S1088: Specialty Crops and Food Systems: Exploring Markets, Supply Chains and Policy Dimensions

(Multistate Research Project)

Status: Active

Project Menu

SAES-422 Reports

Annual/Termination Reports:

[01/27/2021] [12/15/2021] [12/20/2022]

Date of Annual Report: 01/27/2021

Report Information

Annual Meeting Dates: 10/10/2020 - 10/11/2020
Period the Report Covers: 12/01/2019 - 11/30/2020

Participants

We had 15 members in attendance: Karina Gallardo, Washington State University; Dawn
Thilmany, Colorado State University; Ramu Govindasamy, Rutgers University, Greg Fonsah,
University of Georgia, James Stern, Oregon State University; Margarita Velandia, University of
Tennessee Knoxville; Zoë Plakias, The Ohio State University; Tim Woods, University of Kentucky;
Kathryn Boys, North Carolina State University; Ariana Torres, Purdue University; Marco
Costanigro, Colorado State University; Bradley Rickard, Cornell University; Alicia Rihn, University
of Tennessee Knoxville; Kynda Curtis, Utah State University; Jackie Yenerall, University of
Tennessee Knoxville.

Brief Summary of Minutes

Minutes Attachment:

S1067_AnnualReport_December10_2020.pdf

Accomplishments

Publications

Impact Statements

Date of Annual Report: 12/15/2021

Report Information

Annual Meeting Dates: 10/17/2021 - 10/17/2021
Period the Report Covers: 12/01/2020 - 11/30/2021

Participants

Zoë Plakias, Ramu Govindasamy, Dawn Thilmany, Karina Gallardo, Kathryn Boys, Kristin Kiesel, Brad Rickard, Jackie Yenerall, Tim Woods, Kynda Curtis, Kim Morgan, Jenifer McBeath, Greg Fonsah

Brief Summary of Minutes

The meeting was called to order by Zoë Plakias at 11 AM Central Time.
1. We began by welcoming folks to the meeting, reviewing the meeting agenda, and review our S-1088 multi-state group objectives.
2. The minutes from the 2020 S-1067 meeting (the final meeting of S1067) were approved.
3. Members in attendance provided state reports (state reports are summarized by objective below).
4. Members in attendance discussed future collaborative activities. We discussed themes that emerged from updates, including food system resiliency, innovations in labeling and branding value-added, climate change and specialty crops, and engaging with recently developed communities of practice outside the S1088 group. Future collaborative activities discussed by the group included a track session leading into a 2023 Applied Economic Perspectives and Policy special issue on the topic of food system resiliency, working groups with possible submission for Food Dollar grant at Cornell, meeting among S1088 members and industry representatives from LFS COVID group to discuss possible research needed by stakeholders.
5. The group discussed potential new members to encourage to join and elected a new chair for the group, Kathryn Boys.
6. The meeting was adjourned at 2 PM Central Time

Accomplishments

Objective 1 Analyze the relative benefits and costs for fruit, vegetable, and other specialty crop farmers of: a) the adoption of production and processing practices (e.g., organic, biodynamic farming, adaptation to climate-extremes) and novel technologies at the field level (i.e., mechanical harvesting, biodegradable plastics, gene-edited varieties) that address both the changing production environment and the consumer preferences and needs that will be explored in Objective 2; and b) government and industry-led programs aiming to address consumer preferences and needs while guaranteeing the viability of farm businesses (e.g., certifications, plastic pollution regulations, Farm Workforce Modernization Act). Summary We conducted a variety of research projects related to Objective 1. We conducted research on new specialty crops that may benefit producers and consumers. For example, Jenifer McBeath (U. of Alaska) conducted research on cultivation and marketing of rhodiola rosea, a medicinal plant, and Ramu Govindasamy (Rutgers) conducted research on turmeric production and marketing. We also engaged in research on production and harvesting innovations to enhance farm viability and resilience and environmental sustainability. Karina Gallardo (WA State U.) worked on the economic impacts of pests in specialty crops, along with member Marco Palma (Texas A&M). Zoë Plakias (OH State) and Brad Rickard (Cornell) began a project on the economic impacts of citrus greening disease in partnership with the USDA ERS. Margarita Velandia (U. of Tennessee) conducted research on the adoption of automation technologies in the nursery industry and worked with Tim Woods (U. of Kentucky) on research related to high tunnels and soil health. Member Brad Rickard (Cornell) engaged in the multidisciplinary the Root2Fruit project focused on research to enhance rootstock quality in tree fruits and mitigate disease. We conducted research on postharvest innovations. Brad Rickard (Cornell) and Karina Gallardo (WA State) engaged in research on postharvest technologies to enhance sustainability and improve storage attributes for fruits. Finally, we engaged in research on farm management, with a focus on response and resilience to recent shocks. Kynda Curtis (UT State) conducted research on Native American land leasing and drought on reservations and beginning farmer programs for immigrants and Native Americans. Kynda Curtis (UT State) also conducted research on winery resiliency and the impacts of COVID on small/medium farms. Kynda Curtis (UT State) and Ariana Torres (Purdue) conducted a survey of organic wheat farmers. Ramu Govindasamy (Rutgers) and Kathy Kelley (Penn State) conducted a survey on the impacts of COVID-19 on local food, agritourism, direct marketing. Impact Our work in this area helps provide farmers and decision makers with the evidence they need to make informed decisions in their operations. In addition, our research related to shocks, including COVID-19 and climate-related shocks (e.g., drought) enhances understanding of the changing environment for farmers and informs future research needs and Extension programming across our states. Objective 2 Investigate the policy and market factors that affect the demand for fresh and value-added specialty crop products, including consumer understanding, perceptions, and behavioral response to non-conventional systems of agri-food production (e.g., organic, biodynamic, hydroponics, vertical growing), and the production and processing practices, and some of the novel technologies explored in Objective 1; commodity and regional marketing programs; voluntary labeling schemes (e.g., Fair Trade, Bee Friendly Farming, SIP Certified, geo-identified, integrated or “stacked” labels); product country of origin; international trade, food safety incidents and food safety risk-reducing practices (e.g., traceability systems), among others. Summary We continued to engage in research related to Objective 2. We conducted research on consumers’ preferences for and willingness to pay for certain specialty crops and their attributes. Brad Rickard (Cornell) and Karina Gallardo (WA State) conducted research on how consumers think about new breeding technology for grapes and their willingness to pay for bundles of attributes. Karina Gallardo (WA State) also conducted research with Elizabeth Canales (MS State) and Marco Palma (Texas A&M) on the impacts of labeling on purchase intention for blueberries and cranberries. Kristin Kiesel (University of California, Davis) conducted research on consumer reactions to local labels at local independent food co-op and reactions to promotions. Kynda Curtis (UT State) conducted research on consumer preferences for specialty/artisan bakery goods. We also conducted research on food waste at the consumer level. Jackie Yenerall (U. of Tennessee) conducted research on food loss and food waste at the consumer level and variation on food waste across the income spectrum. Brad Rickard (Cornell) and Brenna Ellison (U. of Illinois) conducted research on food waste and the trade-off between food waste and gene editing. We conducted research on trade and risks associated with it. Kathryn Boys (NC State) conducted research on the trade of organically certified products, food fraud and its incidence for internationally traded product and how fraud has changed due to COVID, as well as liability and fraud related to food safety risk. Impact Our work provides farmers and other food system stakeholders with key insights about consumer demand to inform their decisions. In addition, our work to identify opportunities to reduce food loss and maintain food quality in consumer and trade environments provides valuable insight for policy makers seeking to enhance food safety and security. Objective 3 Identify drivers and implications related to the use of various specialty crop marketing channels at the local, regional, national and international scales, including profitability of participation by farmers and intermediaries; benefits and costs for consumers and communities to participate; impacts of various sources of risk and uncertainty; the role of institutional marketing innovations; presence and impacts of market power; implications of supply chain management practices; resiliency of supply chains to shocks; and costs and benefits of policies that impact specialty crop marketing channels. Summary We conducted research in a variety of areas in support of this objective. We conducted research on policies and initiatives to support local and regional supply chains. Zoë Plakias (OH State) and Becca Jablonski (CO State) conducted research on the impacts of state-level farm to school procurement subsidies in three states on farmers and rural communities. Dawn Thilmany, Becca Jablonski, and Alessandro Bonanno (all at CO State) conducted research on localizing supply chains and the impacts of these efforts on farmers. Tim Woods (U. of KY) conducted research on local sourcing at restaurants and continued his work to develop and utilize a local food vitality index. We worked to enhance marketing opportunities for specific specialty crops and products. Dawn Thilmany and Marco Castanigro (both at CO State) worked on a farm to foam project in the beer supply chain in response to state policy changes. Tim Woods (U. of KY) worked on a project on cut flower marketing, Kynda Curtis (UT State) conducted research on organic dryland wheat marketing, and Ramu Govindasamy (Rutgers) and Kathy Kelley (Penn State) conducted research on organic produce marketing and organic processed food marketing. We conducted research on the impacts of programs to engage local and regional food systems to provide food access to underserved populations. Zoë Plakias (OH State) conducted an impact evaluation of a program to sell fresh produce in rural corner stores and provide fresh produce to local food banks in rural Appalachian Ohio. Kathryn Boys (NC State) wrapped up a related NC Healthy Corner Store food program. Margarita Velanda and Jackie Yenerall (both at U. of TN) conducted research on food justice organizations engaged in local food systems. We conducted research on the impacts of COVID-19 on local and regional food systems, and the role of these systems in global food system resilience in the presence of systemic shocks. Dawn Thilmany (CO State), Tim Woods (U. of KY), along with partners at Penn State, USDA AMS, and industry partners, participated in the Local Food System Response to COVID project to rapidly gather data from consumers and industry and share strategies for resilience across sectors. Dawn Thilmany (CO State) and Elizabeth Canales (MS State) conducted research on the impacts of COVID-19 on local supply chains. Zoë Plakias (OH State) conducted research on the role of emergency management in food system resilience and the costs and benefits of interventions intended to enhance resilience. Impact Our work enhances market opportunities for farmers, consumers, and other food system stakeholders in the context of specialty crop supply chains, as well as local and regional food systems. As more people look to local and regional supply chains as a potential source of resilience in the context of COVID-19-induced food system shocks, we are providing expertise to support rapid pivots as well as develop strategies to support long-term resilience and better prepare for the next disaster or disruption.

Publications

Publications State, Station, or Agency (S-1088 members in bold) 1. Alston, J., O. Sambucci, B. Rickard, R.K. Gallardo. 2021 (November). “Trait Economics-Annual Report.” USDA-NIFA-SCRI Project: VitisGen2: Application of Next Generation Technologies to Accelerate Grapevine Cultivar Development. 2. Beghin, J. 2021 (September). “Willingness to pay for genome edited food.” Cornhsuker Economics. 3. Curtis, K., T. Drugova, and R. Ward. 2021. “Utah Fresh Produce Grower Preferred Drought Management Strategies.” USU Extension Fact Sheet, Applied Economics/2021-01pr. 4. Curtis, K., T. Drugova, and R. Ward. 2021. “Utah Livestock Producer Preferred Drought Management Strategies.” USU Extension Fact Sheet, Applied Economics/2021-02pr. 5. Curtis, K., T. Drugova, and R. Ward. 2021. “Utah Hay and Forage Grower Preferred Drought Management Strategies.” USU Extension Fact Sheet, Applied Economics/2021-03pr. 6. Drugova, T., and K. Curtis. 2021. “Bakery Organic Wheat Flour Quality and Quantity Requirements.” USU Extension Fact Sheet, Applied Economics/2021-07pr. 7. Drugova, T., and K. Curtis. 2021. “Wheat Miller and Distributor Organic Wheat Quality and Quantity Requirements.” USU Extension Fact Sheet, Applied Economics/2021-08pr. 8. Fonsah, E.G. 2021. “Veinte Cohol Banana Enterprise Budget.” Department of Ag & Applied Economics, University of Georgia. 9. Fonsah, E. G., E. Smith and J. Jacobs. 2021. “Blackberry Enterprise Budget.” Department of Ag & Applied Economics, University of Georgia. 10. Fonsah, E. G., S.R. Kunwar, R. Allen, J. Jacobs and S. Curry. 2021. “Southern High Bush Blueberry Enterprise Budget.” Department of Ag & Applied Economics, University of Georgia. 11. Fonsah, E. G, J. Shealey and S. Carlson. 2021. “Cantaloupe Enterprise Budget.” Department of Ag & Applied Economics, University of Georgia. 12. Fonsah, E. G., S. R. Kunwar and P. Edwards. 2021. “Muscadine Grapes Enterprise Budget.” Department of Ag & Applied Economics, University of Georgia. 13. Fonsah, E. G., L. Wells, W. Hudson and D. Collins. 2021. “Pecan - High Input Enterprise Budget.” Department of Ag & Applied Economics, University of Georgia. 14. Fonsah, E. G., L. Wells, W. Hudson and D. Collins. 2021. “Pecan - Low Input Enterprise Budget.” Department of Ag & Applied Economics, University of Georgia. 15. Fonsah, E. G., J. Price and B. Cantrell. 2021. “Satsuma - Projected Enterprise Budget.” Department of Ag & Applied Economics, University of Georgia. 16. Fonsah, E. G., J. Price and B. Cantrell. 2021. “Satsuma - 5th Year Enterprise Budget.” Department of Ag & Applied Economics, University of Georgia. 17. Fonsah, E. G., J. Price and B. Cantrell. 2021. “Satsuma - 6th Year Enterprise Budget.” Department of Ag & Applied Economics, University of Georgia. 18. Fonsah, E. G., S. Carlson, S. Curry, and R. Brown. 2021. “Strawberry Enterprise Budget.” Department of Ag & Applied Economics, University of Georgia. 19. Fonsah, E. G., T. Coolong, P. Tucker and J. Shealey. 2021. “Watermelon Enterprise Budget.” Department of Ag & Applied Economics, University of Georgia. 20. Fonsah, E. G., J. Shealey, J. Kichler and S. Carlson. 2021. “Bell pepper Enterprise Budget.” Department of Ag & Applied Economics, University of Georgia. 21. Fonsah, E. G., and J. Shealey. 2021. “Broccoli Enterprise Budget.” Department of Ag & Applied Economics, University of Georgia. 22. Fonsah, E. G., T. Coolong, J. Kichler and J. Shealey. 2021. “Cabbage – Bare ground Enterprise Budget” Department of Ag & Applied Economics, University of Georgia. 23. Fonsah, E. G., and A. DaSilva. 2021. “Cabbage – Nitrogen Studies Enterprise Budget.” Department of Ag & Applied Economics, University of Georgia. 24. Fonsah, E. G., and J. Shealey. 2021. “Carrots Enterprise Budget.” Department of Ag & Applied Economics, University of Georgia. 25. Fonsah, E. G., J. Shealey and J. Kichler. 2021. “Cucumber – Bare ground Enterprise Budget.” Department of Ag & Applied Economics, University of Georgia. 26. Fonsah, E. G., and S. Carlson. 2021. “Cucumber - Climbing Enterprise Budget.” Department of Ag & Applied Economics. University of Georgia. 27. Fonsah, E. G., J. Kichler and J. Shealey. 2021. “Cucumber – Plastic Enterprise Budget.” Department of Ag & Applied Economics, University of Georgia. 28. Fonsah, E. G., T. Coolong, J. Kichler and J. Shealey. 2021. “Collard Green Enterprise Budget.” Department of Ag & Applied Economics, University of Georgia. 29. Fonsah, E. G., J. Kichler and J. Shealey. 2021. “Eggplant Enterprise Budget.” Department of Ag & Applied Economics, University of Georgia. 30. Fonsah, E. G., J. Kichler and J. Shealey. 2021. “Jalapeno Pepper Enterprise Budget.” Department of Ag & Applied Economics, University of Georgia. 31. Fonsah, E. G., T. Coolong, J. Kichler, and J. Shealey. 2021. “Kale Green Enterprise Budget.” Department of Ag & Applied Economics, University of Georgia. 32. Fonsah, E. G. and C. Tyson. 2021. “Onions Enterprise Budget.” Department of Ag & Applied Economics, University of Georgia. 33. Fonsah, E. G., J. Shealey and B. Starr. 2021. “Snap Beans Enterprise Budget.” Department of Ag & Applied Economics, University of Georgia. 34. Fonsah, E. G., and J. Shealey. 2021. “Squash - Double Cropped Enterprise Budget.” Department of Ag & Applied Economics, University of Georgia. 35. Fonsah, E. G., and J. Shealey. 2021. “Squash – Bare Ground Enterprise Budget.” Department of Ag & Applied Economics, University of Georgia. 36. Fonsah, E. G., and J. Shealey. 2021. “Sweet Corn Enterprise Budget in Georgia.” Department of Ag & Applied Economics, University of Georgia. 37. Fonsah, E. G. and J. Shealey and S. Carlson. 2021. “Tomato on Plastic Enterprise Budget.” Department of Ag & Applied Economics, University of Georgia. 38. Fonsah, E. G., R. Srinivasan and S. Diffie. 2021. “Tomato (TYLCV) Enterprise Budget.” Department of Ag & Applied Economics, University of Georgia. 39. Fonsah, E.G. 2021. “Fruits and Tree Nuts.” In: 2021 Georgia Ag Forecast, Strategic Insights for Georgia’s #1 Industry, College of Agricultural & Environmental Sciences, University of Georgia, pp. 12-13. 40. Fonsah, E.G. 2021. “Vegetables and Pulses.” In: 2021 Georgia Ag Forecast, Strategic Insights for Georgia’s #1 Industry, College of Agricultural & Environmental Sciences, University of Georgia, pp. 12-13. 41. Gallardo, R.K. and S. Galinato. 2021 (November). “2020 Cost Estimates of Producing Bartlett Pears for Canning in Washington State.” Washington State University Extension Bulletin TB80E. 42. Gallardo, R.K. and S. Galinato. 2021 (March). “2019 Cost Estimates of Establishing, Producing and Packing Gala Apples in Washington.” Washington State University Extension Bulletin TB18E. 43. Kelley, K. M. 2020 (December 15). "Research and Extension Update." Energy, Business, and Community Vitality Extension Team. 44. Kelley, K. M. 2021. "Creating a tasting room experience." Penn State Extension. 45. Kelley, K. M. 2021. "Alcoholic Beverage Category Trends." Penn State Extension. 46. Kelley, K. M. 2021. "Developing Your Tasting Room Loyalty Program." Penn State Extension. 47. Kelley, K. M. 2021. "Tasting Room Odds and Ends." Penn State Extension. 48. Kelley, K. M. 2021. "Subscription Boxes for Ag. Businesses." Penn State Extension. 49. Kelley, K. M. 2021. "Cause marketing program strategies." Penn State Extension. 50. Kelley, K. M. 2021. "Customer Service Checkup." Penn State Extension. 51. Kelley, K. M., & B. Canziani. 2021. "Telling your story: Letting customer know why your brand is unique." Penn State Extension. 52. Kelley, K. M., & C. Schmidt. 2021. "COVID-19 Research to Support Tasting Room Owners in Pennsylvania. Part 1." Penn State Extension. 53. Kelley, K. M., & C. Schmidt. 2021. "Festival and Event Trends." Penn State Extension. 54. Rice, E., and K. Curtis, (2021). “Drought-Tolerant Options for Southwest Agriculture: Edible Produce.” USU Extension Fact Sheet, Applied Economics/2021-05pr. 55. Rice, E., and K. Curtis, (2021). “Drought-Tolerant Options for Southwest Agriculture: Grasses, Grains, and Legumes.” USU Extension Fact Sheet, Applied Economics/2021-04pr. 56. Rice, E., and K. Curtis, (2021). “Drought-Tolerant Options for Southwest Agriculture: Ornamentals, Herbs, and Cosmetics.” USU Extension Fact Sheet, Applied Economics/2021-06pr. 57. Rihn, A., A. Fulcher, H. Khachatryan. 2021. “A Ten Year Review of the Southeast U.S. Green Industry, part 1: Labor and Firm Characteristics.” UT Extension Publication, W1026. 58. Schmidt, C., & K. M. Kelley. 2021. "Winery tasting room precautions during COVID-19 - What customers are looking for." Penn State Extension. 59. Torres Bravo, A. P. 2020. "Social media tools during COVID19," Purdue Landscape Report. 60. Velandia, M., A. Fulcher, K.L. Jensen, and J.L. Cross. 2021. “Labor Use and Challenges Faced by Tennessee Fruit and Vegetable Producers.” UT Extension Publication, W985. 61. Velandia, M., A. Fulcher, K.L. Jensen, and S. Schexnayder. 2021. “Labor Use and Challenges Faced by Tennessee Nursery and Floriculture Producers.” UT Extension Publication, W984. 62. Velandia, M., A. Rihn, R. Denton, R., Z. Hansen, D. Lockwood, and N. Bumgarner. 2020. “Sample Budgets for Blueberry Production under Various Integrated Pest Management and Marketing Strategies.” UT Extension, D102. Outreach/Industry Publications 1. Angelo, B., L. Mangus, D. Johnson, and D. Thilmany. 2020 (December). “Capturing Federal and State Dollars for Colorado’s Food System.” Colorado Food Systems Advisory Council Issue Brief. 2. Ellison, B., B. McFadden, B. Rickard, and N. Wilson. 2020. Food Loss and Waste in the United States during COVID-19. In CAST Commentary: Economic Impacts of COVID-19 on Food and Agricultural Markets. Available at: https://www.cast-science.org/wp-content/uploads/2020/06/QTA2020-3-COVID-Impacts.pdf 3. Fonsah, E.G., and J. Shealey. (2020). “Coronavirus, Seasonal Workers and Food Supply Shortage.” Food, Agriculture, and Resource Economics (FARE) Blog, Department of Agriculture and Applied Economics, University of Georgia. 4. Gallardo, R.K. 2021. “Washington Tree Fruit Outlook.” In Washington Agribusiness Status and Outlook, An Annual Report by Washington State University’s School of Economic Sciences (T. Randall Fortenbery and Timothy P. Nadreau, eds.). Available online at: http://ses.wsu.edu/impact-center/ 5. Love, E. A. Bauman, D. Thilmany, and B.B.R. Jablonski. 2020 (December). “The Economic Contribution of Nourish Colorado’s Fruit and Vegetable Incentive Program.” CSU Regional Economic Development Institute Report. 6. Raszap Skorbiansky, S., G. Astill, E. Higgins, J. Ifft, B.J. Rickard, R. Yuan, and S. Rosch. 2021. Specialty Crop Participation in Federal Risk Management Programs. Economic Information Bulletin (forthcoming). United States Department of Agriculture, Economic Research Service. 7. Rickard, B., and M. Wiltberger. 2020. “Perspectives on Fruits and Vegetables.” In the Cornell-CALS Report titled “Impact of COVID-19 on New York Agriculture.” Available at: https://cals.cornell.edu/sites/default/files/2020-10/covid19-impacts-white-paper-from-cornell-university.pdf 8. Thilmany, D. 2020 (December). “Consumer Food Insights: Survey Overview.” Local Food System Response to COVID Series CFI-01. 9. Thilmany, D. and H. Edmondson. 2021 (April). “COVID-19 Food Channel Expenditure Shares: Trends Across Time and Consumer Perceptions.” Local Food System Response to COVID Series CFI-07. 10. Thilmany, D. and H. Edmondson. 2020 (December) “Consumer Food Insights: Use of Food Market Channels.” Local Food System Response to COVID Series CFI-02. 11. Xu, Lei, Zoë Plakias, and Jennifer Garner. 2021. “Exploring Food Security in Southeast Ohio.” Food Systems and the Food-Water-Energy Nexus blog, Department of Geography, Ohio State University. Online: https://u.osu.edu/geographyblog/2021/04/07/exploring-food-security-in-southeast-ohio/. Refereed Journal Articles 1. Adalja, A., F. Livat, B.J. Rickard, and A. Susskind. 2021. “Old world and new world sparkling wines: Consumer decisions and insights for retailers.” Cornell Hospitality Quarterly 62(3): 346-356. doi: https://doi.org/10.1177/1938965520978168. 2. Ali, E., E.G. Fonsah, and S. Waliullah. 2021. “First Report of Crown Rot of Banana Caused by Fusarium Porliferatum in Georgia, USA.” Forthcoming in Plant Disease Journal. 3. Amin, M.D., S. Badruddoza, and J.J. McCluskey. 2021. “Predicting access to healthful food retailers with machine learning.” Food Policy 99:101985. doi: https://doi.org/10.1016/j.foodpol.2020.101985. 4. Balistreri, E., F. Baquedano, and J. Beghin. “The Impact of COVID-19 and Associated Policy Responses on Global Food Security.” Forthcoming in Agricultural Economics. 5. Basu, R. and R.K. Gallardo. 2021. “Economic Issues Related to Long-Term Investment in Tree Fruits.” Choices 36(2):1-7. Available online: https://www.choicesmagazine.org/choices-magazine/theme-articles/trends-and-challenges-in-fruit-and-tree-nut-sectors/economic-issues-related-to-long-term-investment-in-tree-fruits. 6. Beghin, J. and C. Gustafson. “WTP for and attitudes towards novel food produced with New Plant Engineering Techniques: A review.” Forthcoming in Sustainability. 7. Beghin, J.C., and H. Schweizer. 2021. “Agricultural Trade Costs.” Applied Economic Perspectives and Policy 43(2):500-530. doi: https://doi.org/10.1002/aepp.13124500. 8. Beghin, J and J. O’Donnell. “Trade Agreements in the Last 20 Years: Retrospect and Prospect.” Forthcoming in EuroChoices. 9. Bonanno, A. and S. Mendis. 2021. “Too Cool for Farm to School? Analyzing the Determinants of Farm to School Programming Continuation.” Food Policy 102: 102045. doi: https://doi.org/10.1016/j.foodpol.2021.102045. 10. Chen, X., B. Kassas, & Z. Gao. 2021. “Impulsive Purchasing in Grocery Shopping: Do the Shopping Companions Matter?” Journal of Retailing and Consumer Services 60: 102495. doi: https://doi.org/10.1016/j.jretconser.2021.102495. 11. Chen, X., Y. Heng, Z. Gao, & Y. Jiang. 2021. “Impacts of Duo‐regional Generic Advertising of Social Media on Consumer Preference.” Agribusiness: 1-24. doi: https://doi.org/10.1002/agr.21713. 12. Chenarides, L. T.J. Richards, and B.J. Rickard. 2021. “COVID-19 impact on fruit and vegetable markets: One year later.” Canadian Journal of Agricultural Economics/Revue Canadienne d’Agroéconomie 69(2): 203–214. doi: https://doi.org/10.1111/cjag.12272. 13. Costanigro, M., and B. Jablonski. 2021. “Consumer Stigma and the Reputation Trap Hypothesis: an In-Store Experiment with Colorado Wines.” Journal of Wine Economics 16(2): 210-230. doi: https://doi.org/10.1017/jwe.2021.8. 14. Curtis, K. and S. Slocum. 2021. “Rural Winery Resiliency and Sustainability through the Covid-19 Pandemic.” Sustainability 13(18):10483. doi: https://doi.org/10.3390/su131810483. 15. Curtis, K., T. Drugova, T. Knudsen, J. Reeve, and R. Ward. 2020. “Is Organic Certification Important to Farmers' Market Shoppers or is Eco-Friendly Enough?” HortScience 55(11):1822-1831. doi: https://doi.org/10.21273/HORTSCI15291-20. 16. Didero, N., M. Costanigro, and B. Jablonski. 2021. “Promoting Farmers Markets via Information Nudges and Coupons: a Randomized Control Trial.” Agribusiness: An International Journal 37(3): 531-549. doi: https://doi.org/10.1002/agr.21688. 17. Drugova, T., K. Curtis, and R. Ward. 2021. “Producer Preferences for Drought Management Strategies in the Arid West.” Renewable Agriculture and Food Systems: 1-10. doi: https://doi.org/10.1017/S1742170521000259. 18. Ellison, B., B. McFadden, B. Rickard, and N. Wilson. 2021. “Examining food purchase behavior and food values during the COVID-19 pandemic.” Applied Economic Perspectives and Policy 43(1): 58-72. doi: https://doi.org/10.1002/aepp.13118. 19. Garrido, D. and R.K. Gallardo. 2021. “Are Improvements in Convenience Good Enough for Consumers to Accept New Food Processing Technologies.” Agribusiness An International Journal, July. doi: https://doi.org/10.1002/agr.21716. 20. Govindasamy, R., S. Arumugam, G. Gao, M. Hausbeck, A. Wyenandt and J.E. Simon. 2021. “Downy Mildew Impacts and Control Measures on Cucurbits in the United States.” Journal of American Society of Farm Managers and Rural Appraisers: 78-90. 21. Grant, K.R., R.K. Gallardo, and J.J. McCluskey. 2021. “Consumer Preferences for Foods with Clean Labels and New Processing Technologies.” Agribusiness: An International Journal 37(4): 764-781. doi: https://doi.org/10.1002/agr.21705. 22. Hammami, A.M., and J.C. Beghin. 2021. “The Trade and Welfare Impacts of the US Retaliatory Tariff on EU Olive Oil.” Agricultural Economics 52(5):807-818. doi: https://doi.org/10.1111/agec.12655. 23. Ho, S.-T., and B.J. Rickard. 2021. “Regulation and purchase diversity: Empirical evidence from the U.S. alcohol market.” International Review of Law and Economics 68(December): 106008. doi: https://doi.org/10.1016/j.irle.2021.106008. 24. Huseynov, S., and M.A. Palma. 2021. “Food Decision-Making under Time Pressure.” Food Quality and Preference 88(March): 104072. doi: https://doi.org/10.1016/j.foodqual.2020.104072. 25. Huseynov, S., M.A. Palma, and G. Ahmad. 2021. “Does the Magnitude of Relative Calorie Distance Affect Food Consumption?” Journal of Economic Behavior and Organization 188:530-551. doi: https://doi.org/10.1016/j.jebo.2021.05.037. 26. Jablonski, B.B.R., A. Bauman and D. Thilmany. 2021. “Local Food Markets and Labor Intensity.” Applied Economic Policy and Perspectives 43(3):916-34. doi: https://doi.org/10.1002/aepp.13059. 27. Jensen, K. L., J. Yenerall, X. Chen, & T. E. Yu. 2021. “US Consumers’ Online Shopping Behaviors and Intentions During and After the COVID-19 Pandemic.” Journal of Agricultural and Applied Economics 53(3):416-434. doi: https://doi.org/10.1017/aae.2021.15. 28. Kelley, K., M. Todd, H. Hopfer, and M. Centinari. 2021. "Identifying wine consumers interested in environmentally sustainable production practices." International Journal of Wine Business Research, Vol. ahead-of-print No. ahead-of-print. doi: https://doi.org/10.1108/IJWBR-01-2021-0003. 29. Knuth, Melinda J., Hayk Khachatryan, Charles R. Hall, Marco A. Palma, Alan W. Hodges, Ariana P. Torres, and Robin G. Brumfield. 2021. “Trade Flows within the United States Nursery Industry in 2018.” Journal of Environmental Horticulture 39(2): 77-90. doi: https://doi.org/10.24266/0738-2898-39.2.77. 30. Krzyzanowski Guerra, Kathleen, Drew Hanks, Zoë T. Plakias, Susie Huser, Tom Redfern, and Jennifer Garner. 2021. “Short Value Chain Models of Healthy Food Access: A Qualitative Study of Two Approaches.” Nutrients 13(11): 4145. doi: https://doi.org/10.3390/nu13114145. 31. Kunwar, S. R. and E.G. Fonsah. 2021. “Economic Analysis of Southern Highbush Blueberry in Georgia Using Drip Irrigation.” Forthcoming in Journal of Extension. 32. Long, A. B.R. Jablonski, M. Costanigro and W.M. Frasier. 2021. “The Impact of State Farm to School Procurement Incentives on School Purchasing Decisions.” Journal of School Health 91(5): 418-427. doi: https://doi.org/10.1111/josh.13013. 33. Low, S., M. Bass, D. Thilmany and M. Castillo. 2021. “Local Foods go Downstream: Exploring the Spatial Factors Driving U.S. Food Manufacturing.” Applied Economic Policy and Perspectives 43(3):896-915. doi: https://doi.org/10.1002/aepp.13046. 34. Marette, S., A. C. Disdier, and J. Beghin. 2021. “A Comparison of EU and US consumers' willingness to pay for gene-edited food: Evidence from apples.” Appetite 159(April): 105064. doi: https://doi.org/10.1016/j.appet.2020.105064. 35. Marette, S., J. Beghin, A-C Disdier, and E. Mojduszka. "Can foods produced with new plant engineering techniques succeed in the marketplace? A case study of apples." Forthcoming in Applied Economic Perspectives and Policy. 36. O’Hara, J., M. Castillo and D. Thilmany. 2021. “Do Cottage Food Laws Reduce Barriers to Entry for Food Manufacturers?” Applied Economic Policy and Perspectives 43(3):935-954. doi: https://doi.org/10.1002/aepp.13047. 37. Plakias, Zoë T. 2021. “Cost-Benefit Analysis as a Tool for Measuring Economic Impacts of Local Food Systems: Case Study of an Institutional Sourcing Change.” Journal of Agriculture, Food Systems, and Community Development 10(3): 1-25. doi: https://doi.org/10.5304/jafscd.2021.103.011. 38. Pruitt, J.R., K.M. Melton, and M.A. Palma. 2021. “Does Physical Activity Influence Consumer Acceptance of Gene Edited Food?” Sustainability 13: 7759. doi: https://doi.org/10.3390/su13147759. 39. Richards, T.J., and B.J. Rickard. 2021. “Dynamic model of beer pricing and buyouts.” Agribusiness: An International Journal 37(4): 685-712. doi: https://doi.org/10.1002/agr.21698. 40. Rihn, A. L., A. P. Torres Bravo, S. S. Barton, B. K. Behe, and H. Khachatryan. 2021. “Marketing Strategies Used by U.S. Landscape Services Firms.” HortScience 56(6):695-708. doi: https://doi.org/10.21273/HORTSCI15774-21. 41. Rihn, A. L., A. P. Torres Bravo, S. S. Barton, B. K. Behe, and H. Khachatryan. 2021. “Evaluating the Business and Owner Characteristics Influencing the Adoption of Online Advertising Strategies in the U.S. Green Industry.” HortScience 56(6):659-666. doi: https://doi.org/10.21273/HORTSCI15766-21. 42. Schmit, T. M., B.B.R. Jablonski, A. Bonanno, and T. Johnson. “Measuring stocks of community wealth and its association with food systems efforts in rural and urban places.” Forthcoming in Food Policy. 43. Shih, Y-T., W. Wang, A. Hasenbeck, D. Stone, and Y. Zhao. 2020. “Investigation of physicochemical, nutritional, and sensory qualities of muffins incorporated with dried brewer’s spent grain flour as a source of dietary fiber and protein.” Journal of Food Science 85(11): 3943-3953. doi: https://doi.org/10.1111/1750-3841.15483. 44. Thilmany, D., L. Brislen, H. Edmondson, M. Gill, B.B.R. Jablonski, S. Rocker, J. Rossi, T. Woods and S. Schaffstall. 2021. “Novel methods for an interesting time: Exploring U.S. local food systems’ impacts and initiatives to respond to COVID.” Australian Journal of Agricultural and Resource Economics 59:848-877. doi: https://doi.org/10.1111/1467-8489.12456. 45. Tiboldo, G., A. Bonanno, R. Lopez, and E. Castellari. 2021. “Competitive and Welfare Effects of Private Label Presence in Differentiated Food Markets.” Applied Economics 53(24): 2713-2726. doi: https://doi.org/10.1080/00036846.2020.1866160. 46. Todd, M. J., K. M. Kelley, & H. Hopfer. 2021. "USA Mid-Atlantic Consumer Preferences for Front Label Attributes for Local Wine." Beverages 7(22): 1-16. doi: https://doi.org/10.3390/beverages7020022. 47. Torres Bravo, A. P. “Defining Diversification in the Specialty Crops Industry.” Forthcoming in the Journal of Food Distribution Research. 48. Torres Bravo, A. P., M.I. Marshall, & M. S. Delgado. 2021. “The Economic Implications of Social Capital on Hispanic Entrepreneurship.” Journal of Small Business Strategy 31(7): 72-87. Retrieved from https://libjournals.mtsu.edu/index.php/jsbs/index 49. Torres Bravo, A. P. “Marketing and Advertising Practices of U.S. Landscape Firms.” Accepted at HortTechnology. 50. Uddin, A. and R.K. Gallardo. 2021. “Consumers’ Willingness to Pay for Organic, Clean Label, and Processed with a New Food Technology: An Application to Ready Meals.” International Food and Agribusiness Management Review 24(3):1-18. doi: https://doi.org/10.22434/IFAMR2020.0127. 51. Velandia, M., C. Trejo-Pech, K. Moskowitz, K. Tanaka, H. Hyden, K. Rignall, A. and Del Brocco. 2021. “Financial Sustainability of Nonprofit Organizations Covering Multiple Goals of the Food Justice Mission: The Case of New Roots, Inc.” Forthcoming in Journal of Food Distribution Research. 52. Velandia, M., K. Jensen, K. DeLong, A. Wszelaki, and A. Rihn. 2020. “Tennessee Fruit and Vegetable Farmer Preferences and Willingness to Pay for Plastic Biodegradable Mulch.” Journal of Food Distribution Research 51(3): 63-87. 53. Waliullah, S., E.G. Fonsah, and E. Ali. 2021. “First Report of Stem-end Rot Caused by Lasiodiplodia Theobromae on Banana in Georgia, USA.” Forthcoming in Plant Disease Journal. 54. Wang, E., Z. Gao, & X. Chen. 2021. “Chinese Consumer Preference for Processed Food Quality Attributes and the Impact of Trust in Information Sources.” British Food Journal Vol. ahead-of-print No. ahead-of-print. doi: https://doi.org/10.1108/BFJ-01-2021-0041. 55. Weersink, A. M. von Massow, N. Bannon, J. Ifft, J. Maples, K. McEwen, M. McKendree, C. Nicholson, A. Novakovic, A. Rangarajan, T. Richards, B. Rickard, J. Rude, M. Schipanski, G. Schnitkey, L. Schultz, D. Schuurman, K. Schwartzkopf-Genswein, M. Stephenson, J. Thompson, and K. Wood. 2021. “COVID-19 and the Agri-Food System in the United States and Canada.” Agricultural Systems 188(March):103039. doi: https://doi.org/10.1016/j.agsy.2020.103039. 56. Weis, C., A. Narang, B.J. Rickard, and D. Souza Monteiro. 2021. “Effects of date labels and freshness indicators on food waste patterns in the United States and the United Kingdom.” Sustainability 13(14): 7897. doi: https://doi.org/10.3390/su13147897. Books and Book Chapters 1. Beghin, J.C. 2021. “Sanitary and PhytoSanitary Measures” in Current Issues in Global Agricultural and Trade Policy: A Tribute to the Work of Timothy Josling (D. Blandford and S. Tangermann, eds.). World Scientific Publishing. 2. Hwang, L.C, H.R. Juliani, R. Govindasamy and J.E. Simon. 2020. “Traditional botanical uses of non-timber forest products (NTFP) in seven counties in Liberia” in African Natural Plant Products, Volume III: Discoveries and Innovations in Chemistry, Bioactivity, and Applications (H.R. Juliani, J.E. Simon and C.T. Ho, eds.). American Chemical Society, ACS Symposium Series 1361. Oxford University Press. 3. McCluskey, J.J. and J.A. Winfree. “Product Differentiation in Food” in forthcoming book Modern Guide to Food Economics (Jutta Roosen and Jill E. Hobbs, eds.). Cheltenham, UK: Edward Elgar Publishing. 4. Peters, C. and D. Thilmany. “Using models to study food systems” in forthcoming book Food Systems Modelling (C. Peters and D. Thilmany, eds.). Elsevier. Refereed Conference Proceedings (S-1088 members in bold) 1. Brumfield, Robin G., Deborah Greenwood, Madeline Flahive DiNardo, Arend-Jan Both, Joseph R, Heckman, Ramu Govindasamy, Nicholas Polanin, Ashaki A. Rouff, Amy Rowe, Richard VanVranken, and Surendran Arumugam. 2020. “Farming in New Jersey’s Cities and the Urban Fringe: A successful educational program for women producers, beginning farmers, and military veterans.” Proceedings of Conference on Women’s Empowerment in the World, pp. 355-363. 2. Drugova, T., K. Curtis, and M.K. Kim. 2021. “The Economic Impacts of Drought on Navajo Nation.” Journal of Food Distribution Research 52(1): 31-38. 3. Torres Bravo, A. P. 2021. “The adoption of drying value-added technologies in the specialty crop industry.” Journal of Food Distribution Research 52(1): 92-101. 4. Velandia, M., X. Chen, J. Yenerall, S. Schexnayder, C. Trejo-Pech, K. Tanaka, H. Hyden, K. Rignall. (2021). “Factors Influencing Fruit and Vegetable Farmers’ Willingness to Participate in Market Outlets with a Food Justice Mission: The Case of Fresh Stop Markets.” Journal of Food Distribution Research 52(1): 6-7.

Impact Statements

Objective 3: Marketing and market channels Through our work, we intend to: • Enhance the effectiveness of marketing efforts conducted by food and farm businesses • Develop markets for innovative products that provide new sources of consumer and produce value • Support development of local and regional supply chains and innovative marketing channels for the benefit of consumers, producers, and communities

Date of Annual Report: 12/20/2022

Report Information

Annual Meeting Dates: 10/23/2022 - 10/23/2022
Period the Report Covers: 12/01/2021 - 11/30/2022

Participants

In attendance:
Blare, Trent (tblare@ufl.edu) – University of Florida
Boys, Kathryn (kaboys@ncsu.edu) – North Carolina State University
Canales, Elizabeth (elizabeth.canales@msstate.edu) – Mississippi State University
Coker, Christine (ccoker@ra.msstate.edu) – Mississippi State University
Curtis, Kynda (kynda.curtis@usu.edu) – Utah State University
Fonsah, Greg (gfonsah@uga.edu) – University of Georgia
Govindasamy, Ramu (govind@sebs.rutgers.edu – Rutgers University
Kelley, Kathleen (kmk17@psu.edu) – Pennsylvania State University
Lamie, Ronald (David) (dlamie@clemson.edu) – Clemson University
McBeath, Jenifer (jhmcbeath@alaska.edu) – University of Alaska
Plakias, Zoë (plakiaz@wwu.edu) – Ohio State University
Sterns, James (jasterns@oregonstate.edu) – Oregon State University
Thilmany, Dawn (Dawn.Thilmany@ColoState.edu) – Colorado State University
Torres, Ariana (torres2@purdue.edu) – Purdue University
Velandia, Margarita (mvelandi@utk.edu) - University of Tennessee Knoxville
Woods, Timothy (tim.woods@uky.edu) – University of Kentucky

Brief Summary of Minutes

The meeting was called to order by Kathryn Boys at 1 PM Central Time.

We began by welcoming folks to the meeting, reviewing the meeting agenda, and reviewing our S-1088 multi-state group

The minutes from the 2021 S-1068 meeting were

Members in attendance provided state reports. Highlights of the state reports are summarized by objective below.

Members in attendance discussed future collaborative activities. We discussed themes that emerged from updates – including research and extension activities related to consumer preferences and marketing of cut flowers, and craft beer and wine. It was suggested that these topics would be good topics to propose as the focus for special issues of journals (i.e. Choices, Applied Economic Perspectives and Policy).

In addition, there was a discussion concerning the challenges that many members of our group experience when collaborating with those from other disciplines. Given the focus of their work, this commonly happens with collaborators from horticultural science. By way of example, members are very often invited to join grant application teams quite late in the process and asked to take on large amounts of work for a very insufficient budget to complete the requested tasks. It was suggested that we develop or contribute to a session for best practices for transdisciplinary projects; it was suggested that it would be useful for this to be held at horticultural science events such as through a symposium session at a major horticulture conference. In addition, it was suggested that an infographic be developed which describes best practices for incorporating economists (and others) into multidisciplinary grant teams.

The group discussed potential new members that could be encouraged to join and elected a new chair for the group, Greg Fonsah (University of Georgia).

The meeting was adjourned at 4 PM Central Time

Accomplishments

Organized by Objective   Objective 1 <h2>Analyze the relative benefits and costs for fruit, vegetable, and other specialty crop farmers of: a) the adoption of production and processing practices (e.g., organic, biodynamic farming, adaptation to climate variability) and novel technologies at the field level (i.e., mechanical harvesting, biodegradable plastics, gene-edited varieties) that address both the changing production environment and the consumer preferences and needs that will be explored in Objective 2; and b) government and industry-led programs aiming to address consumer preferences and needs while guaranteeing the viability of farm businesses (e.g., certifications, plastic pollution regulations, Farm Workforce Modernization Act).</h2>   Summary We conducted a variety of research projects related to Objective 1.   We conducted research about new specialty crops that may benefit producers and consumers. For example, Jenifer McBeath (U. of Alaska) has continued research on the cultivation and marketing of Rhodiola Rosea, a medicinal plant.  Trent Blare (University of Florida) has projects involving the production of several crops including finger limes, vanilla, and tomatoes, and David Lamie (Clemson) is engaged in collaborations concerning the production, demand, and marketing of Southern Heritage Crops including Carolina Golden Rice.  Several members, including Tim Woods (University of Kentucky) and Kynda Curtis (Utah State University), are engaged in projects examining the production and marketing of cut flowers.   We also engaged in research on farmer technology adoption, and production and harvesting innovations to enhance farm viability and resilience, and environmental sustainability.  Several members engaged in research concerning farmer adoption of new production technologies including Kristen Kiesel (UC Davis) and Karina Gallardo (Washington State University).    More specifically, members in several states are engaged in research concerning specialty crop production in high tunnel production (e.g. Arianna Torres, Purdue; Christine Coker, Mississippi State) and/or vertical farming (Tim Woods, University of Kentucky).  Members in Oregon (James Sterns, Oregon State University) are engaged in research concerning how climate change affects the wine industry through rootstock quality and other impacts on grape production; Kathleen Kelley (Pennsylvania State University) is engaged in research concerning the use of cover crops in wineries.  Bradley Rickard (Cornell) engaged in research concerning the role of fuel taxes applied in the shipping industry for agricultural products.  This work determined that fuel taxes need to be higher than previously thought to have a meaningful impact on shipping speed and fuel use for bulky agricultural products.    Finally, we engaged in research concerning farm management, with a focus on response and resilience to recent shocks. Tim Woods (University of Kentucky) continued work with Amish specialty crop producers and their auctions.  As an outcome of the COVID-19 pandemic, Ariana Torres (Purdue) has ongoing work developing extension resources regarding farm contingency planning.    <h1>Impact</h1> Our work in this area helps provide farmers and decision-makers with the evidence they need to make informed decisions in their operations. In addition, our research related to shocks, including COVID-19 and climate-related shocks (e.g., drought) enhances understanding of the changing environment for farmers and informs future research needs and Extension programming across our states.   <h1>Objective 2</h1> <h2>Investigate the policy and market factors that affect the demand for fresh and value-added specialty crop products, including consumer understanding, perceptions, and behavioral response to non-conventional systems of agri-food production (e.g., organic, biodynamic, hydroponics, vertical growing), and the production and processing practices, and some of the novel technologies explored in Objective 1; commodity and regional marketing programs; voluntary labeling schemes (e.g., Fair Trade, Bee Friendly Farming, SIP Certified, geo- identified, integrated or “stacked” labels); product country of origin; international trade, food safety incidents and food safety risk-reducing practices (e.g., traceability systems), among others.</h2>   Summary We continued to engage in research related to Objective 2.   We researched consumers’ preferences for and willingness to pay for certain specialty crops and their attributes, and the technologies used to produce them. Brad Rickard (Cornell) and Karina Gallardo (WA State) conducted research concerning consumers’ opinions about new breeding technology for grapes. In addition, with other members, Karina Gallardo (WA state) contributed to several studies examining consumer willingness to pay for foods that have applied technologies.  Marco Palma (Texas A&M) completed research regarding the influence of social status, physical activity, and socio-demographics on willingness to pay for organic foods.  Kynda Curtis (UT State) and Ariana Torres (Purdue) researched consumer preferences and willingness to pay for organic bakery products.   Ramu Govindasamy (Rutgers) was involved in research concerning the impact of COVID on agritourism and direct marketing events in the Mid-Atlantic region.   We also conducted research on food and food packaging waste at the consumer level. Jackie Yenerall (U. of Tennessee) continued research on food loss and food waste at the consumer level and variation in food waste across the income spectrum. Brad Rickard (Cornell) collected data from households to differentiate between fruit and vegetable, protein, and starch waste allowing researchers to determine if household shopping behavior has a heterogeneous relationship with fruit and vegetable waste.  Members in Florida (Zhifeng Gao) completed research exploring whether packaging waste impacts consumer preferences for meal kits.   We examined issues concerning the international trade of agri-food products trade and the risks associated with it. Kathryn Boys (NC State) researched the trade of organically certified products, and food fraud and its incidence for internationally traded food products.    <h1>Impact</h1> Our work provides farmers and other food system stakeholders with key insights about factors affecting consumer demand to inform their decisions. In addition, our work to identify opportunities to reduce food loss and maintain food quality in consumer and trade environments provides valuable insight for policymakers seeking to enhance food safety and security.   <h1>Objective 3</h1> <h2>Identify drivers and implications related to the use of various specialty crop marketing channels at the local, regional, national, and international scales, including profitability of participation by farmers and intermediaries; benefits and costs for consumers and communities to participate; impacts of various sources of risk and uncertainty; the role of institutional marketing innovations; presence and impacts of market power; implications of supply chain management practices; resiliency of supply chains to shocks; and costs and benefits of policies that impact specialty crop marketing channels.</h2>   Summary A variety of research was conducted to fulfill this objective.   We researched policies and initiatives to support local and regional supply chains. Zoë Plakias (OH State) and collaborators in other states researched the impacts of state-level farm-to-school procurement subsidies on farmers and rural communities. Dawn Thilmany and Tim Woods (University of Kentucky) collaborated on several outreach publications concerning the impact of COVID-19 on food supply chains and insecurity during COVID-19.  Tim Woods (U. of KY) conducted research on several important aspects of the role of CSAs, including workplace CSA programs.    We worked to enhance marketing opportunities for specific specialty crops and products. Kynda Curtis (UT State) and Arianna Torres (Purdue) researched organic dryland wheat marketing.  Trent Blare (FL) is conducting research regarding several tropical fruits, including finger limes, hemp, and vanilla.  In addition, Trent and colleagues are working on digital marketing projects.  Tim Woods (U of Kentucky), Kynda Curtis (UT State), and James Sterns (U of Oregon) are working on several aspects of marketing local cut flowers.   We researched the public health and other impacts of programs to engage local and regional food systems.  Zoë Plakias (OH State) contributed to a significant report concerning food system resiliency in Ohio.  Members at Colorado State continue to explore connections between produce markets and public health initiatives, such as the GUSNIP program as there is initial evidence that having food retailers and farmers’ markets align with local food producers will increase the economic activity catalyzed by those programs in local economies.      We researched the impacts of COVID-19 on local and regional food systems, and the role of these systems in global food system resilience in the presence of systemic shocks. Dawn Thilmany (CO State), Tim Woods (U. of KY), along with partners at Penn State, USDA AMS, and industry partners, and others developed the Local Food System Response to COVID project to rapidly gather data from consumers and industry and share strategies for resilience across sectors.  Outputs from this initiative continue to be released during this reporting period.  Zoë Plakias (OH State) contributed to a significant report concerning food system resiliency in Ohio.    <h1>Impact</h1> Our work enhances market opportunities for farmers, consumers, and other food system stakeholders in the context of specialty crop supply chains, as well as local and regional food systems. As more people look to local and regional supply chains as a potential source of resilience in the context of environmental and COVID-19-food system stressors we providing expertise to identify and characterize the many and varied impacts of these stresses, and to help farm and food system participants develop strategies to support their long-term resilience to disruptions. Short Term  Outcomes   During this reporting period, we produced hundreds of research, outreach, and Extension outputs, listed above, leading to these short-term outcomes: <ul> <li>Policy makers gained valuable insights to inform their decision-making: </li> </ul> Through COVID-based projects with the USDA, members at Colorado continue to identify and highlight strategies and best practices that have allowed local and regional food businesses to stay viable during the pandemic.  There are also new market development and Regional Food Center grants becoming available through the USDA AMS based on findings of additional needs for that community of practice, and many members of this committee will be key partners to bring those resources to needed enterprises in their states.    Members in North Carolina, Colorado, and elsewhere, have continued to explore connections between produce markets and public health initiatives, such as the GUSNIP program as there is initial evidence that having food retailers and farmers’ markets align with local food producers will increase the economic activity catalyzed by those programs in local economies.  Through work by members in Ohio and elsewhere, policymakers also gained information relevant to decision-making related to food access, food system development, and farm-to-school procurement.  <ul> <li>Extension professionals received tools and knowledge to disseminate research-based information to their local stakeholders: Through professional development workshops, members in Tennessee increased practical knowledge among Extension agents working with specialty crop farmers to help these growers make informed decisions about marketing strategies to sell blueberries and environmentally sustainable production practices to <ul> <li>Farmers, agribusiness professionals, food system stakeholders, and policymakers gained access to new information about and production practices to use in their operations: Across states, our members provided training to hundreds of farm and food system operators on topics including consumer acceptance of new types of crops and new agricultural production technologies. These projects include efforts by members in Alaska to improve the cultivation and marketing practices for a medicinal plant (Rhodiola Rosea), and by members in New York (Cornell) and Washington to provide new insights into the likelihood that gene-edited technologies will be accepted by consumers.  California members (UC Davis) contributed to the adoption of new technology and standards and suggested revisions to policies moving forward.  Kentucky members conducted an extensive evaluation of the feasibility of controlled environment agriculture.  This has resulted in significant state and private investment, including new partnerships with Dutch firms, government agencies, and research groups.</li> </ul> </li> <li>Farmers, agribusiness professionals, and food system stakeholders put the information they gained into practice: For example, grape breeders in California have indicated that they will be able to make more informed business decisions concerning their breeding programs based on information provided to this industry by members in New York and Washington states.</li> </ul>

Publications

State, Station, or Agency Presentations (S-1088 members in bold)   <ol> <li>Blare, T., Bejarano, A., Ballen, F., and Contreras, V. 2022 (October 25). ¿Hay futuro en el mercado de aguacate en Latinoamérica? Tendencias en la producción, consumo y exportación. Curso Técnico Internacional Marchitez del Laurel en Aguacate. UF/IFAS Tropical Research and Education Center. Homestead, Florida.</li> <li>Blare, T. and Ballen, F. 2022. (June 15) How to market in a digital era. Multi-State Passion Fruit Conference. UF/IFAS Tropical Research and Education Center. Homestead, Florida.</li> <li>Blare, T., Contreras V., and Ballen, F. 2022. (April 19). Can I make money growing passion fruit and dragon fruit? Tools to analyze your enterprise’s profitability. Passion Fruit and Dragon Fruit Growers’ Workshop. UF/IFAS Extension Miam-Dade County. Homestead, Florida.</li> <li>Blare, T. Contreras V., and Ballen, F. 2022. (May 10). Crea tu propio plan de comercialización en nueve pasos. Marketing in a Digital Era Virtual Workshop Series. <a href="https://youtu.be/0jY34j7clhQ">https://youtu.be/0jY34j7clhQ</a></li> <li>Blare, T. and Ballen, F. 2022. (May 2). Nine steps to create your own marketing plan. Marketing in a Digital Era Virtual Workshop Series. <a href="https://youtu.be/8mUaSYyb1Hw">https://youtu.be/8mUaSYyb1Hw</a></li> <li>Blare, T. and Ballen, F. 2022. (April 8). Nine steps to create your own marketing plan. UF/IFAS Marketing in a Digital Era Inservice Training. Virtual.</li> <li>Blare, T., Rivera, M. and Ballen, F. 2022 (April 5). Market potential for Floridan growers in industrial hemp. UF/IFAS Hemp Inservice Training. UF/IFAS Mid-Florida Research and Education Center. Apopka, Florida.</li> <li>Blare, T. and Ballen, F. 2022. (March 23) Market Potential for Floridian Finger Limes. UF/IFAS Virtual Finger Lime Symposium. <a href="https://www.youtube.com/watch?v=7WlZ2ZiT8d4">https://www.youtube.com/watch?v=7WlZ2ZiT8d4</a></li> <li>Curtis, K. 2022. “Inflation Update: Food and Input Prices.” Utah Agriculture Outlook Webinar Series, USU Extension Applied Economics, May 19, 2022.</li> <li>Curtis, K. 2022. “Input Supply Shortages and Increased Prices.” Utah Agriculture Outlook Webinar Series, USU Extension Applied Economics, January 20, 2022.</li> <li>Curtis, K. 2022. “The Market for Local Cut Flowers: Florist Preferences, Needs, and Hurdles.” Utah Small and Urban Farms Conference, Online, February 23, 2022.</li> <li>Curtis, K. 2022. “What’s Up with Inflation and Input Prices.” Utah Small and Urban Farms Conference, Online, February 24, 2022.</li> <li>Fonsah, E.G. “Fruits and Tree Nuts Outlook” Georgia Ag-Forecast, College of Agriculture and Environmental Sciences, University of Georgia, Virtual Presentation.</li> <li>Fonsah, E.G. “Vegetables and Pulses Outlook” Georgia Ag-Forecast, College of Agriculture and Environmental Sciences, University of Georgia, Virtual Presentation.</li> <li>Fonsah, E.G. Applied Banana Production Research”, 4H Worth County High School, Sylvester, GA (Phase 1).</li> <li>Fonsah, E.G. (2022. Applied Banana Production Research”, 4H Worth County High School, Sylvester, GA (Phase ll).</li> <li>Fonsah, E.G. “Record Keeping Management in Rice-Fish Production System”. Invited Presentation, Ikwo, Abakaliki, Ebonyi State, Southeast Nigeria, West Africa (July 22), (~ 150 mixed farmer participants – 1 hr. lectures).</li> <li>Fonsah, E.G. “Record Keeping Management in Rice-Fish Production System”. Invited Presentation, Kimba, Jeda Local Government Conference Hall, Kebbi State, Northwest Nigeria, West Africa (July 19) (total 93 participants, i.e., 65 female and 28 male farmers participants – 1 hr. lectures).</li> <li>Fonsah, E.G. “Record Keeping Management in Rice-Fish Production System”. Invited Presentation, Argungu, Kebbi State, Northwest Nigeria, West Africa (July 18), (~100 female farmers participant – 1 hr. lectures).</li> <li>Fonsah, E. G. 2022. “Adopting Total Quality Farm Management for Sustainable Fonio (acha) Production: An Integrated Approach”.  Mandela Washington Fellowship, IREX, Century Green Consortium and Peadet Workshop, Bogoro and Tafalewa Local Gov’t, Nigeria, West Africa.  Remotely presented (~101 participants, i.e., 12 via zoom and 89 in person – 1 hr. lectures). </li> <li>Fonsah, E.G. “Strategic Business Plan Adopting Total Quality Management (TQM) Concept: An Integrated Approach”. Invited Guest Lecturer Presentation, FOMIC Polytechnic University, Douala, Cameroon, March 14 (~ 100 participants – 1 hr. lectures).</li> <li>Fonsah, E.G. “Impacts of the United States, Mexico & Canada Agreement (USMCA) on the Georgia Vegetable Industry”. Presented at the Southeast Regional Fruits and Vegetable Conference, Savannah, GA, USA, January 08. (~ 150 participants).</li> <li>Gallardo, R.K. 2022. “How does the Consumer Perceive New Food Production and Processing Technologies? Perspectives from Studies done in the United States and Mexico. En Español. Master Conference Innovation in the Food Industry.” Lima Department Council. Chapter of Food and Agrifood Engineering Industry. Online, Lima, Peru. October 12.</li> <li>Gallardo, R.K., T. Reardon, D. Zilberman. 2022. “Customized Modern Breeding Value Chains in Symbiosis with Transforming Fruit Value Chains.” Annual Meetings of the Agricultural and Applied Economics Association. Anaheim, CA. August 1–2.</li> <li>Gallardo, R.K. “Basic Economics with Case Study” Agricultural Leadership Program. Building Leadership in Washington’s Agriculture by the Washington State Tree Fruit Association, Washington State Department of Agriculture, and Washington State University. May 27, 2022.</li> <li>Gallardo, R.K. “Basic Economics with Case Study- En Español” Agricultural Leadership Program. May 27, 2022.</li> <li>Gallardo, R.K. and S. Galinato. “2021-2022 Cost Estimates of Establishing, Producing, and Packing Skeena Sweet Cherries in Washington State” – Washington State University Extension Bulletin TB85E, August 2022.</li> <li>Gallardo, R.K. and S. Galinato. “2021-2022 Cost Estimates of Establishing, Producing, and Packing Chelan Sweet Cherries in Washington State” – Washington State University Extension Bulletin TB84E, August 2022.</li> <li>Gallardo, R.K. and S. Galinato. “2021-2022 Cost Estimates of Establishing, Producing, and Packing Sweetheart Sweet Cherries in Washington State” – Washington State University Extension Bulletin TB83E, August 2022.</li> <li>Gallardo, R.K. and S. Galinato. “2021-2022 Cost Estimates of Establishing, Producing, and Packing Coral Champagne Sweet Cherries in Washington State” – Washington State University Extension Bulletin TB82E, August 2022.</li> <li>Gallardo, R.K. “An Overview of the Newly Updated Cherry Enterprise Budgets.” North Central Washington Stone Fruit Day. January 19, 2022. N=50.</li> <li>Ma, X., K. Gallardo, and E. Canales. 2022. “Trade-off Between a Novel Breeding Technology and the Willingness to Pay for Reduced Sugars, Exploratory Analyses of Two Cranberry Processed Products, under Different Information Treatments.” Annual Meetings of the Agricultural and Applied Economics Association. Anaheim, CA. August 1–2.</li> <li>McBeath, J.H. Microbes and Peony and Rhodiola Health. 2022 Alaska Farm Conference and Trade Show. November 11-13, Anchorage, AK.</li> <li>McBeath, J.H. 2022. Alaska Soil Microbial Communities: Biological and Molecular Approaches. UAF-USDA/ARS Joint meeting. September 12-15, 2022. Mandan and Fargo, ND.</li> <li>Morgan, K.L., X. Cui, and Z. Guan. 18 August 2022. “Florida Tomato Industry Update: Trends in Production & Markets.” Invited, 2022 Citrus and Specialty Crop Expo, Fort Myers, FL</li> <li>Morgan, K.L., and G. McAvoy. 7 June 2022. Rising prices worrying specialty crop producers: Valuation of BMPS in Florida. In-Service Training: Working with Clients to Measure Water Savings and Nutrient Load Reductions Associated with their BMP Implementation, 135th Annual Florida State Horticultural Society Meeting, Sarasota, FL</li> <li>Morgan, K.L. 6 June 2022. Market Trends for US Berry Crops: Implications for Florida Growers. Selected, 135th Annual Florida State Horticultural Society Meeting – Krome Memorial Section, Sarasota, FL</li> <li>Morgan, K.L. 21 March 2022. Florida fresh produce: Direct market & production trends. 7th Annual Florida Agricultural Policy Outlook Conference, Apopka, FL.</li> <li>Morgan, K.L., and G. McAvoy. 21 January 2022. Embrace the change: Nothing gold can stay. Statewide Agricultural & Turf Suppliers Trade Group, National Association of Credit Management (virtual).</li> <li>Murray, A.D., K. Gallardo, and A. Prakash. 2022. “Mexican Consumers’ Attitudes towards Irradiated and Imported Apples.” Annual Meetings of the Agricultural and Applied Economics Association. Anaheim, CA. August 1–2.</li> <li>Okhunjanov, B.B.,J. McCluskey, and R.C. Mittelhammer, “Scarcity Pricing in the Dynamic Setting: the Case of Cult Wine Industry,” presented at the AAEA annual meeting, Anaheim, August 2, 2022.</li> <li>Oongo, K., J. McCluskey, R. C. Mittelhammer, J. A. Winfree and G. Astill,” Effects of COVID-19 on Specialty Crop Markets: An Extended Analysis presented at the AAEA annual meeting, Anaheim, August 2, 2022.</li> <li>Prevor, J. “Consumers, grapes, and gene-editing.” Featured Interview with Brad Rickard in the Perishable Pundit. January 3, 2022.  Available at: <a href="http://www.perishablepundit.com/index.php?date=01/03/22&utm_source=sendgrid.com&utm_medium=email&utm_campaign=website#7">http://www.perishablepundit.com/index.php?date=01/03/22&utm_source=sendgrid.com&utm_medium=email&utm_campaign=website#7</a></li> <li>Segovia, M., S. Zhao, Palma, R. Nayga, and R. Rainey. 2022. “Do consumers discriminate against minority entrepreneur farmers?” Economic Science Association North America. Santa Barbara, CA.</li> <li>Thilmany, D. (presenting on behalf of USDA AMS COVID team). Local and Regional Food Systems Response to COVID: How did Consumers Respond and What may Persist? Invited Brown bag lunch speaker. USDA ERS. July 2022.</li> <li>Thilmany, D. Exploring Colorado’s Industry and Economic Opportunities. Invited talk to Downtown Colorado Incorporated.  April 2022. Colorado Springs CO.</li> <li>Thilmany, D. An Overview of National and Florida Local & Regional Food Dynamics. Invited Talk to the Florida Ag Outlook conference.  March 2022. Opapka FL. https://fred.ifas.ufl.edu/extension/florida-agricultural-policy-outlook-conference/</li> <li>Thilmany, D. and C. Akers. Connecting Colorado Workforce and Economic Outlook with Ag and Rural Colorado. Invited Presentation to the Greeley Farm Show. January 2022. Greeley, CO.</li> <li>Thilmany, D. Morgan County & Northeast Colorado: Agriculture, Food and Broader Economic Trends. Presentation to Morgan County Farm Bureau. April 2022. Brush CO.</li> <li>Torres, A. P., "Marketing Contingency Planning," Purdue AgCast, Podcast from the Purdue Center for Commercial Agriculture.</li> <li>Torres, A. P., Greenhouse Grower webinar series, "How to Stop Gambling and Start Winning With Your Sales Forecast," Greenhouse Grower.</li> <li>Torres, A. P. (Author & Presenter), Rainbow EcoScience Annual Conference, "The Economics of PGRs," Rainbow EcoScience.</li> <li>Torres, A. P., Purdue Center for the Environment, "Why Twitter? A faculty conversation," Purdue Center for the Environment.</li> <li>Torres, A. P., Michigan Great Lakes Expo, "The Economics of PGRs for Landscape Maintenance," Michigan Nursery and Landscape Association, Lansing, MI.</li> <li>Velandia, M. Economics of BDM. Global Use of Soil-Biodegradable Mulch Webinar, March 1, 2022. Organized by Washington State University</li> <li>Woods, T. and Torres, 'MarketReady' and 'On-line Market Best Practices', Annie's Project, Purdue Extension, Virtual, March 6, 2022</li> <li>Woods, T. 'Marketing Outlets and Marketing Your Product', Living on a Few Acres series, Woodford County, Versailles, KY March 22, 2022.</li> <li>Woods, T. (with Mark Williams, Peter Ravensbergen), 'Feasibility Study of a CEA Ecosystem in Kentucky', Frankfort, KY, August 18, 2022</li> <li>Woods, T. 'National local food system networks responding to Covid', (session with other S-1088 project partners), American Agriculture and Applied Economics Association annual meetings, Anaheim, CA, August 2022</li> <li>Woods, T., 'CSA to Workplace - The University as an Anchor Employer, presented as part of eXtension', CLRFS Direct marketing models for local farm products linking wellness initiatives webinar, Virtual, September 30, 2022</li> <li>Woods, T. , 'Farm Market Business Planning and Channel Assessment Tools', Community Farm Alliance training, Virtual, Oct 11, 2022</li> <li>Woods, T. , 'Keys for Success in Selecting Farm Enterprises', Guest speaker, TNSU Beginning Farmers Program, Virtual, Nov 15, 2022</li> </ol>   State, Station, or Agency Publications (S-1088 members in bold)   <ol> <li>Drugova, T., and Curtis, “What Influences Consumer Taste Ratings for Organic Specialty Baked Goods.” Working Extension Fact Sheet</li> <li>Drugova, T., and K. Curtis, “The Impact of Consumer Taste Beliefs on Organic Pastry Preferences.” Working Extension Fact Sheet</li> <li>Edmondson, H. M. Gill, BBR Jablonski, J. Ladd, J. Rossi, S. Schaffstall, Thilmany and T. Woods. 2021. The Effect of the COVID-19 Pandemic on Food Insecurity. Infographic in CHOICES: The Magazine of Food, Farm, and Resource Issues. Vol. 36. Issue 4. AAEA. Online at: https://lfscovid.localfoodeconomics.com/consumer-food-insights/</li> <li>Edmondson, H. M. Gill, BBR Jablonski, J. Ladd, J. Rossi, S. Schaffstall, Thilmany and T. Woods. 2021. US Food Purchasing Practices During the COVID-19 Pandemic. Infographic in CHOICES: The Magazine of Food, Farm, and Resource Issues. Vol. 36. Issue 4. AAEA. Online at: https://lfscovid.localfoodeconomics.com/consumer-food-insights/</li> <li>Edmondson, H. M. Gill, BBR Jablonski, J. Ladd, J. Rossi, S. Schaffstall, Thilmany and T. Woods. 2021. Online Food Shopping Trends During the COVID-19 Pandemic. Infographic in CHOICES: The Magazine of Food, Farm, and Resource Issues. Vol. 36. Issue 4. AAEA. Online at: https://lfscovid.localfoodeconomics.com/consumer-food-insights/</li> <li>Gao, S, Bonanno and M. Costanigro. Changes in Colorado Alcohol Distribution Law: Preliminary evidence from scanner data on changes in household retail alcohol purchase patterns. REDI Report – October 202 Available at <a href="https://redi.colostate.edu/wp-content/uploads/sites/50/2022/10/REDI-Report-Oct22-Retail-Alcohol.pdf">https://redi.colostate.edu/wp-content/uploads/sites/50/2022/10/REDI-Report-Oct22-Retail-Alcohol.pdf</a></li> <li>Healthy Food America and the Gretchen Swanson Center for Nutrition. How GusNIP Nutrition Incentives Work: A Theory of Change. Thilmany - Contributor to National report.  <a href="https://www.nutritionincentivehub.org/resources-and-support/resources/reporting-evaluation/theory-of-change/nutrition-incentives">https://www.nutritionincentivehub.org/resources-and-support/resources/reporting-evaluation/theory-of-change/nutrition-incentives</a>. March 2022.</li> <li>Inwood, S., Plakias, J. Clark, N. Wright, A. Irish, and Josh Vittie.2022. “Preparing for Food System Resiliency in Ohio: Policy and Planning Lessons from COVID-19.” College of Food, Agricultural and Environmental Sciences & John Glenn College of Public Affairs, Technical Report. Columbus, OH: The Ohio State University. Online: <a href="https://u.osu.edu/ccwl/projects/ohio-emergency-management-and-food-systems/">https://u.osu.edu/ccwl/projects/ohio-emergency-management-and-food-systems/</a></li> <li>Jodlowski, M. and Plakias. 2022. “Unemployment in Ohio at the End of 2021.” Department of Agricultural, Environmental, and Development Economics, Research Report. Columbus, OH: The Ohio State University. Online: <a href="https://aede.osu.edu/aboutus/publications/unemployment-ohio-end-2021">https://aede.osu.edu/aboutus/publications/unemployment-ohio-end-2021</a></li> <li>Kiesel, K., R.E. Goodhue, R.J. Sexton, and A.Spalding. 2021. E. Coli in the Romaine Lettuce Industry: Economic Impacts from the November 2018 Outbreak. <a href="https://kiesel.ucdavis.edu/Full%20Report.pdf">https://kiesel.ucdavis.edu/Full%20Report.pdf</a></li> <li>Ravensbergen, P., M.A. Williams, B.J. Webb, W. G. Owen, A. Woods, L.H. Aramyan, Y.N. de Valk, 'Feasibility Study of a Controlled Environment Agriculture Ecosystem in Kentucky', Wageningen Economic Research Report, 2022-071 ISBN 978-94-6447-387-2, September, 2022."</li> <li>Rossi, J., S. Rocker and Thilmany. Exploring Awareness and Promotional Linkages to New Market Channels During COVID. Local Food System Response to COVID Series CFI-09. December 2021.  <a href="https://lfscovid.localfoodeconomics.com/consumer-food-insights/">https://lfscovid.localfoodeconomics.com/consumer-food-insights/</a></li> <li>Thilmany, D., H. Edmondson and M. Gill. The Changing Face of Food Retailing: Growth in Online Platforms during COVID. CSU REDI Report – April 2022. https://redi.colostate.edu/</li> <li>Varziri, A. and Woods. "Consumer Covid Crisis Edges Back – A Little." Economic and Policy Update (22):7, Department of Agricultural Economics, University of Kentucky, July 29, 2022.</li> <li>Velandia, M., D. W. Lockwood, Z. R. Hansen, N. R. Bumgarner, O. Aza, R. Denton, and L. Rihn. 2022.  Sample budget for blackberry production under various integrated pest management and marketing strategies.  UTIA Extension Publication, D154.</li> </ol>   Refereed Journal Articles (S-1088 members in bold)   <ol> <li>Arumugam, S., Govindasamy, J. E. Simon, E. Van Wyk, and B. Ozkan. Market outlet choices for African Indigenous Vegetables (AIVs): a socio‑economic analysis of farmers in Zambia. (2022), Agricultural and Food Economics: 10-28. <a href="https://doi.org/10.1186/s40100-022-00235-6">https://doi.org/10.1186/s40100-022-00235-6</a></li> <li>Bass, D.A., B.R. McFadden, Costanigro and K.D. Messer (2022). “Implicit and Explicit Biases for Recycled Water and Tap Water”. Water Resources Research. 58 (2),1-17. <a href="https://doi.org/10.1029/2021WR030712">https://doi.org/10.1029/2021WR030712</a></li> <li>Bimbo, F., Bonanno A., and R. Viscecchia 2022 “Geographical Indications’ Prices and Marketing Margins: the role of Group Size, Longevity and Production Decisions” British Food Journal.</li> <li>Blare, T. and Donovan, J. 2022. Challenges for ‘going local’ by the tourism sector: Lessons from direct food sourcing initiatives in Cusco, Peru. Tourism and Hospitality Research. https://doi.org/10.1177%2F14673584221074923</li> <li>Blare, T., Baker, L., and Ballen, F. 2022. How to Create a Marketing Plan in the Digital Era. Southern Ag Today.</li> <li>Bloom, D., A. Boys, R. Shisler, R. Dunning, C. Hundley, D. Yates. 2022. Exploring Models of Local Food Procurement in Farm to Early Care and Education Programs. Journal of Human Sciences and Extension. 10(1), 3. <a href="https://doi.org/10.54718/CONI3088">https://doi.org/10.54718/CONI3088</a></li> <li>Boys, K.A., S. Zhang, N. Hooker.   The International Trade of U.S. Organic Agri-Food Products: Export Opportunities, Import Competition, and Policy Impacts. Renewable Agriculture and Food Systems. 37(6): 603-617. doi: <a href="https://doi.org/10.1017/S1742170522000163">https://doi.org/10.1017/S1742170522000163</a></li> <li>Chen, J., Lai, J., Chen, X., & Gao, Z. (2022). “Effect Of Shared Characteristics Between Ecolabels: A Case For Organic And Local Food.” International Journal of Consumer Studies. DOI: https://doi.org/10.1111/ijcs.12835</li> <li>Chen, X., Heng, Y., Gao, Z., & Jiang, Y. (2022). “Impacts of duo‐regional generic advertising of social media on consumer preference.” Agribusiness. DOI: https://doi.org/10.1002/agr.21713</li> <li>Dong, X., A. Klaiber, and T. Plakias. 2022. “I Scream, You Scream, We All Scream for Local Ice Cream: Consumer Preference for Locally Processed and Packaged Foods.” Agribusiness. 1-14. <a href="https://doi.org/10.1002/agr.21765">https://doi.org/10.1002/agr.21765</a></li> <li>Drugova, T., and K.R. Curtis, (2022). “Why Can’t the Supply Chain Keep Up with Organic Bakery Product Demand? Understanding Miller, Distributor, and Baker Organic Wheat Quality Perceptions and Needs.” International Food and Agribusiness Management Review, 25(4):601-617.</li> <li>Edger, P.P., M. Iorizzo, N.V. Bassil, J. Benevenuto, L.F. Ferrao, L. Giongo, K. Hummer, L.M.F. Lawas, C.P. Leisner, C. Li, P.R. Muñoz, H. Ashrafi, A. Atucha, E.M. Babiker, E. Canales, D. Chagne, L. DeVetter, M. Ehlenfeldt, R.V. Espley, R. Gallardo, C.S. Günther, M. Hardigan, A.M. Hulse-Kemp, M.L. Jacobs, M.A. Lila, C. Luby, D. Main, M.F. Mengist, G.L. Owens, P. Perkins-Veazie, J. Polashock, M. Pottorff, L.J. Rowland, C.A. Sims, G. Song, J. Spencer, N. Vorsa, A.E. Yocca, and J. Zalapa. 2022. “There and Back Again: Historical Perspective and Future Directions for Vaccinium Breeding and Research Studies.” Horticulture Research. April. <a href="https://doi.org/10.1093/hr/uhac083">https://doi.org/10.1093/hr/uhac083</a>.</li> <li>Fonsah, E.G., R.K. Kunwar, J.C. Diaz-Perez (2022). Economic Evaluation of Bell Pepper Production Under Colored Shade Nets System in the Southeast Region of the USA, African Journal of Agricultural Economics and Rural Development, ISSN: 2375-0693; Vol. 10(9), pp. 001-007 (August) Available online at internationalscholarsjournals.org    </li> <li>Garrido, D. and K. Gallardo. 2022. “Are Improvements in Convenience Good Enough for Consumers to Accept New Food Processing Technologies?” Agribusiness An International Journal, 38: 73-92. <a href="https://doi.org/10.1002/agr.21716">https://doi.org/10.1002/agr.21716</a></li> <li>Goodrich, B., Kiesel, and E. Bruno 2021. Differential Impacts of the COVID-19 Pandemic on California’s Produce and Nut Industries. Western Economics Forum 19(1): 58-74.</li> <li>Spalding, A., R.E. Goodhue, Kiesel, and Richard J. Sexton 2022. Food Safety Incidents in a Modern Agricultural Market: E. coli in the Romaine Lettuce Industry. American Journal of Agricultural Economics. 1– 27. <a href="https://doi.org/10.1111/ajae.12341">https://doi.org/10.1111/ajae.12341</a></li> <li>Govindasamy, R., S. Arumugam, M. Hausbeck, A. Wyenandt and J.E. Simon. The impact of downy mildew on high-value cucurbit crops in the US: an econometric analysis. (2022), Agricultural Economics Research Review: 35(1) 37-44.</li> </ol> DOI: 10.5958/0974-0279.2022.00003.9  <ol start="18"> <li>Govindasamy, R., A. Ayeni, M. Kelley, J.E. Simon, W.J. Sciarappa, R.W. Van Vranken, P. Nitzsche, B. Schilling, S.J. Komar, and S. Arumugam. Ethnic Crop Consumption and Marketing in the Eastern United States: Trends and Prospects, Mediterranean Agricultural Sciences (Forthcoming).</li> <li>Ghazaryan, A., Bonanno, and A. Carlson. 2022 “I say Milk; you say Mylk. Demand separability and substitution patterns in a broadened milk category” Journal of Agricultural and Resource Economics </li> <li>Kee, J., Segovia, M.S., Saboury, P., and A. Palma. 2022. “Appealing to Altruistic Motives to Reduce Food Calorie Intake: A Natural Field Experiment.” Food Policy. (Forthcoming)."</li> <li>Knaggs, J., Pruitt, J.R., Anderson, L., and Palma. 2022. “Influence of social status, physical activity, and socio-demographics on willingness to pay for a basket of organic foods.” Agricultural and Food Economics. (Forthcoming).</li> <li>Jablonski, BBR., J. Hadrich, A. Bauman, M. Sullins, and Thilmany. 2022. The profitability implications of sales through local food markets for beginning farmers and ranchers. Agricultural Finance Review. 82(3): 559-76. <a href="https://www.emerald.com/insight/content/doi/10.1108/AFR-05-2021-0056/full/html">https://www.emerald.com/insight/content/doi/10.1108/AFR-05-2021-0056/full/html</a></li> <li>Jablonski, BBR., N. Key, J. Hadrich, A. Bauman, S. Campbell, Thilmany and M. Sullins. Opportunities to support beginning farmers and ranchers in the 2023 Farm Bill. Applied Economic Policy and Perspectives Special Issue on the Farm Bill. <a href="https://doi.org/10.1002/aepp.13256">https://doi.org/10.1002/aepp.13256</a>. Posted March 2022.</li> <li>Krzyzanowski Guerra, K.,* A. Boys. 2022. A new food chain: An introduction and policy implications to blockchain use in agri-food industries. Applied Economic Perspectives Policy. 44(1):324-349. <a href="https://doi.org/10.1002/aepp.13163">https://doi.org/10.1002/aepp.13163</a></li> <li>Kunwar, S. R. and G. Fonsah (2022). “Economic Analysis of Southern Highbush Blueberry Production Using Drip Irrigation and Frost Protection in Georgia, USA”, Journal of Extension, Vol. 60 (1), Article 11. <a href="https://doi.org/10.34068/joe.60.01.12">https://doi.org/10.34068/joe.60.01.12</a></li> <li>Hu, L., Y. Zheng, A. Woods, Y. Kusunose and Steven Buck. (2022). “The market for private food safety certifications: Conceptual framework, review, and future research directions.” Applied Economic Perspectives and Policy 1–24. https://doi.org/10.1002/aepp.13226</li> <li>Morgan, K.L. 25 March 2022. “Market Trends for U.S. Blueberry: Implications for Southeastern U.S. Producers.” Southern Ag Today 2(13.5). Link: https://southernagtoday.org/2022/03/market-trends-for-u-s-blueberry-implications-for-southeastern-u-s-producers/</li> <li>Morgan, K.L., Cui, and Z. Guan. 11 November 2022. “Fresh Tomato Supply Chain: Challenges in Production & Marketing” Southern Ag Today 2(46.5), link: https://southernagtoday.org/2022/11/fresh-tomato-supply-chain-challenges-in-production-marketing/</li> <li>Neuhofer, Z., B.R. McFadden, L. Rihn, H. Khachatryan, & X. Wei. (2022). “Association between visual attention to nutrition priming and subsequent beverage choice.” Food Quality and Preference. 104: 104721. Doi: <a href="https://doi.org/10.1016/j.foodqual.2022.104721">https://doi.org/10.1016/j.foodqual.2022.104721</a></li> <li>Nguyen, L., Gao, and J.L. Anderson. 2022. “Regulating menu information: What do consumers care and not care about at casual and fine dining restaurants for seafood consumption?” Food Policy 110:102272.</li> <li>Nian, Y., R. Zhao, S. Tian, X. Zhao, and Gao. 2022. “Economic Analysis of Grafting Organic Tomato Production in High Tunnels.” HortTechnology 32(5):459–470.</li> <li>O’Hara, Jeff, Becca Jablonski, and Zoë T. Plakias. 2022. “Which Schools Receive Statelevel Support for Local Food Purchases? Evidence from Reimbursement Incentive Programs in Michigan and Oregon.” Renewable Agriculture and Food Systems: 1-9. doi:10.1017/S1742170522000059."</li> <li>Ozkan, B., A.K. Dube., and Govindasamy, “Market Outlet Choices and their Effects on the Welfare of Smallholder Vegetable and Fruit Producers in Ethiopia”, Horticulturae, (Forthcoming).</li> <li>Rignall, K., K. Tanaka, A. Del Brocco, Velandia, C. Trejo-Pech, and N. Messer. (2022) “The practice of food justice: How food hubs negotiate racial justice in the southeastern United States.” Culture, Agriculture, Food and Environment (in press).</li> <li>Rihn, A.L., K.L. Jensen, & D.W. Hughes. (2022). “Consumer perceptions of wine quality assurance programs: An opportunity for emerging wine markets.” Sustainability. 14, 2340. doi: 10.3390/su14042340 </li> <li>Rihn, A.L., K.L. Jensen, & D.W. Hughes. (2022). “Source of quality assurance program influence on wine purchase: A multiple indicators multiple causes model analysis.” International Journal of Wine Business Research. 1751-1062. https://doi.org/10.1108/IJWBR-11-2021-0060</li> <li>Rihn, A. L., Velandia, L. A. Warner, A. Fulcher, A. V. LeBude, and S. M. Schexnayder. (2022).  “Factors correlated with the propensity to use automation and mechanization by the U.S. nursery industry.”  Agribusiness: An International Journal. Doi: <a href="https://doi.org/10.1002/agr.21763">https://doi.org/10.1002/agr.21763</a> </li> <li>Thilmany, D., A. Bauman, J. Hadrich, B.B.R. Jablonski and M. Sullins “Unique Financing Strategies Among Beginning Farmers and Ranchers: Differences among Multi-Generational and Beginning Operations.”Special Issue: Non-traditional Credit in the U.S. Farm Economy. Agricultural Finance Review. 82 (2): 285-309. <a href="https://doi.org/10.1108/AFR-05-2021-0070">https://doi.org/10.1108/AFR-05-2021-0070</a></li> <li>Thilmany, D., L. Brislen, H. Edmondson, M. Gill, B.B.R. Jablonski, S. Rocker, J. Rossi, Woods and S. Schaffstall. 2021. Novel methods for an interesting time: Exploring U.S. local food systems’ impacts and initiatives to respond to COVID. Australian Journal of Agricultural and Resource Economics. Vol. 59.</li> <li>Torres Bravo, A. P. (2022). Exploring Firms’ Marketing Choices in the US Ornamental Horticulture Industry. Agribusiness.</li> <li>Torres Bravo, A. P. (2022). Investigating Drivers of Native Plant Production in the United States Green Industry. Sustainability </li> <li>Torres Bravo, A. P. (2022). Exploring the Adoption of Technologies Among Beginning Farmers in the Specialty Crops Industry. Agricultural Finance Review.</li> <li>Torres Bravo, A. P. (2022). Defining Diversification in the Specialty Crops Industry. Journal Food Distribution Research.</li> <li>Torres Bravo, A. P. (2021). Changes in Production Practices by Green Industry Growers from 2009 to 2019. Journal of Environmental Horticulture.</li> <li>Torres Bravo, A. P., Marshall, M. I., & Delgado, M. S. (2022). The Economic Implications of Social Capital on Hispanic Entrepreneurship. Journal of Small Business Strategy.</li> <li>Torres Bravo, A. P., Marshall, M. I., & Delgado, M. S. (2021). The Economic Implications of Social Capital on Hispanic Entrepreneurship. Journal of Small Business Strategy, 31(7), 72–87. Retrieved from <a href="https://libjournals.mtsu.edu/index.php/jsbs/index">https://libjournals.mtsu.edu/index.php/jsbs/index</a></li> <li>Torres Bravo, A. P., & Langenhoven, P. (2021). Exploring Consumers’ Preferred Purchase Location for Fresh Fruits. HortTechnology. Published.</li> <li>Trejo-Pech, C. O., Velandia, M., Tanaka, K., Rignall, K., & Billie, T. (2022). “Financial and strategic management analysis of Farmer Foodshare Inc., a nonprofit food organization.” International Food and Agribusiness Management Review, 1-14. https://doi.org/10.22434/IFAMR2022.0012</li> <li>Uddin, A., K. Gallardo, B.J. Rickard, J.M. Alston, O. Sambucci. 2022. Consumers willingness to accept gene edited fruit? An application to quality traits for fresh table grapes. Revised and resubmitted to Q Open: A Journal of Agricultural, Climate, Environmental, Food, Resource, and Rural Development Economics.</li> <li>Uddin, A., K. Gallardo, B.J. Rickard, J.M. Alston, O. Sambucci. 2022. Consumer acceptance of new plant-breeding technologies: An application to the use of gene editing in fresh table grapes. PLOS ONE (forthcoming).</li> <li>Wagner, K., K. Curtis, and M. Jewkes, (2022). “The Impact of Free Senior Center Farmers’ Markets During COVID-19.” Journal of the National Association of County Agriculture Agents, 15(2).</li> <li>Waliullah, S., E.G. Fonsah, J. Brock, Y. Li, and M.E. Ali (2022). First Report of Crown Rot of Banana Caused by Fusarium profliferatum in Georgia, USA. Plant Disease Journal, Vol. 106 (5).  Disease Note online: https://doi.org/10.1094/PDIS-08-21-1809-PDN   </li> <li>Yang, C., Chen, X., Sun, J., Wei, W., Miao, W., & Gu, C. (2022). “Could Surplus Food in Blind Box Form Increase Consumers’ Purchase Intention?.” Agriculture, 12(6), 864. DOI: https://doi.org/10.3390/agriculture12060864</li> <li>Yang, C., Chen, X., Sun, J., & Gu, C. (2022). “The Impact of Alternative Foods on Consumers’ Continuance Intention from an Innovation Perspective.” Foods, 11(8), 1167. DOI: https://doi.org/10.3390/foods11081167</li> <li>Yang, C., & Chen, X.1 (2022). “Factors Affecting Consumers’ Purchasing of Suboptimal Foods during the COVID-19 Pandemic.” Agriculture, 12(1), 99. DOI: https://doi.org/10.3390/agriculture12010099</li> <li>Yenerall, J., K. Jensen, D. Hughes, C. Trejo-Pech, K. DeLong. “Demographics, Alcoholic Beverage Purchase Patterns, and Attitudes Driving Hard Cider Expenditure.” Journal of Food Products Marketing. 28(5), 2022.</li> <li>Yenerall, J., W. You, and J. Hill. “Trips to Food Services, Food Retailers, and its Effect on the Healthfulness of Food Purchases.” Journal of Agricultural and Applied Economics. DOI: https://doi.org/10.1017/aae.2022.27</li> <li>Yoon, S., Gao, and L. House. 2022. Do efforts to reduce packaging waste impact preferences for meal kits? Food Quality and Preference 96:104410.</li> <li>Zare, M., and Woods (2022), “Consumer Willingness-to-pay For Local Food in Alternative Restaurant Formats”, Journal of International Food & Agribusiness Marketing, 1-22, DOI: <a href="https://doi.org/10.1080/08974438.2022.2084482">https://doi.org/10.1080/08974438.2022.2084482</a></li> <li>Zhang, Q. and K. Gallardo. 2022. “Measuring Consumers’ Demand for Nutrition Attributes: An Application to Ready-to-Heat Meals. Accepted for publication.” Agricultural and Resource Economics Review, 1-16. doi:10.1017/age.2022.14</li> </ol>   Refereed Conference Proceedings (S-1088 members in bold) <ol> <li>Costanigro, M. and A.Gracia. 2022. “The information Content of Expert Reviews, Brands and Geographical Indications. Preliminary Experimental Evidence from Spain. European Association of Wine Economists. Vila Real, Portugal. May 2022. Conference book of abstracts.</li> <li>Curtis, K., and M. Stock, (forthcoming). “Growing a New Cut Flower Industry: Market Needs & Preferences.” Journal of Food Distribution Research, 54(1), XX.</li> <li>Curtis, K., and S. Slocum, (2022). “Firm Resiliency Post Economic Shock: A Case Study of Rural Wineries During the COVID-19 Pandemic.” Journal of Food Distribution Research, 53(1), 11-18.</li> <li>Curtis, K., S. Slocum, C. Gil Arroyo, and J. Entsminger, (forthcoming). “Understanding and Enhancing Diversity, Equity, Access, and Inclusion in Agritourism: Innovative Research and Outreach in Entrepreneurship.” Proceedings of the 2022 International Workshop on Agritourism.</li> <li>Drugova, T., and K. Curtis, (forthcoming). “The Impact of Taste Beliefs on Consumer Perceptions of Organic Specialty Bakery Products.” Journal of Food Distribution Research, 54(1), XX.</li> <li>Morgan, K.L., T. Wade, B. Hyman, G. McAvoy, C.Thissen, C. Asuaje, J. Carson, M. Bayer, and R. Davalos. 2022. 2021 UF–IFAS Farmworker Safety Training Program During Global Pandemic: Lessons Learned on How to Reduce Risks & Protect Your People. Florida State Horticultural Society Proceedings Vol. 134.</li> </ol>   Books and Book Chapters (S-1088 members in bold) <ol> <li>Bonanno, A., and M. Çakır. 2022. Supplier and retailer relationships in contemporary food markets, In Roosen, J., and Hobbs, J. (Eds.), A modern guide to food economics. Edward Elgar Publishing.</li> <li>Curtis, K., D. Tropp, and A. Hagerman, (forthcoming 2023). “Overcoming Institutional Discrimination in USDA Programmes: Food and Agricultural Tourism.” Chapter in Inclusion in tourism: Understanding institutional discrimination and bias (Ed.). London, Routledge.</li> <li>Jablonski, B.B.R., J.K. O’Hara, A. Bauman, T.M. Schmit, and D. Thilmany. 2022. Using input-output analysis to estimate the economic impacts of food system initiatives. Chapter in Food Systems Modelling.  Elsevier.</li> <li>Liang, Chyi-Lyi (Kathleen), and Z.T. Plakias. 2022. “Interdisciplinary System and Network Perspectives in Food and Agricultural Economics.” Chapter 86 in Chris Barrett and David Just (Eds.), Handbook of Agricultural Economics Vol. 6: 4705-4779. https://doi.org/10.1016/bs.hesagr.2022.03.002."</li> <li>Palma, M.A. 2022. “Neuroeconomics: An Overview and Applications to Agricultural and Food Economics. The Handbook of Agricultural Economics. (Forthcoming). https://doi.org/10.1016/bs.hesagr.2022.03.007</li> <li>Peters, C. and D. Thilmany. 2022. Food Systems Modelling.  First Edition. Elsevier. Co-Editor. Paperback ISBN: 9780128221129</li> </ol>