Coffee Association of America 2013 - Fair Trade Producer Forum, Boston, April 11, 2013 (estimated size of audience: 150).<br /> <br /> Gómez, M.I. Customer satisfaction drivers and performance of tasting rooms in cold climate wine regions, Northern Grapes Project Webinar, April 9, 2013 (estimated size of audience: 80).<br /> <br /> Gómez, M.I. Selling at the cellar door. Training your Customers: Effective Tasting Room Techniques, Martha Clara Vineyards, Long Island NY, March 12, 2013 (estimated size of audience: 50).<br /> <br /> Gómez, M.I. How to become truly customer focused. United Fresh Produce Executive Development Program, March 11, 2013 (estimated size of audience: 50).<br /> <br /> Gómez, M. A timeline and strategies for investment in a winery. Michigan Winery Development Conference, February 13, 2013, East Lansing, MI (estimated size of audience: 150).<br /> <br /> Gómez, M.I. Enhancing food security in the Northeast with local and regional food systems, From Furrows to BoroughsA Taste of New York State in NYC, New York, NY, January 31, 2013 (estimated size of audience: 20).<br /> <br /> Gómez, M.I., E. Kelley. Customer satisfaction drivers and performance of tasting rooms in cold climate wine regions, Viticulture 2013, Northern Grapes Symposium, February 7, 2013 Rochester, New York (estimated size of audience: 150).<br /> <br /> Green, S.W. and R.D. Lamie. Regional NxLevel Meeting for SCNBFP. Spartanburg County Extension Office. Spartanburg, SC. 13 Feb 2013.<br /> <br /> Henry-Osorio, M., McCracken, V.A., and L. Elvakidze. Modeling consumer Bidding Behavior on Food Items: Evidence from a Two-Stage Sequential BDM Field Experiment,  presented at the 6th Annual Conference of the American Association of Wine Economists and Food Economists. June 2013. Princeton, NJ. <br /> <br /> Isengildina-Massa, O., S. Zapata, C. Carpio, and R.D. Lamie. <br /> Does e-commerce help farmers markets? Measuring the impact of MarketMaker. Agricultural and Applied Economics Association and the Canadian Agricultural Economics Society Joint Meetings. Washington, D.C. August 4-6, 2013. <br /> <br /> Kelley, E. and M.I. Gómez. Customer satisfaction drivers and performance of tasting rooms in cold climate wine regions, Iowa Wine and Grape Growers Association Annual Meeting, Iowa, March 13, 2013 (estimated size of audience: 25).<br /> <br /> Kelley, K. and S. Cornelisse. Social media boot camp. Two day-long seminsars. Penn Sate Extension. June 18 and 19, 2013. <br /> <br /> Kelley, K. Winery tasting room layout and design. Penn State Extension, Erie County, PA. June 5, 2013. <br /> <br /> Kelley, K. Marketing strategies to boost retail sales. Long Island Small Fruit School. Riverhead, NY. March 12, 2013.<br /> <br /> Kelley, K. Increasing your customers tasting room experience by understanding their attitudes and behaviors. Wisconsin Fresh Fruit and Vegetable Conference. Wisconsin Dells, WI. January 21, 2013. <br /> <br /> Kelley, K. Enhancing your marketing strategies to boost retail berry sales. Wisconsin Fresh Fruit and Vegetable Conference. Wisconsin Dells, WI. January 20, 2013. <br /> <br /> Kelley, K. Marketing strategies for fresh and value-added apple products. Wisconsin Fresh Fruit and Vegetable Conference. Wisconsin Dells, WI. January 20, 2013. <br /> <br /> Kelley, K. and K. Demchak. Strategies to boost retail sales. Mid-Atlantic Fruit and Vegetable Convention, Hershey, PA. January 31, 2013.<br /> <br /> Kelley, K. Berry marketing: Results of a consumer survey. Mid-Atlantic Fruit and Vegetable Convention, Hershey, PA. January 30, 2013. <br /> <br /> Kelley, K. Mobile usage and payment technology. Penn State Social Media and Mobile Technology for Ag. Businesses Webinar Series. January 24, 2013.<br /> <br /> Kelley, K. and S. Cornelisse. LinkedIn and Pinterest. Penn State Social Media and Mobile Technology for Ag. Businesses Webinar Series. January 17, 2013.<br /> <br /> Kelley, K. Who, what, where, when, and how of social media. Penn State Social Media Boot Camp, Adams County Extension Office, PA. December 12, 2012.<br /> <br /> Kleese, T. (Organized by R.D. Lamie) Regional food systems: A view from the Southeast U.S. Symposium jointly sponsored and organized by the South Carolina New and Beginning Farmer Program, the University of South Carolina Center for Research in Nutrition and Health Disparities, and the Clemson Sustainable Agriculture Program. 701 S. Whaley. Columbia, SC. 8 November 2013. <br /> <br /> Lamie, R.D. MarketMaker Program Update. SC Association of Farmers Market Managers. Phillips Market Center. Columbia, SC. November 2013.<br /> <br /> Lamie, R.D. Planning Committee Member and Sponsor. Midlands Area Food Summit. Organized by Midlands Local Food Coalition. 701 S. Whaley. Columbia, SC. 8 November 2013. <br /> <br /> Lamie, R.D. Growing food & opportunities in SC: Economic & community development through healthy food access. SC Food Policy Council Conference. Phillips Market Center. Columbia, SC. 25 September 2013. <br /> <br /> Lamie, R.D. and B. Lanford. MarketReady Program - Conway, SC. 30 August 2013<br /> <br /> Lamie, R.D. Southeastern U.S. farm incubator training workshop. 15 August 2013.<br /> <br /> Lamie, R.D. Southeastern U.S. Farm Internship Program Development Workshop. 14 August 2013.<br /> <br /> Lamie, R.D. Research and Extension needs/priorities for local food systems development in the South  what is the role of the Land Grant University? - Served as South Carolina delegate to meeting in Fayettville, Arkansas. May 22, 2013.<br /> <br /> Lamie, R.D. Selected to participate in web-dialogue group for Building local government capacity to alleviate food deserts: The role of Extension. AFRI-funded project administered by Ohio State. 13 May 2013.<br /> <br /> Lamie, R.D. and B. Lanford. SC MarketReady Program - Spartanburg, SC. 22 April 2013. <br /> <br /> Lamie, R.D. Developing your gameplan for success selling to grocery stores and wholesale buyers. MarketReady Workshop Presentation. Spartanburg, SC. April 22, 2013.<br /> <br /> Lamie, R.D. and B. Lanford. SC MarketReady Program - Columbia, SC. 17 April 2013.<br /> <br /> Lamie, R.D. Developing your gameplan for success selling to grocery stores and wholesale buyers. MarketReady Workshop Presentation. Columbia, SC. April 17, 2013.<br /> <br /> Lamie, R.D. Marketing and other resources for women in agriculture in SC. Presentation to Annie's Project. Hartsville, SC. March 22, 2013.<br /> <br /> Lamie, R. D. and A. English. Soil health summit. Sandhill REC. In collaboration with USDA-NRCS State Conservationist and staff. 18 March 2013. <br /> <br /> Lamie, R.D. Sustainability initiatives at Clemson University. Presentation at the Innovation Practices Workshop. Innovation in the Teaching of Sustainable Development in Life Sciences in Europe. EU-ERASMUS Academic Network. Maribor, Slovenia. March 12, 2013.<br /> <br /> Lamie, R.D. MarketMaker's Potential to Increase Market Exposure in North and South Carolina. Presentation at Minority Landowners Conference. Greensboro, NC. Feb 21, 2013.<br /> <br /> Lamie, R.D., B. Lanford, and G. Zehnder. The role of local/regional food systems development in Clemson Extension programming. In-Service Training Session at 2013 Clemson Extension Conference. 5 February 2013.<br /> <br /> Lamie, R. David. Co-organizer; "Local Food System Roundtable", CU Extension Conference. Clemson Madren Conference Center. February 5, 2013.<br /> <br /> Lamie, R. David. Co-Organizer, CU Extension Conference General Session; "The Role of Extension in Supporting Community Based Food Systems" presented by Dr. Jerry DeWitt. Clemson Madren Conference Center. February 5, 2013.<br /> <br /> Lamie, R.D. Exploring the potential for SC MarketMaker to support agritourism in South Carolina. SC Agribiz and Farm Expo and National Heritage Corridor Agritourism Summit combined event. Florence Civic Center. January 18, 2013. <br /> <br /> Lamie, R.D. Business plan fundamentals and strategic thinking for new and beginning farmers workshop. Phillips Market Center. Columbia, SC. Sponsored by Ag South, Arbor One, and SC New and Beginning Farmers Program. Included presentations from Scott Mickey of the SC Farm Management Association and Dr. D. Kohl from AgriVisions, LLC and the Farm Credit University. 14 January 2013. <br /> <br /> Lamie, R.D., G. Zehnder, and B. Lanford. Clemson Extension Local/Regional Food System Program Planning Workshop. Clemson Outdoor Lab. 18-19 2013. <br /> <br /> Lamie, R.D., W. Ferreira, D. Hughes, S. Slice (USDA-FSA), T. Brennecke and T. Kemp (AgSouth), R. Pitts (ArborOne), D. Turbeville (USDA-RD) and K. Melton (USDA-NRCS). Feasibility studies and funding sources for new and beginning farmers. Sandhill REC LakeHouse. 23 January 2013. <br /> <br /> Lamie, R.D., A. Rast, and J. Danzler. Marketing programs and resources for farmers in South Carolina. 11 December 2012.<br /> <br /> Lamie, R.D., B. Crocker, A. Culler, and Clyde Hoskins. Legal and regulatory issues in South Carolina agriculture. 11 December 2012.<br /> <br /> Lamie, R.D. Building entrepreneurial, business management, and land stewardship capacity for South Carolina new and beginning farmers. USDA Beginning Farmer and Rancher Development Program PI Conference. Rochester, MN. December 5-6, 2012.<br /> <br /> Lamie, R.D. Building entrepreneurial, business management, and land stewardship capacity for South Carolina new and beginning farmers. Third Annual USDA Beginning Farmer and Rancher Development Program Program Directors Meeting. Rochester, MN. December 5, 2012<br /> <br /> Lamie, R. David. Building Entrepreneurial, Business Management, and Land Stewardship Capacity for South Carolina New and Beginning Farmers. Third Annual USDA Beginning Farmer and Rancher Development Program Program Directors Meeting. Rochester, MN. December 5, 2012<br /> <br /> Lamie, R.D. Statewide local food systems and agriculture programs at CIECD, Clemson Research and Education Center Directors Meeting. 3 December 2012. <br /> <br /> Lamie, R.D. and B. Lanford. nurturing local food systems elements into our spaces and places. Invited presentation at South Carolina Association of Regional Councils Annual Meeting, Placemaking: Leveraging Community Assets in a Competitive Environment. Myrtle Beach, SC. 19 November 2012.<br /> <br /> Lamie, R.D., S. Green, and T. Cushing. Budgeting, farm financial statements, and income tax planning. Sandhill REC Lakehouse. Columbia, SC. 15 November 2012.<br /> <br /> Lamie, R.D. Local/regional food system development for the Hilton Head Region of South Carolina. Invited presentation for Experience Green "Why Buy Local" Roundtable. Hilton Head, SC. November 13, 2012.<br /> <br /> Lamie, R.D. Local/regional food system development for the Beaufort/Bluffton Region of South Carolina. Invited presentation for Experience Green "Why Buy Local" Roundtable. Bluffton Public Library. November 12, 2012.<br /> <br /> Lamie, R.D. Agricultural marketing. Invited Presentation at USDA Farmer and Landowner Workshop at 150th Anniversary Celebration of Penn Center. Penn Center. St. Helena Island. 9 November 2012.<br /> <br /> Lamie, R.D. New and beginning farmer panel. Good moves and avoiding serious blunders. Carolina Farm Stewardship Association Conference. Greenville, SC. October 28, 2012. <br /> <br /> Lamie, R.D. Organizer - National Meeting of the MarketMaker Network. Charleston, SC. 28-29 October 2012. <br /> <br /> Lamie, R.D. and T. Woods. Market Ready: Helping producers find success in marketing to chefs/restaurants and wholesale/grocery customers. Carolina Farm Stewardship Association Conference. Greenville, SC. 28 October 2012. <br /> <br /> Lamie, R.D. and T. Woods. MarketReady: Helping producers find success in marketing to chefs/restaurants and wholesale/grocery customers. Invited Presentation at 27th Annual Sustainable Agriculture Conference of Carolina Farm Stewardship Association. Greenville, SC. 27 October 2012.<br /> <br /> Lamie, R.D. and S. Green - South Carolina New and Beginning Farmer Program Overview, NxLevel Taking Stock of Your Resources, Color Code Introduction, and AgPlan overview. Sandhill REC Lakehouse. Columbia, SC. 2 October 2012.<br /> <br /> Lamie, R.D. The economics of food in South Carolina. Invited panel presentation with Sonny Dickinson, South Carolina Department of Agriculture and Lisa Turansky, South Carolina Coastal Conservation League. Healthy Food Access Track. South Carolina Community Economic Development Conference. South Carolina Association of Community Development Corporations. Myrtle Beach, SC. September 13, 2012<br /> <br /> Lamie, R.D. Marketing and business development programs for South Carolina women in agriculture. Presentation to Annie's Project Group. Newberry, SC. June 1, 2012. <br /> <br /> Lamie, R.D. MarketMaker, MarketReady, and South Carolina New and Beginning Farmer Program Overview. Presentation to Clemson PSA Road Tour group. May 29, 2012. <br /> <br /> Lamie, R.D. Developing your gameplan for success selling to grocery stores and wholesale buyers. MarketReady Workshop Presentation. Conway, SC. August 30, 2012.<br /> <br /> Perla, J., and B. Rickard. Do restaurants cater to locavours? Using ZAGAT® survey data to examine factors that influence wine list selections. Presented at the NAREA Pre-conference Workshop. Ithaca, NY. June 23, 2013. 35 attendees.<br /> <br /> Perla, J., and B. Rickard. Do restaurants cater to locavours? Using ZAGAT® survey data to examine factors that influence wine list selections. Presented at Vit2013. Rochester, NY. February 7, 2013. 45 attendees.<br /> <br /> Rickard, B. Situation and outlook report for fruits and vegetables. Presented at the AEM Agricultural Outlook Conference. Ithaca, NY. December 10, 2013. 25 attendees.<br /> <br /> Rickard, B. University licensing of patents for varietal innovations in agriculture. Presented as a departmental seminar at Oklahoma State University. Stillwater, OK. November 22, 2013. 40 attendees.<br /> <br /> Rickard, B. University licensing of patents for apple varietal innovations. Presented at the CCE Agriculture and Food Systems In-service Conference. Ithaca, NY. November 19, 2013. 10 attendees.<br /> <br /> Rickard, B. University licensing of patents for varietal innovations in agriculture. Presented at the AAEA/CAES Annual Meeting. Washington D.C. August 6, 2013. 15 attendees.<br /> <br /> Rickard, B. Economic and social effects from the introduction of alcohol into grocery stores. Presented as a departmental seminar at the University of Connecticut. Storrs, CT. April 12, 2013. 40 attendees.<br /> <br /> Rickard, B. University licensing of patents for varietal innovations in agriculture. Presented at the NC 1034 Annual Meeting. Tucson, AZ. March 15, 2013. 15 attendees.<br /> <br /> Rickard, B., and J. McCluskey. Reputation tapping. Presented at the Eastern Economic Association Annual Meeting. New York, NY. May 10, 2013. 25 attendees.<br /> <br /> Rickard, B., and J. Perla. Do restaurants cater to locavours? Using ZAGAT® survey data to examine factors that influence wine list selections. Presented at the New York Produce Show and Conference. New York, NY. December 11, 2013. 35 attendees.<br /> <br /> Sage J., V. McCracken, R. Sage. Bridging the Gap: Do Farmers Markets Help Alleviate Food Deserts? AAEA/ASSA; January 4 to 6, 2013. San Diego, CA.<br /> <br /> Sullins, M. and D. Thilmany. Understanding and managing risk and return for small-scale value-added food businesses. Poster for the 2013 American Applied Economics Association Annual Meetings. July 2013. Washington, D<br /> <br /> Thilmany, D. Direct marketing your produce and farm: Understanding consumer motivations and interests. Invited talk to the New Jersey Producers Association. February 2013. Atlantic City, NJ.<br /> <br /> Thilmany, D., A. Gunter, and E. Tegegne. Toward a typology of economic impact and welfare analysis for local and regional food systems. Part of Organized Session on Local Foods. 2013 Southern Regional Science Association Meetings.<br /> <br /> Thomas, L Gómez, M.I. The effect of tasting sheet sensory descriptors on tasting room sales. Viticulture 2013, Northern Grapes Symposium, February 8, 2013 Rochester, New York (estimated size of audience: 30).<br /> <br /> Woods, T. 2013. 2013 KY Fruit and Vegetable Conference  January 2013<br /> Best practices for farmers market produce sampling<br /> Blackberry variety taste evaluation<br /> <br /> Woods, T. 2013. Ohio Produce Growers and Marketers Association Sandusky, OH  January 21-23, 2013 How to effectively price your products & services<br /> Farm market: Shopper attitudes, preferences & sampling <br /> <br /> Woods, T. 2013. Good Decision Making: Using PRIMER for Evaluating New Enterprises, Farming on a Few acres  Nelson County series with Robbie Smith, Hort Agent  January 29, 2013<br /> <br /> Woods, T. MarketReady Training: Bridgeport, West Virginia (March 2013); McCracken County, KY (May 2013); Charleston, West Virginia (July 2013); and Frankfort, KY  KY State University (August 2013)<br /> <br /> Woods, T. The 101 economics of developing robust food systems in central Appalachia, Appalachian Funders Network Webinar  with Leslie Schaller (ACENET) and Kostas Skordas (Appalachian Regional Commission) March 2013.<br /> <br /> Woods, T. Economic trends: Buying local Tennessee Food Safety Conference. May 2013.<br /> <br /> Woods, T. Local food markets: Myth or magic? Ohio Farm Science Review. September 2013.<br /> <br /> Woods, T. PRIMER for new enterprises KY FarmStart. September 2013.<br /> <br /> Zapata, S.D., C.E. Carpio, O. Isengildina-Massa and R.D. Lamie. The economic impact of an e-commerce website, Poster Presentation, SACNAS (Society for the Advancement of Chicanos and Native Americans) National Conference, Seattle, WA. October 10-14, 2012.<br /> <br /> Outreach/Industry Publications:<br /> <br /> Appleby, C., M. Costanigro, and D. Thilmany McFadden. (2012). The wine headache: Consumer perceptions, marketing, and pricing implications for non-sulfited wines. AMR 12-02. December 2012. 7 pp. <br /> <br /> Atallah, S.S., M.I. Gómez. (2013). Eastern Broccoli Crop Budgets. Extension Bulletin 2013-12, Charles H. Dyson School of Applied Economics and Management.<br /> <br /> Carpio, C., O. Isengildina-Massa, R.D. Lamie, and S.D. Zapata. (In press). Does e-commerce help agricultural markets? The case of MarketMaker. Choices. <br /> <br /> Cuellar-Healey, S., M.I. Gómez. (2013). Module 1: Marketing. Extension Bulletin 2013-02, Charles H. Dyson School of Applied Economics and Management.<br /> <br /> Cuellar-Healey, S., M.I. Gómez. (2013). Module 1: Marketing, Teaching Slides. Extension Bulletin 2013-02i, Charles H. Dyson School of Applied Economics and Management.<br /> <br /> Cuellar-Healey, S., M.I. Gómez. (2013). Module 2: Customer Analysis. Extension Bulletin 2013-03, Charles H. Dyson School of Applied Economics and Management.<br /> <br /> Cuellar-Healey, S., M.I. Gómez. (2013). Module 2: Customer Analysis Example, The Hispanic Market in the United States. Extension Bulletin 2013-03i, Charles H. Dyson School of Applied Economics and Management.<br /> <br /> Cuellar-Healey, S., M.I. Gómez. (2013). Module 2: Customer Analysis, Teaching Slides. Extension Bulletin 2013-03ii, Charles H. Dyson School of Applied Economics and Management.<br /> <br /> Cuellar-Healey, S., M.I. Gómez. (2013). Module 3: Company Analysis. Extension Bulletin 2013-04, Charles H. Dyson School of Applied Economics and Management.<br /> <br /> Cuellar-Healey, S., M.I. Gómez. (2013). Module 3: Company Analysis Example, Marketing Plan, Mixed Green Salad Gardens. Extension Bulletin 2013-04i, Charles H. Dyson School of Applied Economics and Management.<br /> <br /> Cuellar-Healey, S., M.I. Gómez. (2013). Module 3: Company Analysis, Teaching Slides. Extension Bulletin 2013-04ii, Charles H. Dyson School of Applied Economics and Management.<br /> <br /> Cuellar-Healey, S., M.I. Gómez. (2013). Module 4: Competitor Analysis. Extension Bulletin 2013-05, Charles H. Dyson School of Applied Economics and Management.<br /> <br /> Cuellar-Healey, S., M.I. Gómez. (2013). Module 4: Competitor Analysis Example, SWOT Analysis. Extension Bulletin 2013-05i, Charles H. Dyson School of Applied Economics and Management.<br /> <br /> Cuellar-Healey, S., M.I. Gómez. (2013). Module 4: Competitor Analysis, Teaching Slides. Extension Bulletin 2013-05ii, Charles H. Dyson School of Applied Economics and Management.<br /> <br /> Cuellar-Healey, S., M.I. Gómez. (2013). Module 6: Price. Extension Bulletin 2013-07, Charles H. Dyson School of Applied Economics and Management.<br /> <br /> Curtis, K.R., and J.D. Gumirakiza. (2013). Farmers Market Customer Priorities. Utah State University Fact Sheet, Applied Economics/2013-06pr.<br /> <br /> Curtis, K.R., and J.D. Gumirakiza. (2013). Consumer Motivations for Attending Utah Farmers Markets. Utah State University Fact Sheet, Applied Economics/2013-03pr.<br /> <br /> Curtis, K., V. Chakreeyarat, and J. Dominique Gumirakiza. (2013). Enhancing Direct Marketing Opportunities for Local Foods. Utah State University Fact Sheet, Applied Economics/2013-02pr.<br /> <br /> Curtis, K.R. (2013). Food safety for direct marketers. Building Farmers in the West Curriculum (Fact Sheet, PowerPoint Presentation, and Worksheets). Online.<br /> <br /> Gómez, M.I. (2013). Fresh vegetables losing ground to imports. American Agriculturalist, March, 2013, p. 26.<br /> <br /> Gómez, M.I. and E.M. Kelley. (2013). The Tasting Room Experience and Winery Customer Satisfaction. Extension Bulletin 2013-01, Charles H. Dyson School of Applied Economics and Management.<br /> <br /> Graff, G. (lead) with 6 co-authors. (2013). The Value Chain of Colorado Agriculture. February 2013. <br /> <br /> Gumirakiza, J.D., and K.R. Curtis, (2013). Targeting Specific Consumer Types at Farmers' Markets. Utah State University Fact Sheet, Applied Economics/2013-09pr.<br /> <br /> Gumirakiza, J.D., and K.R. Curtis, (2013). Farmers Market Consumer Preferences & Premium Pricing for Organically Grown & Local Fresh Produce. Utah State University Fact Sheet, Applied Economics/2013-08pr.<br /> <br /> Gumirakiza, J.D., and K.R. Curtis, (2013). Exploring Consumer Spending at Farmers Markets: Who Spends More? Utah State University Fact Sheet, Applied Economics/2013-07pr.<br /> <br /> Gumirakiza, J.D., and K.R. Curtis, (2013). Importance of Pricing Fresh Produce in Direct Markets: A Farmers Market Example. Utah State University Fact Sheet, Applied Economics/2013-05pr.<br /> <br /> Lamie, R.D., R. Dunning, E. Bendfeldt, J. Massey Lelekacs, M. Velandia, and L. Meyer. (In press). Assessing the economic, environmental, and social impacts of local food systems. Choices. <br /> <br /> Thilmany, D. and M. Ahearn. (2013). Beginning farmers and potential opportunities within local food systems. Boston Federal Reserves Communities and Banking. Spring 2013.<br /> <br /> Conference Presentations:<br /> <br /> Arumugam, S., I. Vellangany, and R. Govindasamy. Marketing U.S. lentils in Sri Lanka: A consumer preference analysis. Food Distribution Research Society, Chicago, IL, October 2013. <br /> <br /> Bailey, D., R. Bosworth, and K. Curtis, A comparison of consumer willingness to pay for store, national, and locally labeled goods at the retail level. Selected paper presented at the 134th EAAE Seminar Labels on sustainability: An issue for consumers, producers, policy makers, and NGOs. Paris, France, March 2013.<br /> <br /> Bailey, D., R. Bosworth, and K. Curtis, Willingness to pay for private labels, national brands, and local designations at the retail level. Selected paper presented at the 2013 Annual Meeting of the Australian Agricultural and Resource Economics Society, Sydney, Australia, February 2013.<br /> <br /> Barnes, R., R. Bosworth, K. Curtis, and D. Bailey, Using sensory evaluation data to understand willingness to pay for locally labeled goods. Selected paper presented at the Western Agricultural Economics Association Annual Meetings, Monterey, CA, June 2013 (abstract: Journal of Agricultural & Resource Economics 38(3), 2013).<br /> <br /> Curtis, K.R., J. Gumirakiza, and R. Bosworth, Consumer preferences and willingness to pay for multi-labeled produce at farmers markets. Selected paper presented at the Food Distribution Research Society Annual Meeting, Chicago, IL, October 2013.<br /> <br /> Curtis, K.R., J. Gumirakiza, and R. Ward, Success factors for small-scale diversified farms in the Intermountain West. Selected poster presented at the Agriculture and Applied Economics Association Annual Meetings, Washington, DC, August 2013.<br /> <br /> Gabrielyan, G., T.L. Marsh, J.J. McCluskey, and C.F. Ross, Willingness to pay for sensory attributes in beer, presented the 2013 NAREA Workshop on Beverage Markets and Policy, Ithaca, NY, June 21, 2013.<br /> <br /> Gabrielyan, G., T.L. Marsh, J.J. McCluskey, and C.F. Ross, Consumer preferences for beer, presented at Beeronomics, September 2013, York, U.K.<br /> <br /> Govindasamy, R., I. Vellangany, and S. Arumugam. Willingness to buy organically grown ethnic greens and herbs: An econometric analysis. Food Distribution Research Society, Chicago, IL, October 5- 8, 2013<br /> <br /> Gumirakiza, J.D., K. Curtis, and R. Bosworth, Assessment of farmer's market consumer preferences for produce attributes. Selected paper presented at the Western Agricultural Economics Association Annual Meetings, Monterey, CA, June 2013 (abstract: Journal of Agricultural & Resource Economics 38(3), 2013).<br /> <br /> Huffman, W.E. and J.J. McCluskey, The economics of labeling of GM foods. Biotechnology Trade and Transfer: Barriers and Opportunities. A Conference Organized by USDA Multi-State Research Project NC-1034 Impact Analyses and Decision Strategies for Agricultural Research Tucson, AZ, March 15-16, 2013. <br /> <br /> Kelley, K., and R. Govindasamy. Disseminating marketing and production results to ethnic greens and herbs stakeholders. Food Distribution Research Society, Chicago, IL, October 2013. <br /> <br /> Kelley, K., J. Hyde, and J. Bruwer. Consumer alcohol behaviors and preferences based on wine consumption frequency. 20th Recent Advances in Retailing and Services Science Conference, Philadelphia, PA. <br /> <br /> Kim, M.K., K. Curtis, and I. Yeager, A comparison of risk and return properties for direct and wholesale produce markets. Selected paper presented at the WERA-72 Annual Meeting, Las Vegas, NV, June 2013.<br /> <br /> McCluskey, J.J., Information and consumer preferences for new technology. Plenary presentation at GMCC-13, the sixth International Conference on Coexistence between Genetically Modified (GM) and non-GM based Agricultural Supply Chains, Lisbon, Portugal, November 12-15, 2013.<br /> <br /> McCluskey, J.J., Economics of labeling, Keynote Speaker, 134th EAAE Seminar, Labels on sustainability: an issue for consumers, producers, policy makers, and NGOs, March 21-22, 2013 Paris. <br /> <br /> Nogueira, L. Behavioral response to winery visits in the northern Appalachian states. Western Extension and Research Activities Committee on Agribusiness Annual Meeting, June 2013.<br /> <br /> Nogueira, L. Linking wine consumers to the consumption of local wines and winery visits in the northern Appalachian states. American Agricultural Economics Association Annual Meeting, Track Session, August 2013. <br /> <br /> Onyango, B. and R. Govindasamy. A disconnect between appreciation of the farmland and commitment to pay for its preservation; case for the Mid-Atlantic farm products and agri-tourism. Food Distribution Research Society, Chicago, IL, October 2013. <br /> <br /> Rickard, B., J.J. McCluskey, and R. Patterson. Reputation tapping and new wine regions. Joint meeting of the Agricultural and Applied Economics Association meetings and the Canadian Agricultural Economics Association, August 4-6, 2013, in Washington D.C. <br /> <br /> Rickard, B.J. Chapter 9: Outlook for Fruits and Vegetables, in the 2014 New York Economic Handbook. E.B. 201318, Charles H. Dyson School of Applied Economics and Management, Cornell University. December 2013. <br /> <br /> Rickard, B. The political economy of guest worker programs in agriculture. Food Distribution Research Society, Chicago, IL, October 2013. <br /> <br /> Thilmany, D. A growing market: Developing CSA opens local avenue for consumers and growers. Contributor to Greeley Tribune article by E. Brown. March 2013.<br /> <br /> Thilmany, D. Running a CSA can be a tricky business. Main contributor to Harvest Public Media story. June 2013.<br /> <br /> Thilmany, D. Consumers and marketing trends and issues. Pueblo County Food Assessment. (with A. Colpaart and M. Sullins). September 2013.<br /> <br /> Thilmany, D. The grape and wine industrys impact on the Colorado economy. Final report. (with M. Costanigro). September 2013.<br /> <br /> Vellangany, I., R. Govindasamy, and S. Arumugam. Bed and breakfast: An analysis of consumer preference for eco-agritourism. Food Distribution Research Society, Chicago, IL, October 2013. <br /> <br /> Woods, T. and S. Yang, Farm market and on-farm market patron profiles: 2012 regional survey summary, Kentucky Fruit Facts, University of Kentucky College of Agriculture, pp. 5-6, April-May 2013.<br /> <br /> Woods, T., M. Hileman and S. Yang, Impact of the farms to food banks produce sourcing project, AEC Extension Publication AEC-2013-04, March, 2013.<br /> <br /> Woods, T. and B. Yang, Community farm market and on-farm market patron profiles: 2012 regional survey summary, OPGMA Today, pp. 5-7, Spring 2013<br /> <br /> Woods, T. and M. Hileman, Impact of the Kentucky association of food banks specialty crop produce sourcing project, Kentucky Fruit Facts, University of Kentucky College of Agriculture, February, 2013<br /> <br /> Zaikin, A.A. and J.J. McCluskey, Are traditional bazaars still popular? Consumer behavior across shopping formats in Tashkent, Uzbekistan, presented at the Western Economic Association International June 28-July 2, 2013 in Seattle.<br /> <br /> Refereed Conference Proceedings:<br /> <br /> Ahearn, M., J. Ifft, S. Low, D. Thilmany McFadden, and M. Sullins. (forthcoming). Issues and opportunities surrounding small farm transition. Proceedings of the USDA Small Farms Conference. <br /> <br /> Alston, J.M., A.M. Okrent, and B.J. Rickard. (2013). Impact of agricultural policies on caloric consumption. Trends in Endocrinology and Metabolism. 24(6): 269271. <br /> <br /> Balagtas, J.V., B. Krissoff, L. Lei, and B.J. Rickard. (forthcoming). Has U.S. farm policy influenced fruit and vegetable production? Applied Economic Perspectives and Policy. <br /> <br /> Bouma, A., C.A. Durham, and L. Goddik. (2013). Farmers markets and location choice for value added processing. Poster at Agricultural and Applied Economics Association 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. Available at http://purl.umn.edu/150502.<br /> <br /> Deng, X., and T. Woods, (2013). Do consumers choose local when it comes to wine trial and winery visits? A Consumer Decision Choice Analysis. Selected paper presented at the Kentucky Economics Association annual meeting, Frankfort, KY, October, 2013.<br /> <br /> Liaukonyte, J., N.A. Streletskaya, H.M. Kaiser, and B.J. Rickard. (2013). Consumer response to contains and free of labeling: Evidence from lab experiments. Applied Economic Perspectives and Policy. 35(3): 476507. <br /> <br /> Li, J., M.I. Gómez, B.J. Rickard, and M. Skinner. (2013). Factors influencing adoption of integrated pest management in Northeast greenhouse and nursery production. Agricultural and Resource Economics Review. 42(2): 310324. <br /> <br /> Meas, T., H. Wuyang, M. Batte, T.A. Woods, and S.C. Ernst. (2013). Local is the new organic: Do consumers agree? Selected paper presented at the Agricultural and Applied Economics Association meetings, Washington, DC, August 2013. http://purl.umn.edu/151265. Also presented at the Kentucky Economics Society, Frankfort, KY, October, 2013.<br /> <br /> Noguiera, L., T. Woods, and S. Yang. (2013). Linking wine consumers to the consumption of local wines and winery visits in the northern Appalachian states. Selected paper presented at the Agricultural and Applied Economics Association meetings, Washington, DC, August 2013. <br /> <br /> Rickard, B.J., A.M. Okrent, and J.M. Alston. (2013). How have agricultural policies influenced caloric consumption patterns in the United States? Health Economics. 22(3): 316339.<br /> <br /> Rickard, B.J., M. Costanigro, and T. Garg. (forthcoming). Economic and social implications from regulating alcohol availability in grocery stores. Applied Economic Perspectives and Policy. <br /> <br /> Rickard, B.J., T.M. Schmit, M.I. Gómez, and H. Lu. (2013). Developing brands for patented fruit varieties: Does the name matter? Agribusiness: An International Journal. 29(3): 259272. <br /> <br /> Schmit, T.M., B.J. Rickard, and J. Taber. (2013). Consumer valuation of environmentally friendly production practices in wines considering asymmetric information and sensory effects. Journal of Agricultural Economics. 64(2): 483504. <br /> <br /> Thilmany, D., O. Deselnicu, and M. Costanigro. (2013). How consumers respond to corporate social responsibility initiatives: A cluster analysis of dairy consumers. Journal of theFood Distribution Research Society Proceedings. Vol. XLIV, No. 1.<br /> <br /> Vassalos, M., C. Dillon, J. Schieffer, W. Hu, and T. Woods (2013). Fresh vegetable growers risk perception, risk preference and choice of marketing contracts: a choice experiment. Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Orlando, FL, February 2-5, 2013. http://purl.umn.edu/142506<br /> <br /> Woods, T., B. Yang, and A. Katchova. (2013). Finding local products in the grocery store: food consumer co-op shoppers contrasted. Selected paper presented at Food Distribution Research Society meetings, Chicago, IL, October 2013.<br /> <br /> Woods, T.A. and M. Ernst. (2013). Emerging marketing and business strategies, USDA Ag Marketing Service Research Symposium on Local Food Marketing Systems, Washington DC, August 2013.<br /> <br /> Woods, T.A. (2013). On-line direct marketing curriculum, Symposium on Social Media and the Impacts on Local Food Systems Marketing presented at the Agricultural and Applied Economics Association meetings, Washington, DC, August 2013.<br /> <br /> Woods, T. and S. Yang. (2013). Assessing consumer willingness to pay for ground bison given nutrition information. Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Orlando, FL, February 2-5, 2013. http://purl.umn.edu/143079<br /> <br /> Woods, T. and S. Yang. (2013). Farm market patron behavioral response to sampling. Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Orlando, FL, February 2-5, 2013. http://purl.umn.edu/146711<br /> <br /> Refereed Journal Articles:<br /> <br /> Bosworth, R., D. Bailey, and K. Curtis (forthcoming). Consumer willingness to pay for local designations: Brand effects and heterogeneity at the retail level. Journal of Food Products Marketing.<br /> <br /> Chamberlain, A., K. Kelley, and J. Hyde. (2013). Mid-Atlantic consumer purchasing behavior and knowledge of locally grown and seasonal produce. Journal of Extension 51(2). http://www.joe.org/joe/2013april/rb4.php <br /> <br /> Chamberlain, A., K. Kelley, and J. Hyde. (2013). Comparing consumer preferences for locally grown and certified organic produce in the Mid-Atlantic region. HortTechnology 23(1):74-81. <br /> <br /> Costanigro, M., S. Kroll, D. Thilmany, and M. Bunning (forthcoming). Is it love for local/organic or hate for conventional? Asymmetric effects of information and taste on label preferences in an experimental auction. Food Quality and Preferences.<br /> <br /> Costanigro, M., C. Appleby, and S. Menke (2014). The wine headache: Consumer perceptions of sulfites and willingness to pay for non-sulfited wines. Food Quality and Preference. 31:81-89.<br /> <br /> Curtis, K.R., J.D. Gumirakiza, and R. Bosworth (forthcoming). Consumer preferences and willingness to pay for multi-labeled produce at farmers markets. Journal of Food Distribution Research. 45(1), XX.<br /> <br /> Curtis, K.R., R. Ward, K. Allen, and S. Slocum (2013). Impacts of community supported agriculture program participation on consumer food purchases and dietary choice. Journal of Food Distribution Research. 44(1), 42-51.<br /> <br /> Deselnicu, O., M. Costanigro, D. Thilmany and D. Souza-Monteiro. (forthcoming). A meta-analysis of geographical indication food valuation studies: What drives the premium for origin based labels? Journal of Agricultural and Resource Economics. <br /> <br /> Durham, C. A., C. A. Roheim, and I. Pardoe. (2012). Picking apples: Can multi-attribute ecolabels compete? Journal of Agricultural & Food Industrial Organization. Volume 10, Issue 1, Pages , ISSN (Online) 1542-0485, DOI: 10.1515/1542-0485.1372. <br /> <br /> Gallardo R., D. Nguyen, V. McCracken, C. Yue, J. Luby, J. McFerson. (2013). An Investigation of Trait Prioritization in Rosaceous Fruit Breeding Programs. HortScience : A Publication of the American Society for Horticultural Science.47:771-776.<br /> <br /> Gómez, M.I. and M. Shapiro. (forthcoming).Customer satisfaction and sales performance in wine tasting rooms. International Journal of Wine Business Research.<br /> <br /> Gómez M.I, T.J. Richards, and J. Lee. (forthcoming). Trade promotions and consumer search in supermarket retailing. American Journal of Agricultural Economics (DOI: 10.1093/ajae/aat044).<br /> <br /> Govindasamy, R., V. Puduri, K.M. Kelley and J.E. Simon. (2012). Increased purchases of locally grown ethnic greens and herbs due to concerns about food miles. Journal of Food Distribution Research. 43(2012):61-73. <br /> <br /> Hardesty, S., G. Feenstra, D. Visher, T. Lerman, D. Thilmany McFadden, A. Bauman, T. Gillpatrick, and G. Nurse-Rainbolt. (forthcoming). Values-based supply chains: Supporting regional food and farms. Economic Development Quarterly. <br /> <br /> Kelley, K., R. Govindasamy, and J. Hyde. (2012). Using on-line bulletin boards to gather preliminary information. Journal of Extension 50, http://www.joe.org/joe/2012december/tt6.php <br /> <br /> Li, J., M.I. Gómez, B.R. Rickard, and M. Skinner. (forthcoming). Factors influencing adoption of integrated pest management in northeast greenhouse and nursery production. Agricultural and Resource Economics Review. <br /> <br /> McCluskey, J.J., B.P. Horn, C.A. Durham, R.C. Mittelhammer, Y. Hu. (2013). valuation of internal quality characteristics across apple cultivars. Agribusiness: An International Journal. Volume 29, Issue 2, pages 228241. <br /> <br /> McCluskey, J.J., C. Durham, B. Horn, R.C. Mittelhammer, and Y. Hu. (2013). Valuation of internal quality characteristics across apple cultivars. Agribusiness. 29 (2) 228241.<br /> <br /> Miljkovic, D. and M.I. Gómez. (2013). A mechanism design of dispute resolution systems in a regional free trade agreement. Journal of Agriculture and Food Industrial Organization. 11(1): 116.<br /> <br /> Nurse, G., Y. Onozaka and D. Thilmany McFadden. (2012). Consumer motivations and buying behavior: The case of the local food system movement. Journal of Food Products Marketing. 18:5, 385-396.<br /> <br /> Rickard B., M. Costanigro, and T. Garg. (forthcoming). Economic and social implications of regulating alcohol availability in grocery stores. Applied Economics Perspectives and Policy. <br /> <br /> Sage, J.S., V.A. McCracken and R.A. Sage. (2013). Bridging the gap: Do farmers markets help alleviate impacts of food deserts? American Journal of Agricultural Economics 95(5):1237-1279.<br /> <br /> Skuza N., V. McCracken, J. Ellis, D. Granatstein. (2013). An in-store assessment of consumers' willingness-to-pay for organic apples: Does size matter? Acta Horticulturae 1001:403-409.<br /> <br /> Smith, B., H.M. Kaiser, and M.I. Gómez. (forthcoming). identifying factors influencing a hospitals decision to adopt a farm-to-hospital program. Agricultural and Resource Economics Review. <br /> <br /> Sun, L., Gómez, M.I., Chaddad, F., Ross, R.B. (forthcoming). Distribution channel choice of wineries in emerging cool climate regions. Agricultural and Resource Economics Review.<br /> <br /> Thilmany, D., D. Conner, K. Curtis, K. Liang, K. Mulik,J. OHara, M. Sullins, and T. Woods. (2013). Researching market and supply-chain opportunities for local foods systems: Setting priorities and identifying linkages. Research Commentary for the Journal of Agriculture, Food Systems and Community Development. <br /> <br /> Thilmany, D., E. Tegegne, and B. Hines. (2013). Farmers markets and direct marketing in the western U.S.: Market trends and linkages with food system issues. Western Economics Forum. Winter. <br /> <br /> Thilmany McFadden, D. and S. Low. (2012). Will local foods influence American diets? CHOICES, 2nd Quarter 2012.<br /> <br /> Thomas, L., M.I. Gómez, and A.K. Mansfield. (forthcoming). The effect of tasting sheet sensory descriptors on tasting room sales. International Journal of Wine Business Research.<br /> <br /> Toro Gonzalez, D., J. Yan, R.K. Gallardo, and J.J. McCluskey (2013). Quality differentiation with flavors: Demand estimation of unobserved attributes. Journal of Agricultural & Food Industrial Organization. 11(1): 111.<br /> <br /> Woods, Tim, L. Nogueira, and S. Yang. (2013). Linking wine consumers to the consumption of local wines and winery visits in the northern Appalachian states. International Food and Agribusiness Management Review. 16(4):181-205.<br /> <br /> Yue, C., R.K. Gallardo, J. Luby, A. Rihn, J.R. McFerson, V. McCracken, D. Bedford, S. Brown, K. Evans, C. Weebadde, A. Sebolt and A.F. Iezzoni. (2013). An investigation of U.S. apple producers trait prioritization  evidence from audience surveys. HortScience 48(11):1378-1384.<br /> <br /> Zaikin, A. and J.J. McCluskey. (2013). Consumer preferences for new technology: Apples enriched with antioxidant coatings in Uzbekistan. Agricultural Economics. 44: 513-521. <br /> <br /> Zapata, S., C. Carpio, O. Isengildina-Massa, and D. Lamie. (In press). The economic impact of the services provided by an electronic trade platform: The case of MarketMaker. Journal of Agricultural and Resource Economics. <br /> <br /> Working Papers<br /> <br /> Fang, D., T.J. Richards, and B.J. Rickard. Optimal Licensing of Agricultural Patents: Fees versus royalties. Under review at the Journal of Agricultural and Resource Economics. <br /> <br /> Govindsamay, R. and K. Kelley Agritourism consumers participation in wine tasting events: An econometric analysis. Revised and resubmitted to the International Journal of Wine Business Research. <br /> <br /> Ho, S.-T., B.J. Rickard, and J. Liaukonyte. Economic and nutritional implications from changes in U.S. agricultural promotion efforts. AEM Working paper No. 2012-16. Revised and resubmitted to the Journal of Agricultural and Applied Economics.<br /> <br /> Kelley, K., J. Hyde, and J. Bruwer. Consumer preferences for wine bottle back label attributes: A conjoint analysis. Under review at International Journal of Consumer Studies.<br /> <br /> Liaukonyte, J., T.J. Richards, B.J. Rickard, and H.M. Kaiser. Under-contribution to public goods due to self-interested inequity aversion. Under review at European Review of Agricultural Economics.<br /> <br /> McLaughlin, E.W., H.M. Kaiser, and B.J. Rickard. Promoting Fresh Produce: A Losing Battle? Revised and resubmitted to Agribusiness: An International Journal.<br /> <br /> Perla, J., B. Rickard, and T. Schmit. Do restaurants cater to locapours? Using Zagat Survey® data to examine factors that influence wine list selections. AAWE Working Paper No. 139. Revised and resubmitted to Agricultural and Resource Economics Review. <br /> <br /> Rickard, B.J., J.J. McCluskey, and R.W. Patterson. Reputation tapping. AAWE Working Paper No. 119. Under review at European Review of Agricultural Economics. <br /> <br /> Rickard, B.J., T.J. Richards, and J. Yan. University licensing of patents for varietal innovations in agriculture. AEM Working paper No. 2013-19. Under review at American Journal of Agricultural Economics.<br /> <br /> Richards, T.J., and B.J. Rickard. Patents as options: Path-dependency and optimal valuation strategies. Revised and resubmitted to the European Review of Agricultural Economics.<br /> <br /> Book Chapters<br /> <br /> Huffman, W. and J.J. McCluskey, 2013. Labeling, in the Handbook on Agriculture, Biotechnology and Development, P.W.B. Philips, S. Smyth, and D. Castle, eds. Edward Elgar Publishing.<br /> <br /> Katchova, A.L. and T.A. Woods, Local Foods and Food Cooperatives: Ethics, Economics and Competition Issues, H.S. James, Jr, (ed.) The Ethics and Economics of Agrifood Competiton, The International Library of Environmental, Agricultural and Food Ethics 20, Springer Press. 2013. DOI 10.1007/978-94-007-6247-9_12<br /> <br /> McLaughlin, E.W. and M.I. Gómez (forthcoming). Chapter 13: Food Distribution, in Food Systems & Public Health, Neff, R. (ed.), John Wiley & Sons, Inc.<br /> <br /> State, Station or Agency <br /> <br /> Bailey, D., R. Bosworth, and K. Curtis. (2012). Utah Shopper Awareness of and Willingness to Pay for Utah's Own Food Products: Phase I Report. A Report to the Utah Department of Agriculture and Food. 50 pages.<br /> <br /> Bailey, D., R. Bosworth, and K. Curtis. (2013). Utah Shopper Awareness of and Willingness to Pay for Utahs Own Food Products: Final Report. A Report to the Utah Department of Agriculture and Food. 51 pages.<br /> <br /> German, C.L., Toensmeyer, C. Ulrich, L. Miles, and J.L. Byers. (2014). Growing For The Future: How To Transition Traditional Farming Operation To Organic. Department of Applied Economics and Statistics Research Report.<br /> <br /> <br /> Blog Postings<br /> <br /> Agricultural Entrepreneurship Farm Management Blog <br /> College of Agricultural Sciences, Pennsylvania State University<br /> www.farmbusiness.blogspot.com<br /> <br /> Kelley, K. 2013. Foot traffic counts when hosting an event. 5 November 2013.<br /> <br /> Kelley, K. 2013. Enhancing your cause-marketing program. 7 October 2013. <br /> <br /> Kelley, K. 2013. LinkedIn, Part IV: Company pages. 22 January 2013.<br /> <br /> Kelley, K. 2013. LinkedIn, Part III: Networking and groups. 17 January 2013.<br /> <br /> Kelley, K. 2013. LinkedIn, Part II: Customize your profile page. 15 January 2013.<br /> <br /> Kelley, K. 2013. LinkedIn, Part I: Highlight your skills, expertise, and accomplishments. 10 January 2013.

Impact Statements

1. Please see attached annual report, in its entirety, for Impact Statements for Objectives 1, 2 and 3.

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Report Information

Participants

Stan Ernst (Ohio State University); Esendugue Greg Fonsah (University of Georgia); Kim Morgan (Virginia Tech); Tim Woods (University of Kentucky); Kathy Kelley (Penn State University); Cathy Durham (Oregon State University); Ruby Ward for Kynda Curtis (Utah State University); Alvin and Laura Huang (University of Hawaii); Jill McCluskey (Washington State University); Marco Palma (Texas A&M University); Margarita Velandia (University of Tennessee); Alba Collart (Mississippi State University); Lydia Zepeda (University of Wisconsin); Dawn Thilmany (Colorado State University); Jennifer Dennis (Purdue University); Ramu Govindasamy (Rutgers University); Lurleen Walters (Mississippi State University)

Brief Summary of Minutes

The meeting was called to order at 1:30 p.m.

Advisor Robert Shulstad addressed the group by speaker phone. Dr. Shulstad discussed a change in philosophy. The USDA wants to facilitate an increased ability to work with each other. This will be implemented through funding applications. Small groups of researchers will have access to NIFA funding. This is more flexible than in recent years. He suggests that S1050 members may want to make a trip to Washington DC to talk with their program director. He suggested for members to seek funding for regional travel. He invited questions from the group.

Dawn Thilmany suggested that group members take side trips to Washington DC next year when the S1050 meeting is in Philadelphia.

The report is due in 60 days. It should cover the period December 2013 to November 2014.

Stan Ernst brought up the change in many grant review panels to phone call only discussions.

Jennifer Dennis reported that she had to step away from a panel because of her concerns. Dawn Thilmany called for an assessment of panel effectiveness.

Dawn Thilmany moved to accept the minutes from the previous meeting. Ramu Govindasamy seconded. The minutes were unanimously approved.

1. Introductions and State Reports. Each member reported on their activities (comments below are brief summaries).

a. Dawn Thilmany: Reported on her activities with a Market Maker team in extension and education. She is documenting wine impacts in the limited grape growing regions in Colorado. She is collaborating on sensory studies and received a beginning farmer grant. She is engaged in farmers’ market price reporting and establishing best practices for IMPLAN studies.

b. Jennifer Dennis: Reported that she is using eye tracking technology to study consumer behavior. She is also working with schools on their menus and procurement with the Farm to School Program. She is also studying farmers’ markets. She took over as Editor of the Journal of Food Distribution Research. She shortened the turnaround time from manuscript submission to publication.

c. Alba Collart: Reported that she has been analyzing the farm bill and implications for specialty crops. She is conducting experimental auctions for blueberries with information about health benefits.

d. Kathy Kelley: Reported that she collaborating with Brad Rickard and Ramu Govindasamy on marketing wine from Pennsylvania, New Jersey, and New York. She is also working on a farm to school project and a peach project. On fresh peaches, she is studying how characteristics affect consumer willingness to pay.

e. Lydia Zededa: Reported that she has a cooperative agreement to study a mobile market for fruits and vegetables. She is also studying the impact of food pantries and food waste. She analyzes the impact of food labels, including local, state product, and sustainability labels.

f. Esendugue Greg Fonsah: Reported that he is studying tomatoes, blueberries, and bananas.

g. Marco Palma: Reported that he is studying consumer behavior, including taste, credence attributes, health attributes, fairness. In response to the Farm Bill, he is studying redistribution of public funds. He conducts economic experiments, including how too much choice results in overload.

h. Ramu Govindasamy: Reported that he received an SCRI grant on ethnic greens. He also received a FSMIP grant to work on agro tourism.

i. Tim Woods: Reported that he is working on a national survey on Community Supported Agriculture (CSAs). He is also analyzing how frozen blueberries can fit into the farm to school program. He is studying markets for wine and local foods. He is investigating restaurant rewards and Kentucky Proud products.

j. Margarita Velandia: Reported that she is working on producer perceptions of state sponsored marketing programs, tomato budgets, and biodegradeable mulches.

k. Lurleen Walters: Reported that she is investigating local food marketing in the southeastern United States and local food hubs.

l. Kim Morgan: Reported that she recently changed universities. She is using Market Maker at Virginia Tech. She is analyzing markets for specialty crops, especially blueberries.

m. Ruby Ward (for Kynda Curtis): Reported that she is working on projects on food tourism and CSA membership. She is studying markets for local foods and onions.

n. Alvin and Laura Huang: Reported that he is evaluating markets for turmeric, which has similar properties as ginger. He is analyzing “buy local” products. He organized a high school cooking contest with at least two local ingredients.

o. Jill McCluskey: Reported that she is a co-PI on a new FSMIP grant to assess the cider market. She is also analyzing mechanisms for commercialization of new crop varieties with a focus on apples. She analyzing quality differentiation and reputation issues for Washington products and examining consumer acceptance of new technology.

p. Cathy Durham: Reported that she is developing a protocol for entrepreneurs to evaluate their market readiness. It is funded by a USDA-FSMIP grant. In response to others reports on new efforts to find markets and value-added products for blueberries she noted that there has been a great deal of activity in Oregon in product development for blueberry products to be used in farm to school programs and value-added recipes that other states attempting to find new value-added uses may find helpful.

q. Stan Ernst: Reported that he is studying food safety knowledge and practices for leafy greens. He is producing enterprise budgets and evaluating e-grocery models.

2. Review S-1050 2014 Objectives and Work Plans

a. Organized conference sessions: Plan for session at the WERA 72 meetings. Plan to submit sessions at the WAEA meetings.

b. Joint grants submitted: SCRI grant proposals submitted by group members, including Jill McCluskey and Cathy Durham.

3. Plan for 2015 coordinated activities. Potential outlets

a. Theme issue for journal outlet in 2015: James Sterns will organize with a possible special issue of a journal.

b. Multi-state grants. The group will evaluate the need for coordinated collection of price reporting and analysis from farmers’ markets. The objective is to evaluate short supply chains and trends in small markets.

4. Plan for 2015 joint presentations. Potential meetings

a. Program role for 2015 FDRS Meeting (Philadelphia, PA)

b. Track sessions at 2015 AAEA Meeting

c. Other targeted professional events: WERA-72 (proposals normally due mid-February), National Grocers Association, and Horticulture meetings (Jennifer Dennis will lead). Propose to invite AMS to moderate a conference session on price data collection. Marco Palma is hosting/organizing the National Value Added Conference in Austin, TX May 18-20, 20-15.

5. Continued recruitment of new members through professional affiliations: plan to review an updated list of members. Started a S1050 Facebook Group. The group should recruit members from large states.

6. Adjourned at 4:40 p.m.

Accomplishments

Year-End Report by Objective:<br /> <br /> Objective 1: Develop demand and market valuation models for the produce sector that can be used to evaluate effects of increasingly complex product differentiation schemes (organic, enhanced health claims, biodynamic), trade, commodity marketing programs, labeling programs (local, food miles, Fair Trade), traceability systems, and food safety events in the U.S. produce markets. <br /> <br /> Colorado State University <br /> <br /> CSU faculty and students are focusing their demand and market valuation studies on wine, local foods, and different levels of the supply chain for fresh produce. There appear to be future opportunities to expand the farmers market price reporting (led by Martha Sullins) to better explore direct market price dynamics. A past graduate student worked on this while a visiting scholar at Cornell University.<br /> <br /> In response to some barriers reported in the 2012 Colorado wine economic impact study for the Wine Industry Development Board, there is a new project on consumer perceptions and potential adoption of varietal hybrids. If there is a sufficient number of Colorado wine consumers who appreciate blends that use more “hardy” grape varieties, it would help address the production constraint the state currently faces.<br /> <br /> Cornell University <br /> <br /> Nielsen Homescan data will be used to examine demand for baby food products with non-GMO labels, and notably for baby food products that are made using fruits and vegetables. I will also use the same dataset (work with Marco Costanigro from CSU) to examine how consumer demand for variety is impacted by state laws; here we focus on state laws that restrict the retail availability of wine.<br /> <br /> Oregon State University <br /> <br /> Catherine Durham is currently in the midst of work on a USDA-FSMIP grant for ‘Simplified Consumer Testing and Market Analysis for Value-Added Producers and Entrepreneurs” funded to develop a protocol for consumer testing by food entrepreneurs (Objective 1 and 2). A progress report was given at the Food Distribution Research Society Annual Conference. During this meeting she made plans with Tim Woods, Kentucky (Kentucky) on plans to test the protocol in Kentucky in 2015 and discussed its adoption with Kynda Curtis (Utah State) and Stan Ernst (Ohio State) in their states. Durham is currently revising a publication examining impact of health claims on purchase intent towards colored flesh potatoes (Objective 1) and on the impact of farmers markets on artisan food makers (Objective 2). Durham is also completed contributions to a USDA-Value Added Producer Grant Feasibility Study for a pear producer on the development of a freeze-dried processing facility and helped them develop a successful working capital grant application (Objective 3).<br /> <br /> James Sterns presented a paper in the S1050 co-organized paper session at the 2014 WERA-72 Annual Meeting (Objective 2) and developed a white paper (Objective 3) and for the biannual Northwest Agribusiness Executive Seminar held Nov. 4, 2014.<br /> <br /> The Pennsylvania State University <br /> <br /> Kathy Kelley is working with Ramu Govindasamy (Rutgers University), Brad Rickard (Cornell University), and other researchers at these universities to assess interest in mid-Atlantic wines and social media tools used to connect with wineries and tools that would be desirable to build these connections. Other research has been conducted to better understand the mid-Atlantic consumers attitudes and purchasing behaviors concerning fresh peaches and value added processed preach products. Research focusing on investigate consumer peach consumption and to fulfill research objectives and identify “likely buyers” was completed in 2014. Along with other researchers from Penn State and researchers from Iowa and Delaware, farm to school studies are being conducted to learn abut the challenges and priorities that schools, parents, and farmers have with having access to fresh produce during lunch periods.<br /> <br /> Rutgers University<br /> <br /> To increase profitability, many farmers have been adopting the move towards growing specialty crops. Specialty crops are non-commodity crops, and have unique characteristics for which consumers are typically willing to pay a premium. Niche crops are usually targeted toward a specific, small consumer base such as Asian and Hispanic population. Since the ethnic population in the east-coast states from Florida to Maine including Washington D.C. has been growing steadily in the past decade, producing and marketing ethnic greens and herbs could be a profitable venture for east coast growers. The growing immigrant population also brings a niche demand for familiar foods of their homelands. The increasing immigrant population has also led to an increase in the number of produce stores that cater to ethnic consumers. The total population of United Stated increased by 9.5% from 282.1 million in 2000 to 309 million in 2010. From 2000 to 2010, Hispanic population increased by 34% from 35.6 million to 47.8 million, while Asian population increased by 32% from 10.7 million in 2000 to 14.2 million in 2010, which exceeded a 9.7% growth rate for the mainstream population in this time period. The U.S. Census data also project that the New York State and Maryland, each with 40% of the projected population being minority, are among the next set of states to become “majority-minority” state. The rapid expansion of ethnic populations presents significant opportunities for organic and conventional fruit and vegetable producers in the region to take advantage of their close proximity to densely populated areas. Organic sector is one of the fastest growing agricultural markets in the U.S and sales of organic products have increased on average by 20% annually since 1990. Ethnic communities’ organic produce consumption is also significant contribution to the produce market. But so far no study has been made significant attempt to document ethnic consumers’ willingness to buy organic ethnic greens and herbs.<br /> <br /> The main objective of this study is to gather market information on ethnic customer behavior towards willingness to buy organic ethnic greens and herbs in the east-coast region of United States. The paper attempts to present the results of socio-economic characteristics of ethnic consumers and their willingness to buy organic ethnic greens and herbs. A survey questionnaire was prepared for ethnic groups including Hispanics and Asians in east-coast region from Florida to Maine including Washington DC and based on random sampling, 1,117 samples who purchased ethnic greens and herbs were interviewed in 2010 (Chinese-276, Asian Indian-277, Mexicans-280, and Puerto Ricans-284). The survey instrument asked respondents whether they were willing to buy organically grown ethnic produce, and based on this, a logit model was developed to predict the willingness to buy organically grown ethnic greens and herbs. Of the total sample, 75.2% of the respondents were willing to buy organically grown ethnic greens and herbs.<br /> <br /> The results from the logit model indicate that the chi-square statistics exceeds its critical value and, thus, rejects the null hypothesis that none of the explanatory variables is statistically significant. Furthermore, the model achieved 87.11% success in-sample prediction rate. Out of forty independent variables, ten variables are statistically significant at least at the 10% level. In the logit model, among the four ethnicities, Chinese was the dropped category. The coefficients of each of the included ethnicity namely Asian Indians, Mexicans and Puerto Ricans was negative, indicating these ethnicities are less willing to buy organic ethnic greens and herbs compared to Chinese.<br /> <br /> The variable AVAILABILITY indicated that better availability and wider variety of ethnic greens and herbs positively influence consumers’ willingness to buy organic ethnic greens and herbs. The variable FOODSAFETY indicated that those who are concerned about food safety are more likely willing to buy organic ethnic greens and herbs. Those who read food label and those who use ethnic greens and herbs for health reasons are more likely willing to buy organic ethnic greens and herbs. As expected, income played an important role in the willingness to buy organic ethnic greens and herbs. Those with income of less than $20,000 and those with income of between $20,000 and $40,000 are likely willing to buy organic ethnic greens and herbs compared to respondents with an annual household income of at least $80,000.<br /> <br /> Utah State University <br /> <br /> Faculty have focused on the following:<br /> <br /> -Continuation of Building Farmers in the West – Intermediate and beginning tracks in UtahContinuation of Utah Farm Chef Fork – Three workshops held with producers and Chef in Utah<br /> <br /> -Started Agritoursm/Food Tourism program – One workshop last summer, 8 more in the next year<br /> <br /> -Completed 2 and 5 acre small-scale fruit/vegie budgets for Utah and Strawberry hoop house budgets <br /> <br /> -Urban and Small Farm Conference, held annually in Utah in February<br /> <br /> Kynda Curtis is primarily focusing on agritourism and food tourism in terms of small farm diversification and consumer studies on interest in food tourism activities. Will also be doing work on organic wheat and wheat product demand for the next few years. CSA membership impacts on consumer spending, attitudes, food prep, etc. is ongoing. Ruby Ward is focusing on risks and inputs for onions. Some continued work on local foods, CSA membership, and similar.<br /> <br /> University of Delaware <br /> <br /> Title of Project: Purchasing Location And Willingness To Pay For Organic Grape Tomatoes. The research was designed to accomplish two research objectives. These were: <br /> <br /> “Perceptions and Willingness to Pay for Organic Grape Tomatoes Based on Purchasing Venue.” <br /> <br /> The purpose here was to see if people view an organic commodity such as grape tomatoes differently depending on where they are purchased. The purchase locations examined were: traditional supermarkets, supercenters, farmers markets, and fresh format stores. Examination included real WTP bids using BDM mechanism and questions regarding perceptions of the safety, health and nutrition, and trust in the organic label for grape tomatoes from each of the listed locations.<br /> <br /> “The Effect of Information on Food Safety and the FSMA on Willingness to Pay for Organic Grape Tomatoes.”<br /> <br /> This study commenced directly from the first and relied on the information gained in it to establish the base line. From that point two treatments were conducted. The first presented the consumers with information on the FSMA, including the exemption for farmers selling directly to consumers (e.g. at farmers markets) while the second presented that information plus facts regarding food safety issues with tomatoes. Both treatments were then asked WTP by purchasing venue again in addition to follow up questions to better understand any changes.<br /> <br /> Preliminary Results: The total number completed surveys were 107. The actual interview process started in late July and was completed early October. We are in the process of analyzing the data.<br /> <br /> Title of Project: Transitioning a Farm to Organic Production and Marketing <br /> <br /> Project Objectives: 1. Determine the necessary steps involved in transitioning into organic production 2. Develop a plan that describes how to effectively convert from conventional to organic production. 3. Identify marketing alternatives that are conducive to organic products. 4. Describe the process of making the conversion from conventional to organic production and marketing.<br /> <br /> The purpose of this project is to develop production and marketing guidelines deemed necessary for transitioning from conventional into organic production. The material to be develop will be designed specifically for organic food production and marketing in the Mid-Atlantic Region (Delaware, Maryland, and Pennsylvania).<br /> <br /> Title of Project: Does Region Of Origin Impact Consumer Willingness-To-Pay For Fresh Fruit?<br /> <br /> The purpose of this project is to study how consumer WTP for fruit is impacted by its region of origin – examining the validity and profitability of COOL for fresh fruit. Such an examination would lead to valuable insight for policy makers and producers worldwide, assisting them in making more educated and profitable decisions for all parties involved. Results from the study will be written up and submitted for publication in 2014 in either the Journal of Food Distribution or Agricultural and Resource Economics Review. Additionally, the results will be submitted for presentation at a professional meeting such as the Northeastern Agricultural and Resource Economics Association.<br /> <br /> University of Georgia <br /> <br /> Esendugue Greg Fonsah is involved in a $2.1 million multi-state, multi-institution and multi-discipline USDA NIFA SCRI grant entitled “Disease-Resistant Seedless Muscadine Grape Cultivars Utilizing Eco- and Consumer-Friendly Cisgenic Modification Technologies” with Dr. Dennis J. Gray, UFl/IFAS, Apopka serving as PI. <br /> <br /> Additionally, a $624,148.40 multi-state, multi-institution and multi-discipline “Environmental and Economic Costs of Transitioning to Organic Production via a Sod-Based Rotation and Strip Tilling in the Southern Coastal Plain” with Peter C. Anderson, UF (P.I);<br /> <br /> University of Nebraska-Lincoln <br /> <br /> Lia Nogueira working on three papers related to this objective. The first one: “The Economic Impact of New Technology Adoption on the US Apple Industry” uses dynamic simulations to evaluate the impact of new technologies to control fire blight on apple consumption and production as well as world trade. This paper is under revise and resubmit at JARE. In the second one: “The Effects of Changing SPS Barriers to Trade on Revenue and Surplus”, I characterize a full export model to estimate the effects of changing SPS barriers to trade on Washington State apples in China, India, Mexico and Taiwan. I use the SPS cost elasticities obtained from the export supply equations in revenue and surplus simulations. This paper needs some work on the model and I expect to work on this the next two months. Finally, in a paper titled: “Economic Incentives to Impose SPS Barriers to Trade for Apples”, I derive a theoretical framework for the imposition of SPS barriers to trade for apples to analyze the economic incentives for countries to impose these SPS barriers. This paper is in an earlier stage of development, and I plan on working on it starting this summer.<br /> <br /> University of Wisconsin Madison <br /> <br /> Dane County Farmers’ Market vendor and consumer surveys planned for 2015 to evaluate conversion rates (sales to traffic), what impedes greater sales, and how to facilitate increased sales. Proposed Hatch project to expand this study to all Wisconsin farmers’ market vendors and consumers.<br /> <br /> Consumer perceptions and awareness of food waste – an experimental economics project. How aware are consumers of food waste and its impacts? What are consumers’ food waste behaviors and how do they vary by food type, cooking and shopping behaviors and socio-economic factors? Can visual and/or written information about the economic, social and environmental impacts of food waste increase their awareness?<br /> <br /> Experimental auction to evaluate preferred food labels: buy fresh buy local, food miles and state promotion labels.<br /> <br /> Qualitative study of what local means to consumers and producers. Interviews of producers, consumers and distributers about their perceptions of local food.<br /> <br /> Objective 2: Analyze the relative benefits and costs, to producers and consumers, of government and industry-led marketing and policy programs (certifications, Leafy Greens marketing order, Country of origin labeling, farmers markets) using both theoretical approaches and empirical evidence from multi-state applied research projects. <br /> <br /> Colorado State University <br /> <br /> Martha Sullins, an Extension Small Farm Specialist is finishing the project to explore the cost implications of food safety compliance in the Colorado produce industry, in partnership with Thilmany and a new post-doc, Becca Jablonski. Workshops have been conducted throughout 2014, and fact sheets and publications are in development. This work is in cooperation with the Colorado Department of Agriculture and Cornell University’s Produce Safety Alliance.<br /> <br /> A case study on Two Rivers Winery’s role in a new Wine Quality initiative was also developed this year for a series on entrepreneurs, social capital and local food systems for the National Rural Economic Development Policy Center. More information on the Wine Quality program is available here: http://www.winecolorado.org/colorado-quality-alliance/.<br /> <br /> Marco Costanigro, in partnership with Brad Rickard at Cornell University, is working on analyzing the effect of different State-level alcohol distribution laws on the variety of choices available to consumers. The research will empirically test the hypothesis that regulations forbidding alcohol in grocery stores increase choice variety (by increasing the number of specialized liquor stores).<br /> <br /> Marco Costanigro is working with Kent Messer (University of Delaware) and Harry Kaiser (Cornell University) on a paper describing the effect of production process labels on consumer choices and technology adoption. The paper is directed to a lay audience and will be published by the Council for Agricultural Science and Technology (CAST).<br /> <br /> Cornell University <br /> <br /> In 2015 Brad Rickard plans to conduct a laboratory study (with Norbert Wilson at Auburn) to examine factors that are considered to impact food waste. Here we focus on the role of: i) package size, ii) product type, and iii) date labels on the likelihood that consumers will increase food waste. We examine packaged salad greens as one of the products in this study. Different treatments will examine date labels that use the following language: Best by, Use by, and Freshest by; this is done as a way to disentangle messages that appear like food safety messages versus those that appear like food quality messages.<br /> <br /> During 2014 and continuing into 2015 I am working with colleagues at USDA-ERS on a cooperative agreement examining the likely effects of the proposed EU-U.S. free trade agreement (TTIP) on fruit and vegetable trade. Here we are paying special attention to the role of SPS and other non-tariff barriers that are in place and how relaxation of these regulations may affect trade flows. <br /> <br /> Rutgers University<br /> <br /> The concept of farm to consumer direct marketing has been popularly known to create opportunities for farmer-consumer relationship and enhance the sustainability of local farming business. In the U.S., small and medium growers have limited land and capital resources which affects the economic viability of the small farm business. Agri-tourism and direct marketing are used by these enterprises to supplement farm income. Agri-tourism may include a wide range of farm-related products and services that are educational, interactive, or recreational in nature. Direct marketing methods are able to break common obstacles such as farm size, delivery logistics, limited marketing budget, and labor constraints etc. Against this back ground, the present study analyzes consumer’s participation in direct market activities. <br /> <br /> An Internet survey pertaining to direct marketing and agri-tourism was conducted to document the characteristics of consumers, who buy at farmer-to-consumer direct market outlets and/or visit agri-tourism operations in the Mid-Atlantic States during June and July, 2010. A total of 1,134 participants completed the survey from Delaware, New Jersey, and Pennsylvania. Of the questions asked, respondents indicated whether they participated in a direct marketing activities and their willingness to pay a premium for produce at direct marketing outlets. Based on their responses, an ordered probit model was developed at low premium (1-5 %), medium premium (6 -10 %) and high premium (11-100%) to predict respondents willingness to pay a premium for produce at direct marketing outlets. The correct percentage count is 44%, which is estimated over a third of the prediction. <br /> <br /> The estimated results show that, consumers’ willingness to pay more in order to help preserve farmland or local business is highly significant. This statistical result is consistent with the theoretical belief that the higher the awareness of farmland protection, the higher the premium a concerned consumer is willing to pay. Another environmental awareness related variable, which believes that agriculture will help maintain open space/greenery, is also significant from the data result. As one can observe from the results, greenery awareness is an important concept at a low premium markup. The price of fresh produce is an important factor determining consumer’s willingness to pay at direct market outlets. The direct market outlet operators have to be tactical at marking the prices of goods if they want to increase their earnings. For example an interaction term of gender and price was included in this analysis. Male shoppers who also think that price of fresh produce is better at direct market outlets are willing to pay a higher premium on average compared to female shoppers who don’t think price is better at direct market outlets. As in the case of ethnicity, Caucasians are more willing to pay high premium compared to other ethnicities. Two-year college respondent is 10 percent more likely and willing to pay a low premium compared to those of other educational levels. They are also less likely to be willing to pay a medium or high premium compared to those of other educational levels. This could imply that the magnitude of willing to pay more at direct market outlets are educationally related but will be influenced by other consumer behavior and utility maximization theories. On average, New Jersey residences are less likely to be willing to pay a higher premium on fresh produces for each additional mile they have to travel. However, we discovered an inverse relationship for the mid-Atlantic fresh greens shoppers as a whole. On average, as the travel distance increases, the likelihood of paying a higher premium increase based on each additional mile they have to travel. Based on this results farmers can develop marketing strategies to increase profitability of farm business. The results of the ordered probit model is consistent with past studies and it will help form a coalition of all relevant stakeholders from the Mid-Atlantic States to promote direct marketing and agri-tourism industry in the region and enhance their knowledge of the industry.<br /> <br /> University of Georgia<br /> <br /> Esendugue Greg Fonsah is involved in the $419,304 multi-disciplinary USDA AFRI Food Security via USDA/NIFA entitled “Enhanced implementation of integrated management tactics for Tomato yellow leaf curl virus in the southeastern USA.” Rajagopalbab Srinivasan (PI); David Riley, Esendugue Greg Fonsah, Polston Jane E, Vallad Gary Edward, Santos Bielinski M, and Alvin Simmons (Co-PIs), from 2012-2015.<br /> <br /> He is also involved in the $200,000 SARE grant entitled: “Evaluation of crop rotation and varieties for high value vegetable production in organic and sustainable systems: P.IS: George Boyhan, Esendugue Greg Fonsah, Elizabeth Little, Carroll Johnson, Julia Gaskin, and Carl Jordan (2010 – 2013)<br /> University of Hawaii<br /> <br /> The Hawaii State department of Agriculture (HDOA) sponsored S1050 participant Alvin Huang with a 12-month budget of $99,100 to promote the “Buy Local, It Matters” campaign. The multi-media campaign started in March 2014 to end in February 2015. In this 12-month campaign, we have budgeted $65,000 on production and airing of four 30-second commercials to be aired 50 times per month on an ABC affiliated station (KITV) in Hawaii. Each commercial is to run for a 3-month period. There are only four counties in Hawaii, so each commercial is to focus on one of the 4 counties. The first commercial was to focus on the Honolulu County and has been aired from March to the end of May. The second commercial was to focus on the Big Island County and the third on Kauai County.<br /> <br /> The point of sale evaluation at the 3 major grocery chains in the state of Hawaii revealed that TV commercials doubled the awareness among long time Hawaii residents, but very little impact on recent “transplants” (military personnel stationed in Hawaii on 3-year duty, and high-tech professionals moved in from Mainland). The new residents tend to watch cable channels and internet, as well as look for their familiar grocery items shipped in from the Continent US.<br /> <br /> Other S1050 related activities:<br /> <br /> Collaborate with Tim Woods at Kentucky and Margarita Velandia at Tennessee (both S1050 members) on a new FSMIP grant “Revitalize Hawaii’s Ginger Farming by Marketing Turmeric”, funded for 2 years (2015 to 2016), $80,472.<br /> <br /> University of Wisconsin Madison <br /> <br /> “Potential Demand for Local Agricultural Products by Mobile Markets,” USDA Agricultural Marketing Service cooperative agreement 2014-16. This project evaluates the potential of USDA AMS funded mobile food markets as well as mobile food pantries to expand their sales of locally sourced fruits and vegetables. The study will also interview producers about their ability to sell to mobile food markets and food pantries. <br /> <br /> Objective 3: Assess the changing coordination and supply chain management strategies being implemented in the fruit and vegetable sector and identify strategic organizational and marketing implications for a set of firms that are diverse in terms of commodity, marketing approach and size of operation (including small and mid size farms). <br /> <br /> Colorado State University <br /> <br /> CSU began work with Oklahoma State University and a larger Advisory Board to explore best practices, economic benchmarks and potential economic development implications of different food system innovations with support from a NIFA-AFRI grant. An article and posters were developed to share with peers throughout the country to solicit case studies, project reports and ideas of how to fully represent initiatives that are emerging across the U.S.<br /> <br /> CSU’s work with Building Farmers in the West (Utah members are also on the team), integrates findings on direct market prices, costs of supply chain management and regulatory compliance into keeping the short course curriculum current (it has run since 2006).<br /> <br /> University of Georgia<br /> <br /> Esendugue Greg Fonsah is involved in “Economics Analysis of various fruits and vegetable including leafy greens in the state of Georgia." He is also the PI of the banana as a potential new commercial crop for ornamental and landscape use, nursery and alternative energy and food consumption in the southeast region of the United States.<br /> <br /> University of Nebraska – Lincoln <br /> <br /> Lia Nogueira working on a paper titled: “Local Wine Expenditure Determinants in the Northern Appalachian States”, with Tim Woods, Shang-Ho Yang and Xueting Deng. This paper will be part of a special issue of the Journal of Food Distribution Research. This study examines wine expenditure patterns for 1,609 wine consumers in this four state region. Approximately 40% of these consumers had tried a local wine during the past 12 months. The determinants of local wine expenditures are explored including variables measuring wine consumption frequency, common price points, wine knowledge, past experience with local wine, general support for local food, and various lifestyle factors. Implications from these expenditure models are drawn to help local wineries better evaluate absolute purchases and market penetration.<br /> <br /> Virginia Tech<br /> <br /> Kim Morgan has been focusing on the following issues: Bringing Market Maker online to Virginia. She is currently serving on the National Market Maker Policy Advisory Committee and State Partners Board; Beyond commodity marketing two-day in-service; A SRMEC grant focused on developing and delivering workshops, case studies and toolkit targeting new and beginning farmers to help them manage financial and labor issues inherent to this grower demographic; Developing a Kohl Centre undergraduate course integrating student teams to provide an experiential learning opportunity for interdisciplinary student teams to craft integrated solutions related to management and mitigation of major economic risk areas (management, marketing, financial, human and regulatory) faced by Virginia’s stakeholders; a USDA NIFA Beginning Farmer and Rancher Development with Ag Ed and Evaluation Specialists; and she is an eXtension.org All About Blueberries Community of Practice leader.<br /> <br /> Washington State University<br /> <br /> Jill McCluskey is supervising a doctoral student who is estimating demand for organic and sustainable wine. McCluskey is a co-Principal Investigator for a FSMIP project to study the market for hard cider. Vicki McCracken is studying consumer demand for apples.<br /> <br /> S1050 Co-Sponsored Session at WERA-72 Meeting<br /> <br /> In 2014, five S1050 members participated in a co-sponsored session at the WERA-72 meetings. The session was titled: “Innovations in Short Supply Chains for Horticultural Products.” The following is a list of presented papers: <br /> <br /> Paper 1 <br /> <br /> Title: The Evolution of the CSA Business Model. Author: Timothy Woods, University of Kentucky<br /> <br /> Paper 2 <br /> <br /> Title: Food Consumption Attitude and Behavioral Change among CSA Members.<br /> Authors: Kynda R. Curtis, Karin Allen, and Ruby A. Ward<br /> <br /> Paper 3 <br /> <br /> Title: Dollars for Dollars – Comparing research funding levels and relative sales data for select direct marketing supply chains and differentiated food products. Author: James A. Sterns, Oregon State University<br /> <br /> Paper 4<br /> <br /> Title: Local Wine Expenditure Determinants in the Northern Appalachian States. Authors: Xueting Deng (University of Kentucky), Lia Noguiera (University of Nebraska), Shang-Ho Yang (National Chung Hsing University), and Timothy Woods (University of Kentucky)<br /> <br /> Paper 5<br /> <br /> Title: Using Audience Response Systems for Extension Programming Impact Evaluation: Findings from Market Ready Farm-to-Restaurant Workshops Conducted in Mississippi and Arkansas. Author: Kimberly L. Morgan, Virginia Tech<br /> <br /> The authors are preparing manuscripts that will be submitted in early 2015 for publication in the Journal of Food Distribution Research.

Publications

Outreach/Industry Presentations:<br /> <br /> Arumugam. S, R. Govindasamy, I. Vellangany and L.Y. Tzu. (2014). “Predicting Consumer Participation in Community Supported Agriculture Activity in the mid-Atlantic Region: A Logit Analysis,” Food Distribution Research Society Conference. Salt Lake City, Utah, November 3-5. <br /> <br /> Bauman, A, B. Jablonski, B. Daniels, B. Angelo, D. Shideler, D. Thilmany and M. Taylor. (2014). “An Evolving Classification Scheme of Local Food Business Models.” Poster at the eXtension CLRFS 2014 Food Security Conference. Cleveland, Ohio, September 29 to October 1. <br /> <br /> Bauman, A, B. Daniels, B. Angelo, D. Shideler, D. Thilmany and M. Taylor. (2014). “Herding CATS (Community Agriculture Technicians and Systems)? A Classification Scheme of Local Food Business Models.” Poster at the 9th Annual Conference of the National Association of Community Development Extension Professionals. Grand Rapids, Michigan, June 2014.<br /> <br /> Boyhan, G., J. Gaskin, E. Little, E.G. Fonsah, S. Kaninda and S. Tate. (2014). “Organic Cool Season Crop Rotation.” Green Acres’ 17th Annual Conference & Expo, Jekyll Island, Georgia, February 21-22.<br /> <br /> Boyhan, G., J. Gaskin, E. Little, E.G. Fonsah, S. Kaninda and S. Tate. (2014). “Organic Cool Season Crop Rotation.” Winter School Conference, Rock Eagle, Georgia, January 22-24.<br /> <br /> Durham, C.A., A. Colonna, D. Long and S. Masoni. (2014). “Consumer Testing for the Local Food Start-Up.” Food Distribution Research Society Annual Conference, Salt Lake City, Utah. November 2-5.<br /> <br /> Durham, C. “Green Labeling” for the Organic and Third Party Certifications Practicum April 17, 2014.<br /> <br /> Fonsah, E.G. (2014). “Southern Crops Outlook for 2014: Fruit & Vegetable Outlook.” Organized Symposium 5, Southern Agricultural Economics Association (SAEA) Annual Meetings, Sheraton, Dallas Hotel, Dallas, TX, February 1-4.<br /> <br /> Govindasamy. R., L.Y. Tzu, S. Arumugam and I. Vellangany. (2014). “Willingness to Pay a Premium for Produce at Direct Marketing Outlets: An Ordered Profit Analysis,” Food Distribution Research Society Conference. Salt Lake City, Utah, November 3-5.<br /> <br /> Kaninda, T.S, and E.G. Fonsah. (2014). “Assessing the Impact of Migration and Remittances on Technology Adoption in Rural Senegal.” Southern Agricultural Economics Association (SAEA) Annual Conference, Sheraton, Dallas Hotel, Dallas, TX, February 1-4.<br /> <br /> Kaninda, S., E.G. Fonsah, G. Boyhan, J. Gaskin, E. Little and S. Tate. (2014). “Economic Analysis of Organic Cool Season Crop Rotations.” Green Acres’ 17th Annual Conference & Expo, Jekyll Island, Georgia, February 21-22.<br /> <br /> Kaninda, S., E.G. Fonsah, G. Boyhan, J. Gaskin, E. Little and S. Tate. (2014). “Economic Analysis of Organic Cool Season Crop Rotations.” Winter School Conference, Rock Eagle, Georgia, January 22-24.<br /> <br /> Kelley, K. (2014). “Understanding Wine Customers, Their Needs and Wants, and How you Can Appeal to Them.” B.E.V. NY, Waterloo, NY, February 27.<br /> <br /> Kelley, K. (2014). “Social Media Networks Wineries Should Use to Connect with Consumers.” B.E.V. NY, Waterloo, NY, February 27.<br /> <br /> Kelley, K. (2014). “Marketing to the Mobile Consumer.” Mid-Atlantic Fruit and Vegetable Convention, Hershey, PA, January 30. <br /> <br /> Kelley, K. and R. Primrose. (2014). “Consumer Peach Purchasing Behavior and Preferences.” Mid-Atlantic Fruit and Vegetable Convention, Hershey, PA, January 30.<br /> <br /> Kelley, K. (2014). “Using Social Media to Let Customers Know what is Happening on the Farm.” Mid-Atlantic Fruit and Vegetable Convention, Hershey, PA, January 29. <br /> <br /> Kelley, K. (2014). “Retail Layout and Design. Southeast Greenhouse Grower’s Day.” Lancaster, PA, January 23. <br /> <br /> Kelley, K. (2014). “Social Media for Retail Christmas Tree Growers.” Pennsylvania Christmas Tree Growers Association, Harrisburg, PA, January 17.<br /> <br /> Morgan, K., E. Stafne, and G. Paylis. (2014). “Expanding the Vision for Blueberry Extension.” National Association of Blueberry Research and Extension Workers Conference, Atlantic City, NJ, June 23-26. <br /> <br /> Morgan, K. and M. Maples. (2014). “Using Audience Response Systems for Extension Programming Impact Evaluation.” WERA-72 Annual Meeting, Santa Clara, CA, July 1.<br /> <br /> Morgan, K. (2014). “Market Ready™ Training Sampler.” Virginia Cooperative Extension Beyond Commodity Marketing In-Service Training, Blacksburg, VA, October 10. <br /> <br /> Morgan, K. (2014). “Market Ready™ Training – Results from MS-AR.” Presented to Bart Fischer, Chief Economist, House of Representatives Committee on Agriculture, Washington, D.C., October 14.<br /> <br /> Nogueira, L. (2014). “Local Wine Expenditure Determinants in the Northern Appalachian States.” Western Extension and Research Activities Committee on Agribusiness Annual Meeting, July.<br /> <br /> Nogueira, L. (2014). “Technical Barriers to Trade: Effect on Revenue and Surplus.” Western Agricultural Economics Association Annual Meeting, June.<br /> <br /> Rickard, B.J. (2014). “Reputation Tapping.” School of Economics and Management, Free University of Bozen-Bolzano, Bolzano, Italy, November 19.<br /> <br /> Rickard, B.J. (2014). “University Licensing of Patents for Varietal Innovations in Agriculture.” Grenoble Applied Economics Laboratory (a joint laboratory of INRA and of the University Pierre Mendès-France), Grenoble, France, June 6.<br /> <br /> Rickard, B.J. (2014). “University Licensing of Patents for Varietal Innovations in Agriculture.” Department of Food, Agricultural, and Resource Economics, University of Guelph, May 20.<br /> <br /> Rickard, B.J., O. Gerguad and W. Hu. (2014). “Trade Liberalization in the Presence of Domestic Regulations: Impacts of the TTIP on Agricultural Markets.” Annual Meeting of the Agricultural and Applied Economics Association. Minneapolis, MN, July 28.<br /> <br /> Rickard, B.J., O. Gerguad and W. Hu. (2014). “Trade Liberalization in the Presence of Domestic Regulations: Impacts of the EU-U.S. Free Trade Agreement on Wine Markets.” Annual Meeting of the American Association of Wine Economists. Walla Walla, WA, June 23.<br /> <br /> Rickard, B. (2014). “Entrepreneurship in NYS agriculture: Developing Markets for Snapdragon and Rubyfrost.” Northeast Agribusiness Seminar. Geneva, NY, July 11. <br /> <br /> Rickard, B.J. (2014). “The Likely Impacts of TPP and TTIP on Wine Markets.” B.E.V. Annual Meeting. Seneca Falls, NY, February 27.<br /> <br /> Rickard, B.J. (2014). “The Role of Reputation for Emerging Wine Regions in the Eastern United States.” Virginia Vinters Association’s Winter Technical Meeting, Charlottesville, VA, February 1.<br /> <br /> Rickard, B. (2013). “Looking for Locavores and Locapours: Examining Factors that Influence Restaurant Demand for Local Products.” New York Produce Show and Conference. New York, NY, December 11.<br /> <br /> Rickard, B. (2013). “Situation and Outlook Report for Fruits and Vegetables.” AEM Agricultural Outlook Conference. Ithaca, NY. December 10, 2013. <br /> <br /> Sterns, J.A. (2014). “Dollars for dollars-comparing research funding levels and relative sales data for select direct marketing supply chains and differentiated food product,” Selected Paper Presentation at the 2014 WERA-72 Annual Meeting, Santa Clara, CA, July 1.<br /> <br /> Sullins. M. (2014). “Understanding The Costs of On-Farm Food Safety and the New Regulatory Environment for Fruit and Vegetable Producers.” Western Colorado Food and Farm Forum, Montrose, CO, January 11. <br /> <br /> Sullins. M. (2014). “Understanding The Costs of On-Farm Food Safety and the New Regulatory Environment for Fruit and Vegetable Producers.” Arkansas Valley River Basin Annual Conference. Rocky Ford, AK, February 6.<br /> <br /> Sullins. M. (2014). “The Changing Regulatory Landscape” Presentations at workshops in Brighton on February 26 and in Montrose on March 12.<br /> <br /> Sullins. M. (2014). “What Does Risk Look Like in Farmers Markets?” Colorado Farmers Market Association Annual Meeting. Denver, CO, March 15.<br /> <br /> Sullins. M. (2014). ”Creating Resilient Farmers Markets in Rural Areas.” San Miguel Watershed Basin Group. Norwood, CO, October 11. <br /> <br /> Thilmany, D., R. Hill and L. Lohr. (2014). “Defining Best Practices for Economic Development Assessment and Evaluation for Food System Initiatives.” Organized Workshop at the 2014 North American Regional Science Meetings. Washington, DC. November. <br /> <br /> Thilmany, D. (2014). “Successful Planning for Markets.” Larimer Building Farmers Program, Fort Collins, CO, November.<br /> <br /> Thilmany, D. (2014). “Solving Hunger —It Starts With You: A Panel Discussion on Community-Based Solutions.” Fort Collins, CO, October. <br /> <br /> Thilmany, D. (2014). “Strengthening Local Markets through Partnerships and Engagement.” Wyoming Consumer Issues Conference. Laramie, WY, October. <br /> <br /> Thilmany, D., M. Marshall and M. Sullins. (2014). “Local Food Systems as a Catalyst for Innovation.” 2014 American Applied Economics Association meetings. Minneapolis MN, July.<br /> <br /> Thilmany, D. (2014). “Leveraging Federal Data Sources: The Case of Local Food Assessments.” CRENET Organized Session at the 2014 American Applied Economics Association meetings. Minneapolis, MN, July.<br /> <br /> Thilmany, D., M. Marshall and M. Sullins. (2014). “Food Systems and Entrepreneurship.” 2014 National Value Added conference. Baltimore, MD, May. Organizer.<br /> <br /> Thilmany, D. (2014). “Colorado Perspectives on the Organic Market. Is Organic an Option For Me?” Boulder County Open Space Workshop. Boulder, CO, April.<br /> <br /> Thilmany, D and A. Card. (2014). “Insights on Colorado Consumers: A Statewide and County Perspective.” Colorado Governor’s Forum on Agriculture.” Boulder, CO, February.<br /> <br /> Thilmany McFadden, D. (2014). “Strategic Marketing Plans.” Urban Building Farmers Program, February.<br /> <br /> Thilmany McFadden, D. (2014). “Adapting to the Changing Landscapes for Food Markets.” Western Colorado Food and Farm Forum, January. <br /> <br /> Thilmany McFadden, D. (2014). “The Economic Contribution of the Colorado Wine Industry.” VinCO, January. <br /> <br /> Velandia, M. (2014). “Tomatoes: Farmers Markets Prices and Budgets.” 2014 Market Outlook In-service training, Knoxville, TN, October 30; Murfreesboro, TN, November 4; Jackson, TN, November 5.<br /> <br /> Velandia, M. (2014). “Farmers Markets Sales Data.” 2014 Area Specialists Farm Management Workshop. Chattanooga, TN, June 11-12. <br /> <br /> Velandia, M. (2014). “Vegetable Prices and Budgets.” 2014 Fruit, Vegetable, and Food Safety In-service training. Pikeville, TN, February 25; Clarksville, TN, February 27.<br /> <br /> Vellangany. I., R. Govindasamy, S. Arumugam and L.Y. Tzu. (2014). “Empirical Results for the logit Model of WTP New and Novel Ethnic Greens and Herbs,” Food Distribution Research Society Conference. Salt Lake City, Utah, November 3-5.<br /> <br /> Welch, Dan, and B. Rickard. (2014). “Results from the first year of the Berry Farm Business Summary.” Berry Crops Session as part of the Fruit and Vegetable Expo, Syracuse, NY, January 22.<br /> <br /> Zepeda L. (2014). “Des Marches Mobiles de Producteurs pour Lutter Contre le Deserts Alimentaires” 3e Colloque de la Chaire Unesco, alimentations du monde (invited presentation in French, “Combatting Food Deserts with Mobile Markets” 3rd colloquium of the UNESCO World Food Chairs). Montpellier, France, January 31.<br /> <br /> Zepeda, L. (2014). “Organic and Local Food Consumption in the U.S.” SupAgro University Montpellier, France, January 29.<br /> <br /> Zepeda, L. (2014). “Food Consumption in the U.S.” SupAgro University Montpellier, France, January 29.<br /> <br /> Zepeda, L. (2014). “Sustainable Consumption.” Community and Environmental Sociology Collective, March 28.<br /> <br /> Zepeda, L. (2014). “Measuring Effects of Mobile Markets on Healthy Food Choices in Food Deserts.” Department of Urban and Regional Planning, UW-Madison, March 31.<br /> <br /> Zepeda, L. (2014). “Slow Food UW: Building a Local Food System” Three presentations to three Sophomore classes of AVID/TOPS (college prep for students at risk). La Follette High School, October 10.<br /> <br /> Proceedings<br /> <br /> Kelley, K. (2014). “Using Social Media to Let Customer Know What is Happening on the Farm.” 2014 Mid-Atlantic Fruit and Vegetable Conversion Proceedings, pgs. 155-157.<br /> <br /> Kelley, K. (2014). “Marketing to the Mobile Consumer.” 2014 Mid-Atlantic Fruit and Vegetable Conversion Proceedings, pgs. 221-222.<br /> <br /> Rickard, B.J. (2014). “Chapter 9: Outlook for Fruits and Vegetables,” in the 2014 New York Economic Handbook. E.B. 2013–18, Charles H. Dyson School of Applied Economics and Management, Cornell University. <br /> ?<br /> State, Station or Agency:<br /> <br /> Brandenberger, L., B.A. Kahn and J.R. Schatzer. (2014). “Commercial Production of Fresh Market Tomatoes,” Oklahoma Cooperative Extension Fact Sheet HLA-6019, Revised April 2014, 8 pp.<br /> <br /> Combs, M., M. Ernst, and T. Woods. (2014). “Center for Crop Diversification Feedback Survey,” AEC Extension Publication AEC-2014-16, <br /> http://www.uky.edu/Ag/NewCrops/CCDsurvey.pdf<br /> <br /> Fonsah, E. G. (2014). “Vegetable” In: 2014 Georgia Ag Forecast. Farm to Port: Maximizing the global impact of Georgia agriculture, Department of Agriculture and Applied Economics, College of Agriculture and Environmental Sciences, University of Georgia, pg. 20. www.GeorgiaAgForecast.com<br /> <br /> Fonsah, E. G. (2014). “Fruit and Nuts” In: 2014 Georgia Ag Forecast. Farm to Port: Maximizing the global impact of Georgia agriculture, Department of Agriculture and Applied Economics, College of Agriculture and Environmental Sciences, University of Georgia, pp. 18-19. www.GeorgiaAgForecast.com<br /> <br /> German, C.L., U.C. Toensmeyer, L. Miles, Lenny and J.L. Byers. (2014). “Growing For The Future: How To Transition Traditional Farming Operation To Organic.” Department of Applied Economics and Statistics Research Report, <br /> APEC RR14-01, March 2014.<br /> <br /> Sterns, J. “Challenges and opportunities when accessing international markets.” Commissioned white paper for the Northwest Agribusiness Executive Seminar (a biennial multistate event co-sponsored by the University of Idaho, Washington State University and Oregon State University); presented November 4, 2014, Stevenson, WA. <br /> <br /> Woods, T. “Horticulture,” in The Kentucky Agricultural Outlook for 2014, ed. W. Snell, K. Heidemann, and S. Isaacs, AEC Extension Publication AEC-2013-21, December 2013.<br /> <br /> Refereed Conference Proceedings: <br /> <br /> Ellison, B., J.C. Bernard, M. Pauckett and U.C. Toensmeyer. “Are all Organic Labels treated Equally? The Influence of Retail Outlet on Consumer Perceptions of and Willingness–to-Pay for Organic Tomatoes.” <br /> <br /> Deng, X. and T. Woods, “What Drives Local Wine Expenditure in Kentucky, Ohio, Tennessee and Pennsylvania? A Consumer Behavior and Wine Market Segmentation Analysis,” Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Dallas, TX, February 1-4, 2014.<br /> <br /> Maples, M., K.L. Morgan, A. Harri, K. Hood, and M. Interis, “Consumer Willingness to Pay for Environmental Production Attributes in Tomatoes: A Southeastern Consumer Survey,” Southern Agricultural Economics Association Annual Meeting, Dallas, TX, February 1-4, 2014.<br /> URI: http://purl.umn.edu/162504<br /> <br /> Rodgers, A.D., A. Harri, K. Morgan, J. Tack, K. Hood, and K. Coble. “Determining Willingness to Adopt Mechanical Harvesters among Southeastern Blueberry Producers,” Southern Agricultural Economics Association Annual Meeting, Dallas, TX, February 1-4, 2014.<br /> URI: http://purl.umn.edu/162529 <br /> <br /> Yang, S.-H. and T. Woods, “The Divergence of Defining Local Food – Consumer Co-op versus Conventional Grocery Shoppers,” Selected paper prepared for the Agricultural And Applied Economics Association meeting, Minneapolis, MN, July 2014.<br /> <br /> Yang, S.-H. and T. Woods, “Farm Market Patron Responses to Food Sampling – Does it Really Make a Difference?” Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Dallas, TX, February 1-4, 2014.<br /> <br /> Refereed Journal:<br /> <br /> Bai, J., J.J. McCluskey, H. Wang, and S. Min, 2014. “Dietary Globalization in Chinese Breakfasts,” Canadian Journal of Agricultural Economics 62(3):325-341.<br /> <br /> Balagtas, J.V., B. Krissoff, L. Lei and B.J. Rickard. (2014). “Has U.S. Farm Policy Influenced Fruit and Vegetable Production?” Applied Economic Perspectives and Policy 36(2):265–286. <br /> <br /> Costa, S., Zepeda, L. and L. Sirieix. (2014). “Exploring the Social Value of Organic Food: A Qualitative Study in France” International Journal of Consumer Studies (38)3:228-237. http://onlinelibrary.wiley.com/doi/10.1111/ijcs.12100/abstract<br /> <br /> Costanigro, M., O. Deselnicu and S. Kroll, (2014). “Food Beliefs: Elicitation, Estimation, and Implications for Labeling Policy.” Journal of Agricultural Economics. Online 24 Sep 2014. <br /> <br /> Costanigro, M. and J.L. Lusk. (2014). “The Signaling Effect of Mandatory Labels on Genetically Engineered Food.” Food Policy 49:259–67.<br /> <br /> Costanigro, M., C. Appleby and S. Menke. (2014). “The Wine Headache: Consumer Perceptions of Sulfites and Willingness to Pay for Non-Sulfited Wines.” Food Quality and Preference 31:81-89.<br /> <br /> Curtis, K.R., I. Yeager, B. Black, D. Drost and R. Ward, (2014). “Market and Pricing Potential for Extended Season Fresh Produce Sales: An Intermountain West Example.” Journal of Food Distribution Research 45(2):46-65.<br /> <br /> Curtis, K.R., (2014). “Premium Potential for Geographically Labeled, Differentiated Meat Products.” Journal of Agriculture, Food Systems, and Community Development 4(2):97-111.<br /> <br /> Curtis, K.R., J.D. Gumirakiza and R. Bosworth, (2014). “Consumer Preferences and Willingness to Pay for Multi-Labeled Produce at Farmers’ Markets.” Journal of Food Distribution Research 45(1):14-20.<br /> <br /> Govindasamy, R., V. Puduri, K.M. Kelley and J.E. Simon. (2014). “Increased Purchases of Locally Grown Ethnic Greens and Herbs Due to Concerns About Food Miles.” Journal of Food Distribution Research Society 43(3):428-440.<br /> <br /> Govindsamay, R. and K. Kelley. (2014). “Agritourism Consumer’s Participation in Wine Tasting Events: An Econometric Analysis.” International Journal of Wine Business Research 26(2):120-138.<br /> <br /> Govindasamy, R., S. Arumugam and I. Vellangany. (2014). “The Influence of Country-of-Origin Labeling for Lentils on Consumer Preference: A Study with Reference to Sri Lanka”, The IUP Journal of Marketing Management, Vol. XIII, No. 3. <br /> <br /> Gumirakiza, J.D., K. Curtis and R. Bosworth. (2014). “Who Attends Farmers’ Markets and Why? Understanding Consumers and their Motivations.” International Food and Agribusiness Management Review 17(2):65-82.<br /> <br /> Haas, R., J. Sterns, O. Meixner, D.-I. Nyob and V. Traar. (2014). “Do U.S. Consumers’ Perceive Local and Organic Food Differently? An Analysis Based on Means?End Chain Analysis and Word Association.” International Journal on Food System Dynamics, North America. Available at: http://131.220.45.179/ojs/index.php/fsd/article/view/358/356.<br /> <br /> Ho, S.-T., B.J. Rickard and J. Liaukonyte. (2014). “Economic and Nutritional Implications From Changes in U.S. Agricultural Promotion Efforts.” Journal of Agricultural and Applied Economics 46(4):593–613. <br /> <br /> Holcomb, R.B., M.A. Palma and M. Velandia. (2013). “Food Safety Policies and Implications for Local Food Systems.” Choices 28(4).<br /> <br /> Hu, W., D. Thilmany and D. Pendell. (2014). “Exploring Seasonal Dynamics and the Role of Energy Costs in Regional Apple Markets.” Agricultural and Resources Economic Review. December.<br /> <br /> Kim, M.K., K. Curtis and I. Yeager. (2014). “An Assessment of Market Strategies for Small-Scale Produce Growers.” International Food and Agribusiness Management Review 17(3):187-204.<br /> <br /> Lamie, R. D., R. Dunning, E. Bendfeldt, J.M. Lelekacs, M. Velandia and L. Meyer. (2013). “Local Food Systems in the South: A Call for a Collaborative Approach to Assessment.” Choices 28(4).<br /> <br /> McLaughlin, E.W., H.M. Kaiser and B.J. Rickard. (2014). “Promoting Fresh Produce: A Losing Battle?” Agribusiness: An International Journal 30(4):370–384.<br /> <br /> Palma, M.A., K. Morgan, T. Woods, and S. McCoy. (2013). “Response of Land Grant Universities to the Increase in Consumer Demand for Local Foods in the South.” Choices 28(4), available at: http://www.choicesmagazine.org/choices-magazine/theme-articles/developing-local-food-systems-in-the-south/response-of-land-grant-universities-to-the-increase-in-consumer-demand-for-local-foods-in-the-south<br /> <br /> Perla, J., B. Rickard, and T. Schmit. (2014). “Looking for Locapours: Using Zagat Survey® Data to Examine Restaurant Demand for Local Wine.” Agricultural and Resource Economics Review 43(1):69–86. <br /> <br /> Richards, T.J. and B.J. Rickard. (2014). “Patents as Options: Path-Dependency and Optimal Valuation Strategies.” European Review of Agricultural Economics 41(5): 817–841.<br /> <br /> Thilmany, D., D. Conner, K. Curtis, K. Liang, K. Mulik, J. O’Hara, M. Sullins and T. Woods. (2013). “Researching Market and Supply Chain Opportunities for Local Foods Systems: Setting Priorities and Identifying Linkages,” Journal of Agriculture, Food Systems, and Community Development, 3(4):131-137, http://dx.doi.org/10.5304/jafscd.2013.034.018<br /> <br /> Velandia, M., C. Clark, D.M. Lambert, J.A. Davis, K. Jensen, A. Wszelaki and M. Wilcox. (2014). “Factors Affecting Producer Participation in State-Sponsored Marketing Programs By Fruit and Vegetable Growers in Tennessee.” Agricultural and Resource Economics Review 43(2):249-265.<br /> <br /> Woods, T., M. Velandia, R. Holcomb, R. Dinning and E. Bendfeldt. (2014). “Local Food Systems Markets and Supply Chains,” Choices 28(4), available on line at: http://www.choicesmagazine.org/choices-magazine/theme-articles/developing-local-food-systems-in-the-south/local-food-systems-markets-and-supply-chains<br /> <br /> Woods, T., L. Noguiera and S.Yang. (2014). “Linking Wine Consumers to the Consumption of Local Wines and Winery Visits in the Northern Appalachian States,” International Food and Agribusiness Management Review 16(4):181-204.<br /> <br /> Zepeda, L., A. Reznickova and L. Lohr. (2014). “Overcoming Challenges to Effectiveness of Mobile Markets in US Food Deserts” Appetite (79):58-67. http://www.sciencedirect.com/science/article/pii/S0195666314001470#<br /> <br /> Zepeda, L., Reznickova, A., Russell, W. and D. Hettenbach. (2014). “Does Community Supported Agriculture Create Symbolic Value?” Journal of Food Distribution Research (45)2:195-212. http://www.fdrsinc.org/wp-content/uploads/2014/10/JFDR-452_11Zepeda.pdf<br /> <br /> Working Papers<br /> <br /> Fang, D., T.J. Richards and B.J. Rickard. “Optimal Licensing of Agricultural Patents: Fees Versus Royalties. Journal of Agricultural and Resource Economics (forthcoming).<br /> <br /> Chen, X., H.M. Kaiser and B.J. Rickard. “The Salience of Excise Versus Sales Taxes on Healthy Eating: An Experimental Study.” AEM Working Paper No. 2014-16. Revisions requested at Food Policy. <br /> <br /> Gumirakiza, J.D., K. Curtis and R. Bosworth. “Consumer Preferences and WTP for Bundled Fresh Produce Claims at Farmers’ Markets.” Submitted to Food Policy August 2014.<br /> <br /> Kelley, K., R. Primrose, R. Crassweller, J.E. Hayes and R. Marini. “Consumer Preach Preferences and Purchasing Behavior: A Mixed Methods Study.” Submitted to Journal of the Science of Food and Agriculture. <br /> <br /> Liaukonyte, J., T.J. Richards, H.M. Kaiser and B.J. Rickard. “Under-Contribution to Public Goods Due to Self-Interested Inequity Aversion.” European Review of Agricultural Economics (forthcoming).<br /> <br /> Lusk, J.L., B.R. McFadden and B.J. Rickard. “Which biotech foods are most acceptable to the public?” Biotechnology Journal (forthcoming).<br /> <br /> Maes, T., W. Hu, T. Woods, M. Batte and S. Ernst, "Substitutes or Complements? Consumer Preference for Local and Organic Food Attributes," American Journal of Agricultural Economics (forthcoming).<br /> <br /> Maughan, T., K. Curtis, B. Black and D. Drost. “Economic Evaluation of Implementing Strawberry Season Extension Production Technologies in the Intermountain West.” Submitted to HortScience September 2014.<br /> <br /> Rickard, B.J., J.J. McCluskey and R.W. Patterson. “Reputation Tapping.” AAWE Working Paper No. 119. Revised and resubmitted at European Review of Agricultural Economics. <br /> <br /> Rickard, B.J. “On the Political Economy of Guest Worker Programs in Agriculture.” AEM Working Paper No. 2014-10. Revisions requested at Food Policy.<br /> <br /> Rickard, B.J., T.J. Richards and J. Yan. “University Licensing of Patents for Varietal Innovations in Agriculture.” AEM Working Paper No. 2013-19. Revisions requested at Agricultural Economics.<br /> <br /> Rickard, B.J., O. Gergaud, S.-T. Ho and W. Hu. “Trade Liberalization in the Presence of Domestic Regulations: Impacts of the Proposed EU-U.S. Free Trade Agreement on Wine Markets.” AAWE Working Paper No. 175. Under review.<br /> <br /> Thilmany, D. (2014). “Two Rivers Winery and Event Center: A Key Driver for the Growing Colorado Wine Industry.” Special Issue on Local Foods and Entrepreneurs. Forthcoming in Journal of Food Distribution Research.<br /> <br /> Velandia, M., D. M. Lambert, C.M. Clark, R.M. Rejesus, Z. Li, W.H. Pepper and K. Jensen. “Product Liability Risk Perceptions in Tennessee Fruit and Vegetable Marketing”. Journal of Agribusiness (accepted).<br /> <br /> Fact sheets:<br /> <br /> Curtis, K., (2014). “Characterizing the Face and Value of the "Buy Local" Movement.” Utah State University Fact Sheet, Applied Economics/2014-03pr.<br /> <br /> Curtis, K.R., S. Olsen, T. Knudsen and K. Wagner. (2014). “Utah Urban Small-Scale Mixed Vegetable Production Costs and Returns - 5 Acres, 2014.” Utah State University Fact Sheet, Applied Economics/2014-01pr.<br /> <br /> Maughan, T., K. Curtis, B. Black and D. Drost. (2014). “A Comparison of Northern Utah High Tunnel Strawberry Production Costs and Returns with Low Tunnels.” Utah State University Fact Sheet, Horticulture/HighTunnels/2014-08pr.<br /> <br /> Maughan, T., K. Curtis, B. Black and D. Drost. (2014). “A Comparison of Northern Utah High Tunnel Strawberry Production Costs and Returns with Low Tunnels and Supplemental Heating.” Utah State University Fact Sheet, Horticulture/HighTunnels/2014-07pr.<br /> <br /> Maughan, T., K. Curtis, B. Black and D. Drost. (2014). “Northern Utah High Tunnel Strawberry Production Costs and Returns, 2014.” Utah State University Fact Sheet, Horticulture/HighTunnels/2014-06pr.<br /> <br /> Olsen, S., K.R. Curtis, K. Wagner and T. Knudsen. (2014). “Utah Urban Small-Scale Mixed Vegetable Production Costs and Returns - 2 Acres, 2014.” Utah State University Fact Sheet, Applied Economics/2014-02pr.<br /> <br /> Blog Postings :<br /> <br /> Agricultural Entrepreneurship Farm Management Blog <br /> College of Agricultural Sciences, Pennsylvania State University<br /> www.farmbusiness.blogspot.com<br /> <br /> Kelley, K. and R.C. Goodling. (2014). Are you Using a Mobile Payment System? Part II: Best Practices and Cyber Liability Insurance. 8 May. <br /> <br /> Kelley, K. and R.C. Goodling. (2014). Are You Using a Mobile Payment System? Part 1: Keeping Customer Data Safe. 1 May. <br /> <br /> Kelley, K. (2013). Learning from Consumers: Examples of Easy and Insightful Questions to Ask. 9 December.<br /> <br /> Kelley, K. (2013). Survey Customers to Learn about Their Wants, Likes, and Needs. 10 December. <br /> <br /> Penn State’s Wine & Grape U. blog site (http://psuwineandgrapes.wordpress.com)<br /> <br /> Kelley, K. (2014). Developing and Enhancing your Wine Marketing Program. 17 October.<br /> <br /> Kelley, K. (2014). Tasting Room Techniques. 19 September. <br /> <br /> Kelley, K. (2014). Do More than Just Sell Wine to Your Customer. Involve Them and Interact. 29 August.<br /> <br /> Miller, A. and K. Kelley. (2014). Consumer Attitudes and Behaviors towards Wine Purchases: Marketing & Social Media. 5 September. <br /> <br /> Kelley, K. (2014). Is your Tasting Room Providing Customers With an Experience? 25 July. <br /> <br /> Kelley, K. (2014). Surveys: A Simple but Effective Tool. 10 June.<br /> <br /> Miller, A. and K. Kelley. (2014). Consumer Attitudes and Behaviors towards Wine Purchases: Everyday and Special Occasion Wines Part II. 27 August 2014.<br /> <br /> Miller, A. and K. Kelley. (2014). Consumer Attitudes and Behaviors towards Wine Purchases: Everyday and Special Occasion Wines. 20 August 2014.<br /> <br /> Miller, A. and K. Kelley. (2014). Consumer Attitudes and Behaviors towards Wine Purchases: Consumption Patterns Part II. 30 July 2014.<br /> <br /> Miller, A. and K. Kelley. (2014). Consumer Attitudes and Behaviors towards Wine Purchases: Consumption Patterns. 23 July.<br /> <br /> Miller, A. and K. Kelley. (2014). Consumer Attitudes and Behaviors towards Wine Purchases: Purchase Patterns. 16 July.<br /> <br /> Miller, A. and K. Kelley. (2014). Consumer Attitudes and Behaviors towards Wine Purchases: Demographics. 11 July.<br /> <br /> Miller, A. and K. Kelley. (2014). Consumer Attitudes and Behaviors towards Wine Purchases: Introduction to the Research. 1 July.<br /> <br /> Media<br /> <br /> Thilmany, D. (Contributor). Winemakers boost state, local economy. Grand Junction Sentinel. January 18, 2014. <br /> <br /> Thilmany, D. (Contributor). Thanks to new farm bill, organic farming now has more backing. The Fence Post. February 2014. <br /> <br /> Zepeda, L. (2014). Interview with Joshua Sabik KTSW on Farmers’ Markets, June 10.

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Report Information

Participants

Jill McCluskey (Washington State University); Margarita Velandia (University of Tennessee); David Lamie (Clemson University); Kathryn Boys (North Carolina State University); Jon Phillips (Cal Poly Pomona); Ramu Govindasamy (Rutgers University); Esendugue Greg Fonsah (University of Georgia); Alba Collart (Mississippi State University); James Sterns (Oregon State University); Brad Rickard (Cornell University); Karina Gallardo (Washington State University); Stan Ernst (Ohio State University); Kynda Curtis (Utah State University); Dawn Thilmany (Colorado State University); Tim Woods (University of Kentucky)

Brief Summary of Minutes

The meeting was called to order by Jill McCluskey at 9:00 a.m. The minutes from last meeting in Salt Lake City, November 2014, were approved. Jill McCluskey announced that the new project was approved as S1067.  Everyone needs to complete a new appendix E.

1) Introductions and State Reports.  Each member reported on their activities (comments below are brief summaries).

a) Jill McCluskey, Washington State University reported that she is working on the following projects:

i)  Analysis of mechanisms for patent licensing in tree fruit varietal innovation with members Karina Gallardo (Washington State University) and Brad Rickard (Cornell University).

ii)  Conducted economic experiments with sensory analysis to estimate willingness to pay for craft cider.

iii) Impact of news media on consumer perception and acceptance of new technologies.

iv) She made a presentation at the Federal Reserve Bank’s Ag Symposium on changing food demand, customization of products with a plethora of combinations

a)  Food is part of identity, norms are changing, and calorie consumption has changed over time.

v)  Wine studies with graduate students, one on organics and one on reputation issues.

vi) Analysis of local food markets and supply chains with Aaron Johnson, University of Idaho.

b)   Ramu Govindasamy, Rutgers University

i)   Working on papers from a current projects, leafy greens attributes

ii)  Direct marketing in agritourism, writing papers on this

iii)  Organic farmers markets, behavior and consumer issues

iv)  Mid-Atlantic consumer wine demand

v)   Basil production marketing project

vi) Production and marketing of African vegetables for local consumption  

c)  Brad Rickard, Cornell University

i)   Engaged in Tri-state efforts to assess wine markets

ii)  Pricing of new fruit varieties of WSU and Cornell with Jill McCluskey and Karina Gallardo

iii)  Analysis of consumer choice in the wine category, breadth and depth of choice using Nielson data, how do regulations affect wine consumption

iv) Received new AFRI funding on food waste.

v)  Wants to work on Cider industry issues, variety innovations, labor issues, and mechanization/

d) Karina Gallardo, Washington State University

i)  Working on a multi-country team with RosBREED breeders, as well as apples, cherries, and other products

a) Choice experiments with different agents across the supply chain

b) Applied for new funding of $3 million, RosBREED systems

ii)  Mechanization (harvest) of blueberries for the fresh market

iii)  Forecasting demand and supply of labor for the Washington tree fruit industry

iv)  Evaluation of root stocks and planting systems for Cosmic Crisp apples

v)  Management strategies for sweet cherries

vi)   Cost of production studies in apples and tomatoes

vii)  Evaluation of import patterns of fruits in India

viii)  Impact of Affordable Care Act on labor in the tree fruit industry

ix) Food safety work with MS student

x)  Consumer willingness to pay for new slicing technology for pears and apples, funding by Washington Department of Agriculture.

e)   Margarita Velandia, University of Tennessee

i) Submitted a Federal State Marketing Improvement Program (FSMIP) grant proposal on farmers’ market research

ii) Land grant initiative in the south on local food systems, marketing, logistics with Clemson and University of Kentucky

iii)  Enterprise budgets for small scale operations, started with tomatoes, will later do strawberry

f)  David Lamie, Clemson University

i)  Southern risk management education center collect top priorities for local system food development

a)  Published a themed issue of Choices magazine, another set will go to FDRS journal

ii)  Looking at Extension role in local food systems outreach, with southern rural development center

a)  Held summit in August with researchers and USDA, will pursue a comprehensive extension project with a number of universities.

iii) Food hub economic impact study, look to Colorado State for their toolkit

iv) Chairs food policy council in South Carolina and multi county midlands local food coalition,

v)  Completing case studies of local food distributors, opportunities for regional growers to link into this market

a) Not a lot of communication between distributors, need to better align and work together

vi) Still working on Market Maker evaluation

vii)  Real challenges with flooding in South Carolina, rebuilding infrastructure, rebuilding supply chains

a)  Opportunity for work on improved decisions, looking to this group and Markets Maker network to help SC make better decisions. Supply chain resilience, homeland security, and department of defense may be interested, models, tools, etc. 

g) Kathryn Boys, North Carolina State University

i)   Improving localizing local foods infrastructure

ii)   Horticultural marketing contract structures

iii)  Animal science and veterinary department adoption of food safety and livestock systems

h) Jon Phillips, Cal Poly Pomona

i)  Looking at Market Maker for California

ii)  Looking for collaboration. Cal Poly Pomona is a Hispanic Serving Institution (HSI).

i)  Dawn Thilmany, Colorado State University

i)   Sensory analysis with WTP studies for Colorado wine industry

ii)   Economic impact analysis with wine industry, linkage to agritourism and food/drink festivals

iii)  Agritourism, as a food systems entry 

iv)  Travel models, traveler preferences in agritourism

v)   Economic tool kit with AMS on the economic impact of food systems

vi)  Local food economic impact studies and economic multipliers

vii) Market channel assessments, track producers and hours spent, market ready program for those in wholesale channels

viii) Consumer preferences for organics, book

j)   Kynda Curtis, Utah State University

i)    Food tourism demand studies in intermountain west

ii)   Organic wheat demand and cost of production studies

iii)  Extension curricula on integrating tourism into direct marketing options

iv)  Native American alterative low-water crop usage study

v)  Food hub feasibility and needs work in Nevada/Utah

vi)  Two assistant professor positions at Utah State this year

vii)  In Australia most of 2016

k)  Greg Fonsah, University of Georgia

i)  Looking at budgets on specialty crop production, comparing profitability of conventional and disease resistant muscadai, working with Florida on joint multi state grant

ii)  Winter high yield crops, looking for recommendations for farmers

iii)  Value chain work with India and Dominican Republic on bananas as an important crop to feed populations in India

a)  Quality issues in Indian, how can they build sustainable and marketable cropping systems

l)  Alba Collart, Mississippi State University

i)      Eye tracking project, blueberry industry, consumer demand for organic versions

m) Tim Woods, University of Kentucky

i) CSA work with AMS, a national survey of CSA managers, FMPP project looking at CSA voucher program from wellness programs, collecting data now and will analyze

a)  Designing these programs and implementation models

b)  Designing FSMA Extension program

ii) Organic production and other issues with Cuba

iii)  On sabbatical in Dijon France starting in February

n) James Sterns, Oregon State University (also reporting for Catherine Durham)

i)   In house funding to examine consumer demand for wine, development stage of survey instruments

ii)  Put in a SCRI grant for onion production with economic focus

iii) Catherine Durham’s projects

a) She completed a study on the effect of nutrition information provision on vegetable purchases.

b)  She is working on a consumer testing protocol, for producers to test new products.

iv)   He has a MS student interested in community supported agriculture (CSA), so will contact Dawn Thilmany, Tim Woods, and Kynda Curtis.

 v)  Oregon State University has a new faculty position at the assistant professor level, a research teaching position in food marketing and demand analysis, fermentation industry, wine, cheese, and beer. If you have any suggestions for potential candidates let him know.

o)  Stan Ernst, Ohio State University

i)  He is wrapping up projects and plans to retire in early next year, but will not be leaving this group.

ii)  Enterprise budget work on robotic sprayers with ARS

iii) Weed control economics in organics

iv) Barley production economics, bringing back two row varieties

v) Consumer drivers related to food safety and leafy green consumption

vi) Specialty crops supply chain management 

vii)  Specialty crop outlooks in the future, plan to increase emphasis on this

viii)  Next FDRS meeting with have a new category of outlook work, showcase on national outlook work, Corrine Alexander, Tim Woods

2)  Review S-1067 2015 Objectives and Work Plans

a)   Joint Projects from last year

i)   Conferences

1)  Kynda Curtis, Tim Woods, and Lydia Zapada planned and presented an Agribusiness Economics and Management (AEM) Section track session at the AAEA meetings on new direct marketing options, AEM funded outside speaker.

2)  Beeronomics conference with Cider Symposium in Seattle organized by Jill McCluskey with participation from Kynda Curtis, Brad Rickard, and Karina Gallardo.

3)  Southern Summit, Dave Lamie and Tim Woods

4)  Value Added conference in April in Austin– Tim Woods, Kynda Curtis, Dawn Thilmany McFadden, Marco Palma, Rodney Holcomb, and Dave Lamie

5)  WERA 72 in Las Vegas in June – Tim Woods, Kynda Curtis, Lia Nogueira, and Jon Phillips.

i)  Joint Grants

1)  FSMIP program, Dawn Thilmany McFadden and Tim Woods on market channel assessments

2)  WSU grant with Brad Rickard, Karina Gallardo, and Jill McCluskey on commercialization of new crop varieties

i)  Joint Publications

1)   JFDR special issue for July with Kynda Curtis, Tim Woods, and Lia Nogueira

2)   Ag Econ  - Tim Woods, Stan Erst, and Wuyang Hu

b)  Joint projects for next year, 2016

i)  Joint Publications

1)  Themed issue for a journal

2)  Choices Magazine – Mary Ahern soliciting

a)  Changing consumer demand, led by James Sterns

b)  Others, Stan Erst, Kynda Curtis/Dawn Thilmany, Jill McCluskey,  200-500 words per article, 3-6 articles, with theme editor weaving them together

3) Applied Economics Policy and Perspectives

4) Community Development Society Journal

a) Dave and others developing special issue of local food system development

5) Journal of Wine Economics – special issue

a) If interested email Jill McCluskey and she will propose it to Karl Storchmann

6) Other Ideas

a)  Liquid Arts, beer, wine, and cider

b)  Food Safety, FSMA

c)  Food Waste

ii)   Grants

1) Food chain resiliency, department of defense/homeland security

2) Animal disease and implications, Kansas State has bio security center

3) South Carolina example of supply issues, due to weather issues or other shocks

4) FSMIP funds wine research

5) Value-added producer grant

6) Specialty crop grants, production oriented

7) USDA using NASS to complete a food safety implementation study.  The survey currently being constructed.

a) This group well suited to analyze data

b) Survey just done of urban agriculture, data available soon

c) Will add more direct marketing and supply chain questions to the 2017 Census of Agriculture.  

d) Approach ERS and see who is in charge, work on a project to analyze the data. 

iii)  Joint Presentations - Meetings

1) FDRS sessions - New Orleans, 2016

2) Dawn asked for a proposal with industry/government interaction

3) Supply chain resilience

a) Food waste (hospitality, grocers, etc.)

b) Alternative Uses of Food Waste, new products

c) Seafood, value-added products

d) Matt Freeman as MS State

e) Norbert Wilson as Auburn has some food waste work with Brad Rickard

i)  AAEA sessions, AEM, FAMPS, Extension – Boston July 2016

(1) Track sessions due December 4

(2)  AAEA session, using regional research groups to integrate into the profession, find other colleagues,

(3)  WAEA – Victoria BC 2016 – Lake Tahoe, 2017

(a)  Agritourism symposium – Deadline January 2016

ii) WERA 72

iii) National Growers Association

2) New chair-elect, two year term and two years as chair

i)   Nominations for a chair-elect

(1)   Karina Gallardo nominated

ii) Move to close nominations by Dave Lamie

iii)  Motion to elect Karina Gallardo

iv)  All in favor

v)  Karina Gallardo elected 

3) New Members to Invite (please invite as mentioned for next meeting)

Dawn invited folks from the Ag in the Middle group

Idaho - Jason Winfree

California - Jennifer Sowerwine

Purdue – Jody Elliott or M. Gunderson

Michigan – Bridget Beehee

Florida – Lisa House or Hayk Khachatryan

Minnesota – Chengyan Yue

Montana – Kate Fuller 

Email any ideas for new members to Jill McCluskey

Adjourned at noon.

Accomplishments

<p><strong><span style="text-decoration: underline;">Year-End Report by Objective:</span></strong></p><br /> <p><strong><span style="text-decoration: underline;">Objective 1:</span></strong><strong> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong>Develop demand and market valuation models for the produce sector that can be used to evaluate effects of increasingly complex product differentiation schemes (organic, enhanced health claims, biodynamic), trade, commodity marketing programs, labeling programs (local, food miles, Fair Trade), traceability&nbsp; systems, and food safety events in the U.S. produce markets.&nbsp;</p><br /> <p><strong>Colorado State University:&nbsp;</strong>Members from CSU completed work exploring how Corporate Social Responsibility claims may influence consumer perceptions, valuation and interest in dairy products (which could likely translate to specialty crops as well).</p><br /> <p>Thilmany used data from a Colorado public attitudes study to consider how trust, information and key policy issues (GMOs, alternative energy) may interrelate among consumers, and found interesting differences that may inform food marketing strategies as well.</p><br /> <p>Members from CSU have primarily continued to publish from 2008-2010 surveys and experiments on local and organic apples and tomatoes, with a focus on how consumer studies may connect with life cycle analyses</p><br /> <p>Through farmers market price reporting (led by Martha Sullins), and new work with New York Green markets we are also getting a sense of direct market price dynamics.</p><br /> <p>CSU team members (Costanigro, Jablonski, Thilmany) also continue to work with the Colorado Wine Industry Development Board to evaluate consumer perceptions and willingness to pay for wines blended with less commonly known varietals which can be produced in more regions of the state.&nbsp;</p><br /> <p><strong>Cornell University:&nbsp;</strong>In 2016 Brad Rickard plans to use the Nielsen Homescan data to examine how consumer demand for variety across wine products is impacted by state laws; here he focuses on state laws that restrict the retail availability of wine. This is work co-authored with Marco Costanigro a member of S1050. Brad will also use the same dataset between 2004 and 2013 to study the evolution of demand for variety within the alcoholic beverage category.</p><br /> <p><strong>The Pennsylvania State University:&nbsp;</strong>Pennsylvania, New York, and New Jersey regional project participants continue to work on research funded by the U.S.D.A Federal State Marketing Improvement Program: Developing Wine Marketing Strategies for the Mid-Atlantic Region. Data from the first two surveys is being analyzed and two more surveys are planned for 2015/2016.</p><br /> <p><strong>Washington State University:&nbsp;</strong>Jill McCluskey is supervising a doctoral student who is estimating demand for organic and sustainable wines.&nbsp;&nbsp; Vicki McCracken and Karina Gallardo are studying consumer demand for apples and other tree fruits.&nbsp;</p><br /> <p><strong>Rutgers University, New Jersey:&nbsp;</strong>Organic Produce once a fad, has now flourished into a multibillion dollar industry, reaching $35.1 billion in sales in 2013. The Secretary of Agriculture when addressing the Organic Trade Association in May 2013 said &ldquo;Organic agriculture is one of the fastest growing segments of American agriculture and helps farmers receive a higher price for their product as they strive to meet growing consumer demand.&rdquo; This upward trend in organic food will continue to grow as consumers become acutely aware of social sustainability, sense of community, and their willingness to promote opportunities for small farmers to maintain their farming life style. In addition, frequent food recalls and the proliferation of genetically modified organisms (GMOs) accentuated the perception of risk associated with the conventional food system and the consumers are looking for safe and naturally grown alternatives in organic food. However, lack of information relating to production and marketing is likely to limit the potential growth of organic agriculture in the U S. Furthermore, we perceive significant potential for an increase in profit margins for organic farmers, but more information needs to be discovered on consumer perceptions and behaviors in the Mid-Atlantic region in order to enable our growers to fully take advantage of the organic market. This study focuses mainly on documenting the characteristics of patrons, product attributes of organic produce and developing forecasting models to predict the customer base, patronage rate, spending behavior, and other related characteristics so that farmers can better serve specific population segments to increase profits.</p><br /> <p>The overall goal of this project is to establish and develop a successful partnership to foster the organic farm produce marketing industry in the Mid- Atlantic regions of United States, with a focus on boosting small farm profitability. General objectives of the project include:</p><br /> <ol><br /> <li>Document characteristics of patrons of organic farm activities such as purchase behavior, number of visitations, frequency of purchase, travel distance, desired store characteristics, and other related factors.</li><br /> <li>Estimate the market size of organically produced farm commodities based on the visitation frequencies and spending characteristics.</li><br /> <li>Develop forecasting models to predict the willingness to pay, patronage rates, spending behavior, and other related characteristics.</li><br /> <li>Form a coalition and communicate the results to the stakeholders of the industry. Since a majority of the investigators have an extension appointment, project outreach will be a priority.</li><br /> </ol><br /> <p>This project was just funded by the Federal State Marketing Improvement Program (FSMIP) for $99,803 with a matching fund from Rutgers for $99,828.</p><br /> <p><strong><span style="text-decoration: underline;">Objective 2:</span></strong><strong>&nbsp; &nbsp;&nbsp;&nbsp;&nbsp; </strong>Analyze the relative benefits and costs, to producers and consumers, of government and industry-led marketing and policy programs (certifications, Leafy Greens marketing order, Country of origin labeling, farmers markets) using both theoretical approaches and empirical evidence from multi-state applied research projects.</p><br /> <p><strong>Colorado State University:&nbsp;</strong>A partnership of several states (New York, Vermont, Iowa State, Tennessee, Wisconsin, Michigan) developed a Toolkit to Assess the Economic Implications of Food System Innovations.&nbsp; Although the primary focus is on regional economics, some of the component parts and case studies focused on examples where consumer-oriented market innovations were assessed effectively.</p><br /> <p>Martha Sullins of CSU completed a project to explore the cost implications of food safety compliance in the Colorado produce industry, in partnership with Thilmany.</p><br /> <p>In an applied issue brief with the Colorado Food System Advisory Council, Thilmany helped to frame and communicate the specialty crop issues to consider for food waste and reclaimed water efforts being considered by the state.</p><br /> <p>Marco Costanigro collaborated with researchers from Cornell and the University of Delaware in a comprehensive review of the existing evidence regarding the pros and cons of labeling food production processes (e.g. organic, shade grown, free range,&hellip;). The report was commissioned by the Council for Agricultural Science and Technology (CAST).</p><br /> <p><strong>Cornell University:&nbsp;</strong>In 2016 Brad Rickard plans to conduct a series of laboratory studies (with Norbert Wilson at Auburn) to examine factors that are considered to impact food waste.&nbsp; Here they focus on the role of i) package size, ii) product type, and iii) date labels on the likelihood that consumers will increase food waste.&nbsp; They examine packaged salad greens as one of the products in this study.&nbsp; Different treatments will examine date labels that use the following language: Best by, Use by, and Freshest by; this is done as a way to disentangle messages that appear like food safety messages versus those that appear like food quality messages. Other experimental work will examine consumer response to technologies that may help to mitigate food waste but that otherwise might be controversial for some consumers. In a related project they will also develop a conceptual model to understand the tradeoffs between food waste and competing considerations (including time, convenience, and obesity). This is work that they are hoping to find ways to collaborate with Alba Collart from Mississippi State University, a member of S1050.</p><br /> <p>During 2016 Brad will also begin work with Dan Sumner (UC Davis) and JunJie Wu (OSU) that assesses supply response to various cop insurance programs for fruits and vegetables.</p><br /> <p><strong>Rutgers University, New Jersey:&nbsp;</strong>Even though organically grown produce have a price premium, returns to growers depends on the demand and the availability of organic outlets (Klonsky, et al., 1993). According to the 2007, 2010 Manufacture Surveys by the Organic Trade Association, the sales of the United States organic products increased by 21%, from $14.6 billion to $17.7 billion in 2006. Organic foods are still the largest segment of organic products, reaching $16.7 billion in consumer sales, making up over 95% of all organic product sales (Organic Trade Association, 2007). Driven by consumer choice, the United States organic industry grew by 9.5% in 2011 reaching $31.5 billion in total sales revenue (Organic Trade Association, 2012).</p><br /> <p>Against this background, this study attempted to predict the factors that influence the consumers&rsquo; willingness to buy organically grown ethnic greens and herbs. The ethnic consumer characteristics such as purchasing behavior, attitudes, and social demographic attributes were analyzed. In addition, we predicted the relationship between ethnic product attributes and the willingness to buy organically grown ethnic greens and herbs. The findings of this study may provide a better understanding of ethnic consumers&rsquo; purchasing behavior to support growers in the east coast region of the United States.</p><br /> <p>A logit model was developed to predict the willingness to buy organically grown ethnic greens and herbs in the east-coast region of United States. The coefficients of the included ethnicities, namely Asian Indians, Mexicans, and Puerto Ricans were negative, indicating that they are less willing to buy organic ethnic greens and herbs compared to Chinese. Better availability and wider variety positively influence consumers&rsquo; willingness to buy organic ethnic greens and herbs. Those who give importance to food safety, food label, health reasons, and self-employed individuals are more likely to buy organic ethnic greens and herbs. Those with an income of less than $20,000 and those with an income between $20,000 and $40,000 are less likely willing to buy organic ethnic greens and herbs compared to households with an annual household income of at least $80,000.</p><br /> <p><strong>University of Tennessee:&nbsp;</strong>Margarita Velandia is studying local food systems, including market and logistics in collaboration with colleagues from Clemson University and the University of Kentucky.</p><br /> <p><strong><span style="text-decoration: underline;">Objective 3:</span></strong><strong> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong>Assess the changing coordination and supply chain management strategies being implemented in the fruit and vegetable sector and identify strategic organizational and marketing implications for a set of firms that are diverse in terms of commodity, marketing approach and size of operation (including small and mid size farms).<strong>&nbsp;</strong></p><br /> <p><strong>Colorado State University:&nbsp;</strong>CSU partnered with U of Kentucky (Woods) for a forthcoming report on emerging CSA structures across the US.</p><br /> <p>Through partnerships with Cornell University, USDA-ERS and Oklahoma State University, we are developing typologies of food supply chains as a mechanism to benchmark and analyze key market indicators that may differ among those producers with different market orientations.</p><br /> <p><strong>University of Georgia:&nbsp;</strong>Greg Fonsah is working on supply chain&nbsp; issues.</p><br /> <p><strong>Washington State University:&nbsp;</strong>Jill McCluskey is working with colleagues at the University of Idaho on local food markets and supply chains.</p>

Publications

<p>Outreach/Industry Presentations</p><br /> <p>&nbsp;</p><br /> <p>Costanigro, M., G. Howard, J. Lusk, Y. Onozaka, B. Roe, Including Subjective Beliefs in Empirical Models of Choice and Preferences: Methodological and Food Policy Implications. Organized symposium at the 2015 AAEA Annual Meetings.&nbsp; July 2015. San Francisco, CA.</p><br /> <p>Curtis, K., R. Bosworth, and S. Slocum, &ldquo;Drink Tourism: A Profile of the Intoxicated Traveler.&rdquo; Selected Presentation of the 2015 Beeronomics Conference, Seattle, WA, September 2015.</p><br /> <p>Curtis, K., M. Bradshaw, and S. Slocum, &ldquo;The Role of Food and Culinary Tourism Demand in the Western US.&rdquo; Selected paper presented at the 2015 National Value-Added Agriculture Conference, Austin, TX, May 2015.</p><br /> <p>Curtis, K., and R. Brain, &ldquo;Utah Farm-Chef-Fork: Linking Rural Growers with Urban Chefs to Enhance Local Food Sourcing.&rdquo; Selected Presentation of the Linking Urban and Rural Tourism Conference, Fairfax, VA, September 2015.</p><br /> <p>Curtis, K., and S. Slocum, &ldquo;The Potential Impacts of Sustainability Certification Programs Focused on Food Waste Reduction on the Tourism Industry.&rdquo; Selected paper presented at the Food Distribution Research Society Annual Meeting, Philadelphia, PA, October 2015.</p><br /> <p>Curtis, K.R. and S. Slocum, &ldquo;Farm and Food Tourism: Exploring Opportunities in the West.&rdquo; Selected presentation of the 2015 Extension Risk Management Education National Conference, Minneapolis, MN, April 2015.</p><br /> <p>Curtis, K. and S. Slocum, &ldquo;Farm Shops: A Direct-Marketing Alternative.&rdquo; Selected Track Session Presentation of the Agriculture and Applied Economics Association Annual Meetings, San Francisco, CA, July 2015.</p><br /> <p>Curtis, K.R. and R. Ward, &ldquo;Program Evaluation and Survey Design Techniques.&rdquo; Invited presentation of the 2015 Extension Risk Management Education National Conference, Minneapolis, MN, April 2015.</p><br /> <p>Ellison, Brenna, Bernard, John C., Pauckett, Michelle, and Toensmeyer, Ulrich C. .Are all Organic Labels Treated Equally? The Influence of Retail Outlet and FSMA Information on Consumer Perception of and Willingness-to- pay for Organic Grape Tomatoes. 143 Joint AAEA-EAAE Seminar, March 25-27, 2015, Naples Italy. Ellison &ndash; University of Illinois.</p><br /> <p>Gallardo, R.K. &ldquo;What does it cost to produce fruit in Washington State? &ndash; 2014 studies&rdquo;. 2015 Safety and Pesticide Recertification Course. Pasco, January 7, 2015.</p><br /> <p>Gallardo, R.K. In Spanish &ldquo;How much does it cost to produce fruit in WA and the ABC of agricultural loans.&rdquo; Safety and Pesticide Recertification Course, Pasco, WA. January 7, 2015.</p><br /> <p>Gallardo, R.K., Y. Hong, M. Silva, and J. Flores. &ldquo;Assessing Preferences for Apple Quality and the Role of Country of Origin Information: The case of Peruvian Consumers.&rdquo; Presentation at the Food Distribution Research Society Annual Meetings. Philadelphia, PA. October 12, 2015.</p><br /> <p>Huffman, W.A. and J.J. McCluskey. &ldquo;Food Labels, Information and Trade in GMOs,&rdquo; GMCC-15, the 7th International Conference on Coexistence between Genetically Modified (GM) and non-GM based Agricultural Supply Chains, Amsterdam, November 17-20, 2015.</p><br /> <p>Hildebrandt, H., P. Watson, A. Johnson, and J.J. McCluskey, &ldquo;Supply Channel Participants&rsquo; Willingness to Pay for Local,&rdquo; Food Distribution Research Society, Philadelphia, October 12.</p><br /> <p>Meadowcroft, Devon, Bernard, John C. and Toensmeyer, Ulrich C. Understanding the Effect of Product Displays on Consumer Choice and Food Waste: A Field Experiment. FDRS Annual Meeting, October 9-13, 2015, Philadelphia, PA.</p><br /> <p>Meadowcroft, Devon P., Schott, Lenna K., Bernard, John C., and Toensmeyer, Ulrich C. Comparison of U.S. Consumer Willingness to Pay for Fresh Fruits from Developed and Developing Regions. NAREA &amp; CAES &ndash; Joint Annual Meeting and Workshop, June 27-30, 2015, Newport, Rhode Island.</p><br /> <p>Mendoza, M., R.K. Gallardo, I. Hanrahan, and K. Killinger. &ldquo;Evaporative Cooling: Sunburn Suppression Benefits and the Risks of Apple Contamination due to Direct Contact with Open Source Irrigation.&rdquo; WSU Academic Showcase. Pullman, WA. March 27, 2015.</p><br /> <p>Miller, A. and K. Kelley. 2015. Developing Wine Marketing and promotional Strategies for the Mid-Atlantic Region. Pennsylvania Wine Marketing Research Board Symposium. University Park, PA. 22 April 2015.</p><br /> <p>Miller, A. and K. Kelley. 2015. Developing Wine Marketing and promotional Strategies for the Mid-Atlantic Region. Business, Enology, and Viticulture, NY, Waterloo, NY. 26 February 2015.</p><br /> <p>Miller, A. and K. Kelley. 2015. Developing Wine Marketing and promotional Strategies for the Mid-Atlantic Region. Mid-Atlantic Fruit and Vegetable Convention, Hershey, PA. 28 January 2015.</p><br /> <p>McCluskey, J.J. &ldquo;Evolution of Consumer Preferences and Emerging Food Trends,&rdquo; the Kansas City Federal Reserve Bank&rsquo;s Annual symposium, Responding to Future Food Demands, July 14-15.</p><br /> <p>McCluskey, J.J. and J.A. Winfree. &ldquo;Standards for GM Labeling and Trade,&rdquo; GMCC-15, the 7th International Conference on Coexistence between Genetically Modified (GM) and non-GM based Agricultural Supply Chains, Amsterdam, November 17-20, 2015.</p><br /> <p>Qu, M., B.J. Rickard, M. Costanigro, and E. McLaughlin. 2015. &ldquo;Retail wine availability and product diversity.&rdquo; Presented at the Annual Meeting of the Northeast Agricultural and Resource Economics Association. Newport, RI. June 27, 2015.</p><br /> <p>Qu, M., B.J. Rickard, M. Costanigro, and E. McLaughlin. 2015. &ldquo;Retail wine availability and product diversity.&rdquo; Presented at the Annual Meeting of the American Association of Wine Economists. Mendoza, Argentina.&nbsp; May 28, 2015.</p><br /> <p>Rickard, Bradley. &ldquo;Consumer response to the introduction of GMOs in fruit and vegetable markets.&rdquo;&nbsp; Presented at the London Produce Show and Conference.&nbsp; London, UK.&nbsp; June 4, 2015.&nbsp; 40 attendees.</p><br /> <p>Rickard, Bradley J. &ldquo;Retail Availability of Wine and Product Diversity.&rdquo; Presented at the B.E.V. Annual Meeting. Rochester, NY.&nbsp; February 26, 2015. 120 attendees.</p><br /> <p>Rickard, Bradley. &ldquo;Will 'GMO Free' Be the New Organic?&rdquo;&nbsp; Presented at the New York Produce Show and Conference.&nbsp; New York, NY.&nbsp; December 3, 2014.&nbsp; 40 attendees.</p><br /> <p>Sapkota Bastola, P., K. Gallardo, J. McCluskey, and B. Rickard. 2015. &ldquo;Mechanisms of patent licensing for varietal innovation.&rdquo; Presented at the Annual Meeting of the Agricultural and Applied Economics Association. San Francisco, CA. July 27, 2015.</p><br /> <p>Slocum, S. and K. Curtis, &ldquo;The Role of Food Entrepreneurs &ndash; Suburban Farm Shops in the UK.&rdquo; Selected Presentation of the Linking Urban and Rural Tourism Conference, Fairfax, VA, September 2015.</p><br /> <p>Thilmany McFadden, D., D. Conner, S. Deller, D. Hughes, T. Schmit, D. Swenson, A. Bauman,, R. Hill, B. and&nbsp; B.R. Jablonski. &ldquo;Enhancing the Applied Knowledge of Local Food Systems&rsquo; Economic Impacts: A National Research and Training Effort.&rdquo;&nbsp; Track Session at the 2015 AAEA Annual Meetings.&nbsp; July 2015. San Francisco, CA.</p><br /> <p>Thilmany, D. &ldquo;Adapting to the Changing Landscapes for Food Markets: Marketing your Food Product and Industry Trends. WCHS &amp; VinCO Annual Conference. Jan 13-15 2015</p><br /> <p>Thilmany, D. &ldquo;The Dynamics of the Organic and Local Food Segments:&nbsp; Trends and Emerging Strategies.&rdquo; Independent Bankers of Colorado Education Forum. April 2015.&nbsp; Broomfield, CO.</p><br /> <p>Thilmany, D., B. Angelo, B. Jablonski and D. Hughes. Assessing the Economic Impact of&nbsp; Local Food Systems: Framing a Meta-Analysis for the US. 2015 NVA Conference: The Future of the U.S. Food System, Austin TX, May 2015</p><br /> <p>Thilmany, D. &ldquo;The Role of Economics in Multifunctional Food Supply Chains.&rdquo; WAEA Presidential Address. July 2015. San Francisco, CA.</p><br /> <p>Ward, R. and K. Curtis, &ldquo;Building Business Management Capacity for American Indian Agricultural Businesses.&rdquo; Selected presentation of the WERA-72 Annual Meeting, Las Vegas, NV, June 2015.</p><br /> <p>Wilson, N., B. Rickard, R. Saputo, and S.-T. Ho. 2015. &ldquo;Food waste: The role of date labels, package size, and product category.&rdquo; Presented at the Annual Meeting of the Agricultural and Applied Economics Association. San Francisco, CA. July 26, 2015.</p><br /> <p>Wilson, N., B. Rickard, R. Saputo, and S.-T. Ho. 2015. &ldquo;Food waste: The role of date labels, package size, and product category.&rdquo; Presented as a seminar in the Environment in Trade and Agriculture Division, Organisation of Economic Cooperation and Development. Paris, France. July 17, 2015.</p><br /> <p>Wilson, N., B. Rickard, R. Saputo, and S.-T. Ho. 2015. &ldquo;Food waste: The role of date labels, package size, and product category.&rdquo; Presented as a seminar in the Rural Infrastructure and Agro-industries Division, Food and Agriculture Organization of the United Nations. Rome, Italy. August 7, 2015.</p><br /> <p>Winfree, J.A. and J.J. McCluskey, &ldquo;What&rsquo;s In a Name? A Comparison of Various Policies Dealing with Geographic Labeling,&rdquo; International Association of Agricultural Economists, Milan, Italy, August 8-14.</p><br /> <p>Yu, Shuiqin, Ellison, Brenna, Paukett, Michelle, Bernard, John C. and Toensmeyer, Ulrich C. A Field Experiment on Consumer Willingness to Pay for Organic Grape Tomatoes Based on Purchasing Venue. NAREA &amp; CAES-Joint Annual Meeting and Workshop, June 27-30, 2015, Newport, Rhode Island. Ellison &ndash; University of Illinois.</p><br /> <p>&nbsp;</p><br /> <p>Proceedings</p><br /> <p>&nbsp;</p><br /> <p>Galinato, S.P., R.K. Gallardo, and C.A. Miles. 2015. &ldquo;Cost Estimation of Establishing a Cider Apple Orchard in Western Washington&rdquo;. Combined Proceedings of the International Plant Propagator's Society, 64: 35.</p><br /> <p>&nbsp;</p><br /> <p>State, Station or Agency</p><br /> <p>&nbsp;</p><br /> <p>Baker, P., A. De Marree, S.-T. Ho, T. Maloney, and B. Rickard.&nbsp; 2015.&nbsp; Labor Issues and Employment Practices on New York Apple Farms. AEM Extension Bulletin No. 2015-02.</p><br /> <p>Curtis, K., S. Slocum, K. Allen, and M. Bradshaw, (in press). &ldquo;Farm and Food Tourism: Exploring Opportunities.&rdquo; Utah State University Extension Curriculum, Agribusiness/2015-01.</p><br /> <p>Doerflinger, F., B. Rickard, J. Nock, and C. Watkins. 2015. Early harvest is a critical factor in decreasing flesh browning development of &lsquo;Empire&rsquo; apples. New York Fruit Quarterly 23(3):&nbsp;&nbsp; 30&ndash;34.&nbsp;&nbsp;</p><br /> <p>Maloney, T., M. Smith, R. Saputo, and B. Rickard.&nbsp; 2015.&nbsp; Workforce Issues:&nbsp; Profiles of Specialty Crop Farms in New York State. AEM Extension Bulletin No. 2015-11.</p><br /> <p>Rickard, B.J. &ldquo;Chapter 9: Outlook for Fruits and Vegetables,&rdquo; in the 2015 New York Economic Handbook.&nbsp; E.B. 2014&ndash;10, Charles H. Dyson School of Applied Economics and Management, Cornell University. December 2014.</p><br /> <p>Thilmany McFadden, D., D. Conner, S. Deller, D. Hughes, K. Meter, A. Morales, T. Schmit, D. Swenson, A. Bauman, M. Phillips Goldenberg, R. Hill, B. B.R. Jablonski and D. Tropp. 2015. The Economics of Local Food Systems: A Toolkit to Guide Community Discussions, Assessments and Choices U.S. Department of Agriculture, Agricultural Marketing Service Report.&nbsp; Forthcoming.</p><br /> <p>&nbsp;</p><br /> <p>Refereed Conference Proceedings:&nbsp;</p><br /> <p>&nbsp;</p><br /> <p>Debnath, D., K. Curtis, and S. Slocum, (2015). &ldquo;Expanding Direct Marketing Opportunities through Farm Shops in Western Tourism Destinations: Extension Program Design. Proceedings of the 2014 Value-Added Conference, Baltimore, MD, May 2014.&nbsp;</p><br /> <p>&nbsp;</p><br /> <p>Refereed Journal Articles</p><br /> <p>&nbsp;</p><br /> <p>Bosworth, R., D. Bailey, and K. Curtis, (2015). &ldquo;Consumer Willingness to Pay for Local Designations: Brand Effects and Heterogeneity at the Retail Level.&rdquo; Journal of Food Products Marketing 21(3), 274-292.</p><br /> <p>Brain, R., K. Curtis, and K. Hall, (2015). &ldquo;Utah Farm-Chef-Fork: Building Sustainable Local Food Connections.&rdquo; Journal of Food Distribution Research 46(1), 1-10.</p><br /> <p>Bruwer, J. and K. Kelley. 2015. Service Performance Quality Evaluation and Satisfaction in a USA Wine Festivalscape: Buying Behavioural Effects" which you submitted to the International Journal of Event and Festival Management 6(1):18-38.</p><br /> <p>Chen, X., H.M. Kaiser, and B.J. Rickard. 2015. The impacts of inclusive and exclusive taxes on healthy eating: An experimental study. Food Policy 56(October): 13&ndash;24.</p><br /> <p>Costanigro, M., O. Deselnicu, S. Kroll <a href="https://scholar.google.com/citations?view_op=view_citation&amp;hl=en&amp;user=ZenrGoEAAAAJ&amp;sortby=pubdate&amp;citation_for_view=ZenrGoEAAAAJ:4TOpqqG69KYC">Food Beliefs: Elicitation, Estimation and Implications for Labeling Policy</a> Journal of Agricultural Economics 66 (1), 108-128.</p><br /> <p>Costanigro, M., O. Deselnicu, O. and D. Thilmany . 2015. <a href="http://link.springer.com/article/10.1007%2Fs10460-015-9640-9">Product differentiation via corporate social responsibility: consumer priorities and the mediating role of food labels</a>. Agriculture and Human Values.&nbsp; Forthcoming.</p><br /> <p>Curtis, K.R., K. Allen, and R. Ward, (2015). &ldquo;Food Consumption, Attitude, and Behavioral Change among CSA Members: A Northern Utah Case Study.&rdquo; Journal of Food Distribution Research, 46(2), 3-16.</p><br /> <p>Doerflinger, F., B. Rickard, J. Nock, and C. Watkins. 2015. An economic analysis of harvest timing to manage a physiological storage disorder in &lsquo;Empire&rsquo; apples. Postharvest Biology and Technology 107(September): 1&ndash;8.</p><br /> <p>Fang, D., T.J. Richards, and B.J. Rickard. 2015. Optimal licensing of agricultural patents: Fees versus royalties.&nbsp; Journal of Agricultural and Resource Economics 40(1): 1&ndash;22.</p><br /> <p>Gallardo, R.K., H. Li, V. McCracken, C. Yue, J. Luby, and J. McFerson. 2015. &ldquo;Market Intermediaries&rsquo; Ratings of Importance&nbsp;for Rosaceous Fruits&rsquo; Quality Attributes.&rdquo; International Food and Agribusiness Management Review, 18(4): 121-154.</p><br /> <p>Gallardo, R.K. and M. Brady. "Adoption of Labor-Enhancing Technologies by the Specialty Crop Agriculture: The Case of the Washington Apple Industry." Agricultural Finance Review 75(4): 514-532.</p><br /> <h1>Gallardo, R.K., Hanrahan, I., Hong, Y., and J. Luby. 2015. &ldquo;Crop Load Management and the Market Profitability of &lsquo;Honeycrisp&rsquo;.&rdquo; HortTechnology 25(4): 575-584.</h1><br /> <p>Gallardo, R.K., A. Olanie, R. Ordonez, and M. Ostrom. 2015. &ldquo;The Use of Wireless Capabilitty at Farmers&rsquo; Markets: Results from a Choice Experiment Study.&rdquo; International Food and Agribusiness Management Review 18(1): 79-104.</p><br /> <p>Govindasamy, R., S. Arumugam and I. Vellangany. &ldquo;Willingness to Buy Organically Grown Ethnic Greens and Herbs: A Consumer Study With Reference to the East-Coast Region of United States&rdquo;, Agricultural Economics Research Review, Publisher: Agricultural Economics Research Association, India. Forthcoming. (2015).</p><br /> <p>Govindasamy, R., and K.M. Kelley, "Agritourism Consumer&rsquo;s Participation in Wine Tasting Events: An Econometric Analysis", International Journal of Wine Business Research, 26 (2014).</p><br /> <p>Govindasamy, R., S. Arumugam and I. Vellangany, &ldquo;The Influence of Country-of-Origin Labeling for Lentils on Consumer Preference: A Study with Reference to Sri Lanka&rdquo;, The IUP Journal of Marketing Management, Vol. XIII, No. 3, (2014).</p><br /> <p>Gumirakiza, J.D., K.R. Curtis, and R. Bosworth, (2015, in press). &ldquo;Farmers&rsquo; Market Consumer Preferences for Fresh Produce Attributes: Marketing and Policy Implications.&rdquo; Journal of Agribusiness.</p><br /> <p>Kelley, K. R, Primrose, R. Crassweller, J. Hayes, and R. Marini. 2015. Consumer peach preferences and purchasing behavior: A mixed methods study. Journal of the Science of Food and Agriculture.</p><br /> <p>Kelley, K., J. Hyde, and J. Bruwer. 2015. Usage Rate Segmentation: Enriching the U.S. Wine Market Profile.&nbsp; International Journal of Wine Research 7:49-61.</p><br /> <p>Kelley, K., J. Hyde, and J. Bruwer. 2015. U.S. Wine Consumer Preferences for Bottle Characteristics, Back Label Extrinsic Cues and Wine Composition: A Conjoint Analysis. Asia Pacific Journal of Marketing and Logistics 27(4):516-534.</p><br /> <p>Liaukonyte, J., T.J. Richards, H.M. Kaiser, and B.J. Rickard. 2015. Under-contribution to public goods due to self-interested inequity aversion. European Review of Agricultural Economics 42(3): 473&ndash;497.</p><br /> <p>Lusk, J.L., B.R. McFadden, and B.J. Rickard. 2015. Which biotech foods are most acceptable to the public?&nbsp; Biotechnology Journal 10(1): 13&ndash;16.</p><br /> <p>Martin, M., R. Hill, A. Van Sandt and D. Thilmany. Colorado Residents Trusted Sources of Agricultural, Biotechnology and Food Information. Forthcoming. AgBioForum.</p><br /> <p>Maughan, T., K. Curtis, B. Black, and D. Drost, (2015). &ldquo;Economic Evaluation of Implementing Strawberry Season Extension Production Technologies in the U.S. Intermountain West.&rdquo; HortScience 50(3), 395-401.</p><br /> <p>McCluskey, J.J., N. Kalaitzandonakes, J.F.M. Swinnen, forthcoming. &ldquo;News Media Coverage and Public Perceptions: Insights from New Food Technologies.&rdquo; Annual Review of Resource Economics 7(1).</p><br /> <p>Onozaka, Y, W. Hu and D. Thilmany. 2015. Can Eco-Labels Reduce Carbon Emissions? Market-Wide Analysis of Carbon Labeling and Locally Grown Fresh Apples. Renewable Ag and Food Systems. Forthcoming.</p><br /> <p>Rickard, B.J. 2015. On the political economy of guest worker programs in agriculture. Food Policy 52(April): 1&ndash;8.</p><br /> <p>Rickard, B.J., T.J. Richards, and J. Yan. University licensing of patents for varietal innovations in agriculture. Agricultural Economics (forthcoming).</p><br /> <p>Rickard, B., J.J. McCluskey, and R. Patterson, 2015. &ldquo;Reputation Tapping,&rdquo; European Review of Agricultural Economics&nbsp;42&nbsp;(4):&nbsp;675-701.</p><br /> <p>Thilmany McFadden, D. 2015. What Do We Mean by &ldquo;Local Foods&rdquo;?&nbsp;&nbsp; CHOICES.&nbsp; May.</p><br /> <p>Tozer, P.R., S.P. Galinato, C.F. Ross, C.A. Miles, and J.J. McCluskey, forthcoming. &ldquo;Sensory Analysis and Willingness to Pay for Craft Apple Cider,&rdquo; Journal of Wine Economics.</p><br /> <p>Slocum, S., and K. Curtis, (2015, in press). &ldquo;Assessing Sustainable Food Behaviors of National Park Visitors: Domestic/On Vocation Linkages, and their Implications for Park Policies.&rdquo; Journal of Sustainable Tourism.</p><br /> <p>Zheng, X., C. Yue, R.K. Gallardo, V. McCracken, J. Luby, and J. McFerson. &ldquo;What Attributes Are Consumers Looking for in Sweet Cherries? Evidence from Choice Experiments.&rdquo; Agricultural and Resource Economics Review, Forthcoming.</p><br /> <p>&nbsp;</p><br /> <p>Book Chapters</p><br /> <p>&nbsp;</p><br /> <p>Crassweller, R., J. Schupp, G. Krawczyk&nbsp; D. Biddinger, M. Frazier, K. Peter, J. Halbrendt, M. Brittingham, L. La Borde, J. Harper, L. Kime, R. Pifer, and K. Kelley. 2014-2015 Pennsylvania Tree Fruit Production Guide AGRS-045. 357 pp.</p><br /> <p>&nbsp;</p><br /> <p>Industry Publications</p><br /> <p>Bauman, A., D. Thilmany, B. Jablonski, and D. Shideler. Smart Marketing: An Evolving Classification Scheme of Local Food Business Models. Cornell Food Industry Management April Smart Marketing article. April 2015.</p><br /> <p>Messer, K., S. Blight, M. Costanigro, H. Kaiser. <a href="http://www.cast-science.org/download.cfm?PublicationID=283819&amp;File=1e30a6880a028309d63b7161942213e2c383TR">Process Labeling of Food: Consumer Behavior, the Agricultural Sector, and Policy Recommendations</a>. Cast issue paper N.56. October 2015.</p><br /> <p>Thilmany McFadden, D., W. Peters Moschetti and the Colorado Food Systems Advisory Council. COFSAC 15-01. Preparing for Food Security in an Age of Limited Natural Resources Part I: Water. August 2015.</p><br /> <p>Thilmany McFadden, D., W. Peters Moschetti and the Colorado Food Systems Advisory Council. COFSAC 15-04. Barriers &amp; Opportunities for Healthy Food Recovery From Grocery Retail to Hunger Relief Organizations. August 2015.</p><br /> <p>&nbsp;</p><br /> <p>Working Papers</p><br /> <p>&nbsp;</p><br /> <p>Ellison, Brenna, Bernard, John C., Paukett, Michelle, and Toensmeyer, Ulrich C. Are All Organic Labels Treated Equally? The Influence of Retail Outlet and FSMA Information on Consumer Perceptions of and Willingness to Pay for Organic Grape Tomatoes. Journal of Economic Psychology, submitted June 26, 2015. Received a Revise and Resubmit October 14, 2015. We are in the process of making revision for resubmitting by 15 November 2015.</p><br /> <p>Gergaud, O., F. Livat, B. Rickard, and F. Warzynski. The costs and benefits of collective reputation: Who gains and who loses from generic promotion programs?</p><br /> <p>Ho, S.-T., J. Ifft, B. Rickard, and C. Turvey. Alternative strategies to manage weather risk in perennial fruit crop production. AEM Working Paper No. 2015-18.</p><br /> <p>Qu, M., B. Rickard, M. Costanigro, and E. McLaughlin. Retail wine availability and product diversity.</p><br /> <p>Rickard, B.J., O. Gergaud, S.-T. Ho, and W. Hu. Trade liberalization in the presence of domestic regulations: Impacts of the proposed EU-U.S. free trade agreement on wine markets.&nbsp; AAWE Working Paper No. 173.</p><br /> <p>Rickard, B.J., D. Rudell, and C. Watkins. Ex ante evaluation of the economic impact of new technologies for managing post-harvest physiological disorders. AEM Working Paper No. 2015-11. &nbsp;&nbsp;</p><br /> <p>&nbsp;</p><br /> <p>Fact sheets</p><br /> <p>&nbsp;</p><br /> <p>Curtis, K.R., S. Olsen, and K. Wagner, (2015). &ldquo;Utah Urban Small-Scale Mixed Vegetable Production Costs and Returns - 5 Acres, 2015.&rdquo; Utah State University Fact Sheet, AG/Applied Economics/2015-01pr.</p><br /> <p>Gallardo, R. K., and S. Galinato. &ldquo;2014 Cost Estimates of Establishing, Producing, and Packing Red Delicious Apples in Washington.&rdquo; Washington State University Extension Factsheet. Forthcoming.</p><br /> <p>Olsen, S., K.R. Curtis, and K. Wagner, (2015). &ldquo;Utah Urban Small-Scale Mixed Vegetable Production Costs and Returns - 2 Acres, 2015.&rdquo; Utah State University Fact Sheet, AG/Applied Economics/2015-02pr.</p><br /> <p>&nbsp;</p><br /> <p>Blog Postings</p><br /> <p>College of Agricultural Sciences, Pennsylvania State University, www.farmbusiness.blogspot.com</p><br /> <p>Kelley, K. and D. Ollendyke. 2015. What is cause marketing? Part3. 14 August.</p><br /> <p>Kelley, K. and D. Ollendyke. 2015. What is cause marketing? Part 2. 7 August.</p><br /> <p>Kelley, K. and D. Ollendyke. 2015. What is cause marketing?&nbsp; Part 1.&nbsp; 29 July</p><br /> <p>Kelley, K. 2015. Internet tools to help you learn about new markets. Part 1. 29 May.</p><br /> <p>Kelley, K. 2015. Internet tools to help you learn about new markets, Part 2. June 8.</p><br /> <p>Kelley, K. 2015. Internet tools to help you learn about new markets, Part 3. June 26.</p><br /> <p>Kelley, K. 2015. Internet tools to help you learn about new markets, Part 1. 4 July 10.</p><br /> <p>Kelley, K. 2014. Cultivating Customer Loyalty. 29 December.</p><br /> <p>Kelley, K. 2014. Encouraging Consumer Purchasing. 22 December.</p><br /> <p>Penn State&rsquo;s Wine &amp; Grape U. blog <a href="http://psuwineandgrapes.wordpress.com">http://psuwineandgrapes.wordpress.com</a>.</p><br /> <p>Kelley, K., J. Hyde, and J. Bruwer. 2015. The back wine label: What information and features appeal to consumers?&nbsp; 9 October.</p><br /> <p>Kelley, K. and J. Hyde. 2015. Lights, Camera, Action! Is your winery ready for Periscope?&nbsp; 25 September.</p><br /> <p>Kelley, K., A. Miller, and D. Ollendyke. 2015. What activities and events might drive customers to your tasting room? &nbsp;28 August.</p><br /> <p>Kelley, K. 2015. Ideas and strategies for getting your wines into Pennsylvania Restaurants. 17 July.</p><br /> <p>Kelley, K. 2015. Wine tasting room inspirations. 22 May.</p><br /> <p>Kelley, K. 2015. Developing your tasting room loyalty program, Part 2. 30 March.</p><br /> <h1>Kelley, K. 2015. Developing Your Tasting Room Loyalty Program, Part&nbsp;1. 27 March.</h1><br /> <p>Kelley, K. and J. Hyde. 2015. Generational differences in consumption of wine and other alcoholic beverages and state wine purchasing behavior as a result of changes in wine packaging and composition.&nbsp; 26 February.</p><br /> <p>Kelley, K. and D. Ollendyke. 2015. Riesling &amp; Korean dishes, Cabernet Sauvignon &amp; Argentinean cuisine: Internet tools to help you learn about consumer groups who have a need for your&nbsp;wine. 30 January.</p><br /> <p>Kelley, K. 2014. Events, Part 2: Evaluating the Event. 5 December.</p><br /> <p>Kelley, K. 2014. Events, Part 1: Planning. 1 December.</p><br /> <p>&nbsp;</p><br /> <p>Media</p><br /> <p>Wine Marketing Podcast Series, PSU Learn Now Videos, http://www.youtube.com/user/PSUFoodandFarmBiz</p><br /> <p>Consumer attitudes and behaviors towards wine purchases: Introduction to the research.&nbsp; 22 May 2015.</p><br /> <p>Consumer attitudes and behaviors towards wine purchases: Purchase patterns. 22 May 2015.</p><br /> <p>Consumer attitudes and behaviors towards wine purchases: Consumption patterns. 22 May 2015.</p><br /> <p>Consumer attitudes and behaviors towards wine purchases: Everyday and special occasion wines. 22 May 2015.</p><br /> <p>Consumer attitudes and behaviors towards wine purchases: Marketing and social media. 22 May 2015.</p>

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